Melbourne – Campaigns of the World

Movember Foundation – Be a Man of More Words | A conversation can save a life

YWwV268TPqrxQUV5 — Sat, 29 Sep 2018 14:58:58 +0000

Mental health problems plague every corner of the world. In fact, susceptibility to inadequate mental health is irrespective of someone’s ethnicity, gender, color, or nation. One specific group that isn’t encouraged to talk about the issues running them down is that of men. Boys are taught from an early age to be strong and tight-lipped. In a lot of places, elderly men teach younger generations to completely avoid vulnerability. A man of few words is aptly depicted in the recent digital campaign created by Movember Foundation. The video was released with the title Be a Man of More Words.

Movember Foundation is an organization that tackles the mental health of men on a global scale. Be a Man of More Words was conceptualized and designed by Cummins & Partners Melbourne. Cam McMillan was the senior art director associated with the project. The short film talked about the man in every circle who doesn’t speak up often. With the use of layered metaphors, some light was shed on the suppressed mental health conditions of men in different spheres of life. In the end, men were asked to find the courage to talk about their problems.

We feel that the message delivered by the Movember Foundation was swift yet hard-hitting. A conversation can save a life, and we must encourage such dialogue at all costs!

Credits:
Title: Be a Man of More Words
Agency: Cummins & Partners
Advertiser: Movember Foundation

This article is about:
Movember Foundation, Digital campaigns, Advertising Campaigns, Cummins & Partners, Melbourne, Man of More Words

Meetings & Events Australia’s National Conference: Break Conventions

YWwV268TPqrxQUV5 — Sun, 10 Jul 2016 06:20:25 +0000

Melbourne Convention and Exhibition Centre (MCEC) and Ogilvy Melbourne have launched a new campaign for Meetings & Events Australia’s National Conference, using the creative platform of ‘Break Conventions’.

Ogilvy Melbourne engaged the help of renowned Melbourne street artists, RusKidd (of The Blender Studios) and Wonderlust (of Everfresh), to help define what it means to break conventions in the conference and events space and to encourage industry leaders to do the same.

Credits
Website: Break Conventions
Advertising Agency: Ogilvy & Mather, Melbourne, Australia
Creative Director: David Ponce De Leon
Art Directors: Karsten Jurkschat, Jesse Steinfort
Copywriter: Alex Little
Illustrator: Wanderlust

Source Campaign Brief

This is a terrible bike to ride

YWwV268TPqrxQUV5 — Tue, 05 Jan 2016 05:27:30 +0000

“This Bike Has MS”, an integrated advertising campaign in which the debilitating symptoms of multiple sclerosis (MS) are hidden inside a bike.

The bike’s design was led by Paralympian gold medalist, Carol Cooke AM. Cooke, diagnosed with MS in 1998, led a team including neurologists, physiotherapists, bike mechanics and people living with MS.

Cooke said: “Cycling is a precision sport. We’ve taken everything you’d look for in a good bicycle and done the opposite. We wanted to know how close we could get to recreating the symptoms. I certainly wouldn’t want to ride this bike.”

Jan Staunton, group manager, marketing and communications of MS, said: “This time around we asked Grey to help us build awareness of the symptoms of multiple sclerosis and our MS Cycle event. They landed on an idea that allows people to experience MS for themselves and helps us talk about our major fundraising event in a new way. This is an awareness campaign that will go on to help education and treatment. It will translate financially into support for people living with multiple sclerosis and those helping with treatment.”

Credits:
Category: Pharmaceutical & medical
URL: This Bike Has MS
Client: MS
Agency: Grey, Melbourne
Production: Glass Case Productions
Country: Australia
Director: Max Walter
Chief Creative Officer: Michael Knox
Copywriter: Adam Grant
Art Director: Joash Tham
Digital Project Manager: Evan Karas
Planner: Danish Chan
Agency Producer: Katie Wellbelove
General Manager: Claudia McInerney
Account manager: Aaron Rocca
Senior Account Manager: Catherine McDonald