Amsterdam, renowned as the gay capital of the world, has witnessed significant transformations since becoming the first country to legalize same-sex marriage. Despite this milestone, the city has witnessed an alarming surge in homophobic hatred and violence, with other parts of Europe also enacting anti-gay laws.

In the face of these challenges, it was crucial to take a firm stand. However, the COVID-19 pandemic forced the cancellation of Amsterdam Pride, the primary platform for advocating LGBTQ+ rights. Undeterred, activists turned to the internet as a means to make their voices heard, employing innovative strategies and leveraging internet law to send a powerful message to the Dutch government. Thus began a digital movement that would leave a lasting impact.

One ingenious tactic adopted by the activists involved repurposing the universally despised cookie pop-up, transforming it into a powerful protest sign. By cleverly incorporating the concept of consent, the activists urged internet users to accept the fundamental human rights of the LGBTQ+ community and demanded the explicit constitutional prohibition of discrimination and violence against them. Remarkably, these essential rights had not yet been legally established in the Netherlands.

To facilitate the implementation of this strategy, a plugin ‘Accept to Enter’ was developed, allowing brands to integrate the “Accept to Enter” pop-up into their websites. Within a matter of days, this initiative gained remarkable traction, blossoming into a national movement that garnered support from over 65 high-profile brands. These companies recognized the urgency of standing up against discrimination and violence, lending their influential voices to the cause.

The virtual protest transcended physical boundaries, providing a platform for individuals and organizations alike to express solidarity with the LGBTQ+ community and demand legal protection for their rights. By harnessing the power of the internet, the movement amplified its reach and generated a groundswell of support, creating an environment where change became not only desirable but imperative.

In a society increasingly shaped by digital interconnectedness, leveraging online platforms for activism has become an effective tool for social change. Amsterdam’s digital movement serves as a testament to the power of collective action, inspiring others to utilize innovative approaches and technological resources to challenge oppressive norms and fight for equality.

The battle for LGBTQ+ rights is far from over, but the digital movement sparked by Amsterdam’s LGBTQ+ activists has ignited a beacon of hope. By adapting to the changing landscape and embracing the possibilities offered by the internet, they have proven that even in the face of adversity, the collective voices of a community can resonate and push the boundaries of progress. As the fight for equality continues, Amsterdam’s digital movement stands as a powerful reminder that change can be sparked from anywhere and by anyone willing to make a difference.

#TimesOutAndProud

In September 2018, The Supreme Court of India decriminalised homosexuality. But it changed little for the LGBTQ community. An editorial choice by The Times of India led to the redesigning of its classifieds as the Times Out & Proud Classifieds – a free space where the community could come out, look for jobs, homes, life partners and make announcements. It was an inclusive platform that helped integrate the community into society, and helped position TOI as a modern, informed paper. Classifieds grew by an unprecedented 2.6% as every other media declined, generating 3.3 billion in earned media.

Credits
Campaign: Times Out and Proud Classifieds
Original Campaign
Advertiser Brand: The Times of India, Mumbai
Advertising Agency: FCB India, Gurugram

An advertising campaign launched in newspapers and out of home, scheduled for the last two weeks of June.

All the companies that chose to join the project Rainbow Brands created by Dentsu had the opportunity to be protagonists with their logos in different subjects and media formats.

The creative idea draws its strength from simplicity: a multi-brand rainbow, where each one is associated with a rainbow flag colour.

Thanks to the support of IGPDecaux, Urban Vision and VG Pubblicità, the campaign is out of home in Milan, with maxi-billboard formats in Piazzale Lodi and special positions inside the Cadorna Metro.

But most of all, it has been published in newspapers just below the news of the debate about Italy’s anti-homophobia law between government and Vatican’s with a perfect media placement.

Stefano Morelli, a chief creative officer of Dentsu, says about the initiative: “We are very proud of this campaign because it testifies to the deepest and most authentic sense that Pride tries to teach us: the praise of diversity. Large companies that share the market attention daily now share the same space is a powerful signal. When individualisms are put aside, and small differences are cancelled out, unthinkable goals can really be achieved. In a common victory. A rainbow in which diversity is the key ingredient of a shared message. Because sometimes all it takes is a simple idea and the desire to share a space to send out a great signal”.

Credits
Agency: Dentsu
Campaign: Rainbow Brands
Production: The Story Lab

The campaign was also backed by the city human rights commission. After a special discussion with the commission, Mastercard will allow the new applicants of their cards to choose their genders according to their preferences and not just the binary genders.

The campaign has given a new feeling of inclusion to the LGBTQIA+ movement and has displayed a great message that ‘Sexuality has no limits.

Credits
Agency: McCann XBC
Brand: Mastercard
Campaign: Acceptance Street

So, they put out a message of unity to be shared with their community. Using 7,500 Post-it® Super Sticky Notes, they created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “Stronger Together.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

Credits
Brand: Post-it
Advertising Agency: BBDO, Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Director: Nathalia Resende
Design Director: Ian McAllister
Copywriter: Joanna Stubbins
Creative Technologist: Justin Mueller
Planning Director: Jessica Teigen
Account Executive: Nora Kubiaczyk
Production Company: Street Factory Media
Director: Mike Jones
Executive Producer: Greta Omann
Editorial: Drive Thru
Editor: Braden Doucette
Finish: Drive Thru
Color: Braden Doucette
Marketing Director: Heather Green, Global Business Director
Brand Manager: Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager: Morris Goodwin, Michelle Seywerd

Tags:
Pride, 3M, Post-it Stronger Together, Outdoor Campaign, On ground Activation, Twin Cities Pride Festival, LGBT, LGBTQ+ Community

In honor of the 50th anniversary of the Stonewall Uprising, LGBTQ+ activists, artists, and everyday heroes across generations came together to have a conversation about what Pride means to them.

Stop by the Airbnb pop-up space, as we celebrate LGBTQ+ changemakers of the last 50 years with special events and limited-edition Airbnb Experiences. 100% of proceeds go to local nonprofits.

About Airbnb
Airbnb is a platform that connects people from around the world to incredible places to stay and interesting things to do. Whether an apartment for a night, a castle for a week, or salsa lessons in Havana to help you truly live there. The Airbnb community aims to create a world where all 7.5 billion people can belong anywhere.

Featuring:
Lujira Cooper: Stonewall Veteran and Writer
Frankie Giangarra: Camp Counselor
Marcia Gilbert: Designer
Richard Haines: Artist
Fatima Jamal: Artist and Activist
Brigid McGinn: Activist with Gays Against Guns and Educator
Kenrick Prince: Film Director
Barbara Rosen: Stonewall Vete
ran and Board of Directors at SAGE
Scott Shigeoka: Designer and Storyteller
Mohammad “Momo” Ullah: Activist
Charles “Val” Valentino: Stonewall Veteran & Singer of Gay Anthem ‘Born This Way’
Leah Wasilewski: Artist

Credit:
Production Company: Curfew
Partners: Spencer Dennis, Mark Smith
Executive Producer: Kathryn Berk
Line Producer: Anna Pitman
Director: Ivan Cash
Director of Photography: Peter Pascucci
Editor: Erik Aull
Composer: Roger Neil
Post Producer: Jake Kolton
Mix & Color: Mission Film & Design

Client: Airbnb
Executive Producer: Lindsey Linger
Executive Creative Director: Tony Hogqvist
Marketing Director: Andrew Speyer
Marketing Manager: Anne Mueller
Creative Lead: Ivan Cash, Christian Rongavilla, Roger Hoard
Producer: Julia Pepe
Partnership Lead: Sanna Akhter
SAGE Senior Digital Content Manager: Anna Wahrman
Copywriter: Cameron Hamlet
Design Lead: Santiago Carrasquilla
Designer: Sungpyo Hong
Production Coordinator: Sofia Aguilar, Emily Lin
Social Lead: Deepti Sataluri
Digital Media: Dwight Pirtle

Tags:
LGBTQ+, SAGE, LGBTQ+ changemakers, SAGE, Pride, Digital Film, WorldPride, LGBTQ Pride, LGBTQ rights, LGBTQ+ community

P&G’s roots in LGBTQ+ inclusion and advocacy are built on the example set by our people. Individuals who used their voice to fight intolerance, tackle bias and put themselves at risk for equal treatment and protection.

The journey has not been easy. Nor have we always been right.

Progress — initiated by a few brave employees often in the face of strong resistance — helped to change our culture, shape the company attitude and strengthened our commitment to the LGBTQ+ community. We’re using our voice to drive acceptance, inclusion and a love for humanity.

“The Pause” is calling out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them. The film encourages people outside of the community to notice, reflect and realise how their reactions can make a difference. Because #Pride is much more than a single event or a moment, it’s a movement to advance equality and serve as a catalyst to fight bias. The film allows everyone to learn more and to join them in supporting LGBTQ+ organisations at PG.com/LGBTQvisibility

Tags:
Pride Month, P&G, Procter & Gamble, Grey, Short film, The Pause

The “Times Out & Proud” film gives the hope of an inclusive society. This film aims to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On 17 May 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this film, we aim to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.

On winning the only GOLD in APAC, Swati Bhattacharya, CCO, FCB Ulka said, “This is our first gold at One Show! It’s very special for each one of us! Times of India doesn’t just chronicle change, it also helps open new windows for all of us as citizens. When we get to speak for the brand, we all know that it’s an opportunity to do something brave and beautiful!”

Adding Jason Samuel, Creative Supervisor, FCB Ulka said, “Love always prevails. Such a joy to see our labour of love recognised at the world stage. A glorious win for the community. Towards a more progressive and tolerant India!”

One Screen is part of The One Club for Creativity, the global non-profit organisation celebrating creative excellence in advertising and design.

Credits
Client: The Times Of India
Creative Agency : FCB India
Creative Team: Fred Levron, Swati Bhattacharya, Keegan Pinto, Jason Samuel, Vishakha Khattri, Anindya Banerjee, Shailesh
Khandeparkar, Nikhil Kerkar, Amol Annaldas
Account Management: Rohit Diveker, Raghav Mahendra
Director: Jaydeep Sarkar
Producers: Prithvi Raj Luthra and Radhika Puri
Production House: Native Films

Tags:
LGBTQIA+ community, International Day Against Homophobia, Transphobia, Biphobia, Times Out & Proud, LGBTQ community, The One Club for Creativity, FCB, FCB Ulka, NGO, Public Interest, Awareness Campaign, Advertising, One Screen Short Film Festival

A UK-based ad agency called AMV BBDO created the video advertisement of the campaign. The ad showcased real-world conversations with members of the LGBTIQ+ community. The hosts asked the interviewees what items should a coming-out-kit comprise of. The interviewees co-operated in a fun-spirited manner. They suggested items like glitter, alcohol, and milkshake. But, the real coming-out-kit showcased in the campaign took them by surprise. It consisted of merchandise imprinted with tragic snippets of anecdotal coming out stories.

The campaign further emphasized the fact that 1 in 4 homeless people in the UK belongs to the LGBTIQ+ community. This gut-wrenching statistic prefaced the core message of the campaign. Thereafter, the ad revealed humanitarian crusades undertaken by proponents of The Outside Project. Call-To-Action inviting support for the cause marked the end of the campaign.

We feel that this advertisement brings an important issue to the surface. The real-world action taken by the campaigners validates their sincerity towards the good cause.

Credits
Advertiser: The Outside Project
Campaign: Coming Out Kit
Advertising Agency: AMV BBDO, UK
Art Director: Gina Kelly
Copywriter: Olga Pope
Creative Direction: Toby Allen, Jim Hilson
Design / Art Direction: Marco Ammannati
Director: Ciaron Craig
Editor: Alex Fletcher
Film Producer: Kieran Sadler
Production Assistant: Jake Bogira
Senior Art Producer: Jaki Jo Hannan
Photographer: Wilson Hennessy
Photographer’s Agent: Paul Cowen / Horton-Stephens
Project Manager: James Osborn
Printing Company: Wahooti
Creative Partnerships Director: Matt Harrington

Young people and adults continue to suffer from discrimination after coming out. On coming out day, three young people narrate the before and after coming out and how they have had to deal with rejection of their family and friends. The Glo Tu Pride initiative, created by TBWA \ San Juan for MASGLO (a brand of nail polishes recently launched in Puerto Rico), seeks to raise awareness about this social problem and how acceptance can change a person’s life. Masglo invites everyone to paint their nails in rainbow colors on October 11 in support of the LGBTQ + community. To make it easier, MASGLO created a commemorative package for International Coming Out Day that bears the name of Glo Tu Pride, and includes the colors of the rainbow.

#glotupride #saldelcloset #masglopr #ComingOutDay

Credits
Advertising Agency: TBWA\ San Juan, San Juan, Puerto Rico

Tags:
LGBTQ+ Community, LGBT, LGBTQ Pride, MASGLO, National Coming Out Day, Digital Campaign

137 million Americans will travel home this holiday season. But, 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ Community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however, they come home.

“Inclusion is at the heart of Pantene’s mission to celebrate the beauty of all transformations and all people,” said Ilaria Resta, Vice President, North America Hair Care, Procter & Gamble. “Hearing these LGBTQ individuals speak about the trials and triumphs of going home for the holidays – as well as their irrepressible desire to be their true selves – will inspire others in the community and remind us all what true beauty is about.”

Pantene is dedicated to helping everyone everywhere see and experience transformation in their lives in big and small ways. “Going Home for the Holidays” builds upon the brand’s “Don’t Hate Me Because I’m Beautiful” Campaign, launched during Pride Month 2019. The “Going Home for the Holidays” video vignettes feature powerful stories of four members of the Trans Chorus of Los Angeles. One video in particular features Crystal as she shares how she decides to change her appearance in terms of clothing, makeup and hair with family members when she goes home. “To be able to express myself openly, and genuinely – it’s freeing,” she said. “I could finally look in the mirror and say, ‘that’s me’.”

In addition to the “Going Home for the Holidays” series of videos, Pantene has pledged to make a $100,000 donation to Family Equality, which envisions a world in which every LGBTQ+ person has the right and the opportunity to form and sustain a loving family. “Family Equality is excited and proud to join Pantene’s inclusive embrace of all family members during the holidays. Families of origin, families that are formed, and chosen families all have a role to play in the beautiful patchwork of love and acceptance that makes up our LGBTQ+ community,” said The Reverend Stan J Sloan, CEO of Family Equality.

The brand is proud to continue their partnership with GLAAD, which accelerates the acceptance of LGBTQ+ people by sharing stories and working through all forms of media. uplifts members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. “Pantene is setting the standard for authentic inclusion of LGBTQ people and stories among brands that transcend industries,” said GLAAD President and CEO Sarah Kate Ellis. “LGBTQ stories need to be told by brands outside of Pride month and Pantene is demonstrating a real commitment to LGBTQ storytelling with this moving holiday video. Especially around the holidays when too many LGBTQ people feel isolated, it’s so important to remind community members who celebrate with families – chosen or otherwise – that they are beautiful.”

About GLAAD
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org.

Credits
Advertiser: Pantene
Spot Title: I’ll Be Home for Christmas
Agency: Grey & Townhouse

VP, NA Hair Care: Ilaria Resta
Brand Director: John Brownlee
Global LGBT+ Equality Program Leader: Brent Miller
Brand Manager: Leif Edgar
Brand Manager: Maris Croswell
Assistant Brand Manager: Bret Senior
Senior Communications Manager: Muhammad (Bilal) Lakhani

Chief Creative Officer: John Patroulis
Executive Creative Director: Javier Bonilla
Executive Creative Director: Joe Mongognia
Creative Director: Arturo Macouzet
Associate Creative Director: Bryan Burns
Senior Art Director: Emily Pracher
Executive Producer: Keira Rosenthal
Senior Producer: Kelsey Longo
VP, Music Producer: David Lapinsky
Music Producer: Leland Drake
Global Strategy Director: Julia Perissinoto
EVP, Global Account Director: Anjali Jain
SVP, Account Director: Kate Bernhardt
Account Executive: Samantha Simon
Content Architect: Andrew Pattee
Project Manager: Morgan Marc
VP, Head of Talent: Natasha Howell
Business Manager: Beverly Beach
Anthem Editor: Stacy Peterson
Interview Editor(s): James Donahue + Stacy Peterson
Producer: Hope Duhaime
Managing Director: Lauren Hertzberg
Jogger Senior Producer: Mike Tockman
Lead Flame Artist: Joseph Grosso
Flame Artist: Matthew Dolven
Flame Asst.: Rachel Driver

Tags:
Procter & Gamble, P&G, LGBTQ, GLAAD, LGBTQ+ community, Pantene, Holiday Ads, TVC, Christmas Campaigns, Christmas Ads, #IMBeautifulLGBTQ+, I Am Beautiful LGBTQ+

About the Qixi Festival(Chinese Valentine’s Day)
The Qixi Festival, also known as the Qiqiao Festival, is the Chinese Valentine’s Day. It means ‘seventh’ day of the seventh lunar month. It celebrates the meeting of two lovers, Zhinv (the weaver girl) and Niulang (the cowboy). The story states that it was forbidden for them to love and to prevent them from being together; they were cast to opposite sides of the ‘Silver River’. They could only meet once a year on Qixi when a flock of birds would form a bridge between the two.

Source

Tags:
Budweiser All Love Is Love, All Love Is Love, Chinese Valentine’s Day, LGBTQ community, China, Beer, Packaging Design, Illustration, Budweiser Qixi Ad

The TBWA\HAKUHODO creative team was inspired by the fact that mixing all the colors of the rainbow creates black. A special dying technique was developed in which a fabric that would normally appear black reveals the full spectrum of the rainbow’s colors when stretched. Marking a world first, the United Black Fabric was born. A film was created starring players from the All Blacks, the New Zealand men’s national rugby team, and the Black Ferns, the New Zealand women’s national rugby team, to carry this important message about diversity and inclusion.

Credits
Brand: AIG Japan Holdings
Campaign: Pride Jersey
Advertising Agency: TBWA\HAKUHODO, Japan
Holding Company: Hakuhodo DY
Production Company: SAQRAI
Film Studio: Aoi Pro
Chief Creative Officer: Kazoo Sato
Senior Creative Director: Takahiro Hosoda
Creative Director: Shuhei Tsuji
Senior Art Director: Keisuke Shimizu
Art Director: Yosuke Sugioka
Designer: Kana Takarada
Copywriters: Peter Souter, Tomoko Kasugai
Activation Planner: Kei Tominaga
PR Planner: Hideyuki Kobayashi
Film Director (Making movie): Shinri Abe
Executive Planning Director: Masa Okazaki
Strategic Planning Director: Keita Kawakatsu
Strategic Planning Supervisor: Chigusa Ogasawara
Strategic Planner: Yoku Ishida
Senior Account Director: Kei Kaneko
Account Director: Tatsuya Horikoshi
Account Supervisors: Kasumi Shimada, Keisuke Egami, Mami Konisho
Costume Designer and Producer: Toshihiko Sakurai
Costume Director: Chika Sai
Producers: Keisuke Mizusako, Masahiro Kawaguchi
Director: Hisashi Eto
DoP: Justin Brown
Producer: Wataru Ito
Photographer: DYSK
Designer: Kazuya Yamazaki
Motion Graphic Designer: Shinnosuke Arima

Tags:
2019 ADC AWARDS, ADC Annual Awards, Innovation, Product Design, Creative Innovation, LGBT

#TheLongRoadToPride #DBPride #50years #RainbowRevolution #Pride

Pride is known as one of the most inclusive events of the year. However, Dublin Bus and ROTHCO noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations. In 2018, fewer than 1% of Pride attendees in Ireland were aged over 65. Despite their crucial role in carving out LGBTQ+ rights in Ireland today, they are often forgotten about and disconnected from their community. With the decline of gay bars, there are very few intergenerational spaces left for them to socialise with the rest of the community.

They are also some of the most vulnerable members of society: older LGBTQ+ people are 50% more likely to be living alone compared to heterosexual people their age (be it that they’re single, never had children or are estranged from family), and are five times more likely to have mental health issues. So, although they’ve never needed the LGBTQ+ community more, they can’t find a way in, even at Pride.

This year, Dublin Bus and ROTHCO wanted to encourage LGBTQ+ people over the age of 65 to come along on Pride, a celebration they helped lay the foundations to. They paired older LGBTQ+ people with younger members of the LGBTQ+ community to attend the party together. The pairs all have something in common; either coming from the same place, sharing similar experiences, or occupations, so their friendship begins with a common ground.

Mary Ryan, Marketing and Information Manager at Dublin Bus comments: “Dublin Bus is one of the last places where people of all ages, backgrounds and orientations come together, but at Pride one group is not on board. Dublin Bus is a space for everyone and it’s important people really feel that. Inclusion is so important to us and when the team in ROTHCO brought this issue to us, we knew it was something we wanted to support. When it comes to Pride no one should be left behind.”

John McMahon, Creative Director, comments: “Pride has become something of a ‘brandwagon’ that anyone and everyone feels they can jump aboard. But we didn’t want to be part of the feeding frenzy. And even though Dublin Bus have historically supported Pride (notably with last year’s ‘Proud Dads’ activation), we agreed with them that we should only get involved if we could find a way to make ourselves useful to the LBGTQ community itself. And I think we found that way. An entire generation of older Irish LGBTQ people missed the Pride party because Ireland was an intolerant place. Given that the bus is one of the few inter-generational places we have in our society, it felt appropriate to right that wrong by bringing some of those people ‘into the fold’ of Pride using the bus itself. I’m really proud of what we’ve done. Usually in advertising, we’re giving a voice to the noisiest people around! This was one time we got a chance to give a voice to some people who are quite under-represented, both in the context of Pride and in Irish life in general.”

About ROTHCO
Over the past 23 years ROTHCO has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.

Their work has been globally recognised with awards from every major global awards show and in 2018 they took home 117 international awards, including the coveted Cannes Lions Grand Prix in the Creative Data category.

In 2018 they spoke for the fourth time at The Cannes Lions International Festival of Creativity. This followed an acquisition deal with Accenture Interactive earlier in the year, giving their ambitions an exciting new edge.

About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com

Credits
Client: Dublin Bus
Campaign: The Long Road to Pride
Marketing & Information Manager: Mary Ryan
Marketing Executive: Regina Graham
Marketing Executive: Claire Corcoran
Marketing Executive: Kate Furlong
Agency: ROTHCO (part of Accenture Interactive)
Creative Director: John McMahon
Executive Creative Director: Alan Kelly
Copywriter: Jack Roberston
Art Director: Barry Sweeney
Senior Account Director: Emily Lyons
Senior Account Manager: Aoife O’Shea
Account Manager: Laura Redden
Agency Producer: Karina Cotter
Agency Executive Producer: Jess Darby
Head of Production: Margaret Levingstone
Senior Strategist: Darius Pasalar
Strategist: Katie Cleary
Graphics: Eoin Lennon
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: Ken Wardrop
Post Production: Windmill Lane
Editor: John O’Connor
Sound: Mark Henry
Grade: James Bramford

Tags:
Digital, Film, The Long Road to Pride, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

The guests at the wedding included LGBTQ+ celebrities from Austria who attended the ceremony a month ahead of the EuroPride event that is to be held in June. After the officiation of the union between Siri and Alexa, the newlywed couple even made its way through Vienna in a horse-drawn carriage.

The emotional reaction of the guests present in the audience signified how moving a love story beyond definitions can be. Those who couldn’t witness the wedding in person can download the Pride Skill developed by plan.Net Innovation Studio from the Amazon Alexa Skill store. The function will enable users to not only recreate the wedding vows shared by Siri and Alexa, but it will also give them information about the festivities lined up for the EuroPride event.

We feel that this campaign makes tactful use of two rival technologies to put across a meaningful message about love. We wish Siri and Alexa a happy married life!

The Wedding photos of Siri & Alexa

Website: https://www.siriandalexa.com/

Tags:
LGBTQ+ celebrities, LGBTQ+ community, Artificial Intelligence, LGBTQ+ rights, Siri & Alexa wedding, AI marriage, Siri, Alexa, Siri and Alexa marriage, Siri-Alexa wedding, Technology, iOS, iPhone, Apple, Amazon Alexa, The Wedding of Siri & Alexa