Mercedes-Benz – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 18 Aug 2022 07:19:41 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Mercedes-Benz – Campaigns of the World https://campaignsoftheworld.com 32 32 71st Republic Day Celebrations | The Digital World’s contribution to the Nation’s Pride https://campaignsoftheworld.com/digital-campaigns/71st-republic-day-social-media-campaigns/ Sat, 01 Feb 2020 05:24:20 +0000 https://campaignsoftheworld.com/?p=18508 India owes a lot to its constitution. Without the presence of this salient document, we would never be able to become the largest democracy in the world. Every year, on the 26th of January, we celebrate this document and remember the legends that created it. The Republic Day Parade in Rajpath presented by the armed forces of India is a spectacle that the whole nation feels proud of. However, the armed forces are not the only entities that celebrate Republic Day. The biggest brands of the country also pay their tributes in interesting and creative ways. This year was no different.

From pictures on social media to videos on major platforms, the Republic Day campaigns released by brands cover many bases. This year, monumental names like Lava, Hotstar Premium, Gatsby India, Taco Bell India, Zomato India, Parle Products, and many more put forward interesting narratives celebrating the Indian constitution and advocating for the common good.

All in all, many significant entities came forward to celebrate the 71st Republic Day of India in unique ways. We share their pride and wish to see India prosper with each passing day.

Gaana

Godrej – #TheLittleThingsWeDo

Tata Salt – #NamakKeWaastey

Indigo Music – Republic of Rap

ixigo – Train Mein Hai Swag

Orientbell Tiles – Salute Hands That Build India

Zomato

Pulse

Reliance Digital

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Reliance Digital wishes you a happy 71st Republic Day. . . . #Reliance #RelianceDigital #Tech #Technology #RepublicDay #DigitalIndia #Electronics #ElectronicProducts #Appliances #Gadgets #HappyRepublicDay

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Mercedes Benz

Dunkin Donuts

Girliyapa

Max Bupa health insurance

Hotstar Premium

Gatsby

Amazfit India

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Measure heart rate with a proud feeling of being an Indian. Wishing all the people a very Happy 71st Republic Day ???????? #RepublicDay #ProudIndian #AmazfitIndia #DilHaiHindustani #HappyRepublicDay #Freedom #Nation #Nationality ????????????????

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CEAT Tyres

Taco Bell

Dunzo

Cello Writing

Parle Products

GO Sport

Oven Story

Delhi Airport

Tags:
Republic Day 2020, Republic Day Social Media Campaigns, Fast food, restaurant, Republic Day campaigns

]]> Mercedes Benz – Emercedes | Now Mercedes can save more lives https://campaignsoftheworld.com/ooh-campaigns/mercedes-benz-emer-cedes/ https://campaignsoftheworld.com/ooh-campaigns/mercedes-benz-emer-cedes/#respond Thu, 31 Oct 2019 17:34:10 +0000 https://campaignsoftheworld.com/?p=17771 Cairo Ad School Student Work – Mercedes Benz – Emercedes

Credits
Client: Mercedes
Student: Omayer Elbehairy

Cairo Ad School, Egypt, Automotive, Mercedes, Emercedes, Mercedes Benz, Digital, Best Outdoor Ads

]]> https://campaignsoftheworld.com/ooh-campaigns/mercedes-benz-emer-cedes/feed/ 0 Mercedes-Benz Fire Marks campaign reveals social stories behind burned buses https://campaignsoftheworld.com/ooh-campaigns/mercedes-benz-fire-marks/ https://campaignsoftheworld.com/ooh-campaigns/mercedes-benz-fire-marks/#respond Thu, 30 May 2019 06:33:46 +0000 https://campaignsoftheworld.com/?p=16372 Fire Marks by Mercedes-Benz Brazil campaign reveals social stories behind burned buses. Bus driver victim of a fire attack will name a new vehicle. The act of burn buses in Brazil is a sad reality that causes not only financial losses but mainly social casualties too. From January 2010 until today, more than 1,000 vehicles were set on fire in the country and the numbers keep growing. In order to raise awareness of the population, Mercedes-Benz Brazil started the Fire Marks movement, created by Moma agency.

In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature.

The real story that headlines the new campaign is from Mr Jefferson Alves da Silva, a driver who was injured after his bus gets criminally fired in the São Miguel Paulista neighbourhood in São Paulo, five years ago. At that time, he became a hero by saving the life of a physically disabled passenger who could not get out of the vehicle. In a film with cinematic language, the situation and Silva’s call to emergence asking for help were recreated without the use of special effects.

“The idea of ​telling this story did not come by accident. We found in Mercedes-Benz social networks a comment from Jefferson himself telling us what’s happened that day, which was the inspiration for the new campaign. In the first one, ‘I ride and I care’ movement focused on​ the impact of material damage on society. Now, we understand that it was time to show how much it damages regular people’s life”, says Rodolfo Sampaio, partner and creative vice president of Moma.

Credits
Advertising Agency: Moma Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins, Bruno Campanelli
Copywriter: Rafael de Miranda
Production: PBA Cinema
Director: Santi Dulce
Photographer: Nixon Freire
Clients: Walter Barbosa, Curt Axthelm, Jucimara Miotto

Tags:
Media Campaign, PR campaign, Automotive, Mercedes-Benz, Fire Marks, Moma Propaganda, Brazil, Awareness Campaign, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

]]> https://campaignsoftheworld.com/ooh-campaigns/mercedes-benz-fire-marks/feed/ 0 7 Best examples of effective Experiential Marketing Campaigns https://campaignsoftheworld.com/ooh-campaigns/7-best-examples-of-effective-experiential-marketing-campaigns/ https://campaignsoftheworld.com/ooh-campaigns/7-best-examples-of-effective-experiential-marketing-campaigns/#respond Tue, 26 Feb 2019 15:52:44 +0000 https://campaignsoftheworld.com/?p=15370 Creative advertising campaigns are those that give customers a strong reason to get associated with your brand. And one such digital innovation is Experiential Marketing Campaigns.

Why is Experiential Marketing Campaigns the need of the hour? Is it really effective? In our opinion, experiential marketing helps a brand to get into the hearts and minds of its customers through a unique experience. An experience is remembered because it leaves you with emotion, whether it is a joyful emotion or a memorable expression. If a brand is able to stir the right positive emotions within their customers then they’re home! And the probability of customers turning into loyal consumers increases as today’s customer is looking for meaningful associations through experiences. It’s no more a mere one-time transaction for them. It’s definitely more impactful than just throwing up Facebook or Twitter ads or things like that.

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

Have you ever thought as to why events or trade shows or industry seminars don’t really make people come back? It’s not about the event. It’s about the experience people go through. An experiential marketing campaign like an entire area been designed to look and feel like a giant video game for a game promotion is much better than a normal kiosk or a verbose discourse at an event where many just yawn and forget and never come back. Then it’s no more a yet another exhausting event but an exciting experience to look forward to. That’s what experiential marketing is all about.

Refinery29: 29Rooms

An interactive funhouse of style, culture, & technology #ExpandYourReality

So how is it done really? And how can you use it to make maximum impact? After a relentless search, we have found 5 examples of effective experiential marketing campaigns for you. Read on!

Adidas – Boston Marathon
The fitness brand Adidas gave every athlete in the race the star treatment by capturing their progress with a camera crew and RFID chips

We’re #HereToCreate Legend. Now every #BostonMarathon

 

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Feeling those post-marathon blues after such a rush of excitement and utter craziness yesterday… but fun to reflect back on the experience. Adidas created a little video for each and every competitor! Check yours out ???????? Go to the link in my bio, scroll down and type in your bib number, and VOILA! @adidasrunning #createdwithadidas #BostonMarathon #HereToCreate

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Red Bull Stratos

– Felix Baumgartner
See through the eyes of Felix Baumgartner as he completes his world record-breaking jump from the stratosphere!

Coca Cola FIFA World Cup AR Experience

Coca-Cola wanted to celebrate their continued support of the FIFA World Cup 2018, with an Augmented Reality experience that gave football fans the chance to play alongside Switzerland star Xherdan Shaqiri.

Listerine – Bring Out the Bold

Mercedes-Benz Invisible Car

Nike Unlimited Stadium

The world’s first full-size LED running track. The world’s most innovative training environment.

Tags:
Boston Athletic Association, Adidas, Experiential Marketing Campaigns, Fitness, RFID, Athlete, Refinery29, 29Rooms, Marketing Campaigns, Style, Culture, Technology, Interactive Campaigns, Boston Marathon, Felix Baumgartner, Red Bull Stratos, Red Bull Space Jump, AR, Augmented reality, Celebrity Endorsement, Coca-Cola, Digital, Out of Home, OOH, FIFA World Cup, Football, Sports, Xherdan Shaqiri, J. Walter Thompson, Listerine Bring Out the Bold, The Invisible Drive, Mercedes-Benz, Mercedes-Benz Invisible Car, Jung von Matt, Cannes Lions, Clio Grand Prix, One Show Awards, Andy Awards, Creative Circle Awards Grand Prix, Ad Stars Grand Prix, BBH Singapore, Nike, Nike Unlimited Stadium, Best Technology campaigns, Best Digital Campaigns

]]> https://campaignsoftheworld.com/ooh-campaigns/7-best-examples-of-effective-experiential-marketing-campaigns/feed/ 0 Mercedes-Benz A-Class campaign – The new A-Class. Just like you https://campaignsoftheworld.com/digital-campaigns/mercedes-benz-a-class-campaign-the-new-a-class-just-like-you/ https://campaignsoftheworld.com/digital-campaigns/mercedes-benz-a-class-campaign-the-new-a-class-just-like-you/#respond Tue, 27 Nov 2018 07:14:46 +0000 https://campaignsoftheworld.com/?p=14738 Marking the launch of the new A-class and continuing partnership with TIDAL, Mercedes-Benz A-Class is excited to launch the new ad campaign featuring TIDAL artist-owner and global superstar Nicki Minaj. The international campaign is around the claim – The new A-Class.

Mercedes-Benz The new A-Class. Just like you

Mercedes-Benz The new A-Class. Just like you

Mercedes-Benz The new A-Class. Just like you

Mercedes-Benz Just like you | Mercedes-Benz A-Class

About TIDAL
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connects artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high-resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more a 50 million song catalogue and more than 213,000 high-quality videos. For more information, please visit:

Credits-
Brand: Mercedes-Benz
Product: Mercedes-Benz A-Class
Campaign: The new A-Class. Just like you | Mercedes-Benz Just like you
Agency: Antoni
Managing Director – Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Executive Creative Director – Tilman Gossner, Veit Moeller
Creative Director – Alice Bottaro
Art Director – Yann Fischels, Daniel Righi, Sebastian Sattler, Wolfang Warzilek
Copywriter – Erick Barrios, André Santa Cruz
Digital – Ron Engelbert, Juliane Krause-Akelbein
Product Content & CRM – Sven Rumpf
Producer – Mark Rota
Art Buying – Marjorie Jorrot
Client Service Director – Wiebke Hellerung, Arne Cornelsen
Account Director (ATL) – Sophie Hansen
Account Director (Product Content) – Franziska Köhler
Account Manager (CRM) – Jari Heistermann
Jr. Account Manager (ATL) – Yvonne Mielke

Production Company – Tempomedia/Smuggler
Director – Brian Beletic
Photographer – Tom Craig

Editor – Sam Ostrove
Postproduction (Film) – NHB Berlin
Postproduction (Stills) – Recom
Sound – Wenke Kleine-Benne (NHB)
Music – Budde Music / Seth Olinsky
CG – Mackevision
Grading – MPC

Tags:
Nicki Minaj, NHB Berlin, Recom, Mackevision, VFX, CGI, 3D Animation, Tempomedia, Antoni, Mercedes-Benz, Mercedes Just like you, TIDAL, Mercedes-Benz A-Class, Mercedes Commercial, Mercedes-Benz Just like you

]]> https://campaignsoftheworld.com/digital-campaigns/mercedes-benz-a-class-campaign-the-new-a-class-just-like-you/feed/ 0 Smart Car – “Design is nothing if it’s not Smart” https://campaignsoftheworld.com/creative-print-ads/smart-car/ https://campaignsoftheworld.com/creative-print-ads/smart-car/#respond Thu, 10 Aug 2017 10:45:48 +0000 https://campaignsoftheworld.com/?p=11892 Smart Car: “Design is nothing if it’s not smart”, they clearly transfer a straightforward and fun message with simple but effective execution.

smart car

smart car

smart car

About ” target=”_blank”>Smart
Smart Automobile (stylized and marketed as “smart”) is a German automotive marque and division of Daimler AG, based in Böblingen, Germany. It ranges in micro cars and subcompacts, primarily.

How to charge an electric car

Watch more Automobile brand Ads

Video related to:
Electric drive, How to charge an electric car, smart electric drive, automobiles, effective execution, Smart Automobile, German automotive, micro cars, Mercedes-Benz, Daimler AG, Print Ads, Creative idea, Print innovations, Creative design ideas, Latest print ads, Creative Ads, smart car, technology ads

]]> https://campaignsoftheworld.com/creative-print-ads/smart-car/feed/ 0 Active Lane Keeping Assist by Mercedes-Benz https://campaignsoftheworld.com/creative-print-ads/active-lane-keeping-assist-by-mercedes-benz/ https://campaignsoftheworld.com/creative-print-ads/active-lane-keeping-assist-by-mercedes-benz/#respond Tue, 17 Nov 2015 07:01:34 +0000 https://campaignsoftheworld.com/?p=3441 mercedeselephant_cotw

Mercedes-Benz: Elephant

Credits:

Advertising Agency: Impact BBDO, Dubai, UAE
Regional Executive Creative Director: Fadi Yaish
Art Director / Illustrator: Ibrahim Barakat
Creatives: Ibrahim Barakat, Alok Mohan
Agency Producer: Clarisse Mar Wai May

]]> https://campaignsoftheworld.com/creative-print-ads/active-lane-keeping-assist-by-mercedes-benz/feed/ 0