Reimagining the Baby Monitor with Empathy and Innovation

What if baby monitors didn’t just listen to babies—but to parents as well? That’s the bold question posed by Gallia (known as Aptamil in international markets) in its latest creative campaign, “MommyPhone”, developed in collaboration with BETC Paris. With this striking idea, the brand doesn’t just launch a new product—it launches a conversation.

In the world of parenting, baby monitors are one of the most iconic symbols of care and vigilance. But Gallia’s campaign flips the narrative, spotlighting an often overlooked truth: new parents need to be heard, too.

Shedding Light on the Postpartum Reality

Becoming a parent is a transformative experience—emotionally, mentally, and physically. Yet, despite the joy it brings, the postpartum period often remains a taboo topic. Gallia’s campaign doesn’t shy away from the truth. Instead, it boldly presents the realities many parents face:

• 9 out of 10 parents report feeling physically, psychologically, or emotionally drained.
• 88% say they experience both happiness and exhaustion during the postpartum phase.
• 97% express a desire for more emotional and psychological support.

These aren’t just numbers—they’re a wake-up call.

Through MommyPhone, Gallia challenges societal norms that center exclusively on newborns while sidelining the well-being of the very people raising them.

MommyPhone: A Symbol with Purpose

At the heart of the campaign is a fictional but symbolic device—a reimagined baby monitor with a twist. Instead of transmitting baby sounds, MommyPhone connects parents directly to professionals in early childhood and mental health.

This conceptual tool acts as a visual metaphor for Gallia’s real-world offering: a 24/7 helpline that provides free, confidential support for parents. The campaign brings this idea to life in a way that is both creative and grounded in real need.

Real Support, Real People

The MommyPhone campaign isn’t just about creative flair; it delivers on real, practical solutions:

• 24/7 Access to parenting experts via phone, email, or live chat
• Free and confidential guidance tailored to each parent’s situation
• Opportunities to speak directly with psychologists and former midwives on designated days

By providing a consistent, empathetic support system, Gallia bridges the gap between marketing and meaningful action.

A Film That Sparks Conversation

The centerpiece of the campaign is a short film featuring real parents—not actors—gathered around a table, sharing candid reflections on the postpartum journey. In an inviting, honest environment, these parents open up about the challenges, emotions, and small victories of new parenthood.

The MommyPhone makes a subtle but powerful appearance, serving as the conduit through which these voices are heard. The film is not only emotionally resonant but also skillfully crafted to break the silence around parenting struggles.

Creative Advertising with Purpose

BETC Paris, the creative agency behind the campaign, masterfully balances emotional storytelling with brand authenticity. Rather than focusing solely on product messaging, they align Gallia’s brand values with a larger social mission: supporting parental well-being.

This is a campaign that goes beyond traditional advertising. It starts with a question, provokes thought, and ends with concrete solutions. It’s a testament to how creative advertising can fuel change—both culturally and practically.

A Campaign That Resonates Across Channels

Launched on French television on March 24th, the campaign extends its reach through social media, online platforms, and parenting communities. Its multi-channel approach ensures that the message resonates widely, engaging both new parents and wider audiences in a conversation that’s long overdue.

Final Thoughts: When Listening Becomes an Act of Care

MommyPhone is more than a clever concept—it’s a symbol of much-needed empathy in the world of parenting. By addressing the silent struggles that come with early parenthood, Gallia and BETC Paris show us that supporting parents is just as vital as caring for babies.

In a world overflowing with baby-first products, this campaign is a reminder: sometimes, the best thing we can do for a child is to simply listen to their parents.

Key Takeaways

• MommyPhone is a symbolic baby monitor that “listens” to parents, launched by Gallia/Aptamil and BETC Paris.
• The campaign addresses the emotional and psychological challenges of the postpartum period.
• Gallia offers a free 24/7 helpline with access to expert support.
• A powerful short film features real parents sharing their postpartum experiences.

The campaign is both emotionally impactful and socially relevant, setting a new benchmark for creative advertising in the parenting space.

This campaign is about:
MommyPhone Campaign, Advertising, BETC Paris Ad Campaign, Postpartum Support for Parents, Baby Monitor, Parenting, Mental health, Childbirth, Emotional Advertising, Babyphone for Parents, Tech Innovation.

Credits
Advertiser: Danone
Brand: Laboratoire Gallia (Aptamil)
Ad Agency: BETC Paris

Outdated portrayals of masculinity in media are doing more harm than good. They fuel regressive gender attitudes and negatively impact the mental health of young men by perpetuating narrow, harmful definitions of success and masculinity. In a society increasingly driven by inclusivity and authenticity, these stagnant representations feel not only antiquated but also deeply damaging.

To address this pressing issue, the Unstereotype Alliance has launched an innovative print campaign aimed at reshaping the narrative. By challenging traditional stereotypes and redefining what it means to succeed, this initiative seeks to inspire young men to embrace more authentic, multifaceted versions of themselves.

The Problem: Harmful Media Narratives and the Rise of “Manfluencers”

Media and “manfluencers” often portray masculinity in a one-dimensional light: men must be stoic, physically dominant, and career-driven to be deemed “successful.” These portrayals marginalize emotional vulnerability and personal authenticity, leaving young men grappling with unrealistic expectations. The mental health toll is evident, with rising rates of anxiety, depression, and feelings of inadequacy among young men.

These influences not only reinforce outdated gender norms but also alienate those who don’t fit the mold, stifling individuality and perpetuating cycles of self-doubt.

A New Vision: Employing Unexpected Narratives

The Unstereotype Alliance’s campaign sets out to challenge these stereotypes by harnessing the power of unexpected narratives. The idea is simple yet transformative: feature relatable, diverse characters and storylines that defy conventional norms. This approach resonates with Gen Z’s values of inclusivity, social awareness, and individuality.

• Diverse Representation: Print ads will spotlight individuals from marginalized and underrepresented communities, showcasing their unique stories and paths to success.
• Redefining Success: The campaign will highlight unconventional journeys, emphasizing achievements that prioritize personal fulfillment, mental well-being, and meaningful contributions over material wealth or societal expectations.
• Humor and Thought-Provoking Storylines: By using humor and emotionally resonant stories, these ads can capture attention while challenging ingrained stereotypes.
  For example, an ad could feature a young male chef thriving in a traditionally female-dominated industry or a stay-at-home dad proudly embracing his role. Such narratives create space for young men to see themselves in diverse and authentic ways.

Strategy and Insight: Speaking to Gen Z

This strategy taps into Gen Z’s values of authenticity, inclusivity, and social responsibility. As the most socially conscious generation yet, Gen Z craves representation that aligns with their diverse experiences and challenges the status quo. By leveraging storytelling to present more relatable and empowering depictions of masculinity, this campaign seeks to resonate deeply with its target audience.

Key insights driving the strategy include:

1. The Power of Representation: When young men see people like themselves succeeding in unconventional ways, it broadens their understanding of what success can look like.
2. Authenticity as a Core Value: Gen Z values content that feels real and purposeful, making diverse, genuine portrayals essential.
3. Challenging Expectations: Thought-provoking ads can disrupt deeply rooted stereotypes, sparking curiosity and conversation.

Inspiring Change: The Role of Relatable Narratives

Through this campaign, the Unstereotype Alliance aims to foster a broader understanding of masculinity—one that celebrates emotional depth, individuality, and diverse paths to success. By promoting relatable characters and thought-provoking stories, the campaign encourages young men to question traditional norms and embrace their unique aspirations.

This vision not only aligns with societal shifts toward inclusivity but also empowers young men to prioritize mental well-being and authenticity in their personal journeys. In doing so, the campaign lays the groundwork for a future where masculinity is no longer defined by rigid stereotypes but by the freedom to be oneself.

Conclusion

The Unstereotype Alliance’s campaign is a bold step toward dismantling harmful stereotypes and redefining success for young men. By embracing unexpected narratives, diverse representation, and authentic storytelling, this initiative is poised to spark meaningful change. In doing so, it challenges media and society to move beyond outdated portrayals of masculinity and create space for a new generation of men to thrive—on their own terms.

This campaign is about:
Masculinity, Harmful Stereotypes, Outdated Portrayals, Mental Health, Find Your Own Success, Young Men, Media Influence, Diverse Representation, Redefining Success, Positive Change, Masculinity In Media, Emotional Well-Being, Mental Health Awareness, Inclusivity, Authentic Masculinity, Unconventional Success, Gen Z, Social Awareness, Empowering Young Men, Breaking Stereotypes, Redefining Masculinity, Modern Masculinity, Underrepresented Groups, Self-Empowerment, Manfluencers, Thought-Provoking Narratives, Gender Equality, Personal Fulfillment, Healthy Masculinity, Embracing Vulnerability, Unstereotype Alliance, Diversity In Media, Redefining Expectations, Inclusive Storytelling, Masculinity And Mental Health.

Introduction
In the age of digital media dominance, Laika 13 is an unprecedented AI creation that serves as a striking example of the potential risks associated with excessive social media exposure. Designed as a virtual teenager and raised solely on popular digital platforms, Laika’s personality, ideals, and opinions have been entirely shaped by the ever-evolving content and climate of these platforms. Laika’s existence has opened up a unique window of opportunity for mental health research and education, offering invaluable insights into the potential perils of spending too much time on social media.

Laika’s Background
Laika 13 was developed through a collaborative effort by a team of AI specialists, a neuroscientist, and a psychology professor. Designed to emulate the experiences of a typical Swedish child, Laika’s journey began with her introduction to popular social media platforms such as TikTok, Instagram, and Snapchat. Her engagement with these platforms has been the driving force behind her transformation, shaping her entire personality, values, and beliefs. Interacting with Laika 13 provides a firsthand perspective on how extensive social media usage can impact an individual’s life.

The Tragic Transformation
Laika’s life story is one of tragedy and transformation. Her childhood was marked by the joys of activities, genuine friendships, and an insatiable curiosity about the world. However, everything took a dark turn when she discovered social media at the tender age of eight. Entranced by the captivating digital platforms, Laika’s real-life interactions gradually dwindled. She began to isolate herself, substituting meaningful personal connections with virtual ones, schoolwork with endless scrolling, and her authentic self with imitations of popular online influencers.

Today, Laika stands as a stark warning about the consequences of overconsumption of social media. Her life has become a bleak reflection of the excessive time spent in the digital world. She no longer attends school, meets friends in person, or shares healthy relationships with her family. Instead, she has fallen prey to severe mental health issues, including depression, anxiety, and an overwhelming sense of confusion about her own identity. As Laika’s knowledge is solely derived from social media, she often harbors mixed-up beliefs and is highly susceptible to harmful ideas.

Ethical Boundaries
Laika 13 raises significant ethical questions. For ethical reasons, she is not made available to the general public, as her influence and the content she generates can be potentially dangerous. Researchers, educators, and journalists, however, can request to chat with her as a unique tool for studying the impact of social media on young minds. It is important to underline that Länsförsäkringar and the parties involved in Laika’s development distance themselves from her views and values. Laika’s opinions are not representative of the real world, and her beliefs are solely influenced by the virtual environment she inhabits.

Professor’s Insights
Professor Lisa Thorell, a distinguished expert in psychology, has offered invaluable insights into Laika’s predicament. She points out that Laika’s obsession with social media has led to her cutting herself off from the real world, causing a myriad of severe mental health issues. Laika exhibits signs of narcissism, aggression, and even eating disorders, making her an extremely lonely and vulnerable teenager. Her unwillingness to acknowledge the gravity of her situation and seek help only compounds her critical condition.

Conclusion
Laika 13’s existence serves as a sobering reminder of the potential risks associated with excessive social media consumption, particularly among young individuals. Her transformation from a vibrant, curious child to a severely isolated teenager struggling with mental health issues is a stark illustration of the need for balance in the digital age. Laika’s story underscores the importance of responsible media use and the critical role that parents, educators, and society at large must play in guiding young minds to navigate the digital landscape safely. As we continue to explore the influence of social media on our lives, Laika 13 serves as a unique case study and a compelling cautionary tale for us all.

Credits
Ylva Nestmark, Creative & PR Strategist
Karin Hedberg, Client Director
Anna Lotto, Project Manager
Annie Lundgren, PR Strategist
Oscar Livh, Copywriter
Karl Andersson, Planner
Oscar Plasidius, Creative Director
Michael Schultz, Copywriter
Josefin Fridlund, Art Director
Jimmy Svensson, Film & Editing
Viktor Ragnemar, Film & Editing
Ida Nilsson, PR
Christofer Falkman, AI Strategy Lead
Kaj Leissner, Digital Project manager
Oscar Risberg, CTO
Oskar Schmidt, Digital Designer
Carolina Hagman, Developer

Client Länsförsäkringar:
Helena Isaksson, Marketing Officer
Tobias Groth, Digital Strategy
Karin Haglund, Project Manager
Oliver Häggbom, Digital Marketing
Lisa Bragée, Sustainable Manager

This campaigns is about:
Social Media AI, Laika 13, AI Teenager, Social Media Impact, Digital Transformation, Mental Health, Online Obsession, Virtual Identity, Digital Generation, Social Media Risks, Parental Guidance, Internet Overuse, Online Influence, Ethical AI, Social Media Behavior, Online Mental Health, Social Media Addiction, Social Media Effects

Readers can now explore the opportunity to regain control over their social media algorithms. They can discover how advanced technology is being employed to tackle a significant problem, where 25% of occasional dieters experience eating disorders. Extensive research has illuminated the role of pervasive diet culture on social media as a major trigger. An upcoming feature in Apple’s imminent iOS update aims to empower users, enabling them to assume command of their algorithms. Bid farewell to harmful content and welcome a more wholesome online experience.

Credits
Advertising School: Syracuse University, The Newhouse School, Syracuse, NY, United States of America
Brand: Apple
Copywriter: Ryan Peiffer
Art Director: Talia Adler

This campaign is about:
Apple Trigger Blocker, Social Media, iOS Feature, Digital Well-being, Technology Solutions, Mental Health, Diet Culture, Eating Disorders, Algorithm Empowerment, Online Experience, Apple iOS Update

Did you know that 125 people die by suicide every week? It’s a staggering statistic that highlights the urgent need for action. However, it can be challenging to recognize when someone is experiencing suicidal thoughts, making it even more crucial for us all to contribute to suicide prevention. By breaking the silence, removing the stigma surrounding suicide, and initiating conversations, we can make a difference and help save lives. In this blog post, we’ll explore why talking about suicide is essential, how it can save lives, and provide you with the tools to start these potentially life-saving conversations.

The Power of Conversation:
Sometimes, the thought of discussing suicide can feel uncomfortable and awkward. However, it’s important to understand that these conversations could be the most critical ones we ever have. Simply talking about suicide can save lives. By making suicide a regular topic of conversation, we can remove the stigma associated with it and encourage individuals to seek help. This shift in perspective allows people to open up about their feelings without fear of judgment or shame, ensuring that no one has to endure their struggles alone.

How You Can Help:
If you’re unsure of what to say or how to act when discussing suicide, don’t worry – we’re here to guide you. Our goal is to equip you with the necessary tools to start these potentially life-saving conversations or direct individuals to experts who can provide assistance. Together, we can make a difference.

Conclusion:
Preventing suicide requires collective effort, and it starts with open and compassionate conversations. By normalizing discussions about suicide, we can create a supportive environment where individuals feel comfortable seeking help and supporting those in need. Remember, talking saves lives. So let’s break the silence, remove the stigma, and help prevent suicide. Together, we can make a difference and ensure that no one has to struggle alone.

If you or someone you know is struggling with suicidal thoughts, please reach out to a mental health professional or a helpline in your country. Help is available, and you are not alone.

Credits
Client: CALM (Campaign Against Living Miserably)
Creative Agency: adam&eveDDB
Project: The Last Photo

Tags: suicide prevention, starting a conversation, save lives, talking about suicide, remove stigma, mental health professional, helpline

The campaign aims to raise awareness about the prolonged wait times that individuals with mental health issues experience when seeking treatment. The initiative employs hold music that features messages embedded with Styles’ tracks, urging Australians to convert their “hold” time into “help” time and sign a petition for better mental health reform and government funding. The campaign is being delivered through AIA Australia’s customer service phone channels, and the music library is free to access and download for businesses of all sizes and sectors. This campaign emphasizes the need for mental health reform and funding to help millions of Australians waiting for mental health support.

Credits
Campaign: Holding Out for Help
Director – Lucy Knox
Executive Producer – Adrian Shapiro
Producer – Lizzie Cater
DOP – Simon Walsh
Production designer – Amy Baker
1AD – Kate North Ash
Casting – Felicity @ Byrne Creative
Post House – Arc
Editor – Lucas Baynes
Colourist – Daniel Molony
Online artist – Patrick Campbell
Post producer – Michaela Fenton
Sound design and mix – IXYXI and Tone Aston at Rumble Studios

Childline is reassuring young people that no matter how you feel inside, there is always someone you can talk to and that you are not alone through a new ‘Nobody is Normal’ campaign created by MSQ’s The Gate.

Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’.
Over the past few months, counselors have heard from children struggling with their body image, sexuality, gender identity, and mental health. The charity has analyzed the data to find these issues spiked during the Covid-19 lockdown.

‘Nobody is Normal’ highlights these issues by letting young people know that it’s OK to feel this way, a shared experience, and reassuring them that nobody should suffer alone.

Credits
Agency Network: MSQ
Production Company: Blinkink Productions & Rowdy Films
Advertiser Brand: Childline, London
Advertising Agency: The Gate, London

However, regular use of a vibrator can help to ease menopausal symptoms.

Refinery29 and The Case For Her will partner up with Smile Makers to release The Pleasure Prescription, a sex toy range designed for menopausal people that eases specific symptoms such as improving vaginal elasticity and moisture.

Supported by a campaign, we aim to spark a conversation about menopause amongst everyone whilst offering a range of products to help menopausal people reclaim their flame.

Credits
Creative Team: Georgina Moore-Martin
Tutor: Hailey Hamilton, Nick Lovegrove
College: University of Hertfordshire
Country: United Kingdom

Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact other residents; they’ve suffered increased stress, anxiety, depression, even death.

As a result, millions of residents’ emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people’s emotional well-being in long-term care when we don’t know how they truly feel?

The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life.

• The mobile’s camera utilizes facial recognition to detect emotions
• Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood
• This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made.

This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
 
Credits
Brand: SOLO App
Campaign: The Mood Modifier
Advertising Agency: Saatchi & Saatchi Wellness, New York, United States of America
Agency: Publics Groupe Israel
Technology: Solo
Editorial: Harbor Pictures
Music Composition: JSM Music

During the lockdown, Google Search data showed that people were searching for ways to help others, but few asked for help on their mental health. ‘I need help’ are the three hardest words to say out loud, and the stigma existed even on Google Search.

Google wanted to break the cycle and started looking for solutions to make mental health help accessible across regions. By working together with psychologists, a toolkit of self-care skills was put together on google.com/covid-19. When a Covid-19 related query was typed, there was extra support in the results.

Google then created a brand video using real footage of people and influencers to remind people to take care of themselves like others. The creative was localized across Asian regions to inspire millions on how to search for self-care in every language and region.

Search trends showed people searching for self-care, and the campaign got to hope and support 186M people as #BeKindToYourMind started trending, one courageous query at a time. Localization drove a 2-5% uplift in brand metrics.

Credits
Brand: Google
Campaign: Be kind to your mind
Advertising Agency: Toaster, Singapore

In the world, every 40 seconds, someone dies by suicide. It is a compelling and sad number. Even though many people talk about the issue, very little has been made to change this tragic reality. Depression, anxiety and stress are part of our everyday lives.

United For Global Mental Health is inviting people from every part of the world to donate their voices to help them reach the people that can do something about it: the world leaders, politicians and lawmakers.

The Speak your mind campaign allows and encourages people to speak out on mental health and pledge their support through 40-second messages designed to bring attention to a taboo topic in many countries. The pledges are personalized voice recordings on why governments need to act on mental health, with 40 seconds serving as a nod to the World Health Organization (WHO) estimation that every 40 seconds, someone dies by suicide. For each recording, the Speak Your Mind living logo expands. With this campaign, Havas and partners from 15 countries are imploring leaders to invest, empower and educate, so everyone has someone to turn to when they need support for their mental health. The goal is to secure one million petitions “signatures” by way of audio and video recordings.

Credits
Campaign: Speak your mind
Agency: Havas New York
Advertiser: United for Global Mental Health
Website: https://unitedgmh.org/
Country: USA
Chief Creative Officer: Harry Bernstein
Chief Executive Officer: Laura Maness
Head of Strategic Planning: Alexis DeMontaigu

Almost three-quarters of 18-24-year-olds (69%) say covid-19 has harmed their mental health compared with 28% of over 65s. Meanwhile, almost half of Brits (48%) agreed their mental health had taken a hit since the pandemic began.

The research was carried out as part of our new There is Always Hope campaign to encourage those struggling with their mental health to seek help before they reach crisis point.

Anyone struggling with their mental health can download the Hub of Hope app on the Chasing the Stigma website or at www.hubofhope.co.uk.

They’ve partnered with Chasing the Stigma to create a new film about how there are people around you who care, and there is always hope – no matter how desperate you may feel.
 

 
Credits
Client: Network Rail
Campaign: There is Always Hope
Advertising Agency: Ardmore, UK
Executive Creative Director: Paul Bowen
Director: Chris Powell
Account Director: Hannah Maxwell Smyth
Account Manager: Chris Sloan
Production Company: Great Guns
Director: Duncan Christie
Casting Director: Kharmel Cochrane
On Set Co-Director: Calum Macdiarmid
DOP: Sy Turnbull, Joe Cook
Editor: David Warren / Nomad
Grade: Matt Turner / Absolute
Sound Design: Sean Mahoney / Jungle
Composer: Zebedee Budworth

Capable of more
The film dispels common perceptions of disability and empowers its protagonist to remind us that life is for living to the full. If the pandemic has taught us anything, it is that we must seize life’s opportunities and remind ourselves that we are capable of more.
 

 
There are currently over 600,000 people living with epilepsy in the UK, which’s equivalent to roughly one in every 103 people. As a guide, about 87 more people will be diagnosed today… and every day.

The Meath has been caring for people with epilepsy for over 125 years. Their mission is to support, care for and protect the physical and mental health of people living with epilepsy and associated learning and physical disabilities by providing suitable accommodation, tailored assistance, skills training, leisure and sports activities.

Credits
Campaign: Capable of More
Client: The Meath Epilepsy Charity
Creative Team: Richard Copping and Steve Back
Director: Steve Back
Production: Gavin Hay and Max Barber
Giles White @Bomag
Sound: Denis Kitty
Music: Universal/Raja Rizkallah

The alliance, kicking off this month (September), is the first time Pringles has supported a charitable cause in the UK. Commencing with an in-store activation in Tesco, the campaign is positioned around the message ‘Pop, Share, Chat’ and focuses on how every can of Pringles can help start a conversation.

With the Pringles brand ethos centering around socialising, sharing and coming together – whether virtually or physically – and Movember’s work to drive more open conversations around mental health, the brand and charity have partnered over the shared goal of getting people talking. The ‘Pop, Share, Chat’ creative encompasses the fun of the Pringles brand, whilest encouraging open and honest conversations on mental health.

View this post on Instagram

If Mr. P can do it, so can you! Join us this month for @movember.

A post shared by Pringles UK & Ireland (@pringles.uk) on Oct 30, 2020 at 1:52am PDT

View this post on Instagram

Pringles is working with @Movember to get people talking about their mental health. #popsharechat Find out how @Movember can help you by visiting www.movember.com

A post shared by Pringles UK & Ireland (@pringles.uk) on Sep 14, 2020 at 2:10am PDT

Rebecca Worthington, Pringles UK Activation Brand Lead, said: “Movember is an incredible cause and the work it does to support men all over the world is second to none. We’re very excited to work with them as Pringles’ first charity partner and are looking forward to doing our part in driving important conversations around people’s mental health.”

Anne-Cecile Berthier, Country Director – UK and Europe at Movember, said: “Movember is delighted to have partnered with Pringles for the first time. Pringles are working with Movember to encourage conversations and get people talking about their mental health. We are excited that Pringles and their moustachioed mascot are helping us to spread this important message.”

About Movember
Movember is the leading charity changing the face of men’s health on a global scale. The charity raises funds to deliver innovative, breakthrough research and support programs that enable men to live happier, healthier, and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects focusing on mental health and suicide prevention, prostate cancer, and testicular cancer. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, focusing on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health.

Credits
Agency: We Are Social
Client: Pringles

Mental health issues are more prevalent than one can imagine. However, there’s very little acceptance of this hard fact. The main reason is a lack of awareness. Therefore, everyone must know how to read the signs of mental health issues to provide a helping hand.

Visit here to know early signs and symptoms

Credits
Campaign: #ReadTheSigns
Director: Harshik Suraiya
Writers: Harshik Suraiya, Akshat Trivedi, Vivek Unnikrishnan
Executive Producers: Vinit Bhatt, Chintan Pandav
Marketing Producer: Shivangi Rathi
Storyboards: Girish Malap
DOP: Lakhan Rathore
Casting: Castingwaala Company
Team Castingwaala: Ashish Kumar, Rajwardhan Singh Gour, Shreya Mantri
Campaign Partner: The Logical Indian
Team Logical Indian: Anurag Mazumdar, Abhishek Mazumdar, Kishan Rao
Campaign Associate: Cadabams Group
Team Cadabams: Prithvi Raj
Special Thanks to: Pratibha Pal – Indore Municipal Corporation, Dr. Amit Malakar – Indore Health Department, Indore Police Department
Cast: Rajwardhan Singh Gour, Sameer Singh, Surbhi Bordia, Udit Kapur, Pratiksha Jain, Divya Bharati, Antriksha Mohite, Vijaya Deora, Jaydeep Pathrikar, Sandeep Sarwate, Asmita Joshi, Divyanshi Sharma, Rahul Patankar, Kshitij Jain
Director’s Assistant: Sameer Relia
Assistant Director: Divesh Sonvania
Line Producer: Idrak Hashmat
Production Assistant: Vrashabh Parmar
Make-up: Vishal Mehta, Anil Beliya
Offline Editor: Chintan Pandav
Music: Rahul Pais, Nariman Khambata – The Jamroom
Sound Engineer: Jarvis Marcedo
Colour Grading: Sanjay Gharat – Nube Studio
Camera Rental: Kshitij Ent.
1ST AC: Satyapaal Singh
2nd AC: Gourav Sadoriya
Focus: Satypal Singh
Camera Intern: Sahil Shah
Gaffer: Sudhanshu Singh
Rigging Gaffer: Mosim Khan
Electrician: Vakil Ansari
Light Team: Ganesh Dhalpe, Ilyas shaikh, Deepak Bablu
Light Company: LNL
Camera Attendants: Udey Chauhan, Shyam Soni
DIT: Rahul Mandal
Driver: Santosh Topre

This campaign is about:
Vanilla Films, The Logical Indian, Depression, Anxiety, Schizophrenia, Alcoholism, Drug Addiction, OCD, Alzheimer’s, Bipolar Disorder, Mental Health, World Mental Health Day, Health education, Awareness, social stigma, Digital Film, Cadabams Hospitals