Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

I Am – Starbucks advertising campaign, A Starbucks store transformed into a notary office so that transgender people could get their names legally changed.

In Brazil, trans people often suffer prejudice when they don’t have their new names on official documents. The process for legally changing names is expensive and bureaucratic, and the registry offices where it happens are intimidating environments for this community.

At Starbucks, anyone who orders a drink at the counter has their name respected and written on the cup without question.
So, VMLY&R decided to invite trans people to have their names legally changed in a place where they are always welcome. The agency transformed a local Starbucks into a registry office, and participants could leave the store with official documents in their new names – free of charge.

The result was a seven-times increase in daily legal name changes for the city of São Paulo.

Credits
Advertising Agency: VMLY&R Brasil
Client: Starbucks
Country: Brazil
Award won: Cannes Glass Grand Prix
Advertisement Type: Outdoor Advertisement

The first installment of the series, “Growing with Pride,” debuts during Pride month and spotlights Leon Etchepare, a 4th generation farmer at Emerald Farms based in Orland, CA. In the episode, Leon opens up about coming out to his parents, the life he is building with his long-time partner, Andrew Pentecost, and his experiences as a gay man in an industry not often considered a place where LGBTQ culture thrives.

Emily Clark, Associate Creative Director at Ogilvy and director of the film, said: “As marketers, we have tremendous power to affect whose stories are told. As a queer director, this is a very meaningful project for me to bring people who haven’t had the opportunity to share their stories to the forefront. Andrew and Leon represent an industry moving in the right direction — towards a more inclusive and supportive space.”

“The Heart of the Farm” will continue with upcoming episodes featuring further stories of historically underrepresented farmers.

Credits
Advertising Agency: Ogilvy, New York, United States of America
Campaign: Growing With Pride
Client: Corteva Agriscience

In honor of the 50th anniversary of the Stonewall Uprising, LGBTQ+ activists, artists, and everyday heroes across generations came together to have a conversation about what Pride means to them.

Stop by the Airbnb pop-up space, as we celebrate LGBTQ+ changemakers of the last 50 years with special events and limited-edition Airbnb Experiences. 100% of proceeds go to local nonprofits.

About Airbnb
Airbnb is a platform that connects people from around the world to incredible places to stay and interesting things to do. Whether an apartment for a night, a castle for a week, or salsa lessons in Havana to help you truly live there. The Airbnb community aims to create a world where all 7.5 billion people can belong anywhere.

Featuring:
Lujira Cooper: Stonewall Veteran and Writer
Frankie Giangarra: Camp Counselor
Marcia Gilbert: Designer
Richard Haines: Artist
Fatima Jamal: Artist and Activist
Brigid McGinn: Activist with Gays Against Guns and Educator
Kenrick Prince: Film Director
Barbara Rosen: Stonewall Vete
ran and Board of Directors at SAGE
Scott Shigeoka: Designer and Storyteller
Mohammad “Momo” Ullah: Activist
Charles “Val” Valentino: Stonewall Veteran & Singer of Gay Anthem ‘Born This Way’
Leah Wasilewski: Artist

Credit:
Production Company: Curfew
Partners: Spencer Dennis, Mark Smith
Executive Producer: Kathryn Berk
Line Producer: Anna Pitman
Director: Ivan Cash
Director of Photography: Peter Pascucci
Editor: Erik Aull
Composer: Roger Neil
Post Producer: Jake Kolton
Mix & Color: Mission Film & Design

Client: Airbnb
Executive Producer: Lindsey Linger
Executive Creative Director: Tony Hogqvist
Marketing Director: Andrew Speyer
Marketing Manager: Anne Mueller
Creative Lead: Ivan Cash, Christian Rongavilla, Roger Hoard
Producer: Julia Pepe
Partnership Lead: Sanna Akhter
SAGE Senior Digital Content Manager: Anna Wahrman
Copywriter: Cameron Hamlet
Design Lead: Santiago Carrasquilla
Designer: Sungpyo Hong
Production Coordinator: Sofia Aguilar, Emily Lin
Social Lead: Deepti Sataluri
Digital Media: Dwight Pirtle

Tags:
LGBTQ+, SAGE, LGBTQ+ changemakers, SAGE, Pride, Digital Film, WorldPride, LGBTQ Pride, LGBTQ rights, LGBTQ+ community

P&G’s roots in LGBTQ+ inclusion and advocacy are built on the example set by our people. Individuals who used their voice to fight intolerance, tackle bias and put themselves at risk for equal treatment and protection.

The journey has not been easy. Nor have we always been right.

Progress — initiated by a few brave employees often in the face of strong resistance — helped to change our culture, shape the company attitude and strengthened our commitment to the LGBTQ+ community. We’re using our voice to drive acceptance, inclusion and a love for humanity.

“The Pause” is calling out the struggle of hesitation that the LGBTQ+ community experiences every day before deciding how much of themselves to reveal to those around them. The film encourages people outside of the community to notice, reflect and realise how their reactions can make a difference. Because #Pride is much more than a single event or a moment, it’s a movement to advance equality and serve as a catalyst to fight bias. The film allows everyone to learn more and to join them in supporting LGBTQ+ organisations at PG.com/LGBTQvisibility

Tags:
Pride Month, P&G, Procter & Gamble, Grey, Short film, The Pause

137 million Americans will travel home this holiday season. But, 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ Community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however, they come home.

“Inclusion is at the heart of Pantene’s mission to celebrate the beauty of all transformations and all people,” said Ilaria Resta, Vice President, North America Hair Care, Procter & Gamble. “Hearing these LGBTQ individuals speak about the trials and triumphs of going home for the holidays – as well as their irrepressible desire to be their true selves – will inspire others in the community and remind us all what true beauty is about.”

Pantene is dedicated to helping everyone everywhere see and experience transformation in their lives in big and small ways. “Going Home for the Holidays” builds upon the brand’s “Don’t Hate Me Because I’m Beautiful” Campaign, launched during Pride Month 2019. The “Going Home for the Holidays” video vignettes feature powerful stories of four members of the Trans Chorus of Los Angeles. One video in particular features Crystal as she shares how she decides to change her appearance in terms of clothing, makeup and hair with family members when she goes home. “To be able to express myself openly, and genuinely – it’s freeing,” she said. “I could finally look in the mirror and say, ‘that’s me’.”

In addition to the “Going Home for the Holidays” series of videos, Pantene has pledged to make a $100,000 donation to Family Equality, which envisions a world in which every LGBTQ+ person has the right and the opportunity to form and sustain a loving family. “Family Equality is excited and proud to join Pantene’s inclusive embrace of all family members during the holidays. Families of origin, families that are formed, and chosen families all have a role to play in the beautiful patchwork of love and acceptance that makes up our LGBTQ+ community,” said The Reverend Stan J Sloan, CEO of Family Equality.

The brand is proud to continue their partnership with GLAAD, which accelerates the acceptance of LGBTQ+ people by sharing stories and working through all forms of media. uplifts members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. “Pantene is setting the standard for authentic inclusion of LGBTQ people and stories among brands that transcend industries,” said GLAAD President and CEO Sarah Kate Ellis. “LGBTQ stories need to be told by brands outside of Pride month and Pantene is demonstrating a real commitment to LGBTQ storytelling with this moving holiday video. Especially around the holidays when too many LGBTQ people feel isolated, it’s so important to remind community members who celebrate with families – chosen or otherwise – that they are beautiful.”

About GLAAD
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org.

Credits
Advertiser: Pantene
Spot Title: I’ll Be Home for Christmas
Agency: Grey & Townhouse

VP, NA Hair Care: Ilaria Resta
Brand Director: John Brownlee
Global LGBT+ Equality Program Leader: Brent Miller
Brand Manager: Leif Edgar
Brand Manager: Maris Croswell
Assistant Brand Manager: Bret Senior
Senior Communications Manager: Muhammad (Bilal) Lakhani

Chief Creative Officer: John Patroulis
Executive Creative Director: Javier Bonilla
Executive Creative Director: Joe Mongognia
Creative Director: Arturo Macouzet
Associate Creative Director: Bryan Burns
Senior Art Director: Emily Pracher
Executive Producer: Keira Rosenthal
Senior Producer: Kelsey Longo
VP, Music Producer: David Lapinsky
Music Producer: Leland Drake
Global Strategy Director: Julia Perissinoto
EVP, Global Account Director: Anjali Jain
SVP, Account Director: Kate Bernhardt
Account Executive: Samantha Simon
Content Architect: Andrew Pattee
Project Manager: Morgan Marc
VP, Head of Talent: Natasha Howell
Business Manager: Beverly Beach
Anthem Editor: Stacy Peterson
Interview Editor(s): James Donahue + Stacy Peterson
Producer: Hope Duhaime
Managing Director: Lauren Hertzberg
Jogger Senior Producer: Mike Tockman
Lead Flame Artist: Joseph Grosso
Flame Artist: Matthew Dolven
Flame Asst.: Rachel Driver

Tags:
Procter & Gamble, P&G, LGBTQ, GLAAD, LGBTQ+ community, Pantene, Holiday Ads, TVC, Christmas Campaigns, Christmas Ads, #IMBeautifulLGBTQ+, I Am Beautiful LGBTQ+

#TheLongRoadToPride #DBPride #50years #RainbowRevolution #Pride

Pride is known as one of the most inclusive events of the year. However, Dublin Bus and ROTHCO noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations. In 2018, fewer than 1% of Pride attendees in Ireland were aged over 65. Despite their crucial role in carving out LGBTQ+ rights in Ireland today, they are often forgotten about and disconnected from their community. With the decline of gay bars, there are very few intergenerational spaces left for them to socialise with the rest of the community.

They are also some of the most vulnerable members of society: older LGBTQ+ people are 50% more likely to be living alone compared to heterosexual people their age (be it that they’re single, never had children or are estranged from family), and are five times more likely to have mental health issues. So, although they’ve never needed the LGBTQ+ community more, they can’t find a way in, even at Pride.

This year, Dublin Bus and ROTHCO wanted to encourage LGBTQ+ people over the age of 65 to come along on Pride, a celebration they helped lay the foundations to. They paired older LGBTQ+ people with younger members of the LGBTQ+ community to attend the party together. The pairs all have something in common; either coming from the same place, sharing similar experiences, or occupations, so their friendship begins with a common ground.

Mary Ryan, Marketing and Information Manager at Dublin Bus comments: “Dublin Bus is one of the last places where people of all ages, backgrounds and orientations come together, but at Pride one group is not on board. Dublin Bus is a space for everyone and it’s important people really feel that. Inclusion is so important to us and when the team in ROTHCO brought this issue to us, we knew it was something we wanted to support. When it comes to Pride no one should be left behind.”

John McMahon, Creative Director, comments: “Pride has become something of a ‘brandwagon’ that anyone and everyone feels they can jump aboard. But we didn’t want to be part of the feeding frenzy. And even though Dublin Bus have historically supported Pride (notably with last year’s ‘Proud Dads’ activation), we agreed with them that we should only get involved if we could find a way to make ourselves useful to the LBGTQ community itself. And I think we found that way. An entire generation of older Irish LGBTQ people missed the Pride party because Ireland was an intolerant place. Given that the bus is one of the few inter-generational places we have in our society, it felt appropriate to right that wrong by bringing some of those people ‘into the fold’ of Pride using the bus itself. I’m really proud of what we’ve done. Usually in advertising, we’re giving a voice to the noisiest people around! This was one time we got a chance to give a voice to some people who are quite under-represented, both in the context of Pride and in Irish life in general.”

About ROTHCO
Over the past 23 years ROTHCO has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.

Their work has been globally recognised with awards from every major global awards show and in 2018 they took home 117 international awards, including the coveted Cannes Lions Grand Prix in the Creative Data category.

In 2018 they spoke for the fourth time at The Cannes Lions International Festival of Creativity. This followed an acquisition deal with Accenture Interactive earlier in the year, giving their ambitions an exciting new edge.

About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com

Credits
Client: Dublin Bus
Campaign: The Long Road to Pride
Marketing & Information Manager: Mary Ryan
Marketing Executive: Regina Graham
Marketing Executive: Claire Corcoran
Marketing Executive: Kate Furlong
Agency: ROTHCO (part of Accenture Interactive)
Creative Director: John McMahon
Executive Creative Director: Alan Kelly
Copywriter: Jack Roberston
Art Director: Barry Sweeney
Senior Account Director: Emily Lyons
Senior Account Manager: Aoife O’Shea
Account Manager: Laura Redden
Agency Producer: Karina Cotter
Agency Executive Producer: Jess Darby
Head of Production: Margaret Levingstone
Senior Strategist: Darius Pasalar
Strategist: Katie Cleary
Graphics: Eoin Lennon
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: Ken Wardrop
Post Production: Windmill Lane
Editor: John O’Connor
Sound: Mark Henry
Grade: James Bramford

Tags:
Digital, Film, The Long Road to Pride, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

According to Sean Bryan, Co-CCO of McCann New York, finding the right subjects was an important part of the process. “We started by casting for parents who were haunted by the way they handled their child’s coming out,” he says. From there, they approached the children and once all were game, the filming was able to proceed.

As an everyday viewer, it’s tear-jerking to watch, and for the team on the shoot, “They used up a lot of Kleenex,” Bryan says.

It’s never too late for love to call back. Verizon and PFLAG are committed to connecting and reconnecting all families. Find support for LGBTQ families at pflag.org

Credits
Verizon:
Diego Scotti, Chief Marketing Officer
Andrew McKechnie, Chief Creative Officer
David Bowen, VP Creative Marketing
Ricardo Aspiazu, Director, Creative Marketing
Christina Hull, Creative Marketing
Greg Sacharoff, Creative Marketing

McCann NY:
Rob Reilly, Global Creative Chairman
Eric Silver, Chief Creative Officer, North America
Sean Bryan, Co-Chief Creative Officer, New York
Tom Murphy, Co-Chief Creative Officer, New York
Wayne Best, Deputy Co-Chief Creative Officer, Verizon
Dan Donovan, Deputy Co-Chief Creative Officer, Verizon
Karsten Jurkschat, Creative Director
Alex Little, Creative Director
Kyle Harrison, Junior Copywriter
Ezequiel Consoli, Junior Art Director
Nathy Aviram, Chief Production Officer
John McAdorey, SVP Executive Producer
Doug Harrison, Producer
Laura Kellerman, Producer
Eric David Johnson (aka DJ Bunny Ears), SVP Executive Music Producer
Dan Gross, Music Producer
Alex Caredes, SVP Executive Account Director
Elyssa Nemetsky, Account Director
Jane Huh, Account Supervisor
Jordan Hamilton, Account Executive
David Webster, EVP Executive Strategy Director
Leah Brier, SVP Group Strategy Director
AJ Feld, VP Strategy Director
Michael Goldstein, VP Communications Planning Director
Teresa Mitchell, Senior Project Manager
Krista Spindler, Project Manager
Danielle Korn, EVP Director of Business Affairs
Wilmien Blake, SVP Director of Business Affairs
Hovannes Moussati, Business Manager
Terry Marcello, VP Director of Talent Payment
Debbie Myllek, Talent Payment Manager

Moxie Pictures:
Lee Hirsch, Director
Robert Fernandez, Executive Producer
Katie Connell, Head of Production
Matt O’Shea, Assistant Director
Josh Kraszewski, Key DP
Ric Sarmiento, DP
Brett Wiley, DP – Cleveland
Tyler Meason, DP – Utah
Trevor Herrick, Production Supervisor
Jennifer Venditti, Casting

Union Editorial NY:
Caryn MacLean, Executive Producer / Partner
Susan Motamed, Senior Producer
Christopher Huth, Editor
Jean Taylor, Assistant Editor
Kirk Balden, Flame Artist
Mike Howell, Colorist (Color Collective)

Sonic Union:
Brian Goodheart, Mix Engineer
Nathanael Taylor, Producer

A special thanks to PFLAG National:
Brian Bond, Executive Director
Diego Miguel Sanchez, Director of Advocacy, Policy & Partnerships
Jamie Curtis, Director of Chapter Engagement
Liz Owen, Director of Communications
Maggie Ardiente, Director of Development

Tags:
Verizon, Love calls back, McCann, Inspiring Film, Digital, TV Ads, Best TV Ads, LGBTQ people, LGBTQ+, LGBT Pride, PFLAG, McCANN, USA, Public Interest, NGO

Don’t Hate Me Because I’m BeautifuLGBTQ+ | #BeautifuLGBTQ+

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation.

“For many in the community, hair plays a pivotal role in their “transformation moment,” said Ilaira Resta, Vice President, North America Hair Care, Procter & Gamble. “In fact, from our research we found that 60 percent of LGBTQ+ persons change their hair when they have a life or identity change. So, whether that means getting a major chop or growing out your locks to defy societal norms, or embracing hair that bends the gender binary entirely – Hair is an impactful visual cue of transformation, and this new campaign from Pantene aims to show the beauty of all transformations and of all people.”

Each person featured represents their own transformation and unique sense of self-expression, with three stories being featured in separate supporting campaign videos. One video shares the story of Pooya, a transgender woman from Iran who was once jailed for having hair that was considered too long. “I want to be there for people in a way that I didn’t experience when I was younger, and let them know that there is nothing wrong with them,” Pooya states in the video after joining the initiative in hopes that her story would enable others to see their place in the world and envision the transformations they are capable of.

In addition to being WorldPride sponsors, the launch of “Don’t Hate Me Because I’m BeautifuLGBTQ+” also comes with the announcement of Pantene’s partnership with GLAAD, which will continue to uplift members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. This furthered commitment follows recent global Pantene campaigns in the Philippines and the U.K. which celebrate and showcase transgender beauty and the stories of that community.

“Pantene has raised the bar for authentic inclusion by shining the spotlight on a diverse group of LGBTQ people in this powerful new campaign,” said GLAAD President and CEO Sarah Kate Ellis. “Hearing these LGBTQ individuals speak about their identities as well as their drive to be their true selves will empower other LGBTQ people and remind us all what true beauty is all about.”

In April, Pantene launched its new “Power to Transform” campaign which recognizes, celebrates and gives visibility to those who transform their lives and the world around them every single day. As a result, the brand has committed to telling stories of transformation that defy bias, celebrate personal expression and show a more inclusive world.

Pantene wants every head of hair held high with Pride, and encourages the LGBTQ+ community and its allies to express their authentic selves and share their own transformations to show the world all they are capable of and just what “beautiful” looks like. Join in the conversation by using #BeautifuLGBTQ, and learn more about what Pantene is doing at www.pantene.com/en-us/pride.

Credits
Advertiser: Pantene
Spot Title: Don’t Hate Me Because I’m #BeautifuLGBTQ+
Agency: Grey New York

Creative – Grey NY
Chief Creative Officer: Rodrigo Jatene
Creative Director: Arturo Macouzet
Assistant Creative Director: Bryan Burns
Senior Art Director: Emily Pracher

Account – Grey NY
EVP, Global Account Director: Anjali Jain
SVP, Account Director: Kate Bernhardt
Account Supervisor: Payton Brown

Strategy – Grey NY
Global Strategy Director: Julia Perissinoto
Director of Social Media: Kenny Gold
Senior Content Architect: Finn Leslie
Senior Content Architect: Andrew Pattee

Project Management – Grey NY
Project Manager: Morgan Marc

Production – Townhouse NY
Executive Producer: Keira Rosenthal
Senior Print Producer: Don Lagas
VP Casting: Nina Pratt
Associate Casting Director: Brian Safuto
VP Talent: Natasha Howell
Business Manager: Beverly Beach

Partner Agencies
MMK
Carat

Tags:
Pantene, Grey, Don’t Hate Me Because I’m BeautifuLGBTQ+, LGBT, Gay Pride, LGBTQ+, LGBT Campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Procter & Gamble, GLAAD, Transgender, #BeautifuLGBTQ+, #BeautifuLGBTQ

To reflect the life of trans people and the dangers they live with each day, the production team included trans screenwriter Luh Maza, and researcher Uni Corrêa, who worked with Maza to develop the film’s plot.

The film will be shown at various events for International Day Against Homophobia, Transphobia and Biphobia (May 17) and at events during LGBT Pride month.

Credits
Client: https://athosgls.com.br/
Campaign: #NoLoveShouldDieYoung
Creative Vice President: Rafael Pitanguy
Creative Director: Rafael Pitanguy, Kleyton Mourão, Laura Esteves, Rodrigo Almeida, Rafael Gil, Beto Rogoski, Celso Alfieri
Art Director: Jean Guelre
Copywriter: Pedro Lazera, Luh Maza
Client Services: Heloisa Guimarães
Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha, Fernanda Ragazzi
Planner: Paulo Vita
Media: Glaucia Montanha
Film Production Company: FAUNA
Director: Del
Creative Label: Uni Corrêa, Luh Maza
Scriptwriter: Luh Maza
Assistant Director: Thais Soares, Tatiana Falco
Executive Director: Patrick Petry
Executive Producer: Graziella Nadruz
Line Producer: Claudia Regina
Production Coordinator: Andreia Beni
Post Production Supervisor: Rafael Malavasi
Post Production Coordinator: Rafael Bonato
Post Production: Rafael Fernandes
Art Director: Ana Henriques
Research: Uni Corrêa
Edit: Bruna Abubakir
Cinematographer: Larissa Zaidan
Color Grading: Fernando Lui – Marla
Sound Studio: Tesis
Sound Producer: Marcos Vaz, Henrique Racz, Silvio Piesco
Singer: Liniker
Client Name: Samra M. Kassak
Company Name: Athosgls Network Group Ltda Me.

Cast:
Onika Gonçalves Soares
Augusto Luiz Borges Pereira de Oliveira
Gustavo Da Conceição
Rodrigo Aparecido Rodrigues
Luiz Fernando Bicchioni
Anderson Orsi
Sebastião Vicente
Shieley Aparecida
Artyr Xavier Pinheiro
Guilermina Dias
Lune Carvalho
Samy Pereira
Yohan de Melo Pedro
Pedro Henrique Lopes
Maya Schneyder
Hainer Assunção
Marcia Matiko
Oxana Bergamo

Tags:
LGBT news portal, FAUNA studio, Transgender, Brazil, Violence, Discrimination, LGBTQ, LGBT Campaigns, LGBT Ads, #NoLoveShouldDieYoung, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads,
Awareness campaigns, Public Interest, Young & Rubicam, Y&R, International Day Against Homophobia

The guests at the wedding included LGBTQ+ celebrities from Austria who attended the ceremony a month ahead of the EuroPride event that is to be held in June. After the officiation of the union between Siri and Alexa, the newlywed couple even made its way through Vienna in a horse-drawn carriage.

The emotional reaction of the guests present in the audience signified how moving a love story beyond definitions can be. Those who couldn’t witness the wedding in person can download the Pride Skill developed by plan.Net Innovation Studio from the Amazon Alexa Skill store. The function will enable users to not only recreate the wedding vows shared by Siri and Alexa, but it will also give them information about the festivities lined up for the EuroPride event.

We feel that this campaign makes tactful use of two rival technologies to put across a meaningful message about love. We wish Siri and Alexa a happy married life!

The Wedding photos of Siri & Alexa

Website: https://www.siriandalexa.com/

Tags:
LGBTQ+ celebrities, LGBTQ+ community, Artificial Intelligence, LGBTQ+ rights, Siri & Alexa wedding, AI marriage, Siri, Alexa, Siri and Alexa marriage, Siri-Alexa wedding, Technology, iOS, iPhone, Apple, Amazon Alexa, The Wedding of Siri & Alexa

“Having supported more than five million students through STOMP Out Bullying, we know that although cyberbullying can have a dramatic and long-term impact on mental health, early interventions can help,” said Ross Ellis, CEO of STOMP Out Bullying. “We created Emma as an innovative tool to help teens, educators and parents visualize the impact of cyberbullying on the adolescent brain, so they can take action and drive positive change.”

For the first time, scientists have proven the impact of peer victimization on adolescent brain development through a new study from E.B. Quinlan et all. Medical Research Council, King’s College London, London, UK. Data shows the experience of chronic bullying during adolescence may induce psychopathology-relevant deviations from normative brain development. Furthermore, the study found that peer victimization positively associates with anxiety symptoms indirectly, via these changes in the brain.

“Through science, we see that kids really do suffer emotionally, not just physically from bullying,” said Dr. Jeff Gardere. “I believe that Emma could be an incredible teaching tool because if we can help teens understand what happens when bullying occurs, we can empower them to do better.”

“Understanding STOMP Out Bullying’s goal to help create a positive shift in culture for teens everywhere, we wanted to take on the technical challenge of constructing Emma,” said Mauricio Ruiz, Creative Technology Director of Grey New York. “We created Emma to act as a technical persona of adolescents, to become a tool that kids everywhere can relate to, learn from and feel empowered by.”

Created based on clinical studies, Emma will process thousands of cyberbullying posts, understanding natural language and intent in each of the comments. She then associates the level of toxicity based on a scale ranging (-20, 20), with toxic comments sparking a systemic effect in Emma’s architecture based on real scientific data from the new study. Emma’s “vitals” (connection of computer functions to human functions) include:

CPU: Correlates to the putamen, a part of the brain that affects motor functions, reward sensitivity and higher cognitive processing like executive learning, working memory, and sequence learning.
Memory: Correlates to the caudate, a part of the brain that contributes to reward sensitivity, motivation, conditioning, attention, and emotional processing.
Temperature: Correlates to the anxiety levels in the human brain associated with decreased caudate and putamen volumes.
Data Volume: The amount of content to which the brain is exposed.

Every second, Emma’s system uses machine learning to identify and internalize thousands of bullying
comments on social media. For every negative comment, Emma faces similar emotional, physical,
and psychological effects as a teenager’s brain does when being bullied.

Starting today, teens, educators and parents can go to bullyingemma.com to follow Emma’s journey. STOMP Out Bullying teaches effective solutions on how to respond to all forms of bullying. For resources and ways to help, visit STOMPOutBullying.org.

About STOMP Out Bullying™
Created in 2005, STOMP Out Bullying™ is the leading national nonprofit dedicated to changing the culture for all students. It works to reduce and prevent bullying, cyberbullying, and other digital abuse, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools, online and in communities across the country. In this diverse world, STOMP Out Bullying promotes civility, inclusion and equality. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in school and online. It provides help for those in need and at risk of suicide, and raises awareness through peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns.

Credits
Creative Agency: Grey New York
Advertiser: STOMP Out Bullying
Spot Title: Emma
First Air Date: 4/24/19
Agency: Grey New York
Global Creative Chairman: Per Pedersen
Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Bernardo Romero
Executive Creative Director: Emiliano Gonzalez
Associate Creative Director, Art: Guillermo Aracena
Associate Creative Director, Copy: Drik Ghosh
Creative Technology Director: Mauricio Ruiz
Creative Technologist: Colin White

EXECUTIVE PRODUCTION: Townhouse New York
Townhouse Head of Integrated Production – James McPherson
Townhouse Exec. Producer: Lauren Kulchinsky
Townhouse Producer: Dante Da Parma
Director of Photography: Tom Brink
Editor: Adam Defrin, Townhouse
Music/Sound Design: Ryan Hobler, Townhouse

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National Anti-bullying, Cyberbullying, Touro College of Osteopathic Medicine, STOMP Out Bullying, Grey, Townhouse New York, LGBTQ, Bullying campaign, World Day of Bullying Prevention, Latest Tech News, Brand News, Latest Tech News, Best Innovative Campaigns, Innovative technology ideas, Best technology campaigns, Racism, Discrimination, Medical Research Council, AI, Artificial Intelligence, Cyber harassment, National Bullying Prevention Center, Social Media

The promo for the campaign was designed by an agency named Kettle. It involved the collaboration of 4 L’Oréal USA employees with 4 artists from the LGBTQ+ community. The creative minds worked in synergy to design meaningful signs for the Pride March. The whole initiative gave the participating members of the LGBTQ+ community a chance to express themselves through art.

Shauna, our National Sales Director at Atelier Cologne, and artist Adam JK found common ground right away. Watch them bond over what matters most.

L’Oréal Paris Brand Manager, Kris, and Philadelphia-based illustrator Loveis Wise joined forces to bring their own journeys to life through #SignsofPride.

For Billy, our Assistant Marketing Manager at Matrix, and illustrator Mohammed, beauty has no labels. Stay tuned to see their inspiring collaboration in #SignsOfPride.

We feel that such campaigns bridge the divide between different social groups, and inculcate notions of acceptance and harmony in the society. L’Oréal’s #SignsOfPride is one of those campaigns that the world needs more of!

Credits-
Client: L’Oréal USA
Campaign: Signs of Pride (#SignsofPride)
Chief Communication Officer: Matthew DiGirolamo
AVP, Corporate Communications: Lauren Riezman
Director, Digital Strategy & Content: Julie Levin
Content Producer: Alexandria Wilson
Agency: Kettle
Executive Creative Director: Olivier Peyre
Director & Associate Creative Director, Lead: Ian Grody
Associate Creative Director, Post-Production: Matt Brant
Associate Creative Director, Copy: Jess Jacobs
Senior Art Director: April Ryde
Senior Copywriter: Dan Alvarez
Motion Designer: Giovanni Grant
Motion designer: Gus Favoreto
Director of Strategy: Eric Arcidiacono
Associate Strategist: Mariela Portillo
Managing Director: Lauren Kushner
Account Director: Scott Leighton
Producer: Mary Beth Mitesser
Shoot Producer: Mateo Suarez
Lead Camera: Mika Altskan, Dan Kennedy

Featured Artists:
Adam J. Kurtz, Featured Artist
Loveis Wise, Featured Artist
Mohammed Fayaz, Featured Artist
Isabel Castillo Guijarro, Featured Artist

This article is about:
L’Oréal, USA, LGBTQ community, NYC Pride March, LGBT