Through a collection of micro-spots and print executions, the campaign follows customers who cannot resist taking the first bite before reaching their destination. An elevator ride, the journey back to a car or even a stop outside the drive-thru becomes an opportunity to give in to their cravings.

When Hunger Interrupts the Journey Home

The central observation behind Impatience is straightforward. From the moment an order leaves the restaurant to the moment it reaches the table, there are plenty of opportunities for customers to give in to temptation.

The campaign brings this behaviour to life through different everyday situations. One visual features a woman in an elevator, reaching into her McDonald’s bag before completing her journey. Another shows a man leaning into his car to get to his food. A third features a customer on a scooter outside a McDonald’s drive-thru, opening his order before setting off.

Each execution captures a different expression of the same impatience. The characters have their food, but getting it home without eating it becomes another challenge altogether.

Making Everyday Behaviour the Advertising Idea

What makes the McDonald’s Impatience campaign interesting is its decision to focus on what customers do with their food rather than simply showing what they have ordered.

The familiar McDonald’s packaging helps establish the brand in each situation, while the characters’ actions carry the message. Instead of presenting a carefully arranged meal, the campaign shows people struggling to keep their orders untouched long enough to reach the table.

This gives the advertising a relatable starting point. The appeal of the food is communicated through the characters’ behaviour rather than a direct claim about taste or quality. Their impatience becomes the expression of their craving.

Humour comes from placing this behaviour in ordinary settings. An elevator is usually a place to wait for a few floors, while a car journey is simply a means of getting somewhere. In these situations, however, neither activity seems important enough to delay that first bite.

How the McDonald’s Impatience Campaign Extends Across Formats

McDonald’s Paraguay continues to build on its existing “Impatient” platform with this campaign. Created by Oniria\TBWA and produced by Barraco Films, the work combines micro-spots and print advertising, with distribution across digital platforms, social media and print.

The idea translates naturally across these formats because the central behaviour can be explored through different situations without changing the underlying message. Each execution offers another example of customers giving in to their cravings before reaching their destination.

There is also a clear advantage in keeping the idea simple. The audience does not need a lengthy explanation to understand what is happening. The situations provide the context, the characters deliver the humour, and the McDonald’s order remains central to the story.

This approach gives the campaign a recognisable creative direction while allowing individual executions to have their own visual moments. It is an example of how a small observation about consumer behaviour can provide material for multiple advertising formats.

A Craving That Becomes the Story

The strength of Impatience lies in the connection between its insight and execution. Rather than telling customers that McDonald’s food is tempting, the campaign shows people behaving as though waiting to eat it is almost impossible.

That makes the product an active part of the storytelling. The packaging, the journey and the characters’ attempts to get to their food all contribute to the same idea.

For another example of McDonald’s using an everyday personal moment as the foundation for a film, explore McDonald’s First Drive. The two campaigns take different creative routes, but both place familiar human behaviour at the centre of their storytelling.

With Impatience, McDonald’s Paraguay finds humour in the short distance between collecting an order and actually eating it. Sometimes, getting the food home is the hardest part of the entire experience.

Credits
Agency: Oniria\TBWA
Client: McDonald’s
Chief Creative Officer: Camilo Guanes
Creative Director: Manuel Rolón
Creative Team: Diego López, Pere Escobar
Account Director: Lucía Arévalos
Project Managers: Monica Ferreira, Valeria Carmona, Luciana Medina
Digital Director: Milner Ayala
Content Managers: Maira Alcaraz, Josue Ortega
Community Manager: Tiziana Volta
Production Company: Barraco Films
Director: Sebastián Sorera
Director of Photography: Sebastián Sorera
Marketing Management: Fátima Mallorquín

The programme, led by Westlife Foodworld Ltd, which owns and operates McDonald’s restaurants across West and South India, reinforces a commitment that has defined the brand for three decades: delivering delicious food prepared fresh while maintaining high standards of quality and hygiene.

Food Safety Workshops Reach 12,000 Restaurant Employees

As part of the World Food Safety Week programme, McDonald’s India (West & South) is conducting dedicated food safety workshops across its restaurants, reaching 12,000 restaurant employees across West and South India.

The sessions are designed to refresh and strengthen knowledge of everyday food safety practices, including:

• Safe food handling
• Personal hygiene
• Equipment hygiene
• Prevention of cross-contamination
• Temperature control across the value chain
• Safe storage
• Safe packaging

The workshops form part of the company’s wider effort to reinforce food safety standards across its restaurant operations.
 

 

Supplier Partners Lead Food Safety Seminars

During the week, the company is also inviting supplier partners to lead seminars focused on best practices across the supply chain.

According to the company, these sessions highlight the role of close collaboration in maintaining food safety from sourcing through to the restaurant.

The seminars are part of the broader programme being conducted during World Food Safety Week 2026.

Highlighting Everyday Food Safety Practices

The initiative also brings attention to the food safety systems used across McDonald’s kitchens in West and South India.

These practices include:

• Hair nets and gloves worn at all times
• Antimicrobial hand washes every hour throughout the day
• Separate vegetarian and non-vegetarian stations
• Dedicated utensils and towels for each station
• Carefully maintained equipment temperatures
• A Product Safety Checklist completed three times daily

These measures are part of the company’s approach to maintaining food safety and hygiene standards across its restaurant network.

Commitment to Clean-Label Food

McDonald’s India (West & South) also reaffirmed its commitment to clean-label food.

The company states that its menu items contain:

• No artificial colours
• No artificial flavours
• No added MSG

The commitment remains part of the company’s food quality standards.

Celebrating Trust Through #FanTruth

As part of World Food Safety Week, the brand is also highlighting a customer sentiment through its #FanTruth message:

“My parents trusted McDonald’s. Now I do too.”

The message is being featured as part of the company’s World Food Safety Week activities.

Conclusion

The week-long programme forms part of McDonald’s India (West & South)’s ongoing efforts to reinforce food safety awareness and best practices across its restaurant network and supply chain. ]]> https://campaignsoftheworld.com/film-and-video/lets-family-at-mcd-mcdonalds-india/ Fri, 12 Jun 2026 08:06:14 +0000 https://campaignsoftheworld.com/?p=32630 Let’s Family at McD is the driving sentiment behind the latest brand campaign from McDonald’s India (West & South). Launched by Westlife Foodworld, the company that owns and operates the quick-service restaurant chain in these regions, the campaign marks a major milestone as the brand gears up to celebrate 30 years of being part of everyday Indian life.

At its core, the initiative serves as a tribute to the countless moments the brand has shared with its customers over three decades. The central theme focuses on a simple truth: visiting the restaurant is less about the specific occasion and more about the genuine feeling of being together.

Redefining the Indian Family Dynamics

The campaign, conceptualized by McCann India 4, deliberately expands the traditional definition of family. Instead of limiting the concept to biological relationships, the creative strategy embraces the diverse social circles that define modern India. This includes friends, colleagues, communities, and chosen circles—essentially anyone who brings a sense of warmth and belonging.

A major highlight of the campaign is a vibrant brand anthem written by the renowned writer and lyricist Prasoon Joshi, Chairman of Omnicom Advertising India. The lyrics lean into culturally rooted, everyday interactions to show how ordinary meet-ups turn into meaningful connections. The narrative spans multiple generations, connecting people who grew up with the brand while welcoming a newer audience to create their own memories.

Capturing Real, Lived Experiences

The execution of the campaign draws heavily from a tapestry of relatable Indian scenarios. It positions the restaurants not just as dining destinations for planned outings, but as casual, everyday social spaces where people connect without formality.

The storytelling highlights familiar moments that resonate with the Indian consumer base, such as:

• Sharing a truly Indian McAloo Tikki after school hours.
• Late-night drives that end at a drive-thru window.
• Post-exam celebrations and nervous first dates.
• Bustling birthday parties and quick office lunch runs.

Leadership Perspectives on the Initiative

The leadership team behind the campaign emphasizes the importance of inclusivity and evolving cultural values in India.

Akshay Jatia, CEO of Westlife Foodworld, noted that the brand has grown alongside the country for 30 years. He explained that the campaign celebrates a more inclusive definition of family, reflecting how modern India comes together, while ensuring the brand remains a place where everyone feels they belong.

Prasoon Joshi shared insights into the nuance of Indian relationships, stating that family extends to the people who stand by us, share laughs, and accept us as we are. He noted that over three decades, the restaurant has naturally become a space where these bonds come alive.

Rahul Mathew, Chief Creative Officer at McCann India, added that while the brand has always hosted families, the definition of a family has shifted. He emphasized the desire to celebrate all types of families—including those built on shared passions or roles in our lives—and invite them to share space together.

Strategic Rollout and Execution

The campaign is built on a digital-first amplification strategy. Audiences will experience the narrative across digital platforms as well as through dedicated in-store experiences.

As the brand approaches its thirty-year mark in the country, the creative direction sets a clear tone for its next chapter. It builds on a long-standing legacy while staying closely aligned with how people live, interact, and build communities today.

Our Take on the Campaign

At Campaigns of the World, we appreciate work that taps into genuine human behavior rather than manufactured sentiment. This campaign succeeds because it mirrors a shift in how society views relationships. By moving away from rigid, traditional family tropes and acknowledging chosen families, like coworkers and friend groups, the brand stays modern without losing its nostalgia. This marks a sharp evolution from their functional McDonald’s print campaign work focused entirely on policy shifts.

The decision to anchor the creative work on a culturally rooted anthem by Prasoon Joshi grounds the strategy in authenticity. It highlights real, unpretentious moments that everyday consumers recognize, making the communication feel earned rather than forced.

Credits
Agency: McCann India
Campaign: Let’s Family at McD
Team: McCann India 4 – Prasoon Joshi, Aditya Kanthy, Rahul Mathew, Siddhesh Khatavkar, Harshada Menon
Sourabh Dubey, Ankit Pathak, Maruthi S, Ashwini Mishra, Senorika Rajeev, SoumyadeepPurkayashta, Fatema Morbiwala, Omkar Bambaras, Akshay Jadhav, Akash Patel, Bibian Stani, Gaurav Mhatre, Thevar Subbiah, Kaustubh Lunge, Monideepa Nandi, Sonia Kumar, Barkha Bisht, Suyash Pandey, Shweta Goyal, Shashank Lanjekar, Ashna Shah, Roshni Punjabi, Aayush Singh, Jay Gaikwad, Varchas Sinha, Tanushree Kagal
Production House: Oink Production, Shirsha Thakurta, Ramya Rao
Music: Prasoon Joshi & Vishal Khurana K

This campaign is about:
McDonald’s India, Westlife Foodworld, McCann India, Prasoon Joshi, Brand Campaign, Indian Advertising, Marketing Campaign, Food Marketing, Let’s Family at McD.

A Print Idea That Does the Heavy Lifting

The campaign is built on a clean visual premise. Rather than a film or digital activation, TBWA chose print advertising to carry the idea — a format that suits the directness of the message. The visuals show cyclists pulling up to a McDonald’s drive-thru, making the announcement feel matter-of-fact rather than promotional. No tagline gymnastics. No over-engineered concept. Just a policy change made visible.

The campaign is the work of photographer and creative Alberto Escudero, whose portfolio documents the project at alberto-escudero.com. The craft-led approach to the photography paid off: the campaign earned a Bronze at El Sol in the outdoor category and a Silver at CdeC for craft photography. It was also featured in Lürzers Archive’s 200 Best Photographers edition.

Sustainability Without the Lecture

World Sustainable Transport Day is the kind of occasion that brands often approach with heavy-handed messaging. McDonald’s and TBWA sidestepped that by making the campaign functional rather than preachy. There’s no manifesto. No carbon footprint statistic. The idea does the communicating: if you cycle to McDonald’s, you can still use the drive-thru. That’s the whole thing.

It’s a small policy shift turned into a campaign, which is a harder thing to pull off than it looks. The execution earns its place precisely because it doesn’t oversell the gesture.

Credits
Brand:McDonald’s
Agency: TBWA
Photographer / Creative: Alberto Escudero

This campaign is about: McDonald’s cycle-thru, drive-thru on bicycle, World Sustainable Transport Day, sustainable fast food advertising, TBWA McDonald’s print campaign, McDonald’s, TBWA, cycle-thru, drive-thru on bicycle, World Sustainable Transport Day, sustainable transport advertising, creative print ads, McDonald’s print campaign, Alberto Escudero, El Sol awards, CdeC advertising awards, Lürzers Archive, eco-friendly fast food, outdoor advertising, sustainability campaign, fast food marketing, print advertising 2025.

In a bid to celebrate the joyous moments that accompany home deliveries, McDonald’s in Colombia, through its DDB affiliate, has launched the “A Second of Happiness” campaign. With the home delivery service gaining immense significance in the Latin American country, this campaign aims to authentically portray the happiness experienced by consumers when their McDonald’s orders arrive at their doorsteps.

The innovative approach taken by the multinational giant involves incorporating cameras into the caps worn by the delivery personnel. This ingenious move allows them to capture genuine and candid moments as the customers receive their much-awaited orders. The campaign features a collection of authentic photographs, all skillfully captured by the dedicated McDelivery workers.

The McDonald’s Delivery campaign in Colombia is a meticulous process that involves the capture of hundreds of photographs. Each image undergoes a thorough selection process, and legal permissions from the subjects are obtained to ensure the campaign’s authenticity and compliance with privacy regulations. To enhance the campaign’s impact, iconic moments in history have been integrated into the creative process.

According to a statement from the DDB Colombia agency, “This action made it possible to demonstrate that happiness sometimes only takes a second.” The McDelivery workers, who play a crucial role in the ‘A Second of Happiness’ campaign, have taken hundreds of photographs featuring different people in their homes and workplaces. The best among these images have been carefully selected for the campaign, ensuring that all necessary legal permissions and rights have been obtained from the individuals portrayed.

In summary, the “A Second of Happiness” campaign by McDonald’s Delivery in Colombia is a testament to the brand’s commitment to capturing and celebrating the fleeting moments of joy that their service brings to customers. Through genuine and candid photography, this innovative approach not only showcases the happiness of consumers but also emphasizes the importance of these brief moments in our lives. McDonald’s continues to lead the way in delivering not just food but also happiness, one second at a time.

Credits
Campaign: A Second of Happiness
Agency: DDB Colombia
CCO & President: John Raúl Forero, Juan Carlos Chaves
EVP Managing Director: Adriana Taborda
VP Planning: Domingo Moreno
Brand Leader Account: Natalia Diaz
Account Executive PM: Rhanna Zorzella
Head of Art: Juan Felipe Jaimes
Creative Director: Diego Tamayo, Antonio Lopez / Miguel Van Bommel
Copywriter: Constanza Santacruz / Nicolás Prieto
Art Director: Diego Lopez / Alex Aguello
Motion Designer: Camilo Pulido / Erika Amaranto
Production: Dragonfly / Los Notarios

This campaign is about:
McDonald’s, McDelivery Crew, Home Delivery Service, Delivery Experience, Happy Chaos, McDonald’s Campaign, Fast-Food, Customer Satisfaction, Food Delivery, Door-To-Door Service, Innovative Delivery, Fast-Food Experience, Colombian Fast-Food, McDonald’s Initiative, McDonald’s Happiness, Fast-Food Industry, McDonald’s Innovation, McDonald’s Campaigns

In a gaming sensation that rocked the world, the ‘Unbranded Menu’ campaign set the stage for an exhilarating adventure. Last year, the gaming community witnessed a thrilling hunt as top game streamers, influencers, and both hardcore and casual gamers embarked on a massive quest within the gaming multiverse. What they discovered left jaws dropping – beloved McDonald’s menu items, from the iconic Big Mac to the irresistible French Fries, were cleverly hidden in plain sight throughout their favourite games.

A Virtual Hunt for Real-Life Cravings:
Imagine uncovering the allure of a Big Mac right in the heart of a digital realm, or stumbling upon virtual French Fries that make you crave the real deal. The ‘Unbranded Menu’ campaign turned this exciting fantasy into reality. Notable gaming personalities joined the adventure, sharing their finds and streaming their discoveries across various platforms. By the end of the campaign, over 350 gaming titles had been tagged with McDonald’s food-alikes.

Triumphs and Accolades:
The ‘Unbranded Menu’ campaign didn’t just captivate gamers; it also garnered prestigious recognition within the creative world. At the Spikes Asia awards, it secured the coveted Grand Prix in the Branded Experience and Activation Category. But that wasn’t all – the campaign clinched Gold in categories like Brand Experience & Activation for Touchpoints & Technology and Media for Culture & Context. A Silver award was also received in the Social & Influencer Sectors category. These remarkable achievements led Leo Burnett Manila to be named the Philippines Agency of the Year.

Grand Kidlat Awards Triumph:
The success of ‘Unbranded Menu’ wasn’t limited to one stage. At the Kidlat Awards, it was a true star, securing three Grand Kidlat Awards for Entertainment in Innovation, Experience in Brand Experience, and Engagement in Social & Influencer categories. Additionally, three Gold Kidlat Awards were bestowed upon the campaign, recognizing its excellence in Entertainment (Gaming), Brand Experience, and Social & Influencer Engagement. A Bronze Kidlat Award was also earned for Creative Effectiveness in Creative Strategy.

Championing Brands with Heart:
Raoul Panes, Chief Creative Officer of Leo Burnett Manila and Publicis Groupe Philippines, emphasized that ‘Unbranded Menu’ showcases the power of creativity in bringing brands closer to their audiences’ core values. With McDonald’s deeply embedded in people’s lives, especially within the gaming community, the campaign aimed to celebrate this authentic brand love and motivate more gamers to join the quest.

McDonald’s Embraces Creativity:
Oliver Rabatan, McDonald’s Vice President and Chief Marketing Officer, stressed the significance of ‘Unbranded Menu’ and its impact on the brand’s identity. This shared commitment to creative excellence and collaboration led to the birth of a groundbreaking idea that not only elevated Leo Burnett but also set a new standard for marketers worldwide.

Conclusion:
The ‘Unbranded Menu’ campaign redefined the synergy between gaming and beloved McDonald’s menu items, showcasing the innovation and creative brilliance that can unite diverse communities. As the gaming world continues to evolve, collaborations like these remind us that the most unexpected adventures can lie just a click away, waiting to be discovered by eager gamers and fans alike.

Credits
Agency: Leo Burnett Group Manila
Creatives: Raoul Panes, Jason Williams, Adriano Matos, Carl Urgino, Rey Tiempo, Brian Lumanog, Chary Chu, Paolo Roa, Sofia Tawasil, Stephanie Tan, Chili Ramon, Adriano Matos
Accounts: Judy Medina, Earl Dorado, Sabrina Urbano
Planning: Mikee Lagac
Social: Jarmaine Sotto, Earl John Diaz, Kat Ravelo, Bianca Lopez, Hans Cabuyao, Gianne Nuguit
PR: Carol Battad, Marco Sindiong, Lorenzo Manguiat, Joaquin Espiritu, Lendl Fabella, Barbara Messer
Production: Ethel Javar, Penny Cena
Client: McDonald’s Philippines – Margot Torres, Oliver Rabatan, Ashley Santillan, NJ Caballar

This Article is about: Gaming Quest, Unbranded Menu campaign, Brand Experience, Gaming Culture, Creative Collaboration, Virtual Adventure, Award-winning campaign, Game influencers, Grand Prix winner, Grand Kidlat Awards, Gaming Multiverse, Virtual treasures, Spikes Asia winner, Gaming community, Brand and gaming, Digital innovation.

1. Facebook – ‘Holi’| More Together

2. Goldmedal Electricals – How will you play Holi this year?

3. Bajaj Allianz Life Insurance – Rangon Aur Baaton Ka #BuraNaMano

4. Surf Excel – #RangLaayeSang

5. Ghadi Detergent- Saare Mael Dho Daalo- Ghadi Detergent

6. Nest-In | A Tata Steel Construction Solution – #ApnoKeLiyeAageBadho

7. Parachute Advansed – #KhulkeKheloHoli

8. Indian Oil – RangAnekPehchaAnek

9. Livpure – #BinaPaaniHoliManaani

10. Fevicol

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Overall, Holi provides a great opportunity for brands to connect with their customers in a fun and engaging way. The above-mentioned campaigns are some of the best examples of how brands have leveraged the festival of Holi to create memorable and impactful advertising campaigns.

Tags:
Holi, advertising, campaigns, India, 2023, creative, marketing, strategy, brands, Holi marketing ideas, Holi campaign examples

A Christmas Love Story | Just Imagine | The National Lottery

Montefiore Health System – A Holiday Village Discovers that Caring Makes Magic

Disney UK – The Gift | Disney Christmas Advert 2022

John Lewis & Partners – The Beginner

McDonald’s UK – The List

Amazon | Joy is made

Asda – Have your Elf a Merry Christmas

M&S FOOD – Fairy is back and is joined by her new sidekick Duckie!

Kroger – The Magical Cookbook

Etsy – To The Travelers | Holiday Campaign

Domino’s Pizza

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Britannia Good Day

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Fevikwik

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McDonald’s India

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Audi

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Kotak 811

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BMW Motorrad India

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boAt

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Blinkit

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Portronics

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Dabur Amla

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TATA Play

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OYO Rooms

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Alpenliebe

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Ashok Leyland

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ixigo

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Tags: Dussehra brand 2022 creatives, Dussehra creatives

To bring back childhood joy, McDonald’s installed swings across the city

By reimagining the iconic Golden Arches most playfully, McDonald’s UAE has set up swings across the city of Dubai to spread joy and togetherness.
The McDonald’s swings under the iconic Golden Arches are helping hundreds of passers-by in Media City, Internet City, Knowledge Park, and Kite Beach to enjoy some playtime away from the stress of everyday life.

Designed by Studio M and Leo Burnett Dubai, the ‘Swings’ campaign taps into one of the world’s most famous logos to remind everyone that playtime is a source of joy.
Walid Fakih, CEO of McDonald’s UAE, stated: “With this creative work, we aimed to bring back the joy of childhood to UAE residents. We always strive to make feel-good moments easy for everyone and remain committed to making real connections with our community through upcoming projects.”

“One can never deny the power and authority that radiates from McDonald’s Golden Arches. The swings under the world’s most famous logo create happy moments and put smiles on people’s faces. We all have childhood memories of McDonald’s, and the swings help us recall our delightful childhood joys, both in memory and action, to create lasting moments of happiness.

As we get carried away in life, we often forget the importance of play and the swings are simply a reminder,” said Kalpesh Patankar, Chief Creative Officer at Leo Burnett UAE.

With ‘Swings,’ the joy of play never gets old, no matter how old we are.

Amazon
Kindness, the greatest gift
It’s the small acts of kindness that have the biggest impact.

Etsy
Give more than a gift
This year, bring back the festive magic with custom-made, one-of-a-kind decorations.

Argos
Baubles to last year! Christmas is ON.
British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before, and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

Sainsbury’s
A Christmas to Savour. It’s been a long time coming so let’s savour every heart warming, present opening, roast potato munching moment of it.

Domino’s
DOMIN-OH-HOO-HOO

The nation’s favourite pizza company, Domino’s, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first-ever Christmas advert, and in true Domino’s style, it is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino’s slice amongst friends, family and colleagues, reunions of which many missed out last Christmas. Domino’s invites customers to put a yodel call out to loved ones for a rollover Christmas and introduces ‘The Festive One – Domino’s first foray into a festive menu.

Vodafone
Christmas is the most heartwarming holiday for many of us. But for others, Christmas Eve is the saddest moment of the year. For those who spend this night lonely. In Hungary, more than 1 million people live in solitude. This Christmas, Vodafone, in cooperation with ‘Hungarian Charity Service of the Order of Malta’, donates free internet and smart devices to old people’s homes all around the country, so elderly people can connect with their friends and family members living far away. Besides this, the campaign’s goal is to inspire Hungarians to make a step to reduce the number of lonely people. A call or a personal visit makes a huge difference. So this Christmas, no one will be lonely. A huge ambition, but Together we can.

McDonald’s UK
Imaginary Iggy
The advertisement shows how the little girl and imaginary friend, Iggy, play around as kids and stick together. But as the girl grows up, she starts to outgrow her imaginary friend.

And one day, when she is a grown-up woman, she confines her childhood friend Iggy inside her cupboard.

It is when she sees another child talking to somebody invisible that she realises her imaginary friend. The girl rushes back to her closet and brings out Iggy.

Coca-Cola
This year serves as a reminder that the Real Magic of the holiday does not come from presents and gifts. It comes from special shared moments together. Coca-Cola. Real Magic.

Not On The High Street
Gift The Extraordinary’ is the Christmas effort from Notonthehighstreet, a curated online marketplace for small creative businesses in the UK. The creative aims to capture the excitement and anticipation of consumers who want to celebrate Christmas with loved ones for the first time in two years, hero-ing the ‘extraordinary’ qualities of every person in the country.

TK Maxx
This is the year to come back with a bang! And boy is little Laurie, the organist returning this Christmas spectacularly. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!

This article is about:
Christmas Advert 2021, Christmas advertising, Christmas Ads 2021, Creative Christmas Campaigns

Lamborghini: The Christmas Gift

Life sometimes keeps us far away. Like this Christmas. But distances exist to be shortened and there is no better way to do it than by using the most powerful engine: a great passion.

McDonald’s: Christmas Lighthouse

With a bit of imagination, you can always make a magic Christmas happen for the ones you love. And McDonald’s is there to help.

Disney: From our family to yours

From our family to yours, watch this all-new Disney festive story. Because you never forget your favourite traditions.

Kohl’s: Give With All Your Heart

This year looks different—and so do our wish lists. Where once we just wished for things like toys and tech, we’re now wishing for happiness, understanding and kindness more than ever. And time spent together is the greatest gift of all. This year looks different because the world is different. So give with all your heart.

Macy’s: In Dad’s Shoes

A daughter takes an unexpected journey in finding the perfect gift for her dad this holiday season. The lesson in the end? This year, the real gift is the thought you put into it.

This campaign is about:
Best Christmas ads, Christmas campaigns 2020

Credits
Advertising Agency: Leo Burnett, Manila, Philippines

This campaign is about:
Innovation, Technology, Education, Marketing, Digital Campaign, McClassroom

This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.

Credits
Campaign: Order from McDonald’s
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

This campaign is about:
social media, Print Advertisement, Print Ad, Advertising, Marketing, McDonald’s, KFC, Domino’s, Pizza Hut, Taco Bell, Papa John, Five Guys, Greggs, fast-food, coronavirus

Meanwhile, various brands also expressed their take on the blackout in various ways. In no time, social media posts surrounding Mumbai’s power outage flooded the internet. Well, the credit for that goes to the creative firepower of brand teams in other cities. Here are some of the campaigns that tickled our fancy:-

McDonald’s

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Re-sharing this because: 1. Perfectly explains the one power circuit that never disappoints. 2. Designers don't have electricity at their place. #Powercut

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Burger King

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Our designers are taking #NoWifiNoWork to the next level ? #Powercut

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BookMyShow

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Stop scrolling and save that battery! ? #MumbaiPowercut #Monday #WFH #BookMyShow

A post shared by BookMyShow (@bookmyshowin) on Oct 11, 2020 at 11:36pm PDT

Ixigo

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? #mumbaipowercut . . #mumbai #momentmarketing #electricity #powercut #travel #city #citylife

A post shared by ixigo (@ixigo) on Oct 12, 2020 at 12:39am PDT

Faasos

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Delivering in the dark.⠀ .⠀ .⠀ .⠀ #Mumbai #MumbaiPowercut #powercut #topical #trending #fooddelivery #onlinedelivery #orderonline #ordernow #yummy #yumalert

A post shared by F A A S O S (@faasos) on Oct 12, 2020 at 5:29am PDT

Youtube

Who turned on the dark mode in Mumbai⚡️

— YouTube India (@YouTubeIndia) October 12, 2020

Durex

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Trust us! It's a sign. #Mumbai #PowerCut. Click the link in bio to buy our products.

A post shared by Durex India (@durex.india) on Oct 12, 2020 at 1:51am PDT

Manforce

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AndherAAAHHHH hone se pehle mood ko kardo light up! ?️ ? #MumbaiPowerCut

A post shared by Manforce Condoms (@manforceindia) on Oct 12, 2020 at 3:06am PDT

Society Tea

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Power cuts call for cutting chai! ? #masalachai #powercut #mumbaipowercut #SocietyTea #cuttingchai

A post shared by Society Tea (@societytea) on Oct 12, 2020 at 2:04am PDT

Under 25 dictionary

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Tag someone in Mumbai who face the power cut ? #IAmUnder25 #Under25Dictionary #Dictionary #Mumbai #PowerCut #Oops

A post shared by Under 25 Dictionary (@under25dictionary) on Oct 12, 2020 at 5:38am PDT

Tinder

The only reason my crush hasn't texted back is the power cut right?

— Tinder India (@Tinder_India) October 12, 2020

Netflix

Did Isaac delete Mumbai's electricity?

— Netflix India (@NetflixIndia) October 12, 2020

Urban Company

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#mumbai, light aai kya? ? #AskingForAFriend #powercut

A post shared by Urban Company (UC) (@urbancompany) on Oct 12, 2020 at 5:42am PDT

Ingeniouscope

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Mumbai-Manavas Planning For The Night #Powercut #PowerOutage #Power #Electricity #GridFailure #ElectricityGridFailure #Mumbai #TataPower #BEST #MomentMarketing #TopicalSpot #Trending #MumbaiPowercut #Ingeniouscope

A post shared by Ingeniouscope (@ingeniouscope) on Oct 12, 2020 at 4:22am PDT

This campaign is about:
Mumbai Power Cut, Social media creative, Funny Ads, Food, Electricity, Mumbai, Digital Campaign