Childline is reassuring young people that no matter how you feel inside, there is always someone you can talk to and that you are not alone through a new ‘Nobody is Normal’ campaign created by MSQ’s The Gate.

Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’.
Over the past few months, counselors have heard from children struggling with their body image, sexuality, gender identity, and mental health. The charity has analyzed the data to find these issues spiked during the Covid-19 lockdown.

‘Nobody is Normal’ highlights these issues by letting young people know that it’s OK to feel this way, a shared experience, and reassuring them that nobody should suffer alone.

Credits
Agency Network: MSQ
Production Company: Blinkink Productions & Rowdy Films
Advertiser Brand: Childline, London
Advertising Agency: The Gate, London

So how does Amazon Music connect with this often ignored population, many of who are queer and who enjoy music just as much as their hearing-centric counterparts? Through Brandon Kazen-Maddox, an innovative sign language storyteller.

Brandon is a growing number of sign language interpreters specializing in the performing arts, specifically around music and dance. Part of the LGBTQ+ gender non-conforming community, Brandon’s passion is to bring artistic works of sign language to all music lovers.

Credits
Campaign: Making Voices Visible
Client: Amazon Music
Advertising Agency: Laundry Service, London, United Kingdom of Great Britain and Northern Ireland
Chief Creative Officer: Jason Marks
Executive Creative Director: Daniel Nunez
Creative Directors: Seiko Angelo, Valentina Sulbaran, Chris Kitahara, Nath Mallon
Art Directors: Seiko Angelo, Jonny Flynn
Copywriter: Seiko Angelo
Copy Supervisor: Beth Manning
Motion Designer: Nils Andersen
Animator: Nils Andersen
Editors: Nils Andersen, Dafydd Jones
Account Director: Romilly Lynn
Account Supervisor: TJ Johnson
Social Media Strategists: Richard Langrish, Natasha Copeland, Will Edem
Project Managers: Danielle McCier, Gemma Stronach
Creative Services Traffic Manager: Monika Magiera
Illustrator: Leandro Assis
Typographer: Leandro Assis
American Sign Language Artist: Brandon Kazen-Maddox
Director: Kevin Newbury
Director Of Photography: James Daniel
Audio Engineer: Garth MacAleavey
Vocal Coaches: Claudia Gawlas, Giada Mattein
Brand Consultants, Amazon Music: Eva Kao, Ellie Toomb
Label Relations Manager, Amazon Music: John Farrey
Senior Global Social Media Manager, Amazon Music: Cara Hessels

This campaign’s effect has been such that they received almost double the number of donations they initially estimated and got wide coverage on social media with the help of Social 8 and Food tryb and a large number of social media influencers. The campaigners were also able to secure a great amount of coverage from BBC and London live.

The Felix project has given rise to a much-needed movement of delivering the excess food to the right place. More such campaigns need to come up.

London citizens don’t care about the air quality and the issued warning, so the Central office for public interest-targeted something more substantial, ‘The property prices.’ For this campaign, Addresspollution.org took 6 Million data points with NO2 levels and developed a five-band rating for every address in London with a detailed report on the health effects and financial costs of living in such an environment. As a result of this campaign, 10% of London’s households have registered and generated an air quality report. This will also lead to several environmental policy changes by the government.

The campaign follows a unique and effective way of addressing the invisible problem of Air pollution. The results are impressive and will have everlasting effects.

Credits
Brand: Central Office for Public Interest
Campaign: Addresspollution.org
Website: https://addresspollution.org/

Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova traveled to the Peruvian Andes to enlist the mystical services of Cleofe, an actual shaman who blesses entries. The first spot of the entertaining “Change Your Destiny” campaign launched in September 2019.

In the new :30 spots, the agency takes us behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year’s One Show:

“8000km Runway” by Goodzilla/Shanghai for Jack Jones

“Dietz Nuts” by Red Tettemer O’Connell + Partners for Dietz and Watson

“Stop At Nothing” by Widen+Kennedy London for Nike

“Martha & Snoop’s Potluck Party Challenge – Titanic” by VH1

Virtual Blessing

“Winning a One Show Pencil is both a great honor and extremely difficult,” said Rolando Cordova, CCO, co-founder, Lanfranco & Cordova, NY and Lima. “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”

According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging.

“We partnered with local production company Señor Z in Lima and traveled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” said Gian Carlo Lanfranco, L&C CCO, co-founder. “He was great to work with, and serves as the centerpiece of these fun content films.”

“The beauty of the idea is that it’s simple and entertaining,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”

Credits
Client: The One Club for Creativity
Brand: The One Show 2020
Agency: Lanfranco & Cordova, New York and Lima
Chief Creative Officers: Rolando Cordova, Gian Carlo Lanfranco
Creative Director: Ken Tokashiki
Copywriters: Gian Carlo Lanfranco, Rolando Cordova, Ken Tokashiki
Art Directors: Ken Tokashiki, Franco Solsol, Gian Marco Chavez

Production Company: Señor Z, Lima
Directors: Bacha Caravedo, Chinon Higashiona
First Assistant Director: Alejandra Gomez de la Torre
Director of Photography: Chinon Higashiona
Art Direction: Bettina Fiol
Head of Production: Lorena Ugarteche
Executive Producer: Marinés Contreras
Field Producer: Carmen Tineo
Gaffer: Edmundo Febres
First Camera: Cesar Vallejos Chengue
Second Camera: Arturo Aljacriña
Technical: Leonardo Aguirre, Walter Espinoza
Production Assistant: Maria Fuentes
Prop Master: Miguel Angel Verano
Casting: Pamela Huaynalaya
Editor: Ignacio Ugarteche
Drone Operator: Ignacio Ugarteche
Audio Director: Sebastian Legaspi
Post Production and Coloring: Eduardo Arriagada Wawin, Miguel Méndez
Audio Post Production: Zumba (Arturo Arellano, Rodrigo Malnati)

Tags:
2020 One Show, Mother Land, The One Club for Creativity, The One Show 2020, Dietz & Watson, Dietz Nuts, Stop At Nothing, Widen+Kennedy, London, Nike, VH1, Potluck Party Challenge, One Show Pencil, Lanfranco & Cordova, Change your destiny

Volvo Cars’ ambition that at least 25% of all plastics in cars launched after 2025 will be made from recycled material. It’s the most progressive statement around the use of recycled plastic by any premium automotive manufacturer, and is another step in our sustainability journey.

“Volvo is continually seeking new ways to reduce our environmental impact across the board. We are demonstrating our intention by building a demo version of the XC60 T8 plug-in hybrid, which made its debut at the Ocean Summit, at the Volvo Ocean Race Gothenburg Stopover. The race’s focus on sustainability is in partnership with the United Nations Environment’s Clean Seas campaign, which asks individuals, governments and business to ‘Turn the Tide on Plastic’.

This specially-built version of the XC60 looks almost identical to the existing model, but has had over 60 kilos of its plastic parts replaced with parts made of recycled materials.

Some of the 170 recycled plastic parts include the tunnel console that runs down the centre of the front seats, made from renewable fibres and plastics from discarded fishing nets and maritime ropes.

The seats are sewn from two different kinds of textiles, both of which are made from recycled plastic bottles. The vacuum reservoir under the bonnet, which helps to regulate the turbo engine pressure, is made of recycled fabrics from airbags. The plastic coating is taken from the fabric left over when airbags are cut out. It’s then broken down and reconstituted to make hard plastic.
The hood absorber that sits under the bonnet and helps to absorb sound, is made from used Volvo car seats. The plastic foam inside the seats is taken, processed and formed into a sound absorber layer.”

Read more

Credits
Brand: Volvo
Campaign: Volvos Are Rubbish
Advertising Agency:Grey, London, United Kingdom
Creative Chairman:Adrian Rossi
Creative Director:Joseph Ernst
Creative:John Gibson, Sam Haynes
Agency Producer:Glen Mcleod
Production Company:Wren Agency
Business Director:Tim Rogowski
Account Director:Max Arkell
Photographer:Felicity McCabe

Tags:
Print, Automotive, Volvo, Volvos Are Rubbish, Volvo Plastic Car, Outdoor, poster, OOH Advertising, Creative Print Ads, Print Advertising, Volvo XC60

The campaign has been conceptualized by a London-based advertising agency called Karmarama and manifests itself in the form of short films, radio adverts, and posters. The storytelling ideology of the campaign revolves around themes like Stamina, Spirit, and Resilience. The material in the series talks about the unique abilities of different sections of the youth and leaves the targeted audience with a call-for-action. For instance, one video of the campaign pushes the idea that gamers of today have the stamina that the British Army needs. The other promotional content of the campaign makes its impact along the same lines.

We feel that this forward-thinking initiative of the British Army will provide many youngsters with a sense of purpose. The campaign’s heart lies in the creative delivery of its intended message. Consequently, it is bound to resonate with today’s youth!

Credits
Creative Agency: Karmarama
Advertiser: The British Army, United Kingdom
Campaign: Your Army Needs You

Tags:
Recruitment Campaign, Stereotypes, Karmarama, British Army Ads, British Army Campaigns, Digital, TVC, Advertising agency, London, storytelling

Taco Bell had an audio engineer make a digital version of its signature ding or bell that resembled the classic Westminster chimes. This new ding was made to ring via parametric speakers hidden under wraps in a passing auto rickshaw! How cool is that! And the passers-by were delighted to hear the sweet chime similar to Big Ben again. Few even stood wondering as to how the bell of the Big Ben is ringing when it is still under scaffolding!

We think this activation stunt truly brings a sweet surprise and fun and wonder to Londoners while marking the fast food chain’s entry into London with a bang!

Tags:
Edelman Deportivo, Digital, On Ground, Innovation, Technology, London, Taco Bell, Big Ben, Fast Food, Taco Bell Big Ben Activation, Taco Bell Campaigns

ToxicToby, embedded with 3D technology, was provisionally perched onto a streetlight across the Brixton Road. The street across the Brixton Road was chosen as it is one of the most polluted streets in London, where the silent killer lurks often. So how does it work?

Whenever air pollution level around the street attains and surpasses a certain threshold deemed dangerous, BreezoMeter’s air quality data triggers the bear to elevate its paw towards its mouth and cough. And as Toxic Toby coughs, it also alerts local politicians, urging the authorities to reduce air pollution.

This activity proved that there are staggeringly more people dying each year in London from inhaling toxic air than from accidents on the road. Hence, Toxic Toby was perched alongside flowers, a stark representation of a memorial to the many dead citizens who were killed by the unseen, silent killer – polluted air. A deafening shout-out to London’s authorities to restore air quality to legal and safe levels!

Credits
Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal
Creatives: James Crosby, Will Cottam
Account Director: Christos Cardovillis
Account Manager: Rohin Lalli
Project Manager: Paul Gillespie
Communications Director: Katya Escala
Producer: Duncan Groves
Film Director: Ben Twiston-Davies
Production Agency: CRAFT
Editor: Adam Beasley
Comms Planner: Nick Kavanagh
Junior Planner: Tara Henderson
Grade: Coffee + TV
Composition: Dan Neale, Fred Ashworth / Native Music
Sound Design: Jungle and CRAFT
Designers: Dan Howarth, Nazima Motegheria, Harold Perrin
Type Designers: Dalton Maag
Talent: Toxic Toby the clean air bear

This awareness campaign is about:
BreezoMeter, Toxic Toby, McCann, London, Pollution, #toxictoby, #CleanAirBear, Digital, Film, United Kingdom, Electronics, Technology, Air pollution, Clean Air Bear, 3D technology

Nicorette is a brand that has its reach in many places across the globe. The products manufactured by Nicorette are based on Nicotine Replacement Therapy. They help smoking addicts get rid of their abnormally high dependency on cigarettes. In a recent augmented reality-based campaign in London, Nicorette partnered with a slacklining instructor named David. David himself used to be someone plagued by smoking and had quit his habit in 2016. The campaign called ‘Augmented Reality – Nicorette’ was executed at the Kings Cross station in London.

The brains behind the design of the campaign come from 3rockAR. The company designs AR based campaigns for different clients. As detailed in the promo, Nicorette gave commuters at the King Cross station a chance to experience the thrill of being like David. By the virtue of augmented reality, the commuters were given a glimpse of what it feels like to perform slacklining.

We feel that Nicorette made judicious use of the technological advancement at hand. The brand not only made a name for itself but passed on the following thought-provoking message: What would you start if you quit smoking for good?

Coca-Cola Augmented Reality Stockholm Mall of Scandinavia 2018

Coca-Cola is a brand that needs no introduction. Ever since 1886, the brand has sold carbonated beverages in different parts of the world. The 132-year-old origin of the brand traces back to the United States, but the brand’s geographical reach has expanded exponentially over the years. In a recent campaign held at the Mall of Scandinavia, the brand made use of Augmented Reality. The campaign was targeted at inculcating the habit of recycling used coke cans.

As portrayed in the promo designed by 3rockAR, coca-cola cans and bottles came to life and allowed the bystanders at the mall to dispose them with their hand gestures. The message displayed at the end of the campaign was to keep it going and recycle.

We feel that it was about time that a brand as big as coca-cola made use of Augmented Reality in one of their campaigns. The call-for-action at the end makes the whole initiative even more worthwhile.

Brioche Pasquier Augmented Reality London 2017

Brioche Pasquier is a famous agri-foods brand based in France. Some of the types of bread manufactured by Brioche Pasquier are popular across the globe. Recently, in a campaign executed at the Kings Cross station in London, the brand spread the message of fitness in an innovative way. The Brioche Pasquier Augmented Reality campaign in London encouraged the commuters at the station to get in shape by performing some basic exercises.

As displayed in the promo designed by 3RockAR, a Brioche Pasquier bread came to life and acted as the exercise instructor for the bystanders at the station. This augmented reality-based campaign spread the message of fitness while being as goofy as possible. At times, commuters were even told to dab to the instructions of the virtual packet of Brioche Pasquier bread.

We believe that in this era of technology, the advertising agency is looking at a very bright future. The fact that some well-known brands are already tapping the vast potential of augmented reality is pretty exciting!

Kellogg’s Augmented Reality Island Adventure by Blippar

Kellogg’s is a food manufacturing brand based in the United States. It is best known across the globe for its breakfast cereals. In a recent campaign, Kellogg’s turned its cereal packagings into adventure islands. Blippar, a London-based technology company that specializes in augmented reality acted as the brain behind the interactive Kellogg’s cereal boxes.

The promo video for the campaign showcases different interactive games designed by Blippar. All the games not only act as sources of fun but also instill educational learning in children. The whole ideology behind the campaign was to enable kids to learn things using Augmented Reality and to give them the needed push to go back to school. The interactive campaign has been pushed out for over 16 million boxes of different Kellogg’s breakfast cereals.

We feel that Kellogg’s has picked up an interesting subject as the basis of this campaign. The added flare of augmented reality takes the execution of the idea another notch!

Bareburger + Kabaq – Snapchat marketing campaign

Ever since its foundation in 2009, Bareburger has been a food chain that primarily manufactures burgers. However, unlike other food chains, Bareburger takes an organic approach to all its products. In a recent augmented reality-based campaign, Bareburger has declared its active attempt to replace paper menus altogether.

As displayed in the promo, Bareburger gives users the power to open Snapchat and view real images of food items using augmented reality. KabaQ 3D Food is responsible for the development of the Snapchat based 3D menu-display. In the beginning phase, the campaign is restricted to 4 burger types. However, advancements can certainly be expected in the future.

We think that augmented reality can drastically change the restaurant dining scenario in the near future. Bareburger’s attempt to replace paper menus with 3-D food displays is just the beginning!

This Articles is about:
Augmented reality, Bareburger, Snapchat marketing campaign, KabaQ, Snapchat, Kellogg’s, Blippar, Technology, Brioche Pasquier, Augmented Reality campaign, AR, Coca-Cola, Fitness, Nicorette, London, Digital Campaign, Best AR campaigns, Brand Marketing

Watch as British Airways along with the Indian community in the UK prepare for the grand Diwali festivities this year while London gets decked up in festival colours. So, pack your bags and leave the rest of the preparations to British Airways.

British Airways is getting ready to welcome you to the UK this Diwali so that you can celebrate your favourite festival at home, away from home. On behalf of British Airways, we wish all our customers a very happy and prosperous Diwali.

Best Diwali advertising campaigns that brought traditions and people together

This video is related to:
British Airways, campaigns, best festival ads, best Diwali ads, Diwali 2017 ads. Happy Diwali ads, digital marketing, Airline ads, Aircraft, Cabin Crew, Metro, London, UK, US, Travelers, Festival of lights, Advertising campaign, brand marketing

After tugging at your heartstrings last year with ‘Fuelled by Love’, British Airways brings you its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights.

Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.

The three-minute video ‘Discover the London You Don’t Know’ is now live on British Airways’ YouTube channel. It has been directed by critically acclaimed filmmaker, Amit Masurkar who is known for directing Sulemani Keeda and upcoming movie, Newton.

Also Check out these 101 things to do in London

Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East, said: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

To help you discover the essence of London this summer, British Airways is offering great value fares for travellers looking to discover and experience London at its enchanting best. Travellers from India to London can now purchase World Traveller Economy tickets starting at an all- inclusive fare of INR 41,510, or get a 20 percent discount when they book World Traveller Plus Premium Economy seats. These fares are available for bookings till 15 May 2017, and are valid on flights from now until 31 December 2017.

“Flying to London has become even more cost effective with the strength of the rupee against the pound. With these great value offers and so much happening in London, this is the best time to visit the city”, Robert added.

The short-film will be promoted on British Airways’ social media channels including, Facebook, Twitter and YouTube and run alongside print, digital, outdoor and social media campaigns.
British Airways has been flying to India for over 90 years. All flights land at the airline’s state-of- the-art home London Heathrow Terminal 5. From there, customers can head to the city on the Heathrow Express or other means of transportation; for customers who have onward flight connections, they can do so seamlessly at London Heathrow via the airline’s extensive network across the UK, Europe and the U.S. For further information on the offer visit ba.com

Terms and Conditions

• Tickets under this offer can be booked from 20 April 2017 until midnight of 15 May 2017
• Offer valid for travel from until 31 December 2017 for flights booked in World Traveller
(economy) and World Traveller Plus (premium economy) to UK
• Above fares are return sample fares and may vary due to currency fluctuations
• Please refer to fare rules for the complete set of applicable terms and conditions
• British Airways reserves the right to withdraw this offer anytime without prior notice

Credits:
British Airways
SapientNitro India

Credits:
IKEA – Time For Change
Advertising Agency: Mother, London, United Kingdom
Production Company: Biscuit Filmworks
Director: Mike Maguire
Producer: Gustav Geldenhuys
Executive Producer: Colleen O’Donnell, Orlando Wood
DoP: Ulla Pontikos

Mr Kipling – Exceedingly good cakes
Premier Foods

Credits:
Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creatives: James Hobbs, Jeremy Little, Will Wright, James Lucking
Photographer: James Day
Designers: Chris Hutton
Business Director: Brooke Curtis
Senior Account Manager: Sophia Redgrave
Account Executive: Theo Moran
Project Manager: Sara Manca
Art Buyer: Christine De Blangy
Planner: Chris Bailey