Miami Ad School – Campaigns of the World

Smash to Save: The Breaking Point | Recycling Old Devices

COTW — Tue, 12 Dec 2023 14:32:33 +0000

Revolutionizing Recycling: The Breaking Point – Unleash Stress and Save the Planet!

Introducing The Breaking Point—an innovative solution to encourage more recycling, especially of unused old devices. Recognizing the perceived challenges and dullness of recycling, this anger room provides a fun and stress-relieving experience for individuals. By smashing their old phones, people can contribute to a better world while finding a therapeutic outlet for stress. The Breaking Point combines environmental responsibility with an enjoyable activity, making recycling more accessible and engaging for everyone.

Credits
Advertising Agency (School): Miami Ad School, Madrid
Art Director: Ilu Shilpakar
Copywriter: Claudia Ruisánchez
Educational Instructor: Pranay Suri

This campaign is about:
Recycling Old Devices, Sustainability, Eco-Friendly, Environmental Responsibility, Stress Relief, Anger Room, Innovative Recycling, Fun Recycling, Electronic Waste, Recycling Initiative, Sustainable Living, Environmental Impact, Green Living

Vision Mate – Empowering the Visually Impaired with Volvo’s LiDAR and AI Tech!

COTW — Sat, 02 Dec 2023 06:56:42 +0000

Volvo’s Vision Mate App Unleashes the Power of LiDAR and AI for Unprecedented Safety and Independence for the Visually Impaired.

Navigating the world poses unique challenges for visually impaired and blind individuals, both indoors and outdoors. Despite the assistance of echolocation, walking canes, and service dogs, the harsh reality is that a staggering 95% of visually impaired individuals collide with obstacles while walking along roads. Additionally, 40% experience falls after hitting these obstacles, often resulting in injuries and fractures. At Volvo, we are committed to addressing these challenges and prioritizing the safety of visually impaired individuals by introducing Vision Mate – an innovative app that harnesses the power of LiDAR technology and artificial intelligence (AI).

Understanding the Challenge:
Visually impaired individuals encounter numerous obstacles in their daily lives, making navigation a daunting task. The risk of collisions and falls is significantly high, emphasizing the need for advanced solutions to enhance their safety and accessibility.

Volvo’s Commitment to Safety:
At Volvo, safety is a top priority. To address the challenges faced by visually impaired individuals, we have incorporated advanced features such as LiDAR technology in our cars for autonomous navigation. LiDAR, or Light Detection and Ranging, is a cutting-edge technology that uses laser light to measure distances and create precise, detailed maps of the surroundings.

Introducing Vision Mate App:
To further extend our commitment to safety, we are proud to introduce Vision Mate – a revolutionary app designed to harness the full potential of LiDAR technology combined with AI. Vision Mate aims to improve accessibility and safety for visually impaired individuals by providing real-time assistance in navigating their surroundings.

Key Features of Vision Mate:

LiDAR Technology Integration:
Vision Mate utilizes the power of LiDAR technology to create detailed, real-time maps of the user’s environment. This enables the app to identify obstacles and provide timely alerts to the user.
AI-Powered Assistance:
The app employs artificial intelligence to analyze the data collected by LiDAR and offer intelligent assistance. Vision Mate can recognize and interpret various environmental elements, providing users with information about their surroundings and potential obstacles.
Customized Navigation:
Vision Mate offers personalized navigation based on the user’s preferences and habits. The app learns and adapts to the user’s needs, making each journey a more seamless and safe experience.
Emergency Response Integration:
In the event of an obstacle or potential danger, Vision Mate is equipped to trigger emergency response mechanisms, ensuring a swift and effective response to keep users safe.

Conclusion:
Volvo’s Vision Mate app represents a significant step forward in enhancing safety and accessibility for visually impaired individuals. By combining the power of LiDAR technology and artificial intelligence, we are dedicated to providing a reliable and intelligent solution that empowers individuals with visual impairments to navigate the world with confidence. As technology continues to evolve, Volvo remains committed to pushing boundaries and creating innovative solutions that make a positive impact on people’s lives.

Credits
Advertising Agency (School): Miami Ad School, Madrid & Steinbeis University
Copywriter: Yash Bhut
Art Director: Ilu Shilpakar
Educational Instructor: Pranay Suri

This campaign is related to: –
Vision Mate, Visually impaired, Volvo LiDAR technology, Safety, AI-powered navigation, Volvo Vision Mate, LiDAR technology, Assistive technology, Volvo safety, Navigation, Volvo Vision Mate app, Artificial intelligence, Technology.

Google Safe Home can help rescue victims of domestic abuse

COTW — Tue, 12 Jul 2022 04:51:09 +0000

Google Safe Home – Smart Speakers can be the Key to Escape Domestic Abuse.

Domestic violence cases peaked during the pandemic as most victims were trapped with abusive partners. One of the hardest things to do in such situations is to get help without hinting at the abuser, as any indication of the victim getting help or looking for opportunities to escape will lead to more violence.

What if smart speakers like Google Home can help rescue victims of domestic abuse? Google partners with BWSS (Battered Women Support Service) to create custom safe word commands for all smart speakers. The assistant will be triggered as soon as the safe word is used and will alert the BWSS hotline for help. For the legitimacy of each alert, it will also record the live conversation from the moment the safe word is used.

This is SPEC WORK and has not been commissioned by the brand. It has recently won a Silver Cube at Young Ones ADC and was also shortlisted for ANDY Awards.

Credits
Advertised brand: Google
Advertising Agency: Miami Ad School, Toronto, Canada
Creative Director: Zachary Bautista
Art Director: Divya Jain
Copywriter: Sweekriti Chand
Tags: Google Safe Home, Interactive, Craft in Online, Mobile

Time’s Up: Two acts of kindness with one tweet

COTW — Thu, 29 Apr 2021 11:57:36 +0000

If COVID-19’s taught us anything, it’s that essential workers are an incredibly important aspect when it comes to keeping society moving. This becomes abundantly clear when you consider that most of these positions, residing in almost 14 essential industries, are held by women. That’s 52% of the entire essential workforce being made up of women from all walks of life. Unfortunately, these essential workers are rarely celebrated or given the recognition they so desperately deserve, even outside of the global pandemic. Similarly, with most essential women being mothers, Time’s Up decided to celebrate these hard-working women by pledging Two acts of kindness with one tweet.

To do so, they’ve partnered with influencers across social media that will launch their campaign through a call to action with the hashtag #WeAreEssential. This call to action will encourage small female-owned businesses to pledge a product or service to the cause to help support these essential women. Influencers will then choose one of these businesses to support financially to provide donations to the cause. Finally, family and friends of essential female workers will nominate them to receive these promotional deals and products from supporting businesses. As a bonus, whenever our hashtag is trending, Twitter’s interface will change to display an array of bright colors confetti that celebrates our essential workers.

Credits
Advertised brand: Time’s Up
Website: https://timesupnow.org
Advert title(s): Two acts of kindness with one tweet
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco
Agency website: https://miamiadschool.com/
Art Directors: Aarti Thamma, Cherise Chuck
Copywriters: Jackson Wahl, Jason Kim

Budweiser: Bud Power

COTW — Sat, 09 Jan 2021 10:42:56 +0000

With a million kegs going stale across America, Budweiser created a solution ‘Bud Power’ that helped the environment, and the bars and restaurants that have been their loyal customers for decades.

Credits
Title: Bud Power
Client: Budweiser
School: Miami Ad School, Europe
Credit: Alexa Bortz (AD), Patrick Chase (CW)

AirTime by Martini x Virgin Atlantic Airlines | Bridging geographical divides, one private jet at a time

COTW — Thu, 31 Dec 2020 05:36:27 +0000

Irrespective of our nationality or religion, we’re all human beings at the end of the day. However, the separations inherent to this world often defeat said oneness. Even with families living across the globe, we can’t always meet our loved ones. With visa rejection doubling in the US alone since 2016, the situation has only worsened. Thankfully, a campaign by Virgin Atlantic Airlines and Martini addresses this problem head-on. It even presents a solution. Titled AirTime, it aims to reconnect loved ones separated by physical borders. To achieve its outcome, Air Time will facilitate passport-free international travel. How exactly? By chartering private planes to travel across the globe. Thanks to Air Time, a lucky few will get a chance to meet their friends and family. The campaign is pretty ambitious and seems to have its heart in the right place.

All in all, we feel that AirTime gives us a unique lens to reevaluate global differences. Ultimately, it advocates for love being the supreme emotion.

Credits
Advertising School: Miami Ad School Toronto and San Francisco, Toronto and San Francisco, United States of America
Art Director: Ted Pedro, Lee I
Copywriter: Roselyn Grace, Hatem El Akad

Her Street – A rallying cry for justice

COTW — Tue, 24 Nov 2020 07:13:45 +0000

Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. Miami Ad School honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

Credits
Campaign: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Agency website: https://miamiadschool.com/
Art Director: Catarina Barcala
Copywriter: Palak Kapadia

This campaign is about:
Integrated campaign, Technology, Best Digital campaign, Innovation, Awareness, Breonna taylor, India Beaty, Kisha Michael, Jessica Williams

Unconscious Bias Captcha by LinkedIn

COTW — Fri, 20 Nov 2020 16:45:43 +0000

To expose and test the Unconscious Bias present in the workplace, Miami Ad School implemented a unique captcha on LinkedIn. This outrageous idea from their students Tudor Cucu (AD) and Shadab Wajih (AD) shows how biased we often face people.

Credits
Advertising School: Miami Ad School, Europe
Client: LinkedIn
Creatives: Shadab Wajih, Tudor Cucu
Instructor: Niklas Frings-Rupp

This campaign is about:
Print Advertising, Print Advert, Creative Print Ad, Best digital campaign

Durex – Kama Sutra 2.0

COTW — Tue, 03 Nov 2020 05:38:57 +0000

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

Credits
Brand: Durex
College: Miami Ad School, Hamburg & Miami Ad School, Sao Paulo
Tutor: Frank Garcia, Giulia Magaldi
Creative Team: Shadab Wajih, Caio Kochenborger

This campaign is about:
Durex Kama Sutra 2.0, Digital campaign, Health, Personal Accessories

Adidas: She Is Heard

COTW — Tue, 27 Oct 2020 14:44:17 +0000

Adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. She Is Heard will be Adidas first, all-women’s team of journalists to break barriers between girls and sport.

Credits
Campaign name: She Is Heard
Media: Experiential, Out of Home, Integrated
Industry: Sports
Market: North America
Language: English
Agency: Miami Ad School & Humber College
Brand: Adidas
Art Director: Ted Pedro
Copywriter: Brenna O’Leary

This campaign is about:
Clio Awards, Integrated, Canada, Sports

Burger King: Grubtitles

COTW — Tue, 27 Oct 2020 04:22:22 +0000

A new, tastier way to use Netflix subtitles. Grubtitles: national language of the burger kingdom.

Grubtitles is a Netflix feature that allows users to instantly order BK menu items straight to their doorstep. When a burger shows up in any Netflix title, subtitles will appear prompting a one-click whopper.

Credits
Campaign name: Grubtitles
Media: Experiential, Digital
Industry: Food
Market: North America
Language: English
Agency: Miami Ad School
Brand: Burger King
Art Director: Ted Pedro, Ryan Cookish
Copywriter: Roselyn Pla

Teen Vogue & The Case For Her presents Too Sexy For UK

COTW — Wed, 14 Oct 2020 14:38:25 +0000

With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their sexual pleasure.

An open conversation about female pleasure is taboo in cultures around the world. So much so that in the UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the primary source of sex-ed for many and censoring something so natural makes women feel insecure about their bodies.

Credits
Advertiser: Teen Vogue | The Case For Her
Campaign: Too Sexy For UK
Advertising School: Miami Ad School, Mumbai, India
Copywriter: Palak Kapadia
Art Director: Catarina Barcala, Xavi Ocana, Hanna Choi

This campaign is about:
Women’s health, Menstruation, female sexual health, Integrated, India, Public Interest, Teen Vogue, The Case For Her, Miami Ad School, Digital Campaign

Widex – Hear The Difference

COTW — Tue, 06 Oct 2020 06:53:27 +0000

Widex helps you hear the difference between chaos and clarity literally.

Credits:
Campaign title: Hear The Difference
School: Miami Ad School, NY
Samruddhi Pawar – Copywriter
Gabs Samame – Art Director

This campaign is about:
Print advertising, Print campaign, Print Ad, Marketing, Creative Ad, Best Digital Hearing Aids

International OCD Foundation: Compulsive Assistance

COTW — Sat, 26 Sep 2020 05:46:45 +0000

Compulsive Assistance campaign by Miami Ad School for International OCD Foundation

“I’m so OCD!”

It’s a common phrase used today to describe anything from being neat freaks to being detail-oriented to being quirky. But the truth is that OCD is a real mental illness that intrudes on the lives of its sufferers. Every time we use the term lightly, we make it harder for actual sufferers to seek help.

To help raise awareness and break stigma during International OCD Awareness Week, the International OCD Foundation will partner with Amazon to give Alexa OCD traits.

*Note: This is student specific work and does not claimed by brand.

About:
The International OCD Foundation is a donor-supported nonprofit organization. Founded in 1986 by a small group of individuals with OCD, the Foundation has grown into an international membership-based organization serving a broad community of individuals with OCD and related disorders, their family members and loved ones, and mental health professionals and researchers around the world. We have affiliates in 25 states and territories in the US, in addition to global partnerships with other OCD organizations and mental health non-profits around the world.

Credits:
Daniel Kang – Copywriter
Samruddhi Pawar – Copywriter
Gabs Samame – Art Director
School: Miami Ad School NY

This campaign is about:
OCD, Technology, Awareness Campaign, International OCD Foundation, Obsessive compulsive disorder, Compulsive Assistance

Nike #GirlsDontDrop, a membership program that rewards girls when they help other girls to play sports

COTW — Tue, 22 Sep 2020 11:01:49 +0000

63% of schoolgirls in the U.K. drop out of sports when their friend does. Because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls when they help other girls to play sports by carpooling together, playing sports together, & more.

Credits
Advertising School: Miami Ad School, Mexico City, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani

This campaign is about:
Digital film, Mexico, Sports, Nike, Miami Ad School, Nike #GirlsDontDrop