Corona Fit Packs to help the planet

YWwV268TPqrxQUV5 — Sun, 14 Jul 2019 09:30:13 +0000

The Mexican Beer manufacturer Corona has found an innovative new solution to the problem of plastic packaging which holds packs of beer together. They have redesigned their beer cans so that the top and bottom have a semi-screw mechanism, allowing cans to be “locked together” and carried like a tube (Corona Fit Packs)

To create Fit Pack, we modified the production line of Corona Extra cans so that they could be stacked one on top of the other. By doing this we will be removing plastic, cardboard, glue and any other waste that could damage the environment from our packaging. We challenged the production and manufacture of aluminum cans from the brewing industry in the modern era to be able to create these cans. Now, the sale of Corona Extra will not be compromised by a package, because the consumer will be able to decide and put together his own. We are only helping our planet by reducing pollution, we are also generating new behaviors to boost environmental aid and generating changes in the line of thought to look for new ways to help within the industry. An idea that is not only for Corona, is for everyone, to help the planet.

Tags:
Packaging Design, Corona Beer Fit Packs, Innovation, Environment, Beer, Technology, Tech, Corona Fit Packs

Losing Blue by Corona, the cans that showed just how polluted Mexico’s beaches are

YWwV268TPqrxQUV5 — Wed, 22 May 2019 09:09:41 +0000

Corona has a huge affinity with Mexican beaches, so much so that the design of its packaging is inspired by a beach sunset. The blue represents the ocean, yellow the sun, and white the sky. Today, pollution has caused to have less sea to enjoy. And if the ocean is no longer the same, our packaging shouldn’t be either. In collaboration, the Australian and Mexican offices of Leo Burnett, the agency created Losing Blue. The Corona Cans that changed its design for the first time in 100 years to show how polluted Mexican beaches are.

The agency collected data about pollution from each beach in Mexico and made it visible in our packaging. Each can come with a specific beach name and its level of contamination.

The more contaminated water on each of the beaches, the less blue in the cans. Our call to action was simple, we must recover the blue of the seas using less plastic.

That’s way, when people took our beer they also took away conscience about the situation happening in our beaches.

Credits
Brand: Corona
Campaign: Losing Blue
Agency: Leo Burnett Mexico
Leo Burnett Worldwide Chief Creative Officer: Mark Tutssel
Leo Burnett Mexico Chief Executive Officer: Horacio Navarro
Leo Burnett Mexico Chief Creative Officer: Federico Russi
Leo Burnett México General Creative Director: Diego Ortiz
Leo Burnett Australia Creative Director: Jim Walsh
Leo Burnett Australia Creative Director: Blair Kimber
Leo Burnett Australia Copywriter: Ellie Dunn
Leo Burnett Australia Art Director: Stacy Karayannis
Leo Burnett Mexico Art Director: Raquel Jauregui
Leo Burnett Mexico Art Director: Alejandro Castro
Leo Burnett Australia Planner: Andrea Nelson
Leo Burnett Mexico Producer Director: Roberto Collazo
Leo Burnett Mexico Producer: Liliana Valdespino
Leo Burnett Mexico – Account Director: Hugo Rivapalacio
Production House: Bionica TV

Tags:
Cannes Lions International Festival of Creativity, Leo Burnett Mexico, Losing Blue, Corona, Beer, Leo Burnett Worldwide, Mexican beaches, Integrated Campaign, Mexico, Alcoholic Drinks, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Leo Burnett Mexico – Campaigns of the World

Corona Fit Packs to help the planet

Losing Blue by Corona, the cans that showed just how polluted Mexico’s beaches are