The victory has been widely celebrated by different groups and factions all over the country. The general population has expressed its solidarity with the decision, and major brands have followed suit. Nike, Freecharge, Zomato, Swiggy, Jack & Jones, and Mother’s Dairy are some of the big names that have released digital campaigns celebrating the victory.

After all, love has yet again conquered all, and India is celebrating this paradigm shift as we speak!

This Article is about:
Section 377 of the Indian Penal Code, Indian judicial system, Section 377, Skore Condom, Uber, Tinder, Arre, Vero Moda, Radio Mirchi, Freecharge, Bira, i-Engage, Britannia, Durex, Volvo Cars, Pringles, Metro Shoes, Flipkart, CEAT, Swiggy, L’oreal, Nike, Zomato, Absolut Vodka, HBO, Only, Social media marketing, Print advertising, Advertising Campaigns

With an initial focus on visual storytelling, BANG BANG cornered the beauty and automotive advertising market by significantly raising the bar for production values in Indian advertising. Subsequently, it expanded its repertoire by serving as a home for iconic Indian directors like Dibakar Banerjee.

Over the years, BANG BANG has produced iconic spots for brands like IKEA, Google, Pepsi, L’Oréal, Sony, Unilever, Indigo, Netflix and dozens of others with Ogilvy, JWT, Lowe Lintas, Dentsu Taproot, Wieden + Kennedy, BBH and many other agency partners.

BANG BANG launched its new avatar earlier this year, working with Dentsu India on a mammoth production to deliver IKEA’s iconic India launch campaign, being rolled out across media over the coming months.

To announce its #Production2020 mission and evolution, BANG BANG released this high-octane video last week across social media channels.

Speaking on the evolution, Roopak Saluja, Founder & Managing Director, BANG BANG (and Group CEO of The 120 Media Collective) said, “It’s hard to overstate the extent of flux our industry has seen in recent years. But wait, there’s more coming. The world needs a recalibrated production model to cater to the needs of 2020. We at BANG BANG have been ramping up to this reality for years and are delivering it here and now in 2018, with commercials at the core but augmented capabilities, backed by a vast body of work, across content, photography, digital, interactive, gaming and more. The one constant is storytelling but there are now a thousand ways to get there.”

About Bang Bang:

BANG BANG – India’s International Production Company, is the leading provider of production services across the South Asia region and undeniably, the best-known Indian production brands amongst the global creative and production community. BANG BANG changed the face of the commercials production business in India in early 2006 by bringing in diverse high-end global talent to work in India followed by a heightened level of professionalism in line with global standards. That professionalism and relentless focus on quality keeps BANG BANG firmly on top as the leading service provider in the region.

About The 120 Media Collective:

The 120 Media Collective is one of India’s most impactful digitally oriented companies, helping brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetizes, creates engagement around and promotes multi-platform content for audiences and brands globally. Declared ‘Content Marketing Agency of the Year’ at Content Marketing Summit Asia, the diversified content and communications group comprises subsidiary brands, Jack in the Box Worldwide, one of South Asia’s leading agency brands in the digital space; Bang Bang Films- India’s International Production Company; Sniper, which redefines commercials and content production for the digital age and Sooperfly, which creates and produces digital video properties for brands. With a high level of credibility and quality relationships with brands, The 120 Media Collective is pushing the boundaries and blurring the lines

The promo for the campaign was designed by an agency named Kettle. It involved the collaboration of 4 L’Oréal USA employees with 4 artists from the LGBTQ+ community. The creative minds worked in synergy to design meaningful signs for the Pride March. The whole initiative gave the participating members of the LGBTQ+ community a chance to express themselves through art.

Shauna, our National Sales Director at Atelier Cologne, and artist Adam JK found common ground right away. Watch them bond over what matters most.

L’Oréal Paris Brand Manager, Kris, and Philadelphia-based illustrator Loveis Wise joined forces to bring their own journeys to life through #SignsofPride.

For Billy, our Assistant Marketing Manager at Matrix, and illustrator Mohammed, beauty has no labels. Stay tuned to see their inspiring collaboration in #SignsOfPride.

We feel that such campaigns bridge the divide between different social groups, and inculcate notions of acceptance and harmony in the society. L’Oréal’s #SignsOfPride is one of those campaigns that the world needs more of!

Credits-
Client: L’Oréal USA
Campaign: Signs of Pride (#SignsofPride)
Chief Communication Officer: Matthew DiGirolamo
AVP, Corporate Communications: Lauren Riezman
Director, Digital Strategy & Content: Julie Levin
Content Producer: Alexandria Wilson
Agency: Kettle
Executive Creative Director: Olivier Peyre
Director & Associate Creative Director, Lead: Ian Grody
Associate Creative Director, Post-Production: Matt Brant
Associate Creative Director, Copy: Jess Jacobs
Senior Art Director: April Ryde
Senior Copywriter: Dan Alvarez
Motion Designer: Giovanni Grant
Motion designer: Gus Favoreto
Director of Strategy: Eric Arcidiacono
Associate Strategist: Mariela Portillo
Managing Director: Lauren Kushner
Account Director: Scott Leighton
Producer: Mary Beth Mitesser
Shoot Producer: Mateo Suarez
Lead Camera: Mika Altskan, Dan Kennedy

Featured Artists:
Adam J. Kurtz, Featured Artist
Loveis Wise, Featured Artist
Mohammed Fayaz, Featured Artist
Isabel Castillo Guijarro, Featured Artist

This article is about:
L’Oréal, USA, LGBTQ community, NYC Pride March, LGBT

Flipkart, India’s fastest growing e-commerce firm launches its own advertising platform called Brand Story Ads, on their mobile app. The platform will showcase stories of brands/advertisers in an interesting manner with content images and product guidelines. About 50 brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up to launch their ad campaigns.
This service by Flipkart will not be limited to brands selling on the platform but also be available to other non-retailing brands in sectors like real estate, FMCG, BFSI, auto, telecom, etc.

Read More Details

Credits:
Advertising Agency: McCann, México
Creative vp: Javi Carro
Creative account group director: Joanna López
Associated creative director: Roberto Martínez
Senior Copywriter: Adria Jáuregui
Art director: Myriam Barrios
Account dircetor: Audrey Amselli
Production house: Unidad 59
Film director: David Ruiz
Production director: Juan González
Producer: Rafael López