In a bold blend of social responsibility and smart marketing, Drogaria São Paulo has unveiled a creative campaign that turns its brick-and-mortar drugstores into unexpected allies in the fight against urban violence. The initiative, created by Brazilian agency LVL, is a compelling example of how data-driven solutions and brand purpose can come together to make a real difference — while positioning a company as a socially conscious leader.

Shining a Light on Public Safety

Urban violence, particularly around bus stops at night, remains a persistent issue in many large cities, including São Paulo. The fear of assault or harassment often keeps commuters on edge, especially in poorly lit or isolated areas.

To address this, Drogaria São Paulo launched a campaign that uses its own network of stores to illuminate danger zones — quite literally.

Here’s how it works:

• Data Cross-Referencing: Using a custom-built Python script and geographic intelligence tools, the agency cross-referenced the locations of approximately 500 Drogaria São Paulo stores with over 19,000 bus stops across the city.
• Crime Mapping: The system pinpointed the most dangerous bus stops based on urban violence data, identifying those in close proximity to one of the chain’s drugstores.
• Extended Store Hours: Stores near these high-risk areas that typically closed at 11 p.m. were reevaluated and selected to operate 24 hours, ensuring the area remains lit and active throughout the night.

Backed by Research, Driven by Purpose

According to studies by the Campbell Collaboration, improving public lighting can reduce crime in an area by an average of 21%. Drogaria São Paulo took this insight and turned it into action, leveraging its infrastructure to protect and empower local communities.

But the campaign doesn’t stop at logistics and technology. It reignites a broader conversation about public policy, specifically the 2016 Brazilian law that allows passengers to request offboarding outside official bus stops in dangerous zones at night — a law that remains largely ignored.

By placing a spotlight on this issue, both figuratively and literally, the brand not only improves safety but also advocates for better compliance and enforcement of existing protections.

Why This Campaign Stands Out

In a world where brands are increasingly expected to stand for something meaningful, this campaign sets a high bar. Here’s why it’s being applauded:

• Creative Use of Technology: The campaign is a perfect example of geolocation marketing paired with civic tech.
• Brand Purpose in Action: Instead of launching a traditional ad, the brand creates real-world impact.
• Community Engagement: Locals see tangible benefits, fostering loyalty and trust.
• Strategic Messaging: It ties seamlessly into the brand’s identity as a reliable, community-focused drugstore.

Key Takeaways for Marketers and Creatives

This initiative offers valuable lessons for advertisers, marketers, and brand strategists looking to craft purpose-driven campaigns:

• Data is more than analytics — it’s a storytelling tool. When used creatively, data can lead to impactful, headline-worthy ideas.
• Purpose builds brand equity. Consumers are increasingly drawn to brands that do more than just sell.
• Location-based strategies are powerful. Knowing where and how your audience interacts with your brand opens up unique opportunities.
• Tackling real problems drives real engagement. Aligning your campaign with a social issue can result in earned media, stronger brand affinity, and community goodwill.

Conclusion: A Bright Idea That Goes Beyond Business

Drogaria São Paulo’s campaign is more than a safety initiative — it’s a powerful marketing story, a creative use of data, and a testament to how brands can genuinely contribute to public welfare. By turning everyday storefronts into 24/7 beacons of safety, the company has elevated its role from retailer to community protector.

In the realm of creative advertising and marketing campaigns, this one stands out as a shining example — both literally and metaphorically — of innovation, empathy, and strategic brilliance.

Creditsviolence at bus stops
Advertiser: DPSP Group
Title: 24h Bus Stop
Agency: LVL

This campaign is about:
Drogaria São Paulo, Urban Violence, Bus Stops, Public Safety, 24-Hour Stores, Brazilian Law, Crime Reduction, Data-Driven Solutions, Creative Advertising, Marketing Campaigns, Brand Purpose, Public Policy, Community Engagement, Location-Based Strategies, Social Responsibility, OOH advertising, OOH campaign, Outdoor Campaign

Brands today aren’t just selling products—they’re shaping culture, influencing identities, and guiding how people express who they are. From the phone in your hand to the coffee you drink, every brand choice reflects personal values and aspirations.

But behind every logo and lifestyle is a footprint. As brands scale and thrive, their impact on natural resources grows—especially when it comes to water. Despite covering most of the planet, water remains one of the most misused and undervalued resources in modern production. And with rising environmental urgency, its sustainable use can no longer be overlooked.

COP28 today saw the launch of The International Water Sustainability Coalition, a joint initiative of AquaKraft Group Ventures (www.aquakraft.net) Leo Burnett India and UAE based Quazar Investments to address the burgeoning need of water sustainability and water security in the world.

Why Water Sustainability Needs Our Attention

Despite covering 71% of the Earth’s surface, freshwater is scarce and unevenly distributed. Industries across sectors—from manufacturing to hospitality—consume massive amounts of water daily. While some brands are making conscious efforts to minimize their usage, consumers are left with little insight into who’s truly making a difference.

Modern consumers are not only curious but increasingly concerned. They want to know what they’re buying, how it’s made, and what impact it has on the environment. That’s where the Water Sustainability Score steps in.

Introducing the Water Sustainability Score

To bridge the gap between brand accountability and consumer awareness, the Water Sustainability Score was launched—the world’s first transparent, easy-to-understand score that evaluates how responsibly brands use water.

Scored on a scale of 1 to 100, the rating reflects how water is sourced, consumed, wasted, or recycled across a brand’s supply chain. It provides a clear snapshot of a brand’s water footprint—from creation to consumption.

But it’s more than a metric. It’s a movement toward transparency, responsibility, and action.

🎥 Watch the powerful launch film

This beautifully crafted video tells the story of why water matters, how brands shape the world, and the need for a measurable, honest sustainability standard. It’s not just informative—it’s emotional, urgent, and deeply human.

Supporting Brands in Becoming Water Positive

The Water Sustainability Score doesn’t just identify problems—it offers solutions. Brands receive guidance and end-to-end support to help them:

• Reduce water consumption
• Implement recycling systems
• Improve sourcing methods
• Offset environmental impact

It’s a holistic system built to help companies actively improve their score over time and, more importantly, reduce their real-world water usage.

As brands take this commitment seriously, they can display their scores on packaging—just like the Green Dot or recyclable symbols—allowing customers to make informed, eco-friendly choices with confidence.

Bengaluru International Airport: Leading by Example

The first organization to adopt the water sustainability is the Bengaluru International Airport, India’s third-busiest airport, which welcomed over 16.2 million passengers in FY 2021–2022.

Given the sheer scale of operations, the airport’s initiative to become water positive is both bold and visionary. By integrating the Water Sustainability Score, it sets a benchmark for other high-impact institutions and demonstrates that sustainability is not just a trend—it’s a responsibility.

Its participation not only raises the standard but also amplifies awareness. With thousands of travelers passing through daily, the airport becomes a powerful stage for promoting sustainable thinking.

Why This Matters for the Future of Branding

Sustainability is no longer a “nice-to-have.” For forward-thinking brands, it’s a necessity. As audiences become more environmentally conscious, they expect transparency, accountability, and authenticity.

The Water Sustainability Score gives brands a tangible way to showcase their values and efforts. And for marketers, it opens the door to richer storytelling, purpose-led campaigns, and deeper consumer trust.

Final Thoughts

Water is life—and it’s time brands start treating it that way. With the Water Sustainability Score, we’re witnessing a shift where transparency becomes the norm, and sustainability is more than a buzzword.

As more companies get on board, the movement grows stronger—proving that doing good and growing as a brand can go hand in hand.

The question now is: Who will be the next to join?

Credits
Agency: Leo Burnett India / Mumbai + Aquakraft / Mumbai
Client: Aquakraft

This campaign is about:
water sustainability, water-positive brands, eco-conscious consumers, sustainable branding, sustainability score, marketing campaigns, Water Conservation, climate-conscious, Leo Burnett, AqVerium

In a market where shelf space is prime real estate, Harbin Beer did the unthinkable: they asked shopkeepers to move their products to the back of the fridge. Counterintuitive? Definitely. Effective? Absolutely.

Launched in April 2025, Harbin Beer’s “Back Rack Hack” campaign in southern China defied traditional retail logic and rewrote the rules on beverage placement. Partnering with BBDO China, the brand transformed a seemingly unfavorable fridge spot into a sales-boosting powerhouse—proving that consumer behavior, not shelf position, holds the real power.

This innovative campaign is now being hailed as one of the most creative advertising and marketing strategies of the year.

Rethinking Retail: Why the Back of the Fridge Won

In China, over 60% of Harbin Beer’s sales come from small mom-and-pop shops—stores where fridge placement can make or break a sale. Traditionally, brands fight for front-row visibility. But Harbin Beer spotted an opportunity where others saw a disadvantage: the back of the fridge.

Here’s why it worked:

• Chill Matters: Research revealed that beers stored at the back are, on average, 6.5°C cooler than those in front.
• Natural Consumer Behavior: Shoppers instinctively reach for the coldest beer—often at the back—especially in southern Chinese towns where fridges sit in direct sunlight.

By leaning into this insight, Harbin Beer flipped the script on traditional product placement.

The “Back Rack Hack”: Innovation Meets Intuition

The real genius of this campaign wasn’t just the decision to move products backward—it was the design-led solution that made it work better than front-facing placement.

A Smart, Ice-Mountain-Inspired Display Rack
To support the shift, BBDO China created a custom refrigerator rack system that made grabbing a cold Harbin Beer easier and more engaging:

• Spring-Loaded System: Automatically pushes the next beer forward when one is taken, keeping cold beers accessible at all times.
• Ergonomic Design: The raised platform, inspired by Harbin Beer’s ice mountain logo, provides a visual and physical guide to help consumers reach for the back.
• Custom-Fit for All Fridges: Adaptable left- and right-opening versions ensured smooth integration across thousands of small retail setups.
• No Cost to Retailers: Shops received the racks free of charge, creating a frictionless incentive to participate.

The result? A smoother, smarter, and far cooler customer experience.

Creative Advertising in Action: More Than Just a Rack

To amplify the impact, Harbin Beer supported the physical design with an equally creative marketing push:

• Fridge Branding: Exterior designs that highlighted the “coldest beer at the back” drew immediate attention.
• In-Store Messaging: Posters and signage educated shoppers and encouraged them to test the chill difference themselves.
• Social Activation: Word-of-mouth took off as consumers shared their cold beer finds online, helping the message spread organically.

This integrated approach combined retail design, behavioral insight, and experiential marketing into one seamless campaign.

Proven Results: Design-Driven Marketing That Delivered

The “Back Rack Hack” wasn’t just clever—it delivered real, measurable results with zero media spend:

• 📈 Sales Increase: Partner stores experienced an 18.7% lift in Harbin Beer sales within a month.
• 👣 Higher Engagement: Foot traffic to the fridge display rose by 20.27%.
• 💡 Brand Recall: Consumers began associating Harbin Beer with the coldest, most satisfying option on the shelf.

By redefining how consumers interact with refrigerated beverages, Harbin Beer turned a backend gamble into a front-line success.

Lessons for the Industry: Function Over Flash

What makes the “Back Rack Hack” so relevant to today’s advertising world is its simplicity and strategic brilliance. Instead of throwing money at media placements, Harbin Beer:

• Listened to Consumers: Real behavior informed every design decision.
• Used Smart Design: Created a frictionless, visually compelling fridge experience.
• Rewrote the Rulebook: Challenged the belief that front placement always wins.

Arthur Tsang, Chief Creative Officer at BBDO Greater China, put it best:

“This shift reflects a larger trend in retail—where functionality and experience matter just as much as visibility. In beer sales, cold isn’t just a preference—it’s the deciding factor.”

Conclusion: A Cool Case Study in Creative Brilliance

Harbin Beer’s “Back Rack Hack” proves that innovation doesn’t always require flashy media campaigns or viral gimmicks. Sometimes, it’s about understanding human behavior and designing for it. By turning the least likely fridge space into the most desired, Harbin didn’t just sell more beer—they redefined what effective retail marketing looks like.

For brands navigating a cluttered market, this campaign is a powerful reminder: when you align product experience with real consumer needs, even the back of the fridge can lead the front of the pack.

Credits
Client: AB InBev
Advertising Agency: BBDO China
Brand: Harbin Beer
Production Company: Red Horse
Art Director: Tia Fang
Copywriter: Arthur Tsang
Creative Director: Chris Willo
Creative Group Head: YuanYuan Ma
Executive Creative Director: Jan Hendrik Ott & Lock Sin Chong
Account Director: Ody Zhu
Planning Director: Harry Chen
Senior Planning Manager: Shin Shen

This campaign is about:
Harbin Beer, Creative Advertising, Marketing Campaigns, Smart Retail Design, Consumer Behavior, Beverage Ad, Cold Beer Strategy, Retail Innovation, Brand Visibility, In-Store Marketing, Product Placement Strategy, BBDO China, Retail Experience, Beer Marketing Strategy, Innovative Branding, Back Rack Hack, Harbin Beer Back Rack Hack, OOH Campaigns, Harbin Brewery, Best Beer Ads, Beer Ads

Key Insights:
Recent data from IBGE/Chefs Pencil sheds light on a glaring incongruity: while 96% of home kitchens in Brazil are helmed by women, a mere 7% of esteemed restaurants worldwide are led by female chefs. This disconcerting gap underscores the need for innovation and inclusivity within the gastronomic sphere.

The Initiative:
Enter “Uncomfortable Food” – an audacious endeavor by Stella Artois to dismantle stereotypes and amplify the voices of female culinary trailblazers. Through this initiative, Stella Artois collaborates with pioneering chefs to craft a menu that transcends conventions, harnessing the discomforts experienced by women in gastronomy as inspiration for original, boundary-pushing dishes.

The Vision:
“Uncomfortable Food” is more than just a menu – it’s a manifesto for change. By spotlighting the challenges faced by women in the culinary industry and transforming them into culinary masterpieces, Stella Artois aims to catalyze a paradigm shift in gastronomic culture. Through this bold initiative, Stella Artois invites diners to venture beyond their comfort zones and embrace a new era of culinary diversity and empowerment.

Conclusion:
Join Stella Artois on a transformative gastronomic journey with “Uncomfortable Food.” Together, let’s celebrate the resilience, creativity, and innovation of female chefs while savoring dishes that defy expectations and redefine the boundaries of taste. Get ready to experience gastronomy like never before – because when we challenge convention, we pave the way for a more inclusive and vibrant culinary landscape.

Credits
Brand: Stella Artois
Agency: Soko
Country: Brazil
Production Company: Café Royal
Music/Sound Company: HEFTY
Director: Georgia Guerra Peixe
Category: Food & Beverage

This campaign is about:
marketing campaigns, Stella Artois, Soko, Uncomfortable Food, Stella Artois Uncomfortable Food, gastronomy, Famous restaurant, Female chefs, Women Chefs

Political Science and marketing are two distinct fields that seldom cross paths. However, their independent pathways do not impose an unbreakable restriction between the cross-pollination of the two disciplines. In fact, given our political history, and the evolutionary route that society is undertaking, marketing and political agendas can no longer exist without overlaps.

In tandem with the topic at hand, advertising in election campaigns is the elephant in the room. However, if one were to look for needles in a haystack, it can be discovered that product advertising can also have socio-political agendas. The reason behind the integration between marketing principles and socio-political motives is simple; it bridges the gap between corporations and consumers. Advertisers have used culture to sell products since a very long time, and politics shape where cultures go.

How does politicized marketing influence consumers?

Product based advertising campaigns have had a long history of being apolitical. However, given the current political climate, the above-mentioned trend is undergoing a change. Brands have now realized that political activism is as good a marketing strategy, if not better when compared to traditional alternatives. Studies suggest that members of Generation Z are not as loyal to brands as millennials; thereby posing a new problem for brands. The newer generation values social responsibility in consumer-faced brand names. Also, if you’re thinking why the consumer trends of one particular generation matter so much, here’s a number for you; by 2020, Generation Z will amount to 40% of the consumer population in the United States. (1)

Hence, brands are rapidly aligning themselves with the emerging politicization of consumer trends. For instance, after Trump’s immigration ban in 2017, a politically motivated campaign by the taxi service app, Lyft, did wonders for the brand. The CEO of the company announced that the brand will make a donation of $1 million to the American Civil Liberties Union, whilst its competitor, Uber, lifted surge pricing near JFK Airport where a protest against the immigration ban was in motion. Add to that the fact that even the New York Taxi Workers alliance had urged its members to avoid trips to the airport for an hour, and you get a perfect recipe for the online backlash against Uber. On the one hand, #DeleteUber acquired trending status, and on the other, Lyft’s download numbers surpassed Uber’s for the first time. (2)

It can be argued that a brand’s politically correct stance reveals more about its opportunistic outlook towards consumers than its sincerity, but it is undeniable that politics play a role in shaping consumer behavior.

Is the politicization of advertising campaigns a bad marketing strategy?

Kendall Jenner’s 2017 Pepsi ad is a classic example of how activism in advertising can prove to be fatal to a brand’s image. Pepsi provided social commentary on the Black Lives Matter campaign with its 2017 advertisement starring Kendall Jenner. Regardless of where the brand’s heart was, the advertisement was hit with considerable backlash. The campaign stirred a sense of uneasiness in its viewers as it ended on the note that a can of Pepsi is the ultimate fix to all socio-political issues faced by people of colour. During the final scenes of Pepsi’s 2017 ad, Kendall Jenner joins a Black Lives Matter protest and hands a can of Pepsi to a police officer deployed at the venue. The simple exchange leads to a moment of cheer and supposed harmony. The depth of the Black Lives Matter campaign and the ideals that it stands for are seemingly trivialized by Pepsi’s interpretation of such protests. The reason why Pepsi’s 2017 campaign was received poorly is that it seemed to be unaware of the true depth of the cause it was trying to advocate for. Consequently, Pepsi’s attempt at social activism was perceived as nothing more than a cash grab. (3)

From an ethical standpoint, companies should not embed socio-political issues in their campaigns if they are not sincere about their intended impact. Simply put, brands aren’t the only ones doing their research. Thanks to the rapid flow of information facilitated by the internet, consumers are also increasingly becoming aware of the truth behind political correctness in advertising campaigns. Thus, advertisements embroidered with socio-political motivations can damage a brand’s identity if they are perceived to be masking a typical attempt at increasing sales numbers. A clear solution to this problem can be achieved if brands deploy political correctness in alignment with their core values.

What’s the future like?

In 2010, Pepsi gave up its Super Bowl spot for a CSR initiative titled Refresh Everything. Despite the campaign’s untimely death after two years, it was a bold move for a multi-national company to leave a Super Bowl spot for working on social and environmental causes. Pepsi’s budget for the 2010 Super Bowl spot was a whopping $20 million. In other words, Refresh Everything not only cost Pepsi a place on the year’s biggest advertising extravaganza, but it also propelled the brand to spend a considerable amount of money for the sake of taking a politically correct stand on certain issues. (4)

In contrast, nowadays, a quarter of the super bowl campaigns are based on cause marketing. The number is a significant improvement from the 6% recorded 10 years ago. (5) In 2019’s lineup of Super Bowl campaigns, brand names like Verizon, Microsoft, Budweiser, Google, CBS, and Toyota pushed brought the limelight upon socio-political issues like inclusion, green energy, freedom of speech, and more. (6)

If the present is any indication of the future, socio-political connections in marketing campaigns are here to stay. Whether it is a cause for celebration or a matter of concern is another discussion in itself. On the surface level, socio-political connections in advertising are merely a by-product of the cultural evolution of marketing. However, the devil lies in the details, and in this particular case, he might not even be the antagonist of the story. We’ll just have to wait and watch!

Sources:
(1) (2) (3) (4) (5) (6)

Why is Experiential Marketing Campaigns the need of the hour? Is it really effective? In our opinion, experiential marketing helps a brand to get into the hearts and minds of its customers through a unique experience. An experience is remembered because it leaves you with emotion, whether it is a joyful emotion or a memorable expression. If a brand is able to stir the right positive emotions within their customers then they’re home! And the probability of customers turning into loyal consumers increases as today’s customer is looking for meaningful associations through experiences. It’s no more a mere one-time transaction for them. It’s definitely more impactful than just throwing up Facebook or Twitter ads or things like that.

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

Have you ever thought as to why events or trade shows or industry seminars don’t really make people come back? It’s not about the event. It’s about the experience people go through. An experiential marketing campaign like an entire area been designed to look and feel like a giant video game for a game promotion is much better than a normal kiosk or a verbose discourse at an event where many just yawn and forget and never come back. Then it’s no more a yet another exhausting event but an exciting experience to look forward to. That’s what experiential marketing is all about.

Refinery29: 29Rooms

An interactive funhouse of style, culture, & technology #ExpandYourReality

So how is it done really? And how can you use it to make maximum impact? After a relentless search, we have found 5 examples of effective experiential marketing campaigns for you. Read on!

Adidas – Boston Marathon
The fitness brand Adidas gave every athlete in the race the star treatment by capturing their progress with a camera crew and RFID chips

We’re #HereToCreate Legend. Now every #BostonMarathon

 

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Feeling those post-marathon blues after such a rush of excitement and utter craziness yesterday… but fun to reflect back on the experience. Adidas created a little video for each and every competitor! Check yours out ???????? Go to the link in my bio, scroll down and type in your bib number, and VOILA! @adidasrunning #createdwithadidas #BostonMarathon #HereToCreate

A post shared by Amanda Nurse (@amandarunsboston) on Apr 17, 2018 at 5:27pm PDT

Red Bull Stratos

– Felix Baumgartner
See through the eyes of Felix Baumgartner as he completes his world record-breaking jump from the stratosphere!

Coca Cola FIFA World Cup AR Experience

Coca-Cola wanted to celebrate their continued support of the FIFA World Cup 2018, with an Augmented Reality experience that gave football fans the chance to play alongside Switzerland star Xherdan Shaqiri.

Listerine – Bring Out the Bold

Mercedes-Benz Invisible Car

Nike Unlimited Stadium

The world’s first full-size LED running track. The world’s most innovative training environment.

Tags:
Boston Athletic Association, Adidas, Experiential Marketing Campaigns, Fitness, RFID, Athlete, Refinery29, 29Rooms, Marketing Campaigns, Style, Culture, Technology, Interactive Campaigns, Boston Marathon, Felix Baumgartner, Red Bull Stratos, Red Bull Space Jump, AR, Augmented reality, Celebrity Endorsement, Coca-Cola, Digital, Out of Home, OOH, FIFA World Cup, Football, Sports, Xherdan Shaqiri, J. Walter Thompson, Listerine Bring Out the Bold, The Invisible Drive, Mercedes-Benz, Mercedes-Benz Invisible Car, Jung von Matt, Cannes Lions, Clio Grand Prix, One Show Awards, Andy Awards, Creative Circle Awards Grand Prix, Ad Stars Grand Prix, BBH Singapore, Nike, Nike Unlimited Stadium, Best Technology campaigns, Best Digital Campaigns

LinkedIn: “In It Together”

The must-have professional app of today, LinkedIn, released its advert during the Golden Globe Awards 2018 in an effort to break the stereotype that their brand only caters to the high end, white-collar job workers and seekers.
The TV spot, released only in select cities of USA, covers the story of unknown yet powerful professionals to show that no matter what the business or area of operation, LinkedIn is “in it”. Their play on honest stories coupled with a monochrome feel gives the TV spot a very authentic feel and to some extent helps them in achieving their objective. With this spot and other varied mediums, LinkedIn has launched its first integrated campaign.

Big Bazaar: #HarrTyoharMeinBigBazaar

Big Bazaar has always followed the legacy of making every Indian festival its own, with their unique yet emotionally appealing adverts. This time, with Holi around the corner, they released yet another ad titled “Ghulenge Khusiyon Ke Rang Hazaar” as a part of their #HarrTyoharMeinBigBazaar campaign.

The ad follows a beautifully crafted song depicting a diversity of people celebrating Holi, while a young girl indulges herself in the festive mood. It is highly effective and well-coordinated with the timing and mood of audiences.

Tinder: Start Something Epic

With possibly the most fun and exciting ad of 2018, Tinder India has delivered gold. The #StartSomethingEpic advert is a highly peppy one which tries to shed the awkwardness related to online dating without acknowledging the issue head on.

The advert showcases a young girl who is on a quest to meet new guys and find the one with which she can have something special, but all this is depicted via a quirky background score and addictive dance moves. The visuals slyly feature the “swipe” of Tinder in when she rejects and accepts guys. This one is sure to get all the attention.

Zee5: This Is How We Talk Raaja

In order to promote their new channel Zee5, the marketer released a two and a half minute anthem-cum-advert titled “This Is How We Talk Raaja”. The main objective of the ad is to tell people that now their entertainment would be available to them in the language they prefer.

The advert is in the form of a music video with the lyrics featuring lines in different Indian languages to stress on inclusivity and diversity. It is hip and in line with the trends.

Tide Super Bowl Commercial

Our list ends with the most talked about ad globally in 2018- the Super Bowl commercial of Tide, starring Stranger Things actor David Harbour.

The advert is downright quirky, in parts illogical but an absolute work of genius. The ad showcases various clichéd ads for generic products featuring Harbour who claims that all these are nothing but Tide ads since they feature “clean clothes”.

The ending is bang on with the line- “If it’s clean, it’s a #TideAd”. This one deserves all the hype it got and is getting.

This Article is related to:
Inspiration, LinkedIn, Tide, Super Bowl Commercial, Tinder, Big Bazaar, Golden Globe Awards, Best Digital campaigns, marketing campaigns, brand campaigns, diversity, Zee Music Company, Super Bowl LII, Best ads of 2018, Top 5 Ads of 2018