Timber & Coca-Cola Embrace The Future Of Advertising With Augmented Reality

COTW — Thu, 12 Sep 2019 16:07:13 +0000

With the new wave of Augmented Reality transforming industries in recent years, Coca-Cola invites viewers to take an immersive AR plunge through their app in collaboration with VFX powerhouse Timber. With months of meticulous development, Timber worked with the agency to create 3D elements needed for the interactive AR experience where users are able to point their phone’s camera at a can of Coke and witness one of 12 delightful stories come to life. The stories each revolve around a minor conflict, where animated characters engage in a light-hearted exchange leading to an outcome that was more favorable by sharing a Coke. From the environments to the characters and overall animation, Timber took the lead in creating a captivating world that elevated the consumer experience, with opportunities to interact with products while entertaining users young and old.

About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and post production companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.

Credits
Agency: Ogilvy Mexico
Music/Sound Design Company: MassiveMusic

Production Company: The Lift
Founder & MD: Avelino Rodriguez
Bidder: Marianela Chavez
Executive Producer: María José De Diego with Imaginarias

Production/VFX/Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Sr. Producer: Emily Avoujageli
Creative Director: Jon Lorenz
Flame Assistants: Brack Hightchew, Alice Cen & Sarah Vigil-Bass
Animators: Izzy Holder & Anthea Kerou
Rigger: Kiel Figgins
CG: Brandon Lester
Character Design: Ashley Becerra

Tags:
Technology, Innovation, AR, Digital, Latest Technology

KLM Airlines turns into a restaurant, a bank and a radio station in ‘We are an Airline’ campaign

COTW — Tue, 13 Nov 2018 04:16:11 +0000

When asked ‘What is KLM?’, just a fraction more than half of the German population answered ‘It’s an airline’. In other words: about half of Germany’s population (to be exact: 46%) does not know the answer to the question of what KLM is. To make everyone aware of the fact they are the Royal Dutch Airlines, KLM worked with creative agency DDB & Tribal Amsterdam to create an experiential awareness and radio campaign called We are an Airline. For a number of days, KLM Airlines turned into what people believed it was: a bank, a restaurant, and a radio station.

A bank, a radio station or even a restaurant
On average 54% of the respondents of the research conducted in August 2018 in Germany were aware that KLM is an airline. Amongst respondents younger than 30, this number dropped to only 37%. Respondents who did not know that KLM was an airline thought it was a bank, radio station or restaurant.

To counter this basic lack of knowledge about the brand in Germany, the ‘We are an Airline’ campaign was launched to drive awareness in a way that pushes the boundaries of traditional advertising.

The aviation-themed restaurant served KLM in-flight meals for free. The cash machine did not give any money but surprised people with a free flight ticket and showed them all the benefits of flying KLM. The radio station had a KLM band playing specially made KLM tracks, and KLM benefits were wrapped in fun KLM news items, commercials and a quiz.

“With our new campaign for KLM Germany, we have taken an insight and turned it on its head. We’ve made a memorable awareness campaign out of the misconceptions that the general public in Germany have around what KLM is” says Esther te Pas, Managing Director of DDB & Tribal Amsterdam.

“This isn’t the first non-traditional campaign we have made for KLM. In previous years we have offered KLM passengers an intelligent luggage tag with location-based tips that guided them through Amsterdam – in another instance, we encouraged random strangers at the airport to share a Christmas dinner to underline the fact that the airline genuinely cares for people.”

In addition to the experiential elements, the campaign also rolls out on a radio, online advertising and via social media throughout Germany. The campaign song ‘We are an Airline’ by The Flying Dutchmen which was made by DDB together with MassiveMusic Amsterdam will be released on Spotify this week.

Credits:
Client: KLM Royal Dutch Airlines
Campaign: We are an Airline
Product: KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm
Agency: DDB & Tribal Amsterdam
Managing Director: Esther te Pas
Concept: Ed van Bennekom & Jasper Diks
Creative Director Art: Ed van Bennekom
Creative Director Copy: Jasper Diks
Producer: Jesse Houweling
Production Company: Who’s McQueen
Director: Jonty Toosey
Producer: Rainer Spix, Chirus Guder, Bian Tabar, Robert Leisewitz
D.O.P.: Bruce Jackson
Scanning: Lisette van der Lee
Off-line edit: DDB & Tribal Amsterdam
Editor off-line: Lisette van der Lee
On-line edit: Compound
Editor on-line: Compound
Geluidsstudio: MassiveMusic
Music: MassiveMusic Amsterdam

This article is about:
KLM, MassiveMusic, KLM Royal Dutch Airlines, KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm, DDB & Tribal, Awareness Campaign, We are an Airline, Bank, Restaurant, Radio, Aviation, Germany, Creative Agency

MassiveMusic – Campaigns of the World

Timber & Coca-Cola Embrace The Future Of Advertising With Augmented Reality

KLM Airlines turns into a restaurant, a bank and a radio station in ‘We are an Airline’ campaign