Swiggy

Soan Papdi has travelled more than us this year ?
#Diwali2020

 

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MTV India

 

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OYO Rooms

Basta nikalo, diwali manalo! Plan simple hai guys, iss Diwali, #GhumoFiroOYO.

 

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Bajaj Allianz Life Insurance

This Diwali, lighten up lives and #LifeGoals. Say YES to celebrations and NO to Child Labour. Your pledge to #StopUnboxingFireworks could help Chintu and thousands like him get their #LifeGoalsDone! Watch the video to know more.
#LifeGoals #StopUnboxingFireworks #LifeGoalsDone

Amazon Great Indian Sellers #TyohaarKeLiyeTaiyaar

This is not just a Cadbury ad

Here’s how we made our Cadbury ad also an ad for hundreds of small local businesses across the country. That’s why we called it ‘Not Just A Cadbury Ad’.
#KiseKhushKarenge #Diwali2020 #CadburyCelebrations #NotJustACadburyAd

OkCredit – Chanderi Silk Online Shops

#Chanderi #silk #Local4Diwali
Chanderi has attracted women from entire world with its hand woven #silk sarees and other products. In many centuries, first time 6000+ weavers of Chanderi faced near unemployment in 2020. But with the support of govt. and youth, Chanderi’s weavers now have their own online shop.

OPPO Mobile – #BeTheLight

Paytm – Away from loved ones on Diwali? No problem!

Kalyan Jewellers – Celebrate the tradition of togetherness this Diwali

#KalyanJewellers #TraditionOfTogetherness #DilRoshanTohDiwaliRoshan

Philips – #KhushiyonKiLadi

This Diwali, when you buy something for your home, you light up many other homes.
So celebrate with all your heart, give this #KhushiyonKiLadi a kickstart.

Mankind Pharma – #SpreadingKindness ft. Piyush Mishra

Kindness is not found but spread!
This Diwali, let’s all come together and pledge to serve life with utmost kindness.
#SpreadingKindness #HappyDiwali

Unwanted 21 Days campaign #UnwantedGyaanSeSavdhaan encourages on contraception, family planning and attempting to break the taboo that revolves around such topics

Through this campaign, the brand aims to normalise the conversation around contraception, family planning and raise awareness in a fun, relatable and engaging manner. While age is a factor that a couple needs to consider, that should not be the only reason for them to have a child before they are ready.

Talking about the campaign, Joy Chatterjee, General Manager – Sales and Marketing of Mankind Pharma, said, “There has been a lot of debate around the right time to conceive and we feel that every couple has the freedom to choose when they can plan their pregnancy. As a contraceptive brand, we are trying to raise the awareness towards family planning as it helps in improving maternal health, child survival, reducing number of abortions and woman empowerment.”

AcneStar Women’s Day campaign showcases women from different walks of life to spread the message that a woman is supposed to do whatever she wants to & she will look beautiful more than ever. There are numerous stereotypes and roles that society has built around women. Rules and regulations that are engraved in our head without any proof. From how they are ‘supposed’ to look, what they are ‘supposed’ to do, where they are ‘supposed’ to work, and the list can go on.

Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “On this International Women’s Day, we have spread the message of freedom for women and urge each one of us, not to dictate what a woman should do & how is she supposed to look like, she is perfect in her way”.

Credits
Agency: Grapes Digital

The brand is giving a message that ‘Unprotected sex can be pleasurable, but it’s unprotected for a reason.’ Unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can cause a messy experience, and no one ever talks about that.
 

 
Through this campaign, the brand wants to remind people of the childhood memories when we used to play around, and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms as a brand is here to act as a guardian to its users and tell them “#DontMessAround” while playing; just put on a Manforce and be safe.

Joy Chatterjee, DGM, Mankind Pharma, said, “Through this campaign, the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed to our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.

It is essential to play safe rather than create a messy experience because safety plays an important role in strengthening the bond between partners when it comes to a physical relationship.
 

Credits
Brand: Mankind Pharma
Product: Manforce Condoms
Campaign: #DontMessAround
Agency: Grapes Digital

In India, 1 out of 6 couples in urban India battles the issue of Infertility. The circumstances and the pressure of the society around hurts the social, emotional, and physical health of the couple, and the consequences are harsher on women. In most cases, the couple suffers in silence with very little support. This Women’s Day, Prega News, urges us to be more sensitive to the issue and make this world a better place for couples battling Infertility.

The video campaign #SheIsCompleteInHerself​ strives to invoke a sense of empathy among its audience and urges them to help those facing Infertility. The video features a self-dependent woman and takes care of her family throughout the day, with no questions asked. She selflessly works around the clock to ensure every family member’s happiness. Towards the end, the video depicts a conversation about another family member who is pregnant, and they are discussing possible names that they can keep for the baby. When she feels the void in her life and is suffering the pain of Infertility in silence, she can never become pregnant.

Credits
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami

Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
ECD: Uday Rao
Creative Team: Piyush Gupta, Ravi Shankar Mishra
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee

Production House: GAP Entertainment
Producer: Gautam Ailawadi
Director: Ripunjoy B’yum
DOP: Bhushan Jain

Tags:
COVID-19, Pandemic, Happy Teacher’s Day, Teachers Day Campaign, Teachers Day Ad

Prega News, the leading pregnancy detection kit brand, has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitising them of how the health of the baby holds more importance than its gender. The campaign asks people to stand with Yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said that “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

Tags:
Gender discrimination, I’m With Yellow, ADK Fortune, Digital Campaign,

The market leader in condoms and thought leader in safe sex, Manforce Condoms explores another angle of ‘safe’ in its latest campaign Shut The Phone Up 3.0, and just like the previous one, this campaign also brings to light yet another shocking fact that in most of the cases, the videos of intimate moments are circulated by none other but the Ex. Partners.

The campaign not only highlights this appalling fact but also urges the victims to not hesitate in approaching the Cyber Crime Cell. The prevailing laws will not only help the victims put an end to their silent suffering but will also encourage others trapped in a similar situation to take action. The more important message Manforce wants to send out is when it is about those intimate moments, don’t put yourself in a compromising position and simply #ShutThePhoneUp.

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimization by taking help from the right authority.”

The #ShutThePhoneUp 3.0 campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers the courage to approach the right authority at the right time to protect her rights”, says Subroto Pradhan, Managing Partner, ADK-Fortune.

Beyond the film, Manforce also educates about the existing laws and sections to protect the victims in similar situations.

Credits
Campaign: Shut The Phone Up
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
Former NCD: Akashneel Dasgupta
Creative: Ravi Mishra, Akashneel Dasgupta
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Elements
Director: Vivek Das Chaudhary

Your househelp made your pregnancy as simple as possible.
She made your home a better place. During her pregnancy, it’s time to make her feel at home too. This Women’s Day, give your Help, the help she deserves!

Every day is a new experience when you are pregnant!
Help your maid experience the joy of pregnancy by telling her what changes her body goes through week after week.

It’s time you return the favour! #YourSecondHome #HappyWomensDay

Credits
Advertising Agency: ADK Fortune Team, India
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Creative Director: Ravi Shankar Mishra
Account Management: Shruti Negi, Itee Gupta
Production: RBF Productions Team
Director: Tathagata Singha
Producer: Rajesh Bhanushali

Tags:
Film, India, Pharmaceutical, Mankind Pharma, ADK Fortune, Pregnancy, Prega News Ads, Your Second Home, Women’s Day 2019, Women’s Day Ads, Women’s Day campaigns, Prega news Women’s Day, Digital Film, TV commercial, International Women’s Day campaigns

In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience was immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

In addition to the oath, the brand with its initiative facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online e-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

Don’t put your life at risk

To learn how to wipe your device completely, visit:http://bit.ly/shutthephoneup

“People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that, we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

Manforce Condoms has once again been successful in highlighting the real issues and making people aware and more responsible for their campaign, #ShutThePhoneUp.

According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography. Moreover, leaking of these tapes have resulted in thousands of cases of blackmailing and suicide.

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said that “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex. This campaign brings to light the sensitive yet important issue of more and more couples filming their moments of intimacy. We found the time is right to educate couples on the seriousness of the problem”.

Credits:
Brand : Manforce
Product Group : Condoms
Client: Mankind
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune
Managing Partner: Subroto Pradhan
SR V.P. & ECD: Akashneel Dasgupta
AVP & Sr. C. D.: Tamanna Virmani
Story and Screenplay: Akashneel Dasgupta
Account Management: Kunal Sharma, Vishnu Narain Lal, Asmita Goswami
Production House: Absolute Productions
Director: Manoj Pillai
Producers: Puneet Bhatia, Prafull Sharma

This Ad is related to:
Mankind pharma, sex education, safe sex, #ShutThePhoneUp, Manforce, Condoms, digital marketing, manforce ads, smartphone, camera, Hidden camera, Digital campaigns, Manforce TVC, Sex Survey 2017, India Today Sex Survey, Manforce Condoms