Because of the lockdown, these women were denied any relief as they were locked in with their abusers. The numbers show that the cases of domestic violence have gone up during the lockdown. According to an article in Economic Times, the number of complaints of domestic violence cases has gone up by 94 percent.

Unmute The Abuse is a call asking people to talk about this issue so that the people suffering can get the confidence to come out and speak up. In association with Maharashtra Women Commission, this campaign aims to help the victims of domestic abuse.

The campaign encourages people to raise their voice against any kind of domestic abuse. Many social problems have either been eradicated or reduced considerably as laws have been passed and mindset has evolved due to awareness raised. This campaign hopes to ignite a revolution against domestic violence and make it socially acceptable to alarm authorities if one is aware of a victim.

#UnMuteTheAbuse is a way to encourage women to reach out to the Maharashtra State Commission for Women, which will provide compassionate and comprehensive services to those impacted by domestic violence.

Credits
Advertising Agency – Makani Creatives Pvt Ltd
Client – Maharashtra State Commission for Women

Tags:
Print Ad, Creative Advertising, Print Advertising, Women Safety, Awareness campaign, violence