The campaign, conceptualised by Ogilvy United Arab Emirates, was created in a bid to reward customers for travelling to IKEA stores that are typically located on the outskirts of cities. The location of the newly opened second store in Dubai further cemented the logic behind the campaign. Customers were allowed to purchase real store items using the travel time disclosed by their Google Maps Timelines. The campaign received ample traction ever since its inception and exemplified how initiatives aimed at customer welfare can double up as exemplary marketing one-offs.

We are confident that this campaign’s resultant benefit to IKEA’s brand image will reflect in future sales.

Credits
AGENCY: MEMAC Ogilvy Dubai
Campaign: Buy With Your Time
Brand: IKEA
CCO: Juggi Ramakrishnan
Group CD: Youssef Gadallah
Creative Team: Nicolás López and Fernando Montero
Client Team Leader: Hadi Ballout
Head of Production: Amin Soltani
Junior Producer: Ann Vaas
Account Director: Preeti Hothi
Account Manager: Alaa Nour
Creative Director: Karim Sherif
PR TEAM: Saad Abu Touq, Saintana Saad
Production House: Goldmine Films
Executive Producer: Madhup Agarwal
Director of Photography: Miraj Mohamed
Producer: Shaharbano Zaidi
Production Assistant: Sara Abdullah / Armela Atun / Mahesh Pottavathini
Administration & Accounts: Dona Vaas
CLIENT: IKEA Al Futtaim
GM Marketing, Communication & Interior Design: Carla Klumpenaar
Regional Communication Manager: Amer Yaghi
Regional Digital Marketing Specialist: Noha Gheith
PR and Communications Specialist: Benita Chowdhury

Tags:
Outdoor Campaign, IKEA Ads, Best Ogilvy Ads

Expo 2020 Dubai | Welcome the Future

We humans have achieved a lot in our time, from probing ocean floors to walking in outer space – but we’re not done yet.

That’s the message of ‘Welcome the Future’, Expo 2020 Dubai’s new global brand marketing campaign which launched today.

Building on Expo 2020’s theme ‘Connecting Minds, Creating the Future’, the 90-second short film highlights the fact that everyone on the planet has a contribution to make.

It invites the world to share Expo 2020’s vision of a brighter tomorrow for all – showing that when we come together, we can achieve anything.

Expo 2020 will transport visitors to new worlds through its immersive pavilions, where 190 participating countries will showcase the best of their culture and innovations.

Global cuisines, future-shaping technologies, world-class architecture and 60 live performances a day are just a few more reasons why the next World Expo will be an unmissable celebration enjoyed by millions.

Expo 2020 also seeks to inspire change, challenging visitors to play their part in creating a sustainable future for generations to come.

The marketing campaign reflects this voyage of human discovery using compelling cinematic visuals and slam poetry narration.

Sanjive Khosla, Deputy Chief Visitor Experience Officer for Expo 2020 Dubai, said: “This campaign reflects the positive and progressive spirit that has made the UAE the special hub for innovation and collaboration that the world has come to know.

“Expo 2020 Dubai continues to build on that spirit and will give millions of people from all over the world a once-in-a-lifetime chance to see what tomorrow will bring and to be part of creating a better tomorrow.”

Be part of an unforgettable moment.
Be inspired. Be entertained.
Be there.

Visit to know more: https://www.expo2020dubai.com/en

Credits
Client: Expo 2020 Dubai
Creative Agency: Memac Ogilvy Dubai
CCO: Juggi Ramakrishnan
Creative Director: Youssef Gadallah / Juggi Ramakrishnan
Copywriter: Ravi Eshwar / Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai / Rana Khairy / Youssef Gadallah
Art Director: Youssef Gadallah / Irfan Ghani / Andre Souza / Tariq Hussein / Shamim Ansari
Account Team: Tarek Shawki / Hadi Ballout / Amy ElAskary / Maryam Habib
Agency Producer: Andreea Mititiuc / Luke Morris
Strategists: Jennifer Fischer
Media Agency: Starcom
Production Company: Joy Films Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: David Holm
2nd Unit Director and Cultural Advisor: Abdulla Al Kaabi
DOP: Michael Ragen
Editor: Nick Pezzillo
Colourist: Matt Turner
Post-production: Absolute Post / Territory Studios
Soundtrack Composer: Phillip Sheppard
Voice-Over Artists: Jaysus Zain / Mohammad Saeed Harib / CEE – Ran Chen / Ligalize
Audio Post-production: Mango Jam Dubai

Tags:
United Arab Emirates, Expo 2020 Dubai, Memac Ogilvy, UAE, Digital Film, Ogilvy Ads, future-shaping technologies, inspiring campaign, Tech, Expo 2020, Brand film, Brand Marketing Campaign