“The Peanut Thingy” developed by Circus for Quilmes (AB InBev)
Quilmes launched a limited edition that was born because of a MEME made by fans of the brand. The idea went viral so magnificently, that “The Peanut Thingy” was born. And so, the brand returned to his followers and internet something that has arisen through the same web.

Credits:
Chief Creative Officer: Sebastian Olivieri
Creative Director: Javier De la Fuente
Creative Director: Alejandro Stea
Art Director: Jenifer Blanco
Designer: Emiliano García
Head of Social Media: Aranzazu Muraca
Community Manager: Paula Cabrera
Account Director: Paula Czaban
Agency Producer: Daiana Buchanan
Director: David Sisso, Sisso+Chouela
Guido Chouela: Director Sisso+Chouela
Brand Director Quilmes: Eugenio Raffo
Digital Brand Manager Quilmes: Carolina D´Alessandro
VP Marketing Latin America South Quilmes: Martín Ticinese
Relax and Bond Latin America South Director Quilmes: Pablo Firpo