In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.

Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message.

For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis.

Thousands came home with a real love message, straight from the heart.

One that, for sure, was fully appreciated.

Credits
Brand: Lidl
Campaign: Keep The Love Fresh
Advertising Agency: BBDO, Belgium
Creative Directors: Sebastien De Valck, Arnaud Pitz
Creative Team: Frederik Clarysse, Gertjan De Smet
Account Team: Isabel Peeters, Michelle Stas, Melissa Fastenaekels, Shi Qi Ji, Lieselot De Fraine
Strategic Planner: Jan Van Brakel
Design: Gertjan De Smet Final
Art: Petra Saelens, Daniela Simons
Production Company / Sound Production Company: BBDO Productions
Packaging Production: Hans Bos
Production Lead: Patricia Van De Kerckhove
Producer: Silke Ricour
DOP: Ilona Vanouplines
Video Editors: Dejvi Vandeveire, Valentin Taminiau
Photographer: Marcel Veelo

Tags:
Film, Belgium, Retail Services, Lidl, BBDO, Digital Campaigns, Best Valentines Day campaigns, Digital Innovation, Creative Product Packaging