LGBT rights – Campaigns of the World

SKYY Vodka: Pride Glass

COTW — Sat, 04 Jul 2020 07:25:54 +0000

Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ Rights. By redesigning it’s Vodka Glasses they showed that their commitment goes far beyond a date, a month or event a celebration. Because from the years to come we will continue to drink from this vodka glasses.

Credits
Brand: SKYY Vodka
Campaign: Pride Glass
Advertising Agency: Geometry Global Peru, Lima, Peru
Ceo: Santiago Cortés
CCO Regional: Juan José Posada
Gerente De Operaciones: Inés Sologuren
Director General Creativo: Adriano Lombardi
Director Creativo: Daniel Martínez
Planning Lead: Alejandra Ibarcena
Supervisora De Cuentas: Ingrid Villón
Social Media: Luisa Seminario
Motion Graphics: Jonnatan Trinidad, Oscar Gonzales
Ejecutivo De Cuentas: Mauricio Chavez Taffur
Casa Realizadora: High End
Director De Cine: Jeff Carrera
Diseño Industrial: Ernesto Rosales
Producción: Amadeo Rossano, José García

Tags:
Design, Peru, Alcoholic Drinks, SKYY, Geometry Global, World Pride NYC, NYC Pride 2020, LGBT Community, Awareness Campaign, Innovation, Product Innovation

Da se zna : I (Dis)own my child

COTW — Tue, 30 Jul 2019 05:04:57 +0000

One of the toughest moments for LGBT+ population is declaring sexual orientation and gender identity to family, especially in the Balkans and small environments where cultural barriers are highly present when it comes to family acceptance… Unfortunately, it still means facing rejection. In order to formalize the rejection, parents publish I disown my child classified ads in papers, which is a deeply rooted custom, still happening even today. Brand used this awful practice as a tool and changed the perspective. The association for LGBT+ rights Da se zna (Let it be known) initiated the campaign and published a series of real I disown my child Print advertisement in national and local newspapers, allowing various families to publicly support their kids for being proud of who they are and who they love.

Credits
Campaign: I disown my child
Advertising Agency: McCann Belgrade, Serbia
Media Agency: UM Belgrade
Digital Agency: Drive
Additional Credits: Andrea Mitić, Marija Vićić, Jelena Jazić, Emina Azizi, Tamara Vukadin, Aleksandar Milojević, Luka Ličina, Nikola Nikolić, Biljana Kolaković, Ana Kovačević
Copywriter: Jovana Milošević
Senior Designer: Sandra Milojević
Associate Creative Director: Lidija Milovanović
Executive Creative Director: Jana Savić Rastovac

Tags:
Print advertisement, McCann, Serbia, Da se zna, Public Interest, NGO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, sexual orientation, classified ads, I disown my child

“This Coke is a Fanta, so what?” – Coca-Cola busts discriminatory expression

COTW — Sun, 01 Jul 2018 08:08:33 +0000

In a world riddled with prejudices, the LGBT community is often targeted with homophobic language. Unnecessary slurs and expressions that make fun of homosexuals exist all around the globe. The one widespread in Brazil is This Coke is a Fanta. It seems like an innocent joke from a distance but is far more than that.

However, in a recent campaign, Coca-Cola put a 360-degree spin on the expression mentioned above. The beverage manufacturing company literally designed Coke cans with Fanta inside them. As detailed in the promotional video by David The Agency, relevant branding on the cans made the agenda obvious. The core message of the campaign was: This Coke is a Fanta, so what?

This Coke is a Fanta | Celebrate International LGBT+ Pride Day from Campaigns of the World on Vimeo.

As a result of the movement, the very expression that caused discomfort to homosexuals all over Brazil became a pride symbol. The campaign was even appreciated by the famous Brazilian LGBT singer, Pabllo Vittar. The new spin on This Coke is a Fanta was quite popular during the carnival as well.

All in all, Coca-Cola’s crusade against a widespread discriminatory expression gracefully achieved its desired goal. We feel that the community should embrace such campaigns with open arms!

This video is about:
LGBT rights, LGBT, Gay Parade, Gay festivals, gay pride, LGBT Pride, LGBT in Brazil, lesbian marriage, lesbian culture, lesbian relationships, Gay relationships, Digital campaign, LGBT advertising, Human Rights, Coke campaigns, Coke Ads, Coca Cola, Fanta, Pride Day