Campaign by Knowit starring DICK – the first all-male voice assistant to draw attention to the inequality in the tech industry.

Credits
Format: Digital Film
Categories: Agency Self-Promo
Tags: Electronics, Technology, Media, Voice Assistant, Artificial Intelligence, Gender Stereotyping

Dog Shelter

Drums

Fashion

Comedian

Football

Clay

Dance

Design

Credits
Campaign: Bring Your Story
Brand: TikTok
Production Company: Patchwork Productions
Executive Producer: Marwa Tammam
Director: Mohamed Hafez

Challenge
As BT entered their seventh season in the battle for football audiences, their main rival, Sky Sports, continued to be considered the home of LIVE football.
Their challenge was to take on and defeat BT Sport’s fiercest competitors in the contest for subscriptions. Given BT Sport in 2019 held exclusive rights to the Champions League Live matches, they needed to inspire the football community to talk about nothing other than BT Sport’s new season. The catch? Spend 75% less than the previous season.

Inspiration
The beautiful game is remarkably unpredictable, and season after season, the Champion’s League has been the ultimate spectacle for football fans worldwide – the agony, the ecstasy, the incredible highs, and the unbearable lows. Over and over, live football proves completely unpredictable. You couldn’t write it…or could you?

Idea
They revealed Unscripted, a campaign based on a script for the new football season. Written using AI and in collaboration with BT, their team commissioned the biggest brains in sports data, analytics, and machine learning to write the first AI-inspired script of any football season anywhere on the planet.
Before a single ball had been kicked, they fuelled the debate among players, pundits, and most importantly, the fans themselves, proving that while you can’t always script football, you can most definitely watch it live on BT Sport.

Growth
The Unscripted campaign resulted in a tremendous amount of coverage worldwide, gaining 137 million media impressions across 44 countries.
But the most inspiring outcome was that Unscripted grew subscriptions for BT Sport like never before, signing up an incredible 100% more fans than the previous season.

Credits
Brand: BT Sport
Campaign: Unscripted
Advertising Agency: Wunderman Thompson, UK
Chief Creative Officer: Steve Aldridge
Creative Directors: Christopher McKee, Richard Morgan
Executive Creative Director: Lucas Peon
Chief Client Officer: Matt Steward
Managing Partner: Andy Lane
Head of Strategy: Marcus Reynolds
Designer: Colin Smith
Business Directors: Joe McGlynn, Phil Watson
Senior Account Manager: Natalie Wilson
Producers: Sara Blackett, Greg Nicholls
Film Producer: Jonah Werth
Project Managers: Steve Hedge, Cathy Mears

Credits
Campaign: AI Versus

Voskhod
Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Chief Digital Officer: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
CTO: Vasiliy Tsykin
Motion Designer: Liliya Zagidullina
Producer: Elizaveta Larionova
Case Film Maker: Vladislav Derevyannykh

TV Rain
Natalya Sindeyeva, CEO
Svetlana Gulyaeva, Executive Producer

ISD Group
Director of Creative Technology: Viktor Shkurba
Head of Data & Analytics: Svitlana Taborskykh
Creative Technology Head: Andrii Mishchenko
Creative Technologists: Kateryna Malashok, Dmytro Yatsyna
Producer: Helena Shyta

Women faced innumerable injustices in Lebanon, whether legally or illegally- ranging from one of the worlds largest pay gaps to the inability to pass down their nationality to their children. While known to be outspoken and thought leaders, women don’t have equal rights and face massive underrepresentation in the government. When Lebanon was plunged into the 6th revolution in its history, women who feared that the protests would turn violent, led the movement and turned it into Lebanon’s first-ever peaceful revolution. This resulted in a 400% increase in female representation in the new cabinet. However, this also had another effect. While most of Lebanon lauded the effort, the patriarchy condemned it and criticized women heavily for their actions. Their good deeds and efforts were trivialized, and their actions were mocked stereotypically. We found countless posts on social media sites that reflected the patriarchal mindset entrenched in Lebanese culture, such as “Women shouldn’t stay out late”, “Women talk too much” and “Women should know their place”. We took these sexist statements and turned them into a plucky and powerful print and outdoor campaign by juxtaposing them with raw, real photos of women leading the revolution. The messaging went on to turn the stereotypical criticisms made by men, into positive, and inspiring pieces of communication. Each ad ended with a reminder – that the movement led by women had ensured a 400% increase in women’s representation in the cabinet.

We released three pieces of communication that addressed three stereotypical criticisms of women found online – “Woman talk too much”, “Girls should not stay out late” and “Women should know their place”. We took these sexist statements and turned them into a plucky and powerful print and outdoor campaign by juxtaposing them with raw, real photos of women leading the revolution, taken by some of Lebanon’s leading photographers. The communication was released under the ‘Naharouki’ banner, which means ‘your day’, when read by a woman, and was derived by making a minor tweak in the newspaper’s name ‘An Nahar’. The ‘ads’ were also designed like news articles with controversial headlines, ensuring that they were impossible to miss.

The campaign injected a new sense of purpose into the movement. It was also organically used as a means to respond to comments that were critical of women. Women’s groups celebrated it and lavished praise on An-Nahar for standing with women. With the campaign, An-Nahar once again solidified its reputation as a publication that always looks to empower women.

Credits
Client: An Nahar
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Chief Creative Officer: Paul Shearer
Creative Director: Marie-Claire Maalouf
Art Director: Yasmina Boustani
Writer: Rohan Kodialbail
Executive Creative Director: Ali Rez
Regional Creative Director: Joe Abou Khaled
Photographers: Anwar Amro, Hussein Malla, Joseph Eid
Creative Services Manager: Tennyson Torcato
Senior Print Producer: Rebecca Ooi

This campaign is about:
An Nahar Naharouki, Women rights, Lebanese Revolution, BBDO, United Arab Emirates, Media, Public Interest, NGO, Print Advertising, Print Ad, Creative Ads, Impact BBDO

The Challenge:
For a dictator in a country with low literacy, a single picture can be a real threat, therefore every year, news photographers around the world are threatened, injured and killed in the line of work. It is a severe threat to the free press. It is also a threat to the photograph itself as a vital source for trustworthy, impartial and powerful news reporting.

The Solution
Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in collaboration with the now world-famous photographers Nick Ut, Nilüfer Demir, Jeff Widener and Richard Drew.

The Result
On press freedom day, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened. In some sense, these pictures have changed the world and made a stand for the photographers and the photograph itself as a vital source for impartial and powerful news reporting.

Credits
Entrant Company: Åkestam Holst NoA
Creative: Johan Landin
Creative: Filip Laurent
Creative: Erik Nordenankar
Creative: Julia Sebesteny
Account Manager: Bella Lagerquist
Client Director: Jesper Ander
Strategist: Karl Wikström
Creative designer: Kenna Magnusson
Creative designer: Sara Bellafesta
Entrant Company: BKRY
Graphic designer: Jens Broman
Client: Pressbyrån
Marketing Dept.: Lennart Schultz
Marketing Dept.: Madeleine Berglund
Marketing Dept.: Amanda Mompalao de Piro
Client: Expressen
Client: Reportrar utan gränser
President: Erik Halkjaer
Director/Head of Operations: Anna Widmark
Title: “Without the Whole Picture”
Product: Convenience store/Newspaper
Advertiser: Pressbyrån/Expressen

Tags:
Sweden, Media, Pressbyran, Åkestam Holst

Online press censorship is on the rise globally.

Meaning that in a large number of countries, people are unable to access many independent blogs and news sites, denying them their right to free information.

On the 12th of March: World Day Against Cyber Censorship, Reporters Without Borders Germany created a digital loophole to evade censorship.

Introducing: The Uncensored Playlist. While press freedom is not available in the worlds most oppressed societies – global music streaming sites are.

Five acclaimed independent journalists from five countries suffering from strict government censorship teamed up with Musical Director Lucas Mayer to turn 10 articles that had previously been censored into 10 uncensored pop songs. These songs were then uploaded onto freely available music streaming sites. Allowing these stories to be slipped back into the countries where they had once been forbidden.

For the very first time, reporters have become music artists to bring the truth to those that had once been denied it.

Join the fight! Get to know the brave journalists, the stories behind the songs, and share The Uncensored Playlist using our hashtag #truthfindsaway. Together we’ll show oppressive governments all over the world that they can’t silence freedom of information. No freedom without media freedom.

Source

Credits
Client: Reporters Without Borders
Advertising Agency: DDB Group Germany

Tags:
Spotify, Deezer, Apple Music, Digital Marketing, Social Media, Digital Campaign

Credits
Brand: Expresso Newspaper
Campaign: Expresso 2020
Advertising Agency: Moon, Lisbon, Portugal
Creative Director: Tiago Rebelo
Art Director: David Sereno
Copywriter: Ulisses Silva

Tags:
Print Advertising, Portugal, Media, Expresso Newspaper, Moon, Lisbon, Portugal, Expresso 2020

Credits
Advertising Agency: FCB&FIRE, Buenos Aires, Argentina
CCO: Lulo Calio
Creative Director: Zim Hernández
Creative Director: Fermín Varangot

Tags:
Argentina, Media, Netflix, FCB, FCB&FIRE, Netflix Chaos, outdoor campaign, Ambient Marketing, Creative Campaigns, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Credits
Brand: Vizoo Magazine
Campaign: Bullying
Advertising Agency: Camisa 10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: William Moura, Bruno Richter
Copywriter: Victor Vicente
Photographer: Rafael Magalhães
Illustrator: Felipe Moreira
Retouch: Ed Mesquita

Tags:
Brazil, Media, Vizoo Magazine, Camisa 10, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Bullying, Advertising, Awareness Campaign, Stop Bullying

Watch the video on Pornhub, and for every view we’ll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches!

Credits
Client: PornHub
Campaign: The Dirtiest Porn Ever
Advertising Agency: Officer & Gentleman, Madrid, Spain
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Managing Director: José Ortiz
Account Executive: Alba Domínguez
Art Director: Luis Álvarez
Copywriter: Mónica Gramunt
Agency Producer: Beto P.F.
Production Company: Tsunami Film House
Director: Juan Gama de Cossío
Cinematographer: Paco Gelardo
Film Editor: Alberto Sobreviela
Postproduction: Lag, Javier G. Blasco
VFX: Juls Gars/ Alberto Sobreviela
Colorist: David Castañón
Animation: Vladimir Marchukov

Tags:
Digital, Spain, Media, PornHub, Officer & Gentleman, PornHub, The Dirtiest Porn Ever, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales, and meat due to unfounded rumours. Such practices have been sanctioned by these invaluable species to the brink of extinction.

Following the spirit of Life Release Day and Righteousness during the Lunar New Year, when most Vietnamese people would sincerely look up to and pray Buddha for protection and a peaceful life, we want to give these endangered animals a chance to do the same.

#BeTheirBodhisattva

Credits
Brand: WildAid & Change Vietnam
Campaign: Be Their Bodhisattva
Advertising Agency:Dinosaur, Vietnam
Chief Creative Officer:Sumesh Peringeth
Creative Director:Trong Nguyen
Copywriter:Thanh Ngo, Trang Ha
Junior Copywriter:Quynh Tran
Art Director:Ly Sei
Agency Producer:Adrian Nguyen
Account Director:Brandy Vu
Account Manager:Lam Nguyen
Account Supervisor:Tri Tran
Designer:Chi Vo
Junior Designer:Quyen Tu, Thai Le
Animator:Nguyen Tran, Quoc Le
Design and Fabrication:Linh Phan – Cinemagic Studio

Source

Tags:
PR, design, Outdoor, media, Public Interest, NGO, Dinosaur, Vietnam, WildAid x, Change Vietnam, TV Spot, Digital, Tv Ads, Awareness Campaigns

The creative agency responsible for the creation is yet another New York-based body called Droga5 NY. The video talks about the separation of children from their parents at the US borders. In order to establish journalistic authority on the story presented by the New York Times, Caitlin Dickerson (the reporter covering the separation of children happening at the borders) followed a determined approach to uncover the truth.

During the final moments of the campaign, the viewers are told that the truth doesn’t report itself. We feel that the illustrative campaign takes a bold stance on a pivotal political event that has the potential to turn into a humanitarian crisis. Furthermore, the campaign excels at providing the viewers with a behind-the-scenes glimpse of how reporters from the New York Times work in real-time.

Tags:
The Truth Is Worth It, Droga5, New York Times, Film, United States, Media, The New York Times, Digital Film

Airbnb has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on Airbnb. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.

Credits
Brand: Hotel Honduras Maya
Campaign: Hotelbnb
Advertising Agency: Ogilvy, Honduras
CEO Ogilvy Honduras: Eduardo Ching
General Creative Director: Sebastian Bullorini
Creative Director: Wanda Calix, Cesar Chinchilla
Planning Director: Alan Cruz
Art Director: Andrés Villalobos
Creative: Jorge Morales
Producer Director: Julian Maira

Tags:
Ogilvy Honduras, Media, Direct Marketing, PR, Communication Services, Transport, Tourism and Recreation, Leisure, Sports, Hotelbnb, Hotel Honduras Maya, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Two girls from Banwari Tola, a backward village in India, challenged deep-rooted stereotypes by taking over their father’s barbershop, a profession solely reserved for men. Can their story inspire the next generation to rethink the gender biases they’re growing up with?

Gillette saw this as the perfect story to drive the change in mindsets that they wish to see. They told this inspiring story through the eyes of an 8-year-old boy, who witnesses gender biases around him and is conditioned to think it’s normal. That’s until he meets these two girls running a barbershop, which compels him to question everything he’s been growing up with.

This was the first time in India that a men’s brand featured women as protagonists of their film and showed the importance of having positive role models for the next generation of men.

View this post on Instagram

A First for me! You may not know this, but I have never gotten a shave from someone else before. That record has been shattered today. Such an honour to meet the #BarbershopGirls and present them the @gilletteindia Scholarship. #ShavingStereotypes #DreamsDontDiscriminate

A post shared by Sachin Tendulkar (@sachintendulkar) on May 3, 2019 at 7:47am PDT

Karthik Srivatsan, associate director and country category leader, shave care, Indian sub-continent at P&G, said Neha and Jyoti(Barbershop Girls of India) and the entire village of Banwari Tola are an example of how when we take positive actions, we create meaningful change and set the right example for the next generation. “Gillette is proud to further enable their dream through our ‘Safalta Apni Muthi Mein’ program. It’s time we acknowledge that brands, like ours, play a role in influencing culture. Our actions need to inspire us all to be better every day and to help create a new standard for boys to admire and for men to achieve. Because the boys of today are the men of tomorrow,’’ he added.

Small creative inputs such as the government’s campaign ‘Beti Bachao, Beti Padhao’ (Save the daughter, educate the daughter) mural on one of the village walls and the background score inspired by the Sohar — a traditional folk song sung in celebration at the birth of a boy — further adds to the gender equality message. Gillette’s ad agency has added a twist in the lyrics towards the end challenging the tradition and urging people to equally celebrate the birth of a girl, for even she can change the family’s fortune.

Sandipan Bhattacharyya, chief creative officer, Grey Group said, “Gillette, as a progressive man’s brand, believes in and propagates topics that are relevant to raising and inspiring the future generation of men. And with this campaign and a powerful message like ‘Shaving Stereotypes’, Gillette drives home a point that has utmost relevance in the times we live in. The boys watching today need inspiring role models so that they grow up to be better men.”

Source

Tags:
India, Gillette, Diversity, Advertising, Digital, Digital Advertising, Entertainment, Events, Marketing, Media, Mobile, Social Media, Creative, Brand, Gender Stereotype, #ShavingStereotypes, Gillette India, Barbershop Girls of India, Grey, Advertising Agency, Sachin Tendulkar, Beti Bachao Beti Padhao