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Royal Enfield Himalayan: Home

Going the distance is not about how far away will you get, But from what length you are willing to return.

Tata: Grand Theft Tiago

Maruti Suzuki – People Technology

Everything they do at #MarutiSuzuki is centered around one common factor – you. They are inspired by real people, and they are driven to make relevant solutions that truly make a difference in their lives. That’s why they say they don’t just make cars, they design #PeopleTechnology.

 

Tata Harrier: #LanguageOfHumanity

Salute the power of #LanguageOfHumanity, which is truly #AboveAll.

 

The Land of Land Rovers

Journey to Maneybhanjang, ‘the place where all roads meet’ deep in the Himalayas, and discover why this remote village in the sky is known as the Land of Land Rovers.

 
This Article is about:
Automotive Marketing Campaigns, Best Automobile Campaigns, Automotive Ad Campaigns

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ODN

In late 2015, ODN started its digital transformation journey for brands with extensive top management experience in online marketing, e-commerce, and retail. ODN provides solutions that range from photo-shoots to listing to marketing graphics to managing social media – everything that can be seen on opening an e-commerce website or social handles. The ‘all-in-one’ content creation expertise provided by the company is currently used by hundreds of marketplaces and brands worldwide to build millions of pro-quality articles content. ODN has helped companies build tech tools to disseminate product information accurately and effectively across their offices in various countries and marketplaces thereof. Additionally, ODN uses automation and work-flow tech solutions to provide transparency and speed for content deliveries.
ODN helps its customers by focusing on speed, a pro-active customer-centric approach, and removing all the technical hassles involved in content delivery.

Shutter Cast

Shutter Cast started around four years ago as a side project when Amol could not find any reliable website developers for his work. Since then, the team has been working tirelessly to bring the latest technology to startups and offering a gamut of services for their operations. Shutter Cast started with website development but has expanded into a one-stop solution for all startups in the industry. They want to be recognized as the best and most transparent digital marketing agency in the industry. The startup boasts a prestigious clientele in the market, which are the oldest ones and have helped SC scale since its inception- Nish Hair, Gifting Best Wishes, Fkitchens, Infini AI, etc. Shutter Cast employs 20+ people and generates revenues of USD 150K. All the technology used by Shutter Cast has been developed internally. The firm has the edge over others because of its transparency in operations, right from planning to execution to every transaction. For instance, competitors often ask businesses to pay as much as 80K to open an Amazon Web Services account when such an account can be acquired for free.

BC Web Wise

It is a full-service digital marketing platform that solves business problems for brands since 2000, headquartered in Mumbai. The company is renowned for its strategic brand services, world-class creative work, and in-depth consumer research. They devise strategies to bring brands closer to consumers on digital, tell stories that captivate the millennial mindset, and acquire the sharpest combination of digital media assets to meet campaign objectives.
The company has worked with more than 400 happy clients like Hero, Mahindra, Sunsilk, Unicef, Park Avenue, Parle, Sony Entertainment, TATA, Godrej, Maruti Suzuki, etc. and worked on around 7500 projects to date.

ET Medialabs

It is a leading Digital Marketing & Analytics Company in India specializing in delivering business growth using Digital Marketing, Data & AI. It is both a Google premier partner & FB Marketing, partner. The leadership at ET Medialabs consists of seasoned professionals from the IITs and IIMs with ten plus years of experience. They have a unique set of skills knit together by a client-focused approach and sharpened by years of experience in the industry. Over the years, ET Medialabs has worked with popular internet brands, including CRED, Grofers, Licious, The Urban Company, Forest Essentials, Good Earth, and Lenskart, to ensure a more extensive reach through digital advertising.

Digital Jalebi

Founded in 2012, Digital Jalebi is an experiential design studio delivering interactive experiences. It helps its clients establish channels of communication with their audience on a more emotional level. Digital Jalebi aims to transform spaces into more communicable and enjoyable opportunities with a focus on interactive spatial installations. Digital Jalebi is a fusion of new media design and technology and draws heavily from digital art, visual communication, architecture, and programming. The company has worked with some of the renowned clientele: International Cricket Council, Google, DS Group, TATA Trusts, HAL, TATA Motors, Toyota, MI, Dr. Reddy’s, Glenmorangie, Pepsi, Bill Melinda Gates Foundation, National Geographic, DRDO, Asian Paints, Bosch, etc.

If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected as the strongest in the country’s festivals.

Each festival is unique and gives people a special reason to come together in celebration. And the unique thing about buying a car is that it invokes the same kind of festive spirit by encouraging everyone to look forward to new beginnings, happiness, and joyous journeys.

That’s exactly what Maruti Suzuki, India’s leading automotive manufacturer, wants to highlight with its new festival season-specific campaign – Ghar Aaya Tyohar. All while bringing together the entire range of cars offered by MSIL’s new and transformed channel, Maruti Suzuki Arena.

The campaign showcases a range of vibrant, colourful festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds.

Maruti Suzuki Arena – #GharAayaTyohar

Commenting on the campaign, Shashank Srivastava, Executive Director – Marketing and Sales, Maruti Suzuki India said, “Festivals are a high point in the life of people. India is diverse; people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people with the same happiness and pride of owning a Maruti Suzuki car, which we have delivered for decades.”

Speaking about the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact, said, “India is a nation described by diversity, just like its festivals. But one festival that binds everyone together is the joy of buying a new car. After all, it gives different people different reasons to celebrate. For a young person it’s a celebration of the coming of age, for a woman it’s a celebration of freedom, for a family it is a celebration of togetherness. We believe Maruti Suzuki is that one name which can do complete justice to the feeling of Ghar Aaya Tyohar because as a brand, it has touched many lives.’’

Amit Wadhwa, President, Dentsu Impact, said, “Ghar Aaya Tyohar is an idea that works possibly only for Maruti Suzuki. In a country that has numerous festivals and each festival celebrated with such fervor, no other car brand can own this idea as well. This to me is giving the festival a beautiful new dimension which both us as well as our client partners are equally excited about.”

Credits
Client: Maruti Suzuki India Limited
Campaign: #GharAayaTyohar
Agency: Dentsu Impact Pvt Ltd
President: Amit Wadhwa
Chief Creative Officer: Soumitra Karnik
National Creative Director: Anupama Ramaswamy
Senior Copywriter: Ansh Agarwal
Account Management: Karun Arora, Arjan Soni, Himanshu Wahi
Films: Dawa Lama
Production House: Crazy Few Films
Director: Sharat Kumar
Producer: Urfi Kazmi, Viraj Gawas
DOP: Tapan
Music Director: Abhishek Arora
Singer: Romy
Editor: Aman Shukla

Tags:
Diwali Campaigns 2019, Happy Diwali, Diwali Ads, Best Tv Ads, TVC, Maruti Suzuki, Dentsu Impact, #GharAayaTyohar

After the launch of the new model last year with the campaign #BeLimitless, MSIL was looking to take Swift’s legacy of performance forward. The objective of the campaign was to help people connect; not just physically but also emotionally with the concept of being ‘Limitless’.

A Banker Who Scaled Mount Everest | Vikas Dimri

Mother Of 2, Inspiration Of Millions! | Mary Kom

Sprinting To Glory With Just One Leg | Bhupendra Sharma

Commenting on the campaign, Shashank Srivastava, executive director-marketing and sales, Maruti Suzuki India said, “We want to engage with our target group (TG) in a more meaningful way. The #SwiftLimitlessStories is a way to build a higher level of brand salience to associate with performance but in an emotional way. It is also going to be our long-term strategy. These stories celebrate individuals who keep challenging themselves to become their better version. We wish to associate Maruti Suzuki with visual dynamism and pursuit for excellence. We also have a separate campaign for sales promotion for Swift. This campaign does not push for immediate sales. It, however, is meant to build brand salience.”

Brought to life by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, the Swift Limitless Stories campaign celebrates three individuals who have overcome immense challenges in their lives while in their pursuit of greatness – Olympic and World Champion Mary Kom, Para-athlete Bhupendra Sharma, and a corporate banker Vikas Dimri, who conquered Mt. Everest and the Ironman Race the same year.

Speaking about the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Swift has always celebrated performance. And the ‘Swift Limitless Stories’ campaign has been created to do exactly that, with one difference – it takes the ‘Be Limitless’ philosophy beyond just the car. It salutes the undying spirit of certain special achievers who never accept things as they are and keep pushing past all limits to achieve their dreams. These stories have been carefully selected, because we felt they strongly connect with our consumer’s ‘nothing-is-impossible’ attitude.”

The campaign relies on storytelling and celebrating the limitless heroes without consciously integrating the car. Reason being that the vision of this campaign is to personify the philosophy of ‘Be Limitless’ by highlighting the strength, passion and relentless determination of certain out-of-the-ordinary individuals.

Swift Limitless Stories has been created to engage specifically with audiences on social media, Maruti Suzuki’s content hub, as well as the individual social media handles of these heroes.

Hindol Purkayastha, Senior Vice President, Dentsu Impact said, “Swift has been an iconic brand which has been loved by multiple generations. Our latest campaign focuses on the digital

audience and with compelling storytelling it will truly allow us to inspire millions of followers and get newer younger audience. With performance at the core of the brand, it was time to shift the conversation to individuals from the product. Thus, the concept of #BeLimitless campaign was used as a trigger to invite more stories of individual achievements. With this, we continue to own the space of performance.”

With the Limitless Stories campaign, MSIL is not just sharing inspiring stories, but is also creating a platform for its audience to share their own journey with the world.

The films have been directed by Sharat Sharma – Crazy Few Films.

Credits
President: Amit Wadhwa
Account Management: Hindol Purkayastha, Karun Arora, Arjan Soni, Arjun Shankar, Medini Pateria
Digital Account Management: Binodan KD Sarma, Dilpreet Singh, Varsha Bhatnagar
National Creative Director: Anupama Ramaswamy
Creative: Monish Gupta
Films Head: Suprotim Day
Production House – Crazy Few Films
Director – Sharat Kumar
Producers – Urfi Kazmi/Viraj Gawas
Associate Producer – Sunny Shah

#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

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Tags:
Real Kashmir, adidas, The Real kashmir, Football, Cheil Worldwide, Cheil India, Publicis Capital, Grapes Digital, Creative ABBY Awards 2019, Fearless Kota, Bottle of Love, Horlicks, ICC Women’s T20 Championship, Jersey Knows No Gender, Virat Kohli, UBER India, GlaxoSmithKline, Pharmaceutical, Dentsu Webchutney, Uri The Surgical Strike, Uri Mission Torrents, Google Assistant, Lower The Window, Air Pollution, P&G, P&G Shiksha, Choose For Change, Enzy Studios, Sound of NEXA Blue, Maruti NEXA, Maruti Suzuki, Hakuhodo, Public relations, PR Campaigns, Japanese advertising, Horlicks Fearless Songs, Mind your language, Racold, WATConsult, Happy mcgarrybowen, #MyIndependenceDay, Ola cab, Ola, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads, Advertising Agencies Association of India, Goafest 2019, Goafest 2019 winners, ABBY Awards 2019 winners, ABBY Awards 2019

The Problem

The incessant car honking on Indian roads is everything but music to our ears. Enough to knock out peace from our lives and send our frustration levels skyrocketing, honking is a problem that deserves immediate attention.
As Maruti Suzuki, someone who sends the maximum no. of cars on Indian roads, we feel it’s our responsibility to do something about the burgeoning problem.

The Idea – No PO PO

No Po Po is a device that counts and records the number of times you press
the horn. The lesser you honk, the more rewards you earn. So go ahead, honk less, spread peace and earn rewards!

To know more about No Po Po, visit www.nopopo.in

Download App

Credits:
Chief Creative Technologist: Gurbaksh Singh
Advertising Agency: Dentsu | Webchutney Innovation Lab
Offered by Maruti Suzuki

Early this month, carmaker Maruti Suzuki Alto announced that it crossed the 30 lakh sales milestone in the Indian market. The company claims that it took about 15 years and 6 months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.

Maruti Suzuki India said, “From offering a dream of owning a car, Alto reflects the changing India. While Alto’s true essence lies in its remarkable fuel efficiency and performance, it has a zippy and sporty design and premium features in its segment that appeals to the customer. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. These initiatives have helped in creating countless memories of fun, trust, togetherness, friendship and love with our customers; fulfilling the dreams and aspirations of 30 lakh families.”

Find a Maruti Suzuki Dealer here

Credits
Campaign: India ki Pehli Sawaari
Brand: Alto
Client: Maruti Suzuki India Limited (MSIL)
Client contact: Vinay Pant, Tarun Gandhi, Priyanka Mehta
Creative agency: Dentsu Creative Impact, Gurgaon
National creative director: Titus Upputuru
Creative team: Titus Upputuru, Neharika Awal, Auryndom Bose, Chinmoy Bhowmik, Bhavdeep Singh, Nitin Gupta, Vandana Pant, Deepali Agarwal, Yathrath Sahu
Account management: Hindol Purkayastha, Prayank Tyagi, Arjan Soni, Shashank Upamanyu, Himanshu Wahi
Account planning: Kartikeya Srivastava, Nilakshi Medhi, Sabitha Sudarshan
Films: Dawa Lama
Production house: Chrome Pictures
Director of the film: Amit Sharma
Producer: Poonam Wahi
Music: Abhishek Arora
Still photographer: Tarun Vishwa
Production house: Glitz Modelling