At its core, the initiative serves as a tribute to the countless moments the brand has shared with its customers over three decades. The central theme focuses on a simple truth: visiting the restaurant is less about the specific occasion and more about the genuine feeling of being together.

Redefining the Indian Family Dynamics

The campaign, conceptualized by McCann India 4, deliberately expands the traditional definition of family. Instead of limiting the concept to biological relationships, the creative strategy embraces the diverse social circles that define modern India. This includes friends, colleagues, communities, and chosen circles—essentially anyone who brings a sense of warmth and belonging.

A major highlight of the campaign is a vibrant brand anthem written by the renowned writer and lyricist Prasoon Joshi, Chairman of Omnicom Advertising India. The lyrics lean into culturally rooted, everyday interactions to show how ordinary meet-ups turn into meaningful connections. The narrative spans multiple generations, connecting people who grew up with the brand while welcoming a newer audience to create their own memories.

Capturing Real, Lived Experiences

The execution of the campaign draws heavily from a tapestry of relatable Indian scenarios. It positions the restaurants not just as dining destinations for planned outings, but as casual, everyday social spaces where people connect without formality.

The storytelling highlights familiar moments that resonate with the Indian consumer base, such as:

• Sharing a truly Indian McAloo Tikki after school hours.
• Late-night drives that end at a drive-thru window.
• Post-exam celebrations and nervous first dates.
• Bustling birthday parties and quick office lunch runs.

Leadership Perspectives on the Initiative

The leadership team behind the campaign emphasizes the importance of inclusivity and evolving cultural values in India.

Akshay Jatia, CEO of Westlife Foodworld, noted that the brand has grown alongside the country for 30 years. He explained that the campaign celebrates a more inclusive definition of family, reflecting how modern India comes together, while ensuring the brand remains a place where everyone feels they belong.

Prasoon Joshi shared insights into the nuance of Indian relationships, stating that family extends to the people who stand by us, share laughs, and accept us as we are. He noted that over three decades, the restaurant has naturally become a space where these bonds come alive.

Rahul Mathew, Chief Creative Officer at McCann India, added that while the brand has always hosted families, the definition of a family has shifted. He emphasized the desire to celebrate all types of families—including those built on shared passions or roles in our lives—and invite them to share space together.

Strategic Rollout and Execution

The campaign is built on a digital-first amplification strategy. Audiences will experience the narrative across digital platforms as well as through dedicated in-store experiences.

As the brand approaches its thirty-year mark in the country, the creative direction sets a clear tone for its next chapter. It builds on a long-standing legacy while staying closely aligned with how people live, interact, and build communities today.

Our Take on the Campaign

At Campaigns of the World, we appreciate work that taps into genuine human behavior rather than manufactured sentiment. This campaign succeeds because it mirrors a shift in how society views relationships. By moving away from rigid, traditional family tropes and acknowledging chosen families, like coworkers and friend groups, the brand stays modern without losing its nostalgia. This marks a sharp evolution from their functional McDonald’s print campaign work focused entirely on policy shifts.

The decision to anchor the creative work on a culturally rooted anthem by Prasoon Joshi grounds the strategy in authenticity. It highlights real, unpretentious moments that everyday consumers recognize, making the communication feel earned rather than forced.

Credits
Agency: McCann India
Campaign: Let’s Family at McD
Team: McCann India 4 – Prasoon Joshi, Aditya Kanthy, Rahul Mathew, Siddhesh Khatavkar, Harshada Menon
Sourabh Dubey, Ankit Pathak, Maruthi S, Ashwini Mishra, Senorika Rajeev, SoumyadeepPurkayashta, Fatema Morbiwala, Omkar Bambaras, Akshay Jadhav, Akash Patel, Bibian Stani, Gaurav Mhatre, Thevar Subbiah, Kaustubh Lunge, Monideepa Nandi, Sonia Kumar, Barkha Bisht, Suyash Pandey, Shweta Goyal, Shashank Lanjekar, Ashna Shah, Roshni Punjabi, Aayush Singh, Jay Gaikwad, Varchas Sinha, Tanushree Kagal
Production House: Oink Production, Shirsha Thakurta, Ramya Rao
Music: Prasoon Joshi & Vishal Khurana K

This campaign is about:
McDonald’s India, Westlife Foodworld, McCann India, Prasoon Joshi, Brand Campaign, Indian Advertising, Marketing Campaign, Food Marketing, Let’s Family at McD.

Aldi, the UK’s beloved budget supermarket, has long been known for its “copycat” strategy, offering affordable alternatives to popular branded goods. This approach, while admired by cost-conscious consumers, often attracts legal challenges from the original brands. However, Aldi consistently fights for the consumer’s right to access affordable quality products.

Recognizing the dominance of high-priced brands in the sportswear market, Aldi decided to challenge the status quo. The challenge? To make budget sportswear as desirable and sought-after as those from established giants.

The solution? A playful and audacious campaign that leveraged the power of consumer wit. Drawing inspiration from a renowned German sportswear brand with a distinctive three-stripe logo, Aldi cleverly created a parallel fashion line dubbed “Aldidas.” This cheeky move, while avoiding direct legal repercussions, effectively communicated Aldi’s value proposition: high-quality sportswear at unbeatable prices.

The “Aldidas” campaign was an instant success. The collection sold out rapidly, generating significant social media buzz and even landing a sponsorship deal with a football team – a testament to the campaign’s impact and the growing appeal of Aldi’s sportswear line.

Key Takeaways:

• The “Aldidas” campaign successfully challenged the dominance of high-priced sportswear brands.
• It highlighted Aldi’s commitment to providing consumers with affordable access to quality products.
• The campaign demonstrated the power of creative marketing and consumer engagement.
• Aldi’s “Robin Hood” image was further solidified, positioning the brand as a champion of consumer interests.

This campaign serves as a prime example of how a budget-friendly brand can effectively compete in a highly competitive market by leveraging creativity, consumer sentiment, and a strong value proposition.

Credits
Client: Aldi UK
Agency: McCann Manchester / CRAFT Manchester

This campaign is about
Aldi, Aldidas, Budget sportswear, Sportswear brands, Marketing campaign, Consumer engagement, Value proposition, Robin Hood, Competitive market, Affordable fashion, Aldidas Campaign, Digital Campaign.

Discover the fascinating journey of the Pulaar language, spoken by over 40 million Fulani people in West Africa. For centuries, this rich language lacked a written alphabet until the Barry brothers, fueled by a determination to preserve their heritage, crafted a handwritten Adlam script. While this marked a significant milestone, the need arose to digitize Adlam, enabling the Fulani community to thrive in the digital era.

Digitizing Adlam script for Modern Connectivity:
Recognizing the importance of modern communication, the Barry brothers embarked on a mission to digitize their creation. The aim was to empower the Fulani people to engage in business, connect on social media, and access information in their native language. Early digital versions of the alphabet were developed, laying the foundation for a profound collaboration that would bridge tradition with technology.

Optimizing the Typeface for Digital Spaces:
Realizing the potential impact of Adlam in the digital realm, a collaboration formed between the Barry brothers and a team of expert typeface designers. The goal was to optimize the alphabet for readability and accessibility in digital spaces. The revised typeface not only enhanced legibility but also embraced the natural evolution of the alphabet within the Fulani community. This thoughtful approach ensured that the digital adaptation stayed true to its roots.

Microsoft’s Global Integration:
The culmination of this collaboration resulted in a redesigned Adlam alphabet that has now been seamlessly integrated into Microsoft’s global platforms. Available for download on unlocked.microsoft.com as the Adlam Display font, this innovative typeface is set to make a significant impact on how the Fulani people engage with technology. Moreover, Microsoft 365 users will experience the native deployment of this digital script across various programs, both on desktop and mobile devices.

Conclusion:
The integration of Adlam into Microsoft’s global platforms marks a pivotal moment in preserving the cultural heritage of the Fulani people. With a digitized alphabet that respects tradition while embracing modernity, the Fulani community can now seamlessly communicate, conduct business, and access information in their native language. Microsoft’s commitment to inclusivity and cultural preservation sets a powerful precedent for the integration of diverse languages and scripts in the ever-evolving digital landscape.

2023 Cannes Lion Grand Prix Winner

Credits:
Agency: McCann, New York

This campaign is about:
Pulaar language, Adlam script, Fulani people, West Africa, Digital script, Typeface design, Digital empowerment, Microsoft 365 suite, Adlam script

Brand invites you to send a virtual Wildlife Impact gift card to friends and loved ones, which can be used everywhere Debit Mastercard® is accepted.
Each card features a Critically Endangered animal, along with an expiry date that highlights just how short the timeframe is for protecting these animals from extinction. For every card purchased, a $1 donation will go to Conservation International to help protect wildlife and the habitats of many Critically Endangered Species including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with USIO, with virtual prepaid cards available now to be added to any mobile wallet. Coming this summer, these physical cards are made of eco-friendly materials to keep expired cards from contributing to plastic pollution. In the meantime, virtual cards can be used to shop online or can be added to a mobile wallet for in-store purchases.

Many Critically Endangered species may go extinct by the time these cards expire. In partnership with Conservation International, Mastercard is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

Purchase Now

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”

“Every extinction is a tragedy — for the species, for nature, and for people,” said Dr. M.Sanjayan, CEO of Conservation International. “Wildlife is critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with MasterCard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

Credits
Client: MasterCard
Advertising Agency: McCann XBC, United States of America

Supermarkets are the #1 place to be exposed to COVID-19: its workers tested positive for coronavirus at a rate of 20% – well above the 1.3% detected in the community at the time.

Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, they launched www.kiedydosklepu.pl – a digital tool providing information about in-store traffic. Next, they partnered with Carrefour and used the tool within the Waze navigation app.

When you searched WAZE for any supermarket, they guided you to the emptiest Carrefour in your neighbourhood.
They also created promos you could only access when the store was empty.

Credits
Client: Mastercard
Campaign: Safe Waze 2 Shop
Advertising Agency: McCann Poland, Warsaw, Poland

Idea
Based on this insight, we brought to life the popular Spanish saying ‘arrimar el hombro’, ‘stand shoulder to shoulder in English, as a visual metaphor to symbolise how society helps each other during difficult times.
IKEA wanted to celebrate those who came together and united, whilst drawing inspiration from them and lowering the price of hundreds of their products.

Solution
To bring to life the concept of ‘standing shoulder to shoulder,’ we created choreography to tell how society helps each other when most needed. The choreography was supported by an iconic Spanish song from the 80s that talks about the rewards of helping each other. To make the song resonate with modern times, it was performed by the hip, indie band Delaporte.

“Throughout life, people encounter adverse situations that make us get the best out of ourselves. In other cases, it is people close to us, and not so close, who need help. Whether welcoming your sister to your home for a while, shopping for a neighbour or being part of the NGO in your neighborhood to keep an elderly person company two afternoons a week; we want to shed light on these everyday gestures and focus on the importance of taking care of each other. And especially right now. This campaign is a tribute to all these people who pitch in at that time of need for the other. And doing it in such a poetic and musical way is a real privilege ”says Laura Durán, Director of Marketing & Insights at IKEA in Spain

Credits
Client: IKEA
Agency: McCann Madrid, Spain.

Credits
Starring:
Kenny Ethan Jones
Jamie Raines
Siufung Law

Produced by Blur & Great Guns
Agency: McCann
Executive Producers: Mario Forniés, Kate Philips, Tim Francis
Producers: Sete Ledo & Sophie Brooks
PM: Harriet Staples
Dop Uk: Lorena Pages
Focus Puller: Chris Steel
Dop Hong Kong: Alix Roussel
Video Playback: Tony Booth
Sound Recordist: Cassandra Rutledge
Production Driver: Jack Till
Camera car driver: Hank Vadin
Post Production Coordinator: Sara del Tío Galant
Producer: Yasmina Soriano
Editor: Sebastián Antico
Color grading: Gradepunk
Sound Design: Pablo Aset

Credits
Brand: MasterCard
Campaign: Priceless experiences
Agency: McCann Colombia, Bogota
Creative Director: Andres Salamanca Soler
Art Directors: Felipe Álvarez C., Andrés V. De la Hoz, Sergio Ramírez
Copywriters: Laura Garzón, Julian Triana
Photographer: Wernersam Studio
Post-production: Latina Studio, Andrés V. De la Hoz
3D Artist: Andres Henao
Project Manager: Natalia Calero

This campaign is about:
Advertising, Billboard, McCann, Columbia, Outdoor Advertising, photography, MasterCard

If potential signs of diabetes, kidney failure, urinary infection, or dietary imbalance were detected, Purina Street Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results, which could be brought to a veterinarian. Dogs just had to listen to their natural urges and let our unique billboard do its thing. Thanks to Purina Street Vet, monitoring a dog’s health is as easy as walking in the park.

Credits
Production Company: Craft, Eddy, Digital District
Director: Jefferson Lellouche (Craft), Mario Schiniotakis (Eddy)
Producer: Arnaud Lemens (Tv, Craft), Yaël Guetta (Tv, Craft), Isabelle Crechet (Sound, Craf)
Executive Producer: Jean-François Bourrel (Eddy)
Head Of Production: Yannis Cullaz (Craft)
Post Producer: Caroline De Génis (Craft), Didier Le Fouet (Digital District)
Assistant Producer: Juliette Paille (Craft), Charlotte Goguet (Craft)
Line Producer: Maud Folléa (Eddy)

Other
Pr: Weber Shandwick Paris
Ceo: Eloi Asseline
Strategy: Jean Paoli (Strategic Planner)
Account Director: Emilie Barrail
Public Relations: Dominique Laureau (Integrated Media Relations)
Senior Associate: Claire Rénier

Creative Agency
Creative Agency: Mccann Paris
Executive Creative Director: Riccardo Fregoso (President Creative), Julien Chiapolini
Creative Director: Cédric Astrella, Sébastien Boutebel
Art Director: Lauren Haberfield, Adriana Luzzatto
Copywriter: Clément Le Bars
Senior Art Director: Philippe Puech
Ceo: Bruno Tallent
Global Business Lead: Cédric Vanhoutte (VP)
Strategy: Erik Bertin (Deputy General Manager In Charge Of Strategy)
Strategic Planner: Caitlin Bishop
Motion Designer: Valentin Audubon, Karim Victorin

Client
Advertiser: Nestlé Purina Pet Care
Marketing Manager: Véronique Herman (Specialist)
Business Specialist: Pierre Durand (Business Unit Manager Specialist)

Sound
Sound Company: The Hot Line
Producer: Aline Bernard
Sound Engineer: Adrien Le Blond

This campaign is about:
McCann, Advertising campaign, Nestlé Purina Pet Care, Outdoor, OOH, Billboard, Health, Dogs

When you look at fashion and beauty media coverage, you notice an unwavering trend: Youth. While 40% of Women are over 50, only 15% are represented in the media. No wonder these women feel invisible. Age discrimination is a serious issue across all media industries. So, L’Oreal Paris created The Non-Issue: an 80-page print campaign in the form of an actual Vogue that makes age a “Non-Issue.” It’s everything you’d expect from Vogue, and all the content was made by and dedicated to women over 50. All the models and contributors are over 50.

The articles, fashion shoots and features all treat aging as a normal aspect of everyday life, making the topic relevant for every age group of readers. The content ranges from career stories to personal anecdotes to advice about menopause. And, of course, the Cover. In April, 220,000 copies hit the newsstands. Page by page, the message spread across the world, putting women over 50 back in the spotlight. In less than one month, the Non-Issue had reached greater coverage than Vogue’s most successful September fashion issue.

Credits
Advertising Agency: McCann Paris
Campaign: The Non-Issue
Client: L’Oréal Paris

This campaign is about:
Cannes Lions, Digital Campaign, Print, Print Advertising, Magazine

Credits
Client: March For Our Lives
Campaign: Generation Lockdown
Amanda Conlee, Director of Operations
Ryan Deitsch, Co-Founder & Content Creator
Lauren Hogg, Co-Founder
Robyn Mohr, Deputy General Counsel
Precision Strategies
McCann New York
Eric Silver, Chief Creative Officer, McCann North America
Devika Bulchandani, President, McCann New York
Sean Bryan, Co-Chief Creative Officer, McCann New York
Tom Murphy, Co-Chief Creative Officer, McCann New York
Pierre Lipton, Global Executive Creative Director, McCann New York
Marco Pupo, Executive Creative Director, McCann New York
Karsten Jurkschat, Creative Director, McCann New York
Alex Little, Creative Director , McCann New York
Nathy Aviram, Chief Production Officer, McCann New York
John McAdorey, Executive Producer, McCann New York
Gabrielle Levy, Producer, McCann New York
Jeremy Miller, Chief Communications Officer, McCann Worldgroup
Danielle Korn, Director of Business Affairs, McCann New York
Kimberly Kress, Director of Talent Partnerships, McCann New York
Wilmien Blake, Director of Business Affairs, McCann New York
Terry Marcello, Director of Talent Payment, McCann New York
Bristol Parrish, Senior Project Manager, McCann New York
Film production: Hungry Man
Director: Bryan Buckley
EPs: Mino Jarjoura, Kevin Byrne, Caleb Dewart
Producer: Matt Lefebvre
Production Manager: Sherra Fermino
DP: Scott Henriksen
Editorial: NO6
Editor: Jason Macdonald
Editor: Justin Quagliata
Executive Producer: Corina Dennison
Post Producer: Malia Rose, Laura Molinaro
Assistant Editor: Tripp McCarty, Scott Zeitlen
Finishing: NO6
Flame: Ed Skupeen
Flame Asst: Mark Reyes
Color: Steve Picano
Finishing: The Mill/LA
Flame: Tom Graham
Creative Director: Phil Crowe
Producer: Marie O’Brien
Executive Producer: Anastasia Von Rahl
Audio Post: Sonic Union
Audio Engineer: Brian Goodheart
Audio Mix Assistant: Kelly Oostman
Audio Producer: Pat Sullivan
Audio Producer: Justine Cortale
Music: Duotone Audio Group
Executive Producer: Ross Hopman
Composer: Brad Fischer
Clearances provided by: STALKR
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Project Manager: Natalie Stowell
Researcher: Niko Savich
Researcher: Craig Phillips

Tags:
Generation Lockdown, Awareness Campaign, Digital Film, shorty awards, Gun violence, McCann, Best Social Media Campaign, International Festival of Creativity, Cannes Lions, Grand Prix

To help bring this message and call-to-action to life, Mucinex, working with McCann New York and McCann Health New York, launched the third phase of its new public health information campaign to help Americans fight through this health crisis. As it has in its previous campaigns, the brand and its creative agencies, McCann New York and McCann Health NY, have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the U.S.

Noma Bar’s new collection of images brings to life the PSA campaign messages in ways both entertaining and thought-provoking. With drawings that utilize Bar’s famous “double entendre” style, coffee mugs, cruise ships and computer screens double as masks, with copy that asks, “Miss coffee with friends?” “Miss cruise holidays?” and “Miss the office?” bringing to life the “Getting Back to Normal is Up to You” campaign focus and the call to action to “Wear a Mask.”

“Everything we do at Mucinex is informed by science and data, and as with our first two campaigns, we turn to art to deliver our fact-based messages,” said Claudine Patel, Vice President, Marketing for Mucinex. “With increasing evidence that face masks are some of the most powerful tools we have to slow the spread of the virus, Noma’s art helps spread the message that it’s up to all of us to help fight this global health crisis together in order to get our lives and world back to normal.”

Credits
Advertising Agency: McCann Health New York, USA
Chief Creative Officer: Tom Murphy
Executive Creative Director / EVP: Maru Kopelowicz
Associate Creative Director: Francisco Valenzuela Barrera
Associate Creative Director: Peter Sherer
Producer: Gabrielle Levy
President: Leo Tarkovsky
Group Strategy Director: Zulay Tomasiello
Strategy Director: Elissa Aguirre
Group Account Director / SVP: John Danbeck
Account Director / Vp: Claire Hogan
Senior Account Executive: Katie Hildebrandt
Account Executive: Nick Duran
Business Manager: Madeline McCarty
Project Management / Associate Director: Jessica Avery
Illustration: Noma Bar
Represented By: Dutch Uncle

Tags:
Print, United States, Health, Pharmaceutical, Public Interest, Mucinex, McCann, Health, McCann Health, Advertising, Creative, Illustration, Advertising Agency, Print Ad, Creative Campaign, COVID-19, Coronavirus

Credits
Advertising Agency: McCann, Madrid, Spain

Tags:
IKEA, Stay Home, IKEA Stay Home, COVID 19, Coronavirus, SHort Film, IKEA ads, Digital, TV

Mucinex just launched ‘Spread Facts, Not Fear’ to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com – a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned by McCann New York and McCann Health NY to create a series of iconic images to accompany the simple message, with the hashtag #SpreadFactsNotFear

Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign will live across social, print and out-of-home.

Source

Tags:
Coronavirus, COVID 19, Print Advertising, United States, Health, Public Interest, NGO, Mucinex, McCann, Illustration, Creative, Poster Design

There’s a gun violence epidemic in America. Mothers, fathers, sons, and daughters are dying – more than 100 every day. While our leaders and the NRA send thoughts and prayers, we bury loved ones taken from us by senseless violence.

Now is not the time to stand by and accept that daily gun violence is just the reality of life in America. Now is the time to fight. We need you to fight with us.

“The Most Vicious Cycle,” a music video for the single, “Safe,” depicting the endless cycle of gun violence in America. To stop this cycle, we must hold Congress accountable and lobby for gun violence prevention legislation.

Safe” is the debut single from the artist Sage. Sage wrote the song while in his senior year of high school after the tragic mass shooting in a high school in Parkland, Florida. He played the first version of the song for his older sister, the music artist Kesha, who instantly felt the power of the track and wanted to help the cause by lending her voice to the song and movement. Chika, independent female rapper known for her vicious flow and fearless lyrics, contributed verses to finish the song.

The song is being released in partnership with March For Our Lives which is a non-profit organization aimed at ending senseless gun violence, founded by a group of students from Marjory Stoneman Douglas High school in Parkland, Florida. Together these students and artists are asking Americans to take to the polls this fall to vote for candidates who support common sense gun laws.

McCann, The Mill+, Wool & Tusk, Mellow Media, Sound Lounge and production crew and cast, including former students from Marjory Stoneman Douglas, have donated their services to help March For Our Lives and the musical artists. Together, they produced “Safe”—a groundbreaking new music video, which encourages people to vote for politicians who support sensible gun legislation. A portion of the proceeds from the song will go to March For Our LIves.

Credits
Agency Network: McCann Worldgroup
Holding Company: Interpublic Group
Production Company: The Mill
Advertiser Brand: March for Our Lives
Advertising Agency: McCann New York
Entrant Company McCann New York
Music/Sound Company: Sound Lounge
Production Company (additional): Wool + Tusk
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Creative Advisor: Joyce King Thomas
Chief Production Officer: Nathy Aviram
Senior Art Director: André De Castro
Senior Copywriter: Nick Larson
Producer: Gaby Levy
Executive Creative Director: Susan Young
Executive Creative Director: Daniela Vojta
Chief Communications: Jeremy Miller
President: Devika Bulchandani
Senior Social Strategist: Jorden Berger
Director: Ben Smith
Executive Producers: Ian Bearce
Executive Producer: Christina Thompson
Producer: Tia Perkins
VFX Production: Christina Thompson
Producer: Grace Tober
Line Producer: Roshni Kakas
Chief Creative Officer: Angus Kneale
Creative Director: Ben Smith
Executive Music Producer: Rob Kaplan
Executive Music Producer: Aaron Mercer
Sound Designer: Marshall Grupp