On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, we’re calling on our customers and co-workers to make LGBT+ people feel at home everywhere, every day.

For many of us, a forced quarantine during 2020 has taught us how important our home is – a place where we can feel safe, where we can love and feel loved. But some risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what makes them feel at home and welcomed.

With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home.

Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT.

Credits
Advertising Agency: We Are Social Milan, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Art Director: Chiara Giannuzzi
Senior Creative: Camilla Vanzulli
Editor: Sergio Giussani
Creative: Lorenzo Canazza
Art Director: Giulia De Chirico
Group Account Director: Francesca Feller
Senior Account Director: Mirco Bertola
Account Manager: Leandro Iorio
Account Executive: Alessia Bloise
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi
Creative Production Supervisor: Alberto Monti
Producer: Giulia Camera
Video Editor: Andrea Grieco, Diana Borinato

Tags:
IDAHOT 2020, International Day Against Homophobia, Transphobia, Biphobia, LGBT Community, LGBT Ads, LGBT Campaigns, We Are Social, Digital Film, TVC, IKEA Campaign, IKEA Be Someone’s Home

To reflect the life of trans people and the dangers they live with each day, the production team included trans screenwriter Luh Maza, and researcher Uni Corrêa, who worked with Maza to develop the film’s plot.

The film will be shown at various events for International Day Against Homophobia, Transphobia and Biphobia (May 17) and at events during LGBT Pride month.

Credits
Client: https://athosgls.com.br/
Campaign: #NoLoveShouldDieYoung
Creative Vice President: Rafael Pitanguy
Creative Director: Rafael Pitanguy, Kleyton Mourão, Laura Esteves, Rodrigo Almeida, Rafael Gil, Beto Rogoski, Celso Alfieri
Art Director: Jean Guelre
Copywriter: Pedro Lazera, Luh Maza
Client Services: Heloisa Guimarães
Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha, Fernanda Ragazzi
Planner: Paulo Vita
Media: Glaucia Montanha
Film Production Company: FAUNA
Director: Del
Creative Label: Uni Corrêa, Luh Maza
Scriptwriter: Luh Maza
Assistant Director: Thais Soares, Tatiana Falco
Executive Director: Patrick Petry
Executive Producer: Graziella Nadruz
Line Producer: Claudia Regina
Production Coordinator: Andreia Beni
Post Production Supervisor: Rafael Malavasi
Post Production Coordinator: Rafael Bonato
Post Production: Rafael Fernandes
Art Director: Ana Henriques
Research: Uni Corrêa
Edit: Bruna Abubakir
Cinematographer: Larissa Zaidan
Color Grading: Fernando Lui – Marla
Sound Studio: Tesis
Sound Producer: Marcos Vaz, Henrique Racz, Silvio Piesco
Singer: Liniker
Client Name: Samra M. Kassak
Company Name: Athosgls Network Group Ltda Me.

Cast:
Onika Gonçalves Soares
Augusto Luiz Borges Pereira de Oliveira
Gustavo Da Conceição
Rodrigo Aparecido Rodrigues
Luiz Fernando Bicchioni
Anderson Orsi
Sebastião Vicente
Shieley Aparecida
Artyr Xavier Pinheiro
Guilermina Dias
Lune Carvalho
Samy Pereira
Yohan de Melo Pedro
Pedro Henrique Lopes
Maya Schneyder
Hainer Assunção
Marcia Matiko
Oxana Bergamo

Tags:
LGBT news portal, FAUNA studio, Transgender, Brazil, Violence, Discrimination, LGBTQ, LGBT Campaigns, LGBT Ads, #NoLoveShouldDieYoung, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads,
Awareness campaigns, Public Interest, Young & Rubicam, Y&R, International Day Against Homophobia