They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out even emojis limit girls to stereotypes. Let’s make girl emojis as unstoppable as the girls they represent. Tell us yours with #LikeAGirl.

Join Always in their epic battle to stop the drop in confidence girls experience at puberty. For more than three decades, they’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Let’s champion all girls to be Unstoppable #LikeAGirl. They’re on a roll and making great change happen, together. Don’t stop!

Girls send over a billion emojis daily—and 67 percent of those girls agree that the way women are portrayed in available emojis implies that girls are limited to what they can do, and 54 percent of girls believe that female emojis are stereotypical. Whether it’s a bride, a princess or a random tango dancer in a red dress, current female emojis lean heavily into gender stereotypes, and #LikeAGirl is back to ask girls how they want to see that change.

Credits:
Client: Always
Agency: Leo Burnett Chicago
ECD: Nancy Hannon
Creative directors: Natalie Taylor, Isabela Ferreira
Creatives: Jin Yoo, Amanda Mearsheimer, Garrett Vernon
Production company: Pulse Films
Director: Lucy Walker

Do we box them into expected roles?

“Well, we asked, and the answer was shocking: 72% of girls DO feel society limits them – especially during puberty – a time when their confidence totally plummets. Always is on an epic battle to keep girls’ confidence high during puberty and beyond!

Our original #LikeAGirl social experiment started a conversation to boost confidence by changing the meaning of “like a girl” from an insult to a total compliment. And – with your help – that conversation turned into major movement sweeping the entire globe.

We’re on a roll, and we’re not stopping! Now, we’re empowering girls everywhere by encouraging them to smash limitations and be Unstoppable #LikeAGirl. We need your help. Join us. Watch, share and champion all girls to be Unstoppable #LikeAGirl.

For more than three decades, we’ve made it our mission to empower young girls worldwide by educating millions of them about puberty and their cycle, so they can feel confident – any day of the month. Together, we’re making great change happen. Don’t stop!” – Always

Credits:

Agency: Leo Burnett Chicago
Client: Always
Director: Lauren Greenfield
Production Company: Chelsea Pictures
CCO (Leo Burnett Canda):Judy John
Creative Director: Steve Persico, Anthony Chelvanathan, AJ Hassan
Executive Producer: Tony Wallace
Producer: Adine Becker
Editing Company: CUTTERS
Editor: Kathryn Hempel
Account Lead: Annette Sally
Account Management: Lisa Bamber, Eli Velez, Shaina Holtz, Sarah Kaminsky, Katie Nikolaus
Participation Director: Kristin Hayward
Strategy: Kara Yang, Elena Petukhova
Media Agency: SMG
PR Agency: MSL New York
Always #LikeAGirl – Unstoppable