Ariel: When we #SeeEqual, we #ShareTheLoad

Why is it easier for men to divide household responsibilities with each other but not with their wives? 83% of women feel that men don’t see women as equal when it comes to housework. Continuing the conversation on equality within households, Ariel launches the 5th edition of #ShareTheLoad to urge men to drop their biases. Because when we #SeeEqual, we #ShareTheLoad

Levi’s: Because of You, #IShapeMyWorld

When one woman shapes her world, she paves the way for other women to shape their own fearlessly. For Mandira Bedi, Hima Das, Tanya Appachu and Dr Kriti Bharti, their worlds have been shaped by women who paved a path for them. Today they can say – Because of You, #IShapeMyWorld.

Vivo: This #WomensDay let’s celebrate the #JoyOfEquality

A woman. Her many roles as a mother, sister, wife, daughter face discrimination of various kinds throughout her life are known to us. Society’s invisible lens of inequality moulds her to pose as the perception of what a perfect woman is in its eyes.

Tata Pravesh: Soch Badlo

The campaign theme for International Women’s Day [IWD] 2022 – #BreakTheBias – encourages us to imagine a gender-equal world, free of bias, stereotypes and discrimination. A world that is diverse, equitable and inclusive.

Prega News: She Can Carry Both

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women’s Day with Prega News, it’s time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth!

Google: #SearchForChange – Google India

Sometimes just one voice, brave enough to speak up and find the answers can create a wave of change. Presenting Manjha – an ode to those who #SearchForChange ❤️ @TheRajaKumari @swanandkirkire @thehappydance @joyeetad17 pic.twitter.com/cx1z7h5iVm

— Google India (@GoogleIndia) March 7, 2022

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Tags: Wunderman Thompson, Vivo Joy Of Equality, Women’s Day 2022, creative campaigns, Gender Bias Ads, Gender Equality Ads, Levi’s I Shape My World, Google Search For Change, Brand campaigns, #IWD2022, International Women’s Day

The Autumn/Winter collection 2019 shows off looks from mall tenants including Desigual, Okaidi, Vincci, Parfois, Aeropostale, LC Waikiki, Garage, Levi’s and H&M, which can be seen across the various viewpoints represented on Google Street View.

Rima Chammas, Majid Al Futtaim’s Senior Marketing Director – Properties said: “We’re excited to be driving the industry forward by innovatively merging fashion and tech while celebrating streetwear.

Credits
Agency: MullenLowe MENA, Dubai
Campaign: Fashion Show on Google Street View
Client: City Centre Mall, Majid Al Futtaim
Creative director: Alfonso Arbós
Copywriter: Silvia Carreño
Art Director: Maricel Candido
Motion designer: Jose Basug
Group Account director: Rami Ghanem
Account Manager: Amina El Ashry

Tags:
City Centre Mall, MullenLowe MENA, Majid Al Futtaim, Google Street View, Technology, Innovation, Fashion Show, Fashion Show on Google Street View, Google Street Fashion Show, Outdoor, OOH, Best use of technology

Hard Kaur
Making it big as an artist is a struggle in itself. The struggle gets even harder when you’re a woman. Hard Kaur talks about how she has had to rely on her inner strength to be taken seriously as a hip-hop artist. She talks about feeling disconnected from everything around her before stumbling upon her art-form. In her own words, it has been her refuge for all these years. Hip-Hop has been a place that has given Hard Kaur a sense of belonging. She shapes her world by doing things her way, or no way at all.

Mandira Bedi
A career in live broadcasting has taught Mandira Bedi to truly live in the moment. From dealing with ageism to parenting her kids all by herself, she’s had a lot to overcome but has always come out stronger on the other side, with the help of her biggest support system, her mother. This is how she shapes her world.

Aditi Singh Sharma
Aditi Singh Sharma is the epitome of human strength regardless of her gender. She faced difficult situations in life with a fierce spirit and stuck with her music throughout. Her philosophy of life is to go all the way in whatever one does. She encourages others to work hard, love strong, and be extremely happy. Despite being the new kid on the block at the start of her musical journey, Aditi Singh Sharma shaped her own world, and her success speaks for itself!

Jwala Gutta
Stereotypes do not leave women behind even in the realm of sports. Jwala Gutta is the prime example of someone who has fought a ton of prejudices in order to strike a balance between her personal life and her career. She has a flair for proving her doubters wrong, and that is what her career symbolizes. She has never shied away from voicing her opinions even when it means taking on trolls. Jwala Gutta shapes her world by being her unapologetic self at all times!

The Singh Sisters
Gender bias has been a problem plaguing the lives of The Singh Sisters ever since the early stages of their lives. They have had to shun snide comments, societal doubt, and subtle mockery to reach where they are today. As detailed by the sisters themselves, their struggle has now begun to inspire other female players to pursue basketball. The Singh Sisters have shaped their lives by being brave about their career pursuits. #IShapeMyWorld

Radhika Apte
Radhika Apte is a name familiar to almost every youngster in the country. Her recent works as an actor have acquired much acclaim and applause from critics and audiences alike. However, the journey that has led to her success has not been one without bumps and hurdles. Radhika has faced everything thrown at her face with grace and courage. She has paved a way for herself in the acting industry even though she comes from a family of doctors. Radhika Apte shapes her world by adhering to her own beliefs and questioning the norms around her.

Parvathy Thiruvothu
Parvathy has waged wars against misogynistic portrayals of women in mainstream movies without any sense of fear. She believes in not making any noise about her deeds and letting her actions do the work. Parvathy describes her state-of-mind as raw and makes it okay for others to be the same. She shapes her own world by being unafraid when it comes to putting forward her views.

Shipra Khanna
Shipra’s life has not been the smoothest of rides. However, surviving a toxic married life didn’t stop her from her becoming a chef who is renowned all across the country. Societal viewpoints never stopped Shipra from winning Masterchef India. Her ideology and the actions supporting it acts as inspiration for women everywhere. She inspires people to be courageous and independent. Shipra Khanna shapes her world by going straight and strong!

This Digital campaign is about:
Levi’s, Shakti Mohan, Bani J, Mallika Dua, Anjali Lama, Ileana D’cruz, Huma Qureshi, Sapna Bhavnani, Shipra Khanna, Parvathy Thiruvothu, Radhika Apte, Swara Bhaskar, Shradha Sharma, The Singh Sisters, Jwala Gutta, Aditi Singh Sharma, Hard Kaur, Digital Campaign, Women, #IShapeMyWorld, Best digital campaigns, Creative campaign, Women Empowerment

When we come together, we dance in circles. We move as one and celebrate the individual who takes the center. Unity and individuality come alive.

Let’s live how we dance. Let’s #LiveInLevis

Credits:
Song: “Makeba” by Jain

Client: Levi’s
Campaign: Levi’s Circles
Jennifer Sey: CMO
Chris Jackman: VP, Global Marketing
Lauren Uchrin: Director, Global Marketing
Adriana Higuera: Manager, Global Marketing

Agency: FCB West
Karin Onsager-Birch: Chief Creative Officer
Mike Long: SVP Group Creative Director
Paul Foulkes: Art Director
Matt Ashworth: Copywriter
Charlotte McConnell: Senior Producer
Arlene Bae: SVP, Group Management Director
Lauren Geismar: Account Supervisor
Simon White: Chief Strategy Officer
Ryan Riley: Planning Director

Production
Believe Media/Cherry Films: Production Company
Jake Nava: Director
David Johnson: Director of Photography
Benedict Cooper: Executive Producer
Jannie McInnes: Executive Producer
Leo Scott at Cartel: Editor
The Mill: Post

Video Related to:
#LiveInLevis, FCB West, FCB, Levi’s, Levi’s new Ad Campaign, Levi’s Circles, Unity, Clothing & footwear, Brand film, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Out of the box ads, Viral videos, Latest TV advertisements, Levi’s creative Ads, Levi’s Latest Commercial, Levi’s Ad 2017, Fashion Ads, film, United States, Live In Levi’s, Levi’s ad campaigns

Levi’s Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise of the future. Films were created to demonstrate Levi’s awareness and relevance in the world through “America” and “Pioneers! O Pioneers” accompanied by readings of Whitman’s poems of the same name. Outdoor and printed material evoked the spirit of the new pioneer—today’s progressive—by featuring such optimistic statements as “Will work for better times,” “All I need is all I got,” and “Tough as your spirit.” Combined with a digital re-editing of the Declaration of Independence and a call for young pioneers to create a new portrait of America online, the Go Forth campaign infused new energy into an authentic and beloved brand that had been somewhat quiet for too long.

Credits:
Campaign: Levi’s Go Forth
Agency: Wieden+kennedy
Photographer: Ryan McGinley