Lexus GX – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 02 Feb 2021 18:34:03 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Lexus GX – Campaigns of the World https://campaignsoftheworld.com 32 32 Lexus: All-Terrain Envelope https://campaignsoftheworld.com/creative-print-ads/lexus-all-terrain-envelope/ Tue, 02 Feb 2021 18:34:03 +0000 https://campaignsoftheworld.com/?p=22845 A lot of direct mail ends up directly in the bin, so to entice an adventure-seeking, high-income target, DentsuBos created All-Terrain Envelope, a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page to win an adventure on that same drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.

All-Terrain Envelope by Lexus

All-Terrain Envelope by Lexus GX

All-Terrain Envelope by Lexus

All-Terrain Envelope by Lexus

Lexus: All-Terrain Envelope

Credits
Advertising Agency: DentsuBos, Toronto, Canada
Campaign: All-Terrain Envelope
Brand: Lexus

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