Recently launched, Faces Canada’s, ‘Zodiac Inspired Campaign’ showcases different Zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The looks have personalized content for lips, eyes, face and nails. The brand has not only used interesting formats of content to reach out to make up enthusiasts but also are trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

WATConsult and FACES Canada launch #12ZodiacFaces
The campaign portrays different personalities through different shades of make-up.

Speaking on the same Rajiv Dingra, Founder and CEO, WATConsult said, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”

Sharmili Rajput, CEO, FACES Canada said, “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

This Article is related to:
Make Up, Rajiv Dingra, WATConsult, Millennials, FACES Canada, #12ZodiacFaces, Make-Up, Fashion Bloggers, Digital, Social Media Agency, Dentsu Aegis Network, Zodiac signs, Women, Make up Predictions, Make Up Artists, Zodiac inspired looks, Cosmetic

Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director / Illustrator: Nishit Shankar
Copywriters: Shivangi Sharma, Nishit Shankar

Credits:
Women do almost everything to look gorgeous. Show that you care.
Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho
Art Director:Jose Neto
Copywriter:Bruno Souto
Planner:Ana Kuroki
Photographer:Justin Bartels
Account:Heloisa Mattos Pereira Guimaraes
Art Buyer:Monica Beretta | Stephanie Wang