McDonald’s Campaigns – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 06 Jan 2024 06:43:28 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png McDonald’s Campaigns – Campaigns of the World https://campaignsoftheworld.com 32 32 McDonald’s Delivery Captures Moments of Joy in Colombia: A Second of Happiness https://campaignsoftheworld.com/ooh-campaigns/mcdonalds-a-second-of-happiness/ Sat, 06 Jan 2024 06:43:28 +0000 https://campaignsoftheworld.com/?p=29724 McDonald’s McDelivery: Capturing the ‘Happy Chaos’ of Food at Your Door – A Second of Happiness

 

In a bid to celebrate the joyous moments that accompany home deliveries, McDonald’s in Colombia, through its DDB affiliate, has launched the “A Second of Happiness” campaign. With the home delivery service gaining immense significance in the Latin American country, this campaign aims to authentically portray the happiness experienced by consumers when their McDonald’s orders arrive at their doorsteps.

The innovative approach taken by the multinational giant involves incorporating cameras into the caps worn by the delivery personnel. This ingenious move allows them to capture genuine and candid moments as the customers receive their much-awaited orders. The campaign features a collection of authentic photographs, all skillfully captured by the dedicated McDelivery workers.

The McDonald’s Delivery campaign in Colombia is a meticulous process that involves the capture of hundreds of photographs. Each image undergoes a thorough selection process, and legal permissions from the subjects are obtained to ensure the campaign’s authenticity and compliance with privacy regulations. To enhance the campaign’s impact, iconic moments in history have been integrated into the creative process.

According to a statement from the DDB Colombia agency, “This action made it possible to demonstrate that happiness sometimes only takes a second.” The McDelivery workers, who play a crucial role in the ‘A Second of Happiness’ campaign, have taken hundreds of photographs featuring different people in their homes and workplaces. The best among these images have been carefully selected for the campaign, ensuring that all necessary legal permissions and rights have been obtained from the individuals portrayed.

In summary, the “A Second of Happiness” campaign by McDonald’s Delivery in Colombia is a testament to the brand’s commitment to capturing and celebrating the fleeting moments of joy that their service brings to customers. Through genuine and candid photography, this innovative approach not only showcases the happiness of consumers but also emphasizes the importance of these brief moments in our lives. McDonald’s continues to lead the way in delivering not just food but also happiness, one second at a time.

Credits
Campaign: A Second of Happiness
Agency: DDB Colombia
CCO & President: John Raúl Forero, Juan Carlos Chaves
EVP Managing Director: Adriana Taborda
VP Planning: Domingo Moreno
Brand Leader Account: Natalia Diaz
Account Executive PM: Rhanna Zorzella
Head of Art: Juan Felipe Jaimes
Creative Director: Diego Tamayo, Antonio Lopez / Miguel Van Bommel
Copywriter: Constanza Santacruz / Nicolás Prieto
Art Director: Diego Lopez / Alex Aguello
Motion Designer: Camilo Pulido / Erika Amaranto
Production: Dragonfly / Los Notarios

This campaign is about:
McDonald’s, McDelivery Crew, Home Delivery Service, Delivery Experience, Happy Chaos, McDonald’s Campaign, Fast-Food, Customer Satisfaction, Food Delivery, Door-To-Door Service, Innovative Delivery, Fast-Food Experience, Colombian Fast-Food, McDonald’s Initiative, McDonald’s Happiness, Fast-Food Industry, McDonald’s Innovation, McDonald’s Campaigns

]]> McDonald’s – Don’t Give Up On Your Right To Choose | #MakeYourChoice https://campaignsoftheworld.com/ooh-campaigns/mcdonalds-make-your-choice-this-general-elections-in-india/ https://campaignsoftheworld.com/ooh-campaigns/mcdonalds-make-your-choice-this-general-elections-in-india/#comments Sun, 28 Apr 2019 13:47:19 +0000 https://campaignsoftheworld.com/?p=16001 The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the “hashtag war” for an India they believe they deserve. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation McDonald’s #MakeYourChoice. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want! The activation has been conceptualized and executed by the DDB Mudra Group.

McDonald's #MakeYourChoice

About Hardcastle Restaurants:
Hardcastle Restaurants Pvt Ltd (HRPL) is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.

HRPL serves approximately 200 million customers, annually, at its 292 (as of December 31, 2018) McDonald’s restaurants across 40 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh, and provides direct employment to over 9000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thru’s, 24/7, McDelivery and dessert Kiosks. The menu features Burgers, Finger Foods, Wraps and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurants feature an in-house McCafé.

The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.

Tags:
DDB Mudra Group, McDonald’s, Westlife Development, Hardcastle Restaurants, Thought-provoking Ads, Social activation, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, McDonald’s Ads, McDonald’s Campaigns, Burger, Social Media campaign, #MakeYourChoice, Experiential Marketing

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