The result? A jarring, thought-provoking contrast that urges viewers to look past the beauty and confront the harsh realities threatening our planet.

What Is “Ghiblification” (Ghibli-Style Art I)?

The term “Ghiblification” refers to the rising trend of using AI tools to recreate everyday images in the distinctive, whimsical art style of Studio Ghibli—the legendary Japanese animation house behind beloved films like Spirited Away and My Neighbor Totoro. Known for its dreamy, nature-centric visuals and emotional storytelling, Studio Ghibli has long inspired artists and fans alike.

In early 2025, this trend exploded on social media. Users across the globe began applying Ghibli-style filters to personal photos, landscapes, and even memes, creating nostalgic, fairy tale-like visuals that quickly captured public imagination.

But as with many viral trends, beneath the surface lies an opportunity for deeper reflection.

Turning Fantasy Into Reality

Greenpeace’s Ghibli-Style Art brilliantly hijacks this viral aesthetic to deliver a sobering message: no filter can beautify environmental collapse.

Instead of using AI to create charming forest scenes or idyllic villages, the campaign applies Ghibli-like filters to real images of destruction—raging wildfires, oil-slicked coastlines, polluted rivers, and flood-ravaged towns. The effect is both surreal and unsettling.

What would normally look like an enchanting still from a Ghibli film is, upon closer inspection, an image of disaster. The dissonance forces viewers to reckon with the uncomfortable truth: aesthetic doesn’t equal reality.

Why This Campaign Works

This campaign stands out because it speaks the language of the internet.

Instead of preaching or scolding, it uses the same tools, visuals, and platforms that people are already engaging with—flipping them to drive awareness and inspire action.

Here’s why it hits the mark:

• Relevance: It taps into a current, global social media trend.
• Visual Impact: The contrast between the beautiful Ghibli-style rendering and the real-world devastation is immediately arresting.
• Message Clarity: It delivers a simple, clear statement—no filter can fix the planet.
• Platform Fit: The visuals are perfect for platforms like Instagram, where aesthetics dominate—but so do opportunities for viral advocacy.

The Ethics of AI and Art

Another layer of this campaign lies in the growing discussion about AI in creative spaces.

As AI-generated art becomes more accessible, debates are heating up about what it means for human creativity, authenticity, and ownership. Greenpeace’s campaign doesn’t directly take sides, but it smartly acknowledges the conversation.

By using AI in a socially conscious way, the campaign illustrates that technology—when used thoughtfully—can become a tool for truth-telling rather than escapism.

A Call to Action Beyond the Aesthetic

At its core, the campaign delivers this essential truth: real change doesn’t come from filters. It comes from action.

It challenges audiences not to stop at sharing pretty AI visuals or scrolling past images of disasters, but to:

• Get informed about climate issues.
• Support policies that protect the environment.
• Donate or volunteer with organizations making a real impact.
• Use digital tools for awareness, not just entertainment.

Final Thoughts: A Campaign That Captures the Moment

In the ever-evolving landscape of creative advertising, the Greenpeace x Ogilvy Greece Ghibli-Style Art campaign is a masterclass in timely, trend-savvy activism. By tapping into a viral aesthetic trend and turning it on its head, it forces us to re-examine the stories we tell—and the ones we ignore.

It’s not just about disrupting a feed. It’s about confronting a truth we can no longer filter out.

As brands and creatives continue to explore the intersection of AI, storytelling, and social impact, this campaign sets a bold example: one where beauty serves truth, and creativity fuels change.

This campaign is about:
Creative Print Ads, Ghibli-Style Art, Ghiblification, Greenpeace environmental campaign, AI-generated images, climate change awareness, Ogilvy Greece, marketing, Studio Ghibli art style, environmental advertising, viral marketing trends 2025, AI in advertising, no filter campaign, Ghibli Filter.

ChatGPT is an artificial intelligence chatbot developed by OpenAI.

GPT (Generative Pre-trained Transformer) is a type of language model developed by OpenAI that uses deep learning techniques to generate human-like text. GPT uses a transformer architecture, which was introduced by Vaswani et al. in 2017, and has since become the basis for many state-of-the-art language models.

The first version of GPT, GPT-1, was released in 2018 and was pre-trained on a massive corpus of text data, including web pages, books, and articles. GPT-1 was able to generate impressive, human-like text, but it had some limitations, such as a tendency to repeat itself and a lack of coherence in longer passages.

In 2019, OpenAI released GPT-2, an even more powerful version of the model. GPT-2 was trained on an even larger corpus of text data, and had 1.5 billion parameters, compared to GPT-1’s 117 million parameters. GPT-2 was able to generate text that was even more convincing, and it was capable of generating entire paragraphs of text that were coherent and grammatically correct.

In 2020, OpenAI released GPT-3, the latest and most advanced version of the model. GPT-3 has 175 billion parameters, making it one of the largest language models in existence. GPT-3 is capable of generating text that is almost indistinguishable from text written by humans, and it can perform a wide range of natural language tasks, such as translation, summarization, and question answering.

One of the most impressive features of GPT-3 is its ability to carry on a conversation with a human in a natural, human-like way. This has led to the development of a number of chatbots and conversational agents that use GPT-3 as their underlying language model. These chatbots can be used for a variety of purposes, such as customer support, personal assistants, and even therapy.

In 2023, OpenAI released GPT-4, the most advanced system, producing safer and more useful responses. GPT-4 can solve difficult problems with greater accuracy, thanks to its broader general knowledge and problem solving abilities.
 
Overall, OpenAI’s GPT language models represent a major breakthrough in natural language processing and have the potential to revolutionize the way we interact with machines.

Chat GPT has a wide range of use cases in industries such as customer service, marketing, and education. In customer service, Chat GPT can be used to provide 24/7 support to customers, resolving common issues and answering frequently asked questions. This can reduce the workload of human customer service representatives, freeing them up to focus on more complex issues.

Marketing

Chat GPT can be used to create highly targeted and personalized content for specific audiences, improving engagement and conversion rates. Chat GPT can also be used to analyze customer feedback and sentiment, providing valuable insights that can inform marketing strategy and improve brand perception.

Education

Chat GPT can be used to create interactive learning experiences that simulate real-world conversations and scenarios. This can help students develop their language skills and improve their understanding of complex topics.

Search Engine

One potential use case for chatbots powered by GPT in search engines is to improve the accuracy and efficiency of search queries. For example, a chatbot could be integrated into a search engine’s interface to help users find information more easily.

Customer service

It can be used to provide customer service and support to customers. It can handle common queries, provide information about products and services, and help customers with their issues.

Personal assistant

It can also function as a personal assistant, helping individuals manage their schedules, send reminders, make appointments, and more.

Language translation

It can be used to translate text from one language to another. This can be particularly useful for businesses that operate in multiple countries and need to communicate with customers in different languages.

Content creation

It can also be used to create content such as blog posts, social media posts, and articles. It can assist with research, suggest topics, and even generate content.

Personal growth

It can function as a virtual therapist, helping individuals to improve their mental health and well-being by providing support, guidance, and resources.

E-commerce

It can be used by e-commerce businesses to provide product recommendations to customers based on their browsing and purchase history. It can also help customers with the checkout process and answer any questions they may have about products or services.

HR

It can assist HR departments with tasks such as scheduling interviews, answering questions about benefits and policies, and providing training and development resources to employees.

Healthcare

It can be used in healthcare to provide patients with information about their conditions, medications, and treatments. It can also help with appointment scheduling and provide reminders for medication schedules.

Finance

It can assist with financial tasks such as budgeting, investment planning, and tax preparation. It can provide personalized recommendations based on an individual’s financial goals and risk tolerance.

Gaming

It can be used in gaming to provide assistance to players, such as providing hints and tips, answering questions, and even playing alongside them in certain games.

Overall, the potential use cases for ChatGPT are virtually limitless, and as AI technology continues to advance, we can expect to see even more innovative and exciting applications in the future.

Tag:
chat gpt, language model, deep learning, customer service, marketing, education, natural language processing, named entity recognition, sentiment analysis, personalized content, interactive learning, AI-powered chatbots, AI language model, Virtual assistant, Artificial intelligence, OpenAI, Language processing, Smart assistant, Digital assistant, AI chatbot, Customer service, Personal assistant, Language translation, Education, Content creation, Personal growth, E-commerce, Marketing, HR, Healthcare, Finance, Gaming

1. Facebook – ‘Holi’| More Together

2. Goldmedal Electricals – How will you play Holi this year?

3. Bajaj Allianz Life Insurance – Rangon Aur Baaton Ka #BuraNaMano

4. Surf Excel – #RangLaayeSang

5. Ghadi Detergent- Saare Mael Dho Daalo- Ghadi Detergent

6. Nest-In | A Tata Steel Construction Solution – #ApnoKeLiyeAageBadho

7. Parachute Advansed – #KhulkeKheloHoli

8. Indian Oil – RangAnekPehchaAnek

9. Livpure – #BinaPaaniHoliManaani

10. Fevicol

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Overall, Holi provides a great opportunity for brands to connect with their customers in a fun and engaging way. The above-mentioned campaigns are some of the best examples of how brands have leveraged the festival of Holi to create memorable and impactful advertising campaigns.

Tags:
Holi, advertising, campaigns, India, 2023, creative, marketing, strategy, brands, Holi marketing ideas, Holi campaign examples

Last month, heat records were set in several cities across the U.S.,* including New York City, which boasted the hottest July on record with temperatures reaching 90 degrees or higher ten times in July.** New Yorkers will go to ridiculous lengths to escape the heat and seek refuge in cool air, including spending a leisurely afternoon at the delightfully air conditioned local movie theater. It doesn’t matter what’s showing as long as it’s cool, and on Wednesday, August 17, New Yorkers will get the chance to watch the coolest film of the summer at Village East by Angelika where appliance leader Midea America, is premiering a 90-minute film of their best-selling U-shaped Inverter window AC unit, the Midea U.

To highlight the need for better AC, Midea shot a feature length film of an air conditioner visual as it cools an NYC apartment. It’s that simple; it is an entire 90 minutes of cool. As theatergoers watch the Midea U in action, they will be treated to 90 minutes of a refreshingly cool air conditioned theater during what has been one of the hottest summers on record, along with free popcorn and crisp cold soda.

Full Movie

Credits
Campaign: 90 Minutes of Air Conditioning
Production Co: Barrelhouse
Director of Content Production: Josh Diaz
Line Producer: Rob Cristiano
Director: Brody Bernheisel
DPs: Noah Fowler, Darin Quan
Post Producer: Michael Giron
Lead Motion Graphics Designer – Brady Lowery
Mix & Sound Design: Joel Hopper
Colorist: Nick Sanders

Agency: Pereira O’Dell
PJ Pereira – Creative Chairman
Rob Lambrechts – Chief Creative Officer
Mona Gonzalez – President, East
Nick Sonderup – Executive Creative Director
Fernando Passos – Creative Director
Julie Rutigliano – Creative Director
Cain Luke – Copywriter
Monica Andrade – Art Director
Eduardo “Dudu” Gomez – Head of Art
Luis Bacellar – Design Director
Gabriel Iatchuk – Designer
John Redmond – Brand Strategy Director
Breanne Brock – Director of Communications Strategy and Media, East
Stewart Goossens – Media Supervisor
Erin Shanahan – Director of Brand Management
Erica Black – Brand Director
Melanie Christian – Brand Supervisor
Darbi Fretwell – Executive Producer
Kasia Olczak – Producer
Shirley White – Director of Business Affairs
Stephany Stinson – Manager of Business Affairs

Midea Group:
Andre Quadra – Senior Director Brand Marketing
Myles Jordan – Senior Manager Digital Marketing
Susan Lanza – Senior Manager Trade Marketing
Deborah Santos – Marketing Manager
Jaclyn Dygos – Manager Digital Marketing
Dalton Ryan – Assistant Manager Content Creation

The newest social media celebrity, Chatpat, is a 10-year-old from Mumbai who shares “gyaan,” or life advice, that can compete with anything said by an adult.

Problem
SOS assists approximately 45,000 children in India, hence they are reliant on donations to finance their development initiatives. When your business has trouble marketing its unique offering and, as a result, is not well known among the general public, it is challenging to gather donations.

Insight
Corporate support is the most dependable and consistent source of money for any nonprofit. We developed a system to use corporate marketing budgets, which are ample, to donate money to SOS. We provide these businesses/brands with their money’s value in return.

Idea
FCB India, FCB Chicago, and Kinnect came together to create and recruit SOS Children’s Villages, India’s first brand ambassador – #Chatpat, to help the childcare NGO in creating awareness and helping it raise funds for the homeless and destitute. This social movement has been exceedingly successful, with multiple brands coming on board. On Children’s Day ’21, a 10-year-old boy – Chatpat, from the streets of Mumbai, shared ‘gyaan’ videos around quirks from the streets. While his videos instantly started winning hearts, there was an underlying message of the harsh reality of a 10-year-old living and surviving on the streets that got noticed. SOS Children’s Villages India (SOSCVI) has been doing great work over the last 60 years, but this campaign puts them on the global map. It was not only a breakthrough idea for the NGO to garner corporate donations but also one that uniquely enhanced brand value by recreating some of their iconic work around a social cause. Generosity is at its very best, where #Chatpat gave to the brand first!

Awards: Kyoorius Advertising Awards

Credits
Client: SOS Children’s Villages India
Entrant: FCB India LLP Advertising Ltd + Kinnect

OPPO India – A Boy Vs Potholes, this Diwali who will win?

Sometimes a little inspiration can bring in a lot of light in your life. Watch how these kids lit up their neighbourhood on Diwali. #InspirationAhead

CaratLane – How To Celebrate Diwali Differently

We are celebrating Diwali in a hatke way this year, with more love, laughter & light! We know everyone has their unique ways to bring in the joy of festivities.

#GiftACaratLane to your loved ones and watch their faces light up with the purest joy this Diwali! Celebrate #MereStyleKiDiwali

Tanishq – Naye Milestone Wali Pehli Diwali

You chase after your dreams and give it your all to bring them to life. And in this journey you carve a new path, creating new traditions that speak not just to you, but many after you. Your Nayi Shuruat is an inspiration and a reason for a grand celebration.
As you revel in the festivities of your Nayi Shuruat ki #PehliDiwali, illuminate your accolades with #AlekhyaByTanishq, our Pichwai-inspired, majestic festive collection for you.

Coca-Cola – Follow the bottle

This year, let’s go back to celebrating Diwali the way we used to – together. #MilkeHiManegiDiwali #CocaCola

Cadbury Celebrations – Support the hawkers near you | #ShopsForShopless

Iss Diwali, jinki dukaan nahi, unki bhi dukaan khulegi.
Cadbury Celebrations is creating an online shop for the hawkers who bring us the essence of Diwali but often lose business due to the lack of a permanent shop.

HP – Iss Diwali, Thodi si Jagah Bana lo

Join the initiative! Support local artisans, and make a little space for their craft in your homes. Best Diwali Campaigns
The struggles of millions of artisans like Paresh has inspired HP World stores to open their doors and take action. Let’s come together and celebrate the artisans and their art at a HP world store near you.

Jar App – Buddhi Jeevi Buddhi Laga

Roz ke investment advices pe mute daba aur logic laga kyun ki Piyush Mishra ji kehte hain ki tu buddhi jeevi hai, toh #BuddhiJeeviBuddhiLaga

Sabhyata – Redefining Celebration

For working women, claiming their position in society has been challenging for ages. They are always seen as a daughter, mother, or a wife; no one ever tries to know about their dreams & goals. Sabhyata is shattering the myth and prejudice against working women. This Diwali, let’s not confine them to narrow standards of feminity. Let’s redefine the purpose of celebration.
#RedefiningCelebration

Asian Paints – Diwali Pe Har Ghar Kya Kehta Hai?

Diwali is the time for family, where we celebrate the love and warmth of togetherness. It is a time of endless chatter and laughter because the festivities make way for glittering moments of joy.

JK Cement Ltd. – #TohfaSurakshaKa

Jo poora karte hain vaada suraksha ka, Iss Diwali hum de rahe hain unhein ek #TohfaSurakshaKa – A JK Super Cement safety initiative.

Netflix – Cherrapunji ki Diwali

ahan bhi ho, jiske saath bhi ho, Diwali houseful honi chaiye
Wish you a Happy #HousefulWaaliDiwali

Shoppers Stop | Mother In Law Plans A Surprise! #NayiDiwaliNayiSoch

his Diwali, unwrap new relationships and celebrate new traditions.

Amazon India – This Diwali, Let’s #DeliverTheLove

Some people are special family and this year don’t forget to deliver the love to them yourself. Here’s a heartwarming story from us ! #deliverthelove #specialfamily

Tags:
Best Diwali Ads, Advertising, Marketing, Marketing Campaign, India, Happy Diwali, Diwali campaigns 2022, Diwali campaigns, Best Diwali Campaigns

 
‘Creative For Good’ is an initiative first catalyzed into existence by Shuttlerock’s commitment to the Pledge 1% movement, where companies donate 1% of their time, product, profit and/or equity to support and accelerate the progress of mission-driven organizations.

CEO & Founder of Shuttlerock, Jonny Hendriksen says, “I’m so proud that we’ve grown Shuttlerock to a place where we can start giving back to our people, our communities and our planet. ‘Creative For Good’ is the first step in our long-term commitment to driving positive change.”

Shuttlerock’s ‘Creative For Good’ initiative partners with nonprofit organizations to equip them with the digital creative and marketing knowledge they need to gain traction in their online fundraising, volunteer recruitment and awareness efforts. By offering up creative services at no cost, nonprofits can gain access to the same world-class technology and services as leading enterprises.

Hendriksen continues, “We deliver impactful video creative to the world’s biggest brands every day. It’s time we extend that success to those who are focused on making the world a better place: to those promoting equality, tackling climate change, enhancing sustainability and improving our communities.”

The initiative will see Shuttlerock donating 1% of its product and 1% of its time as outlined in the program’s dual offering: the Creative Accelerator arm which offers three months of free access to Shuttlerock’s CaaS (Creative-As-A-Service) cloud solution where nonprofits can brief and order handcrafted video creative. And the Creative Academy arm grants access to tutorials and other educational content designed to help marketers master the power of digital creativity.

Tags: Digital Film, United States, Public Interest, NGO, Shuttlerock, Creative For Good, Shuttlerock Commercial, Marketing Campaign

ABInBev: Far Stores

To communicate this year’s ABInBev Ecuador ‘Sales Representatives Recruitment Program’ brand created a campaign using images of actual stores in the country, showing how hard this kind of work is. Still, the sacrifice is worth it because this company is full of opportunities.

Credits
Brand: ABInBev Ecuador
Advertising Agency: Bombai Ecuador

Red Marx: Stronger Than Ideas

RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink, proving that its taste is stronger than any ideology.

Credits
Brand: Red Marx
Advertising Agency: Binder, Rio de Janeiro, Brazil

Guinness: Drink Responsibly

Credits
Brand: Guinness
Advertising Agency: BBDO West Africa, Lagos, Nigeria

Karsten Brewery: Windows

For those who always see the glass as half full, staying at home is the best option. Karsten Delivery.

Credits
Brand: Karsten Brewery
Advertising Agency: Woop Comunicação, Jaraguá do Sul, Brazil

Bad Boy: Alcohol and Dictatorship

Right before the President’s elections in Ukraine, Kyiv-based creative agency Banda launched a print campaign for Bad Boy wine and spirit store. Now it is a perfect time for Ukrainians to remember what happens if one does not vote responsibly. If only parents knew what the future brings to their cuties, they would probably switch to winemaking instead of raising a monster.
So here’s to responsible voting and responsible drinking.

Credits
Brand: Bad Boy
Advertising Agency: Banda, Ukraine

Giving generously is obviously going to help those in need, but there are also other advantages that you might want to take into consideration. Acts of kindness always have rewards.

In this article, we are going to take a look at some of the different reasons why every business should support charities.

Want to learn more? Then keep on reading.

There are multiple options.

If you’re a smaller business, you may be concerned about how you can actually help a charity. So, you will be pleased to know that there are quite a few different options available to you.

In fact, there are many different charities out there, and you don’t need to enter a complete partnership to show your support. You might consider making a donation to somewhere like our trafficking that helps protect children or spreading important news on your social media accounts.

With different ways, you can choose what works best for your business.

It improves employee morale.

Indeed, one of the hidden benefits of supporting charities is that it can actually improve your business’s employee morale. In general, employees are happy to be working for a company that cares and respects about important issues.

Not only will you attract great talent, but you’ll also benefit from retention as well. This, in turn, reduces recruitment costs and builds your companies internal knowledge.

If you’re looking to take things one step further, you could speak to all of your workers about the types of charity you should support and gather their ideas. Encouraging input helps work towards excellent company culture.

You’ll gain marketing experience.

One of the more unique benefits is that you’ll gain experience which can be used to streamline your business in the future. These organizations often have great marketing plans that they use to reach significant audiences.

You’ll learn valuable lessons and can take this knowledge into other areas of your company. From updating your social media plan to hosting an event, you’ll be an expert before you know it.

You’ll reach new audiences.

Another great advantage of supporting charities is it allows you to reach a much larger audience. The power of giving puts your name out there, and more and more people will know about your business as time goes on.

Just think about how one post can reach thousands of people. Your generosity will spark others to take action, and at the same time, others will look at your products and services. It really can help take your business to the next level.

It improves your business’s reputation.

There’s no denying that charity also helps change your reputation. Alongside the fact that it is a noble thing to do, donating to specific organizations that fit your business’s values helps build trust and credibility.

When a customer looks at your business, they can see that you not only care about delivering quality products/services but also aim to support issues that are relevant.

When it comes time to choose a charity, bear this in mind and don’t be afraid to pick multiple organizations. The more, the merrier.

You’ll make new connections.

Working with a charity is much like collaborating with other businesses. It will open you up to new possibilities, and you’ll have chances to form new connections.

For instance, attending events will help you build alliances, and you may even find other potential partners in the long run. In short, it’s not only helping you reach a more significant customer audience but also increases the chance of making professional connections.

You can receive tax deductions.

On the financial side of things, it’s also important to note that donating to charity does open you up to tax dedications. Obviously, this should not be the reason you choose to support charities, but it is a benefit to take into consideration.

Just remember to make sure that you look into the rules to ensure you comply with any requirements. Some things you will be able to claim, while others you won’t. You need to be careful and do your research.

You can help improve your local community.

There are a lot of major non-profit organizations out there that you can choose to partner with. However, it would help if you didn’t forget about the things affecting your local community either.

Giving back to others in a meaningful way ensures that they support you in return. For instance, providing equipment to local schools, building parks, and attending events brings everybody together.

The better off your community is, the better off your business will be.

You’ll stand out from the competition.

With so much competition around, it makes sense that you are looking for ways to stand out amongst others. Believe it or not, charity is a way to do that. When you’re helping specific causes, you’re differentiating yourself from others.

With enhanced PR and great media coverage, you’ll be the talk of the town and will be demonstrating your commitment. It really is a great way to get a leg up on the competition without taking any big risks.

It’s the right thing to do.

Finally, the main reason why your business should support charities is that it is the right thing to do. By all working together, we can make a difference in some of the most severe issues in our society.

Even for small businesses that can’t afford significant donations, there are options that can make an impact. You just need to do some research.

Not sure where to get started? Here are a few different ways that you can support a charity today:

– Donating to a raffle or auction
– Volunteering at community events
– Sponsoring a club or sporting team
– Donating a percentage of proceeds
– Creating a charity drive

Relate NI have teamed up with colleagues from across the UK and renowned British photographer, Rankin, to shine a spotlight on the often unseen but important topic of sex and intimacy in our later years, which is integral to our wellbeing as we age, in a new campaign: let’s talk the joy of later life sex.

Shooting five older couples and one woman in their most intimate settings, the team set out to show what sex and intimacy can mean in later life in a way that’s never been done before. The campaign aims to tackle the stigma around this unspoken subject and improve ageing people’s wellbeing as a result.

According to a poll undertaken by 3Gem market research, only 20% of people think society is ok talking about sex and intimacy in people aged over 60.
The majority (60%) of people aged over 65 aren’t comfortable talking openly to anyone about sex and intimacy, citing embarrassment as the top reason at 66%. This was followed by, ‘it just wasn’t talked about when I was younger (64%), not wanting to make others uncomfortable (63%), not knowing when to bring it up (58%) and lack of confidence (57%).

Good quality relationships are the foundation to our health and wellbeing throughout our lives. As we age, the impact of healthy relationships on wellbeing can be even greater, especially for those who spend more time at home.
Evidence demonstrates that people who have good quality relationships have lower blood pressure than those in poorer quality relationships. In contrast, close couple relationships can slow the rate of decline in people with dementia and even delay admission to hospital or care homes.

Sexuality doesn’t diminish as we age. Sex and intimacy remain fundamental to healthy couple relationships and the positive effects these have on our wellbeing. That is why we have launched this campaign to lift the taboo on sex and intimacy in later life.

This campaign champions the importance of sex and intimacy in later life, exploring everything from long-term love to new adventures, tender intimacy to the more risqué. The series of images and videos feature a whole range of older people, from Andrew and Mark, who have been together for 31 years, to Chrissie, who has had a double mastectomy and her partner Roger, to Daphne and Arthur, who still hold hands when they walk. The people featured are of varying ethnicities, sizes, shapes and sexualities, aiming to show that we can all feel empowered to think and talk about sex and intimacy as we grow older.

Credits
Advertiser: Relate
Campaign: The Joy of Later Life Sex
Photographer: Rankin

The users don’t just share information but are also well-informed about each other’s activities, life updates, and whereabouts, thanks to social media’s reach. Amid the ever-increasing competition, social media platforms are revamping their strategies and features to meet the users’ growing needs.

They work intending to connect individuals and cater to their needs & interests in various fields like acting, dancing, influencing, matchmaking, interacting, presenting, cooking & so on. Amidst the increasing inclination towards social platforms, India’s social media landscape is undergoing rapid transformation with the changing times.

Have a glimpse at the top emerging social media platforms in India that are revamping the social media space-

1. ChekMarc:
ChekMarc is a first-of-its-kind globally social community that positively connects people one on one to help each other accomplish something. Connections are private and safer, without the worry of negative comments or responses. Anyone, anywhere in the world (over the age of 18) who is looking for guidance or would like to help others can use ChekMarc. It is accessible in over 35 languages ranging from English to Italian, French, German, Japanese and Korean.

The platform has recently launched in India and works at a global level. In the initial stage, the platform will be functional in three languages, including Hindi, Urdu, and Bengali. It will be accessible to Indian members via both the website and application version and available on both the iOS and Android operating systems.

2. NOFILTR:
NOFILTR is a social media label that primarily incubates young talent by giving them creative and resourceful direction. They establish collaborations between influencers and brands and desire to create a network that facilitates personal expression and intriguing content.
NOFILTR connects the brand to the influencer and the influencer to the world at large by offering a wide array of services ranging from personal branding, content creation and curation, influencer marketing, brand collaborations, and campaign design with campaign execution and analysis. With a resource pool of 50 influencers on board exclusively working with NOFILTR Group, some of the famous artists they have groomed are Mrunu, Ashi Khanna, ManavChhabra, AwezDarbar, Nagma, etc.

3. Bolo Indya:
Bolo Indya is a short-form infotainment video network with the unique potential to help its creators monetize their content through the Bolo Indya network that opens infinite revenue opportunities for them. The platform experienced a steady 8x growth within 18 months of its launch, along with a retention rate of 80 percent for creators due to this unique bid. The platform now has more than 65 lakhs monthly android and iOS users, aged 18-30 and rising in more than 14 languages at a rate of 4x. The platform frequently collaborates with over 75 brands during the festive season with a mission to empower them and increase their brand value. The partnership usually happens in Hindi, Tamil, Telugu, and English languages, with its strong influencers.

4. Do Your Thng:
This is one of the leading content creation apps in India. It facilitates collaboration between brands and creators and provides them a platform to interact, promote their products and create aesthetic posts. The brand aims to drive the creators to pursue their passion that is creating and posting content. The platform’s unique bit is that all kinds of users can post their original content on the app. Be it amateurs, a common social media user, or an influencer; everyone has the opportunity to join the community and start creating content.

The brand gives the creator the flexibility to choose from various campaigns, and they will be doing what they love, creating their original yet artsy content. Eventually, they are rewarded via cash or kind once their content gets approved if adhering to the guidelines. Offering such creative and communicative activities at zero cost, this is one of the go-to apps for indulging in fruitful leisure time.

Credits
Brand: Unilever
Product: Dove
Campaign: #StopTheBeautyTest
Advertising Agency: Ogilvy India
Chief Creative Officers: Harshad Rajadhyaksha, Kainaz Karmakar
Vice Chairperson, Chief Client Officer, Ogilvy India: Hephzibah Pathak
Office Leader Ogilvy India (West): VR Rajesh
Senior Executive Creative Director: Zenobia Pithawalla
Executive Creative Director: Mihir Chanchani
Chief Strategy Officer: Prem Narayan
Vice President, Planning: Abigail Dias
Executive Vice President, Account Management: Walter Noronha
Vice President, Account Management: Dharal Goshalia
Account Director: Sanam Chowdhry
Account Executive: Freea Bhikhaji
Production House: Chrome Pictures
Director: Amit Sharma
Executive Producer: Abhishek Notani

The brand is giving a message that ‘Unprotected sex can be pleasurable, but it’s unprotected for a reason.’ Unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can cause a messy experience, and no one ever talks about that.
 

 
Through this campaign, the brand wants to remind people of the childhood memories when we used to play around, and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms as a brand is here to act as a guardian to its users and tell them “#DontMessAround” while playing; just put on a Manforce and be safe.

Joy Chatterjee, DGM, Mankind Pharma, said, “Through this campaign, the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed to our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.

It is essential to play safe rather than create a messy experience because safety plays an important role in strengthening the bond between partners when it comes to a physical relationship.
 

Credits
Brand: Mankind Pharma
Product: Manforce Condoms
Campaign: #DontMessAround
Agency: Grapes Digital

Credits
Advertising Agency: Leo Burnett, Manila, Philippines

This campaign is about:
Innovation, Technology, Education, Marketing, Digital Campaign, McClassroom

This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.

Credits
Campaign: Order from McDonald’s
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

This campaign is about:
social media, Print Advertisement, Print Ad, Advertising, Marketing, McDonald’s, KFC, Domino’s, Pizza Hut, Taco Bell, Papa John, Five Guys, Greggs, fast-food, coronavirus