Tetley Green Tea Immune, a popular green tea brand in India, has recently launched a new brand campaign called #everyBODYcan. This campaign aims to challenge the stereotypes that are often associated with a person’s fitness based on their body type. The campaign emphasizes that a person’s external appearance is not necessarily an indicator of their fitness and that one should look beyond surface-level fitness and embrace their body type while working on staying fit both inside and out.

The campaign showcases real women of different ages and body types surprising the judging eyes of onlookers with their capabilities. Through their experiences, the film leaves viewers empowered with the belief that they too can do more than what people around them may perceive they are capable of. The campaign closes with a powerful message that challenges the stereotypes associated with various body types – “My Body Can, Your Body Can, Every Body Can”.

The brand aims to challenge inherent biases and body-related stereotypes that impair one’s judgement about others and can often lead to body shaming. Through this campaign, Tetley is taking a step towards helping women realize their inner potential while promoting the importance of internal as well as external fitness.

Credits
Agency: Lowe Lintas, Bangalore
Campaign: #everyBODYcan

Production Credits:
Production House: Crazy Few Films
Director: Sharat Kumar

The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and subsequent triumphs. Being an Education platform, Unacademy drives a message with the film that failures must be looked upon as stepping stones to success.
The film starts with the audience cheering on Master Blaster as he walks out onto the field, and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Sachin’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
 

 
The film depicts Sachin’s most notable dismissals, including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999 and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Sachin’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’
Thereon, the narrative changes as the film journeys through some of Sachin’s most momentous comebacks that made him one of the greatest cricketers in the history of the game, earning him the sobriquet, ‘God of Cricket.’

Within hours of its release, the film shattered viewership records, garnering over 2 million views across social media and digital platforms. This is the second major viral campaign for the EdTech major, whose IPL film titled ‘Cracking the Game’, won several awards and received an equally stellar response last November.

Credits
Agency: Lowe Lintas
Campaign: The Greatest Lesson
Tags: Unacademy The Greatest Lesson, Digital Film

Deepika Tewari, associate vice president– marketing, jewellery division, Titan, says, “Each Diwali is a testament of the traditions that have been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’.”

Sagar Kapoor, CCO, Lowe Lintas, Bangalore said, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. At the heart of the communication is the love, prosperity and joy that Tanishq jewellery brings about in people’s lives.”

Tags:
Diwali Campaigns 2019, Diwali Ads, Best Diwali Ads, #TanishqWaliDiwali, Jewellery, Tanishq, Tanishq Wali Diwali, Lowe Lintas, Bangalore, Tanishq Jewellery, Diwali TVC, Diwali 2019 Ads, Digital

Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker.

The campaign also features 31 Pernod Ricard employees from different nationalities and ethnicities together with real people who have challenged the biases and societal norms.

As a precursor to the campaign, Absolut released a manifesto film on World Anti-Racism Day.
Commenting on the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Absolut as a brand has always believed in an open, inclusive world and used creativity to drive change and progress. With our new campaign Born Colourless the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences. It gives us immense pride to see our own employees and real people from across the world come forward to be a part of the film, to drive these beliefs.”

Sharing his experience, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas said, “It isn’t often that a core product truth and a human belief come together cohesively to present before the world a compelling point of view that is, unarguably, the need of the hour. That’s what ‘Born Colourless’ is all about. An idea born out of the creative tenets of the Absolut worldview, aimed at creating a better tomorrow. The idea is also a tribute to a client who backed this courageously and in full measure – going as far as getting employees from across the world to feature and play many roles in the commercial. All of which makes this idea very special for us.”
 
About Absolut
ABSOLUT Vodka is the world’s most iconic vodka. For over 30 years, Absolut Vodka has collaborated with the creative world and the collection today comprises more than 800 works from artists such as Andy Warhol, Francesco Clemente, Louise Bourgeois, Rosemarie Trockel, Angus Fairhurst, Jan Saudek, Béatrice Cussol and Anish Kapoor.
 
In the late 1980s, ABSOLUT® VODKA launched its “Cities” advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special. In 2007, the brand brought the “Cities” campaign to life with the launch of ABSOLUT® NEW ORLEANS, followed by – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2011, and many others. The next one in this esteemed series of limited edition is ABSOLUT INDIA.

Tags:
Alcoholic Drink, India, Campaign, Vodka, Absolut Vodka, Digital Campaign, Digital Film

Kiara’s and Vicky’s expressions are so genuine and cute that even if you won’t consider buying a house on Housing.com, they make sure you look at your partner or remember your better half with a smile. Lowe Lintas is behind the conceptualisation of this spot. Ghar dhoondna koi inse seekhe highlights Housing.com’s smart search technology with Kiara being busy buying a house on Housing.com; in the process, neglecting Vicky and making him worried.

As per our research, Housing.com has always positioned itself as a technology leader in housing space. ‘Ghar dhoondna koi inse seekhe’ campaign revolving around the story of a charming couple looking to buy a house along with endearing music will truly make its way to the heart of audiences and be remember for some time. Also, there’s one thing which we would want to highlight here that you might miss. This spot subtly brings to light the fact that women now play a significant role as key decision-makers in the house-purchase journey. And thus, the name, ‘Ghar dhoondna koi inse seekhe’.

#GharDhoondnaKoiInseSeekhe #LookUp

Credits-
Brand: Housing.com
Campaign: Ghar dhoondna koi inse seekhe
Product Group: Real Estate
Agency: Lowe Lintas, New Delhi
Additional credits: Director: Vijay Veermal
Production House: Chrome Pictures Media LLP
Protagonist: Vicky Kaushal and Kiara Advani

Tags:
Housing.com Ads, Housing.com Campaigns, Ghar Dhoondna Koi Inse Seekhe, Real Estate, Lowe Lintas, New Delhi, Vicky Kaushal, Kiara Advani, Chrome Pictures Media LLP, House Search, Digital, Film, Smart Search technology, Innovation, App

With an initial focus on visual storytelling, BANG BANG cornered the beauty and automotive advertising market by significantly raising the bar for production values in Indian advertising. Subsequently, it expanded its repertoire by serving as a home for iconic Indian directors like Dibakar Banerjee.

Over the years, BANG BANG has produced iconic spots for brands like IKEA, Google, Pepsi, L’Oréal, Sony, Unilever, Indigo, Netflix and dozens of others with Ogilvy, JWT, Lowe Lintas, Dentsu Taproot, Wieden + Kennedy, BBH and many other agency partners.

BANG BANG launched its new avatar earlier this year, working with Dentsu India on a mammoth production to deliver IKEA’s iconic India launch campaign, being rolled out across media over the coming months.

To announce its #Production2020 mission and evolution, BANG BANG released this high-octane video last week across social media channels.

Speaking on the evolution, Roopak Saluja, Founder & Managing Director, BANG BANG (and Group CEO of The 120 Media Collective) said, “It’s hard to overstate the extent of flux our industry has seen in recent years. But wait, there’s more coming. The world needs a recalibrated production model to cater to the needs of 2020. We at BANG BANG have been ramping up to this reality for years and are delivering it here and now in 2018, with commercials at the core but augmented capabilities, backed by a vast body of work, across content, photography, digital, interactive, gaming and more. The one constant is storytelling but there are now a thousand ways to get there.”

About Bang Bang:

BANG BANG – India’s International Production Company, is the leading provider of production services across the South Asia region and undeniably, the best-known Indian production brands amongst the global creative and production community. BANG BANG changed the face of the commercials production business in India in early 2006 by bringing in diverse high-end global talent to work in India followed by a heightened level of professionalism in line with global standards. That professionalism and relentless focus on quality keeps BANG BANG firmly on top as the leading service provider in the region.

About The 120 Media Collective:

The 120 Media Collective is one of India’s most impactful digitally oriented companies, helping brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetizes, creates engagement around and promotes multi-platform content for audiences and brands globally. Declared ‘Content Marketing Agency of the Year’ at Content Marketing Summit Asia, the diversified content and communications group comprises subsidiary brands, Jack in the Box Worldwide, one of South Asia’s leading agency brands in the digital space; Bang Bang Films- India’s International Production Company; Sniper, which redefines commercials and content production for the digital age and Sooperfly, which creates and produces digital video properties for brands. With a high level of credibility and quality relationships with brands, The 120 Media Collective is pushing the boundaries and blurring the lines

“My Solitaires” is the product range of solitaires by the jewellery giant, starting at the price of Rs. 54000. The new advert is another extension to their running campaign, under which Tanishq had released two ads last year. The current video ad showcases a woman, well in her late 40s, leaving her well-paying job of a Chairman to pursue her dreams of studying in a college.

Lowe Lintas, the agency behind the campaign, have shed light on women pursuing their dreams in a very heartwarming manner. The ad is empowering as it shows the protagonist dealing with issues like homesickness, motherhood, judgmental opinions and insecurity but still having a relentless attitude and not giving up on her dreams. The music in the advert is not solemn but is rather upbeat which, though contradicting, gives a light feeling to the issue. The narration of the lead is honest and she walks us through her struggle rather effortlessly.

The advert ends with the tagline, “Be The Woman You Wanted To Be” and leaves the viewer feeling hopeful and proud. We surely do hope that such campaigns are the firsts of many to come. On this occasion, let’s hope that we celebrate women every day, in any and every way we can.

Credits:
Client: Tanishq
Agengy: Lowe Lintas
Campaign: #WomenOfGold

Creative:
Arun Iyer
Rajesh Ramaswamy
Ujjwal Kabra
Rexina Devraj
Indrasish Mukherjee
Joann Joseph
Naina Rajpaal

Account Management:
Hari Krishnan
Sudhir Rajasekharan
Bhupender Agarwal
Aditi Prabhakar
Vishwanath R

Production House:
Absolute Productions

Director:
Indrasish Mukherjee
Ujjwal Kabra

This Article is related to:
International Women’s Day, Women’s Day Campaign, Stereotypes, Societal norms, Lowe Lintas, Tanishq, Film, Jewellery, Women Of Gold, Digital Campaign

Sapna Chadha, Marketing Director, India and South-East Asia, Google says
“The range of features such as Assistant, Maps, Search, Camera clarity, Unlimited storage through Photos, etc that Google Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way”.

Campaign credits:
Advertiser: Google
Product: Google Pixel 2
Agency: Lowe Lintas, Delhi
Client: Google Pixel Team
Creative: Joy Mohanty, Mohit Arora, Kanishka Vashisht, Vedansh Kumar
Account Management: Nikhil Mahajan, Anup Bhaskar, Pranay Bagchi
Account Planning: Anurag Prasad, Ketaki Chand
Production House: Absolute Films (Director: Srinivas Sunderrajan)

This Article is related to:
Google Pixel 2, Assistant, Maps, Search, Camera, Lowe Lintas, digital campaign, smartphone, Rahul Dravid, influencer campaign, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

Mirayah in Hebrew means lively and vibrant. It is all about a woman who feels free to celebrate every colour in her life. The colour and vibrancy of emeralds, rubies, sapphires and garnets meet the classic beauty of diamonds and pearls in this unconventional yet fun collection.

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Paper boat always comes up with unique ad campaigns that make us feel nostalgic about our best childhood memories. Paper boat’s previous campaigns always found a way to link our present to our childhood.

Lowe Lintas (Creative agency) with Paper Boat has found a perfect way to make us all remember our first ever train journey experience with the Indian Railway in this campaign as well. From the strangers sharing the same compartment, to the excitement of traveling for the first time in the train to make new friends during the journey, from the fear of crossing from one bogie to another to the excitement of crossing it by fooling the train, from reading Tinkle (comic) to people playing cards during the journey, and even sharing food with each other, this video has it all.

Paper Boat- My First Train Ride TVC

It evokes within us thousands memories that we can relate to across different ages and class. It evokes in us the fondest vacation memories we had lived during our childhood days. Going to nani’s place or going for a holiday by travelling in train, is the memories we all cherish for lifetime. The Indian Railway always made it possible to link hearts with unknown people travelling with us. No fancy Flight journeys or road trips are as beautiful as journey of traveling in the train. This video is a tribute to the Indian Railways.

And in the end, Paper Boat thanks everyone who is working for the Indian Railway, the Engine Driver, the TT Uncle, the Station Master and the Pantry Bhaiya. Paper Boat salutes the grandest, most majestic institution, The Indian Railway that taught us that, the thrill of travel is in the journey itself.

Film Credits
Creative Agency: Lowe Lintas, Bangalore
Chief Creative Officer: Arun Iyer
Executive Director: Rajesh Ramaswamy
Creative Copy: Indrasish Mukherjee & Pradhumn Acholia
Creative Art: Rexena Devraj, Joann Joseph
Account Management Head: Hari Krishnan
Account Management team: Sonali Khanna, Smrithi Ramanujam and Rhea Bharat Budhiraja
Planning: Subramanyeswar S, Nikita Shah

Production house: Black Box Films
Director: Krishnakumar R

With an objective to showcase the ease of use of the ACT watch, a user-related context was used to narrate the story.

The film is set at night in a small-town bus station, where two young female athletes meet with a couple. The athletes explain that they are on their way for national selections. Given the late hours, the couple expresses their concern on the girls travelling alone and the husband steps away to get water. When asked about their relatives worrying over them, one of the girls demonstrates the ease with which their loved ones can be alerted. She goes on to explain the features of the ACT watch, wherein the safety function can be activated by pressing a button next to 8 o’clock in quick succession, which alerts a group of designated guardians using the mobile phone through an app.

Elaborating on the concept behind the Sonata ACT TVC, Suparna Mitra, Chief Marketing Officer, Watches & Accessories, Titan Company Limited says, “The Indian woman has evolved to take on more challenges and responsibilities. With Sonata ACT, we are offering these talented and multi-faceted women an enabler that allows them to courageously follow their dreams. The latest campaign for ACT is a celebration of the new-age Indian women.”

“We started off by thinking that whatever said, we have to make sure that the functionality of the watch doesn’t get missed. This wasn’t just a watch, it’s a new concept. And it was important to communicate that. We are all so inspired by the many women in our country who remain focused on their goals, despite the everyday issues they face concerning their safety. We decided to celebrate this resilience through a simple story of two sports women”, says Rajesh Ramaswamy, Executive Director, Lowe Lintas.

Sonata ACT marks the first safety watch from Titan Company Limited and is available at an accessible price of Rs.2,749 to Rs.2,999. This one-of-a-kind safety watch makes use of custom-made technology and is designed exclusively for women. For further details, visit Titan

Credits-
AGENCY:
Created by: Lowe Lintas
Chief Creative Officer: Arun Iyer
Executive Director: Rajesh Ramaswamy
Group Creative Director: Ujjwal Kabra
Account Management: Hari Krishnan, Sudhir Rajasekharan, Parshuram Mendekar, Debanooj Das , Nivedita Biswas
Planning: Ajay Ravindran

PRODUCTION:
Production House: Absolute Productions
Director: Anaam Mishra
Executive Producer: Prafull Sharma
Producer: Barkha Sawhney
Director of Photography: Avinash Arun
Music: Pankaj Awasthi
Cast: Vivek John & Inhouse
Post Production Head: Jigar Joshi

The IndIAA Awards had their second edition on September 16, 2016. Despite being fairly new, the awards were very popular in their second edition and were appreciated by all for being distinct from others. They seem like a concept that will continue for years to come.
The awards were for following categories

Automobile

The first one were TVS Jupiter with its creative tagline of “Zyada ka fayda” which presents the beautiful message that every individual thinks beyond themselves and fulfills many roles ranging from being a father or as a son or even a citizen of their country.

TVS Jupiter – Zyada ka fayda
Client : TVS Motor
Creative agency: Dentsu Communications, Bengaluru

Bajaj V – Invincible

This award was shared by Bajaj Auto’s Bajaj V Invincible where V stands for Vikrant. It was India’s first aircraft carrier that helped during the Indo­Pak War of 1971 but it was sent to scrap recently. However, Bajaj decided to use its metal and used it for its new Bajaj V Invincible bike.
The advertisement gives an emotional and patriotic touch by showing photos and videos of 1971 Indo­Pak War and playing A.R. Rehman’s legendary Vande Mataram Song. It exhibits that Vikrant is invincible and will always remain with us.

Bajaj V – Invincible
Client : Bajaj Auto
Creative agency: Leo Burnett

Consumer Electronics

The consumer Electronics category was won by Micromax for the advertisement called “Angrezipanti ko dikhao angootha”. It has a simple yet strong message that there is no language for laughter, claps or dreams. Therefore Micromax comes with 11 languages.

Micromax Unite4 – Angrezipanti ko dikhao angootha
Client : Micromax
Creative agency: Creativeland Asia

Corporate

The Corporate Category was won by Mahindra’s Seed the Rise for Indian farmers in which the famous actor Nawazuddin Siddiqui is appealing to the audience to donate for the farmers at Mahindra website, seed the rise and Mahindra will double the donation to farmers. The advertisement highlights the importance of the work that every farmer does. We tend to forget this when we see the end products in our supermarket.

Mahindra – Seed the Rise for India’s Farmers
Client : Mahindra Group
Creative Agency – Flying Cursor

Fashion and Accessories

The Fashion and accessories category was won by Titan Raga’s #BreakTheBias. The amazing advertisement uses a gender­neutral name “Kiran” in the promotion list of a company. In the beginning, the team thinks that Kiran is a woman is getting the promotion because of her gender but in the end, the stereotype is broken when Kiran turns out to be a man.

Titan Raga – Break the Bias
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather

Food & Bevereges

Food and Beverages category was done by Pepsi for “Pepsi thi, pi gaya”. This is a satire on the various political movements that were seen by the country in the recent times. Right when a crowd of highly politicized students claims that they are on an indefinite strike, a student drinks Pepsi and says “Pepsi thi, pee gaya”.
With this ad, the message is that sometimes we tend to politicize everything but maybe this is the time to take a step back and take things in the lighter sense.

Pepsi – Pepsi thi, pi gaya
Client: Pepsico
Creative agency: J. Walter Thompson

Government & Ministry

The Government and Ministry category was won by Indian Army. The Indian Army Ad highlights on all the privileges and perks that a person gets by being recruited as an Army Personnel and invites more and more people to become a part of it.

Indian Army – The Most Exciting Job
Client : Indian Army
Creative agency: Grey Group India

Homecare

The Homecare Category was won by Ariel’s Dad Share the load is another very touchy ad which is trying to break the stereotype by showing how both husband and wife are equally responsible for sharing the load of household work.

Ariel – Dads Share the Load
Client : P&G India
Creative agency: BBDO India

Insurance

The Insurance category was won by Max Life. The tagline is Sachi Advice where an elder brother advises a younger brother to invest in savings. It gives an emotional touch when the younger one questions the elder brother about his own savings and he says that he never got such good advice.

Max Life – Sachchi Advice
Client : Max Life
Creative agency: Ogilvy & Mather

Personal Care

Emami won the personal care category. The advertisement again attacks extreme sexism and objectification of women in advertisements. The message says that all you need to do is respect women.

He Deo – Hai Respect Toh Spray Respect
Client: Emami
Creative agency: Leo Burnett

Telecom/IT/Internet/Apps

Vodafone won the Telecom/IT/Internet/Apps award. This advertisement also brings out the beautiful relationship of a mother and son. It also shows how Vodafone with its fast internet connection and Video call option help enhance this relationship.

Vodafone Supernet
Client: Vodafone
Creative agency: Ogilvy & Mather

Travel, Tourism and Hospitality

Travel Tourism and Hospitality was won by Rajasthan Tourism. This advertisement is simple yet it says a lot with its music and video. It shows how tourists view Rajasthan and show its natural beauty. The regional Rajasthani music adds to the beauty of the advertisement.

Rajasthan Tourism – Jaane Kya Dikh Jaye
Client : Rajasthan Tourism
Creative agency: Ogilvy & Mather

Pharma/Wellness/Healthcare

Pharma/Wellness/Healthcare Category was won by Indian Association of Palliative Care (IAPC). The most touching of all advertisements and reality for most people. Some never get to say those last words to their family members but IAPC tries their best that the last words of the patients are heard by someone and the message is conveyed. The idea is to have the most comfortable last days.

IAPC – #LastWords
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications

Fittings and Furniture

Fittings and Furniture category was won by Wintech. This one is a cheeky ad where some notorious kids try disturb an elderly person with his dog by burning a trail of crackers but thanks to Wintech soundproof windows, they don’t even realize it.

Wintech – Soundproof Diwali
Client: NCL Wintech
Creative agency: J. Walter Thompson

View Awards Pictures

Kissan’s campaign, Kissanpur, aims to help people discover the world of real joy. Watch our new film and see how a small action and a handful of tomato seeds can get an entire society together. The act of nurturing and caring for the tomato plant together can bring the sense of belonging and help us build real relationships with each other.

Kissan’s mission with Kissanpur is to help us connect to our roots and to experience the joys of the real world. So come, join us in this journey. Grow a tomato plant with your family and friends, and experience real nature. Register with us to start the journey.

Client: Hindustan Unilever Limited
Brand: Kissan
Creative agency: Lowe Lintas

“Memories are an important part of our lives. Even more so for someone who was a part of them, yet missed out, because he couldn’t see. Of the 40 million visually-impaired people in the world, 15 million are from India. And, due to an acute shortage of transplantable corneas, they are often resigned to a life without sight. This is the true story of Amit: a young man who was about to undergo a corneal transplant, and regain his vision after almost 15 years. With a little help from Google Photos’ image search and organisation features, Amit was able to rediscover all those memories he’d been a part of, but missed out on seeing.

We’re grateful to Amit’s family and the Nirmaya & Tej Kohli Foundation for allowing us to be part of Amit’s journey.” #‎TheStoryOfAmit‬

Source: Google India YouTube channel

Credits
Campaign: Google Photos – The Story of Amit
Brand: Google
Advertising Agency: MullenLowe Lintas Group, Gurgaon, India
Creatives: Arun Iyer, Arko Provo Bose, Manzoor Alam, Ishita Misra
Director: Anand Gandhi
Director of Photography: Avinash Arun
Chief Asst. Director: Ansh Vohra, Manas Thakkar
Associate Director: Vinay Shukla
Production House: Film Elements
Editors: Shekhar Prajapati, Manan Bhatt

Hemal Panchamia- Marketing Head, Fastrack says, “As a brand we encourage our audience to look at the lighter side of things. In true Fastrack style, our latest three-film campaign is quirky, relatable, fun and unapologetic. The campaign redefines certain social causes in the language of today’s youth, encouraging them to chill out and lead interesting lives.”

Never Have I Ever Supported A Cause

If it’s going to help, why not?

Never Have I Ever Upheld The Law

There’s more than one way to do you bit for a good cause! Watch our latest video and never have a ‘never have I ever’!

Never Have I Ever Believed In Recycling

Need a good reason to support a cause?

Credits
Client: Fastrack
Creative agency: Lowe Lintas
Creative: Arun Iyer, Rajesh Ramaswamy, Rimona Ganapathy, Lohith Chengappa, Sooraj Pillai, Gopi Krishnan
Business: GV Krishnan, Sudhir Rajasekharan, Kunal Madhavdas, Pritika Gupta, Viditi Sharma
Director: Vishwesh Krishnamoorthy
Production house: Corcoise films
Media agency: Maxus