Maha Kumbh Mela

Dukaan It Yourself, Shops at Kumbh Mela, Campaigns of the world
Dukaan It Yourself: How Nerolac Transformed Street Vendor Spaces Into Branded Shops at Kumbh Mela

Nerolac’s “Dukaan It Yourself” campaign turned street vendor spaces at Kumbh Mela into vibrant, branded…