In a bid to celebrate the joyous moments that accompany home deliveries, McDonald’s in Colombia, through its DDB affiliate, has launched the “A Second of Happiness” campaign. With the home delivery service gaining immense significance in the Latin American country, this campaign aims to authentically portray the happiness experienced by consumers when their McDonald’s orders arrive at their doorsteps.

The innovative approach taken by the multinational giant involves incorporating cameras into the caps worn by the delivery personnel. This ingenious move allows them to capture genuine and candid moments as the customers receive their much-awaited orders. The campaign features a collection of authentic photographs, all skillfully captured by the dedicated McDelivery workers.

The McDonald’s Delivery campaign in Colombia is a meticulous process that involves the capture of hundreds of photographs. Each image undergoes a thorough selection process, and legal permissions from the subjects are obtained to ensure the campaign’s authenticity and compliance with privacy regulations. To enhance the campaign’s impact, iconic moments in history have been integrated into the creative process.

According to a statement from the DDB Colombia agency, “This action made it possible to demonstrate that happiness sometimes only takes a second.” The McDelivery workers, who play a crucial role in the ‘A Second of Happiness’ campaign, have taken hundreds of photographs featuring different people in their homes and workplaces. The best among these images have been carefully selected for the campaign, ensuring that all necessary legal permissions and rights have been obtained from the individuals portrayed.

In summary, the “A Second of Happiness” campaign by McDonald’s Delivery in Colombia is a testament to the brand’s commitment to capturing and celebrating the fleeting moments of joy that their service brings to customers. Through genuine and candid photography, this innovative approach not only showcases the happiness of consumers but also emphasizes the importance of these brief moments in our lives. McDonald’s continues to lead the way in delivering not just food but also happiness, one second at a time.

Credits
Campaign: A Second of Happiness
Agency: DDB Colombia
CCO & President: John Raúl Forero, Juan Carlos Chaves
EVP Managing Director: Adriana Taborda
VP Planning: Domingo Moreno
Brand Leader Account: Natalia Diaz
Account Executive PM: Rhanna Zorzella
Head of Art: Juan Felipe Jaimes
Creative Director: Diego Tamayo, Antonio Lopez / Miguel Van Bommel
Copywriter: Constanza Santacruz / Nicolás Prieto
Art Director: Diego Lopez / Alex Aguello
Motion Designer: Camilo Pulido / Erika Amaranto
Production: Dragonfly / Los Notarios

This campaign is about:
McDonald’s, McDelivery Crew, Home Delivery Service, Delivery Experience, Happy Chaos, McDonald’s Campaign, Fast-Food, Customer Satisfaction, Food Delivery, Door-To-Door Service, Innovative Delivery, Fast-Food Experience, Colombian Fast-Food, McDonald’s Initiative, McDonald’s Happiness, Fast-Food Industry, McDonald’s Innovation, McDonald’s Campaigns