Microsoft – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 13 Aug 2026 13:41:22 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Microsoft – Campaigns of the World https://campaignsoftheworld.com 32 32 Microsoft Adds Support for Adlam Script: A Boon for West African Languages https://campaignsoftheworld.com/digital-campaigns/adlam-script-by-microsoft/ Sun, 17 Dec 2023 12:26:18 +0000 https://campaignsoftheworld.com/?p=29660 Celebrating cultural richness and digital empowerment! Microsoft’s integration of the Adlam Script is a game-changer, connecting the Fulani people to a world of possibilities.

Discover the fascinating journey of the Pulaar language, spoken by over 40 million Fulani people in West Africa. For centuries, this rich language lacked a written alphabet until the Barry brothers, fueled by a determination to preserve their heritage, crafted a handwritten Adlam script. While this marked a significant milestone, the need arose to digitize Adlam, enabling the Fulani community to thrive in the digital era.

Digitizing Adlam script for Modern Connectivity:
Recognizing the importance of modern communication, the Barry brothers embarked on a mission to digitize their creation. The aim was to empower the Fulani people to engage in business, connect on social media, and access information in their native language. Early digital versions of the alphabet were developed, laying the foundation for a profound collaboration that would bridge tradition with technology.

Microsoft, Adlam Script, West African Language, Campaigns of the world

Optimizing the Typeface for Digital Spaces:
Realizing the potential impact of Adlam in the digital realm, a collaboration formed between the Barry brothers and a team of expert typeface designers. The goal was to optimize the alphabet for readability and accessibility in digital spaces. The revised typeface not only enhanced legibility but also embraced the natural evolution of the alphabet within the Fulani community. This thoughtful approach ensured that the digital adaptation stayed true to its roots.

Microsoft’s Global Integration:
The culmination of this collaboration resulted in a redesigned Adlam alphabet that has now been seamlessly integrated into Microsoft’s global platforms. Available for download on unlocked.microsoft.com as the Adlam Display font, this innovative typeface is set to make a significant impact on how the Fulani people engage with technology. Moreover, Microsoft 365 users will experience the native deployment of this digital script across various programs, both on desktop and mobile devices.

Conclusion:
The integration of Adlam into Microsoft’s global platforms marks a pivotal moment in preserving the cultural heritage of the Fulani people. With a digitized alphabet that respects tradition while embracing modernity, the Fulani community can now seamlessly communicate, conduct business, and access information in their native language. Microsoft’s commitment to inclusivity and cultural preservation sets a powerful precedent for the integration of diverse languages and scripts in the ever-evolving digital landscape.

2023 Cannes Lion Grand Prix Winner

Credits:
Agency: McCann, New York

This campaign is about:
Pulaar language, Adlam script, Fulani people, West Africa, Digital script, Typeface design, Digital empowerment, Microsoft 365 suite, Adlam script

]]> Haleon – Transforming Barcodes into Access Codes https://campaignsoftheworld.com/tech-innovations/haleon-access-codes/ Tue, 21 Nov 2023 12:51:10 +0000 https://campaignsoftheworld.com/?p=29524 Haleon’s Access Codes Using barcodes and sound to convey healthcare information on packaging.

In today’s fast-paced world, where technology and innovation constantly shape our lives, it’s disheartening to see that traditional product branding often overlooks the needs of the 2.2 billion visually impaired individuals worldwide. Imagine the frustration of being unable to access essential information on product labels, risking incorrect dosages and feeling excluded from the broader conversation. Recognizing this challenge, Grey joined forces with Haleon, GSK’s consumer healthcare company, to introduce a groundbreaking solution – Access Codes.

Access Codes is not just a product innovation; it’s a commitment to inclusivity. Leveraging the power of barcodes on Haleon products, Grey, in collaboration with Microsoft’s Seeing AI app, transformed these barcodes into Access Codes. This revolutionary approach allows vital product information to be conveyed verbally, addressing the unique needs of individuals with visual impairments and ensuring equal access to healthcare information.

The journey toward accessible packaging didn’t stop there. Grey embraced an audio-first strategy, understanding that the target audience consumes information differently. By partnering with technology, healthcare, visually impaired lifestyle podcasts, influencers, and The Royal National Institute for the Blind (RNIB), Grey and Hill & Knowlton collaborated closely with Haleon to raise awareness about Access Codes.

A pivotal aspect of this campaign was the involvement of the visually impaired community, ensuring authenticity and resonance. The communications strategy included an original song, released on World Sight Day, and leveraged various audio platforms, including radio. To widen its reach, a visually impaired director collaborated on a music video, connecting with an even broader audience.

The impact of Access Codes has been nothing short of remarkable. Haleon’s brand trust now surpasses competitors, with 53% of consumers expressing a preference for the brand. Familiarity with Haleon has increased by 40%, making the brand synonymous with ‘making everyday health more accessible’ for a significantly larger audience.

The integration of Access Codes into the Seeing AI app has seen a tenfold increase in downloads, reaching an estimated 2.5 million people. The positive business outcomes for Haleon, reflected in its 2022 full-year report, include a 4.3% growth in price and a 4.7% growth in volume. Access Codes has not only generated over 547 million impressions but has also showcased its effectiveness, with 67% of these impressions being audio-based, illustrating its strong connection with the target audience.

In conclusion, Access Codes has not only broken barriers but has also set a new standard for inclusive and impactful product branding. It’s a testament to the power of collaboration, innovation, and a commitment to making healthcare information accessible to all.

Credits
Brand: Haleon
Advertising Agency: Grey, New York

This campaign is about: –
Healthcare, Visually Impaired, Product Branding, GSK Haleon, Innovative Barcodes, Microsoft AI, Grey, Inclusive Design, Healthcare Accessibility, Consumer Healthcare, Barcodes for the blind

]]> Retirement of the 27-year-old browser | Internet Explorer https://campaignsoftheworld.com/digital-campaigns/internet-explorer-shutdown/ Thu, 16 Jun 2022 12:10:51 +0000 https://campaignsoftheworld.com/?p=26267 Microsoft is shutting down Internet Explorer after 27 years of Service.
Its Time to say Good Bye!

Burger King

Housing.com

Zomato

Snickers

Groww

upGrad Campus

boat

Paper Boat

Durex

Hindustan Petroleum Corporation Limited

Eazy Diner

BookMyShow

Pulse

Voot

Tags: #Internet #InternetExplorerShutDown #GoodByeInternetExplorer

]]> Michelob ULTRA Courtside – NBA live viewing experience https://campaignsoftheworld.com/digital-campaigns/michelob-ultra-courtside/ Sat, 21 Aug 2021 09:12:06 +0000 https://campaignsoftheworld.com/?p=24400 Michelob ULTRA Courtside – Michelob ULTRA virtually transported fans right back to where they wanted to be… and where players need them to be: Courtside.

COVID-19 sent the sports season — and beer sales — into a tailspin. As quarantine set in, on-premise sales evaporated, fans feared a “lost season,” and athletes threatened not to play. Without live fans, athletes and coaches worried the game would feel as empty as the stands themselves. Sports sponsors divested, canceling activations, pulling ads, and subduing communications, but Michelob ULTRA saw an opportunity. Once favored for its health benefits, light beer sales are declining 3%–4% per year and have been since 2013. Michelob ULTRA’s health-and-wellness-oriented positioning is on-trend culturally, but the brand continues to be seen as a “diet” and “watery” beer by consumers. As a result, the brand significantly underpasses its market share in social conversation and badge value, remaining a beer people are pleased, but not proud, to drink. This issue is particularly acute for young, urban drinkers, as the brand significantly under-indexed the light beer category with men 21–49 (-49% average) and women 28–34 (-17% average). To improve its resonance with this audience, a radical change in strategy was called. For the first time since 1998, when Anheuser-Busch became an NBA partner, Michelob ULTRA became the league’s official beer sponsor, a major shift after years of Bud Light’s reign. Why? Nearly two-thirds of Americans ages 18–44 are avid or casual fans of the NBA, making it the perfect opportunity to improve the brand’s relevance with a younger audience with a cultural institution they adore. But to truly deliver, this initiative would need to go beyond linear viewing to include earned media, digital publishers, and influencers, where this demographic gets its NBA coverage. But when the pandemic changed the fate of the 2019–20 season, and its newly minted sponsorship was in peril, Michelob ULTRA focused on its core purpose of bringing enjoyment back to the game and to prove the brand’s motto: “It’s Only Worth It If You Enjoy It.” Knowing that sales growth is heavily influenced by mental availability (reach, consideration, and share of voice), the brand set out to increase its exposure and relevance by finding its place in culture.

Michelob ULTRA Courtside
Integrated Branding Campaign Michelob ULTRA Courtside by FCB

Idea: While other leagues scrambled to install cardboard fan cutouts, Michelob ULTRA innovated with Microsoft and the NBA… and Michelob ULTRA Courtside was born. Powered by the debut of Microsoft’s AI-driven Together Mode and a ring of 17-foot LEDs, the experience digitally transported fans into the NBA Bubble from the comfort and safety of home. The experience boasted millisecond data transfers, a never-before-seen rail cam, and 120 spatial audio microphones, which redefined the live-watching experience. To get Courtside, fans scanned their Michelob ULTRA bottles to win virtual tickets to games live-broadcasted from the Orlando-based NBA Bubble. Bold calls-to-action across PR, in-store and digital trade, social, influencer, broadcast integrations, TVC, and more led to the most visited URL in the brand’s history. Suddenly, the empty stands that plagued stadiums became an invaluable brand opportunity. Real-time player, fan, and broadcaster interaction made Michelob ULTRA a pivotal part of the storyline. The magic of the campaign went far beyond the lucky fans who sat Courtside. Influencers (Jimmy Butler, Scottie Pippen, Peyton Manning, etc.) posted, and celebrities (President Obama, Mickey Mouse, Lil Wayne, etc.) made appearances all season. Courtside dominated headlines in sports (ESPN SportsCenter, Bleacher Report, etc.), lifestyle (People, Today, Uproxx, etc.), and news (Wired, Fast Company, Yahoo!, etc.), becoming the #1 industry topic. And across 124 games and 81.5 million hours of NBA coverage, Michelob ULTRA proved game-changing innovation… could change the game forever.

Results: Michelob ULTRA Courtside changed the fate of the brand’s business as it navigated a year rife with disruption due to COVID-19. Michelob ULTRA sales grew 32% due to on-bottle, scan-to-win ticket promotions, soaring cultural relevance, and unprecedented brand exposure to a younger, more urban demographic. The campaign’s success was driven by more than 13 billion impressions and 81.5 million hours of NBA coverage. A veritable cultural phenomenon, Courtside drove a substantial lift in all major mental availability metrics, including consideration (+4.3%), reach (+31%), and share of voice (+6%).In a year when distribution (physical availability) of Michelob ULTRA remained flat, the brand was the biggest share-gainer among beers in the industry. Michelob ULTRA gained +69 points of market share, towering over the declines of Miller Lite (-13 points) and Coors Light (-32 points). Today, Microsoft is applying insights from Courtside to workplaces, classrooms, and entertainment venues to make them more fun, engaging and memorable. And the NBA is looking at the future of fan experience through the lens of Courtside.

Credits
Campaign: Michelob ULTRA Courtside
Clients: Michelob ULTRA, Microsoft, and NBA.
Chief Marketing Officer: Marcel Marcondes.
Vice President Brand Marketing: Ricardo Marques.
VP of Connections: Azania Andrews.
Senior Marketing Directors: Marcela Garcia, Talita Andrade.
Brand Director: Joe Geoghegan.
Director of Digital Marketing and E-comm: Miles Ritenour.
Head of U.S. Sports Marketing: Matt Davis.
Director of Sports Marketing: Kerry Scalora.
Director of Marketing Communications: Jessica Thorpe.

Agency: FCB New York
Country: United States
Music & Sound Production: SixtyFour Music
Co-Chief Creative Officers: Gabriel Schmitt, Michael Aimette
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Samira Ansari
Head of Art: Sy-Jenq Cheng
Creative Directors: Jay Marsen, Lex Beltrone
Creative: Stu Mair
Associate Creative Directors: Matt Everts, MyTran Dang, Thomas Mori, Simon Dolsten
Director of Integrated Production: Adam Isidore
Executive Integrated Producer: Chris Lenz
Senior Content Producer: Adam Nelson
Integrated Producer: Pim Leeuwenkamp
Senior Business Manager: Ellen Kuratnik
Senior Integrated Producer: Kendra Plantt
Group Account Director: Megan Bundy
Account Director: Ashley Read
Account Executive: Joe Labuz
Group Strategy Director: Ben Grossman
Editorial CCO: Nathan Robinson
Editorial Creative Director: Brian Williams
Editor: Alan Chimenti
Head of Production: Stephanie Hornish
Editorial Producers: Natalia Wrobel, Steve Villeseche
Head of CG: Dave White
VFX Artists: Ethan Chang, Miguel Diaz-Rivera, Jerome Knight
Editorial Executive Producer: James Taylor
Editorial Art Director: James McCarthy
Pre-Vis Animator: Joshua Frankel
Partner Editorial Executive Producer: Sarah Brooks
Offline Editor: Lauren Horn
Sound Designers & Mixers: Chris Afzal, Eric Thompson, Conrad Sanguineti
Executive Sound Producer: Vicky Ferraro
Partner Executive Sound Producer: Mary Tomasiewicz
Editorial: NTropic
Editing: School Editing
Sound Design: Wave Studios
Sound Mix: Honeymix

]]> Microsoft India: Hum Rukna Nahin Jaante https://campaignsoftheworld.com/film-and-video/microsoft-india-hum-rukna-nahin-jaante/ Thu, 31 Dec 2020 08:30:37 +0000 https://campaignsoftheworld.com/?p=22507 Microsoft India presents ‘Hum Rukna Nahin Jaante’, a film that they have put together as a true reflection of their mission, of empowering every person and every organization on the planet to achieve more.

The film celebrates everyday resilience and the unstoppable spirit of every Indian who without giving up, made the most of what they had and succeeded in making the ‘new normal’ a part of their daily lives.

#HumRuknaNahinJaante

Credits
Client: Microsoft
Campaign: Hum Rukna Nahin Jaante

]]> Microsoft Teams: Teacher of the Year https://campaignsoftheworld.com/film-and-video/microsoft-teams-teacher-of-the-year/ Tue, 17 Nov 2020 16:04:01 +0000 https://campaignsoftheworld.com/?p=21333 This school year, teachers are working harder than ever. Teachers are getting inventive to help students learn from home, from singing and dancing to virtual science experiments. This year, every teacher is a ‘Teacher of the Year’.

With Microsoft Teams, Microsoft supports educators, students and caregivers, all while keeping them safe and secure online. Additionally, Microsoft is hosting webinars and training, sharing resources, and giving schools free access to Microsoft 365—ensuring educators have everything they need for full classroom collaboration and remote learning through Teams.

Credits
Client: Microsoft
Product: Microsoft Teams
Advertising agency: McCann, New York

This campaign is about:
Covid-19 pandemic, McCann Worldgroup, Education, Digital film

]]> Corruption Detector by Reclame Aqui | The power to recognize crooked politicians in the palms of the Brazilian people’s hands https://campaignsoftheworld.com/tech-innovations/corruption-detector-by-reclame-aqui/ Tue, 15 Sep 2020 07:10:13 +0000 https://campaignsoftheworld.com/?p=20658 Corruption Detector by Reclame Aqui

Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.

The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, they had to gather data across hundreds of courts all over Brazil. It took them months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, they translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.

Credits
Advertising Agency: Grey Brasil
Client: Reclame Aqui

Production Company:
Savoir Tecnologia / SÃO PAULO
Studio Penka / SÃO PAULO

This campaign is about:
Corruption Detector, Technology, App, Smartphone, Government, Product Innovation, Brazil, Politician, Facial recognition technology, Microsoft

]]> Here’s How the Top Brands are Wishing You a Merry Christmas in 2019 https://campaignsoftheworld.com/digital-campaigns/christmas-ads-2019/ Thu, 26 Dec 2019 08:57:00 +0000 https://campaignsoftheworld.com/?p=18320 Every year on the 25th of December, the world celebrates the birth of Jesus Christ. Christmas is arguably the world’s biggest festive event. On this auspicious eve, people all around the globe exchange gifts and engage in various social gatherings. The symbolic decoration including the integral Christmas tree creates an aesthetic that instantly elevates the amount of positive emotion in the atmosphere. Families come together for Christmas dinners and sing carols anticipating the advent of the new year. Church services also commemorate the birth of the savior in enchanting ways.
Amidst the festive cheer, famous brand names capitalize on the public attention that flocks towards social media platforms. Numerous Christmas-themed campaigns make their presence felt in the weeks leading up to Christmas eve. In fact, the marketing endeavors keep going on well until the calendar changes years. Here’s a list of the most memorable Christmas Ads & campaigns released this year:-

IKEA – Silence The Critics

Argos – The Book of Dreams

SBI Life Insurance Co. Ltd – Real Life Real Stories (Featuring Murugan Theruvoram)

Coca-Cola

McDonald’s – #NotSoSecretSanta

CEAT Tyres – #SafetyComesFirst

Uber

Ferns N Petals

Zomato

View this post on Instagram

Have yourself a merry Christmas ????????

A post shared by Zomato India (@zomatoin) on

Swiggy – Plum cake is the new Soan Papdi

View this post on Instagram

Plum cake is the new Soan Papdi.

A post shared by Swiggy (@swiggyindia) on

Manforce Condoms

Durex

Save The Children

Apple – The Surprise

Emirates

Microsoft

Amazon

WWF – Adopt A Better Future

Tags:
Christmas advert 2019, Emirates Christmas 2019, Christmas advert, Digital Campaigns, Print Campaign, Social Media Marketing, Direct Marketing, Topical Spot, Holiday Ads, Festival Ads

]]> Social-Political Connections in Advertising https://campaignsoftheworld.com/news/social-political-connections-in-advertising/ https://campaignsoftheworld.com/news/social-political-connections-in-advertising/#respond Mon, 29 Apr 2019 15:17:30 +0000 https://campaignsoftheworld.com/?p=16023 Social-Political Connections in Advertising

Political Science and marketing are two distinct fields that seldom cross paths. However, their independent pathways do not impose an unbreakable restriction between the cross-pollination of the two disciplines. In fact, given our political history, and the evolutionary route that society is undertaking, marketing and political agendas can no longer exist without overlaps.

In tandem with the topic at hand, advertising in election campaigns is the elephant in the room. However, if one were to look for needles in a haystack, it can be discovered that product advertising can also have socio-political agendas. The reason behind the integration between marketing principles and socio-political motives is simple; it bridges the gap between corporations and consumers. Advertisers have used culture to sell products since a very long time, and politics shape where cultures go.

How does politicized marketing influence consumers?

Product based advertising campaigns have had a long history of being apolitical. However, given the current political climate, the above-mentioned trend is undergoing a change. Brands have now realized that political activism is as good a marketing strategy, if not better when compared to traditional alternatives. Studies suggest that members of Generation Z are not as loyal to brands as millennials; thereby posing a new problem for brands. The newer generation values social responsibility in consumer-faced brand names. Also, if you’re thinking why the consumer trends of one particular generation matter so much, here’s a number for you; by 2020, Generation Z will amount to 40% of the consumer population in the United States. (1)

Lyft - Donald Trump Muslim Ban

Hence, brands are rapidly aligning themselves with the emerging politicization of consumer trends. For instance, after Trump’s immigration ban in 2017, a politically motivated campaign by the taxi service app, Lyft, did wonders for the brand. The CEO of the company announced that the brand will make a donation of $1 million to the American Civil Liberties Union, whilst its competitor, Uber, lifted surge pricing near JFK Airport where a protest against the immigration ban was in motion. Add to that the fact that even the New York Taxi Workers alliance had urged its members to avoid trips to the airport for an hour, and you get a perfect recipe for the online backlash against Uber. On the one hand, #DeleteUber acquired trending status, and on the other, Lyft’s download numbers surpassed Uber’s for the first time. (2)

It can be argued that a brand’s politically correct stance reveals more about its opportunistic outlook towards consumers than its sincerity, but it is undeniable that politics play a role in shaping consumer behavior.

Is the politicization of advertising campaigns a bad marketing strategy?

Kendall Jenner’s 2017 Pepsi ad is a classic example of how activism in advertising can prove to be fatal to a brand’s image. Pepsi provided social commentary on the Black Lives Matter campaign with its 2017 advertisement starring Kendall Jenner. Regardless of where the brand’s heart was, the advertisement was hit with considerable backlash. The campaign stirred a sense of uneasiness in its viewers as it ended on the note that a can of Pepsi is the ultimate fix to all socio-political issues faced by people of colour. During the final scenes of Pepsi’s 2017 ad, Kendall Jenner joins a Black Lives Matter protest and hands a can of Pepsi to a police officer deployed at the venue. The simple exchange leads to a moment of cheer and supposed harmony. The depth of the Black Lives Matter campaign and the ideals that it stands for are seemingly trivialized by Pepsi’s interpretation of such protests. The reason why Pepsi’s 2017 campaign was received poorly is that it seemed to be unaware of the true depth of the cause it was trying to advocate for. Consequently, Pepsi’s attempt at social activism was perceived as nothing more than a cash grab. (3)

Kendall Jenner Pepsi ad - Social-Political Connections in Advertising

From an ethical standpoint, companies should not embed socio-political issues in their campaigns if they are not sincere about their intended impact. Simply put, brands aren’t the only ones doing their research. Thanks to the rapid flow of information facilitated by the internet, consumers are also increasingly becoming aware of the truth behind political correctness in advertising campaigns. Thus, advertisements embroidered with socio-political motivations can damage a brand’s identity if they are perceived to be masking a typical attempt at increasing sales numbers. A clear solution to this problem can be achieved if brands deploy political correctness in alignment with their core values.

What’s the future like?

In 2010, Pepsi gave up its Super Bowl spot for a CSR initiative titled Refresh Everything. Despite the campaign’s untimely death after two years, it was a bold move for a multi-national company to leave a Super Bowl spot for working on social and environmental causes. Pepsi’s budget for the 2010 Super Bowl spot was a whopping $20 million. In other words, Refresh Everything not only cost Pepsi a place on the year’s biggest advertising extravaganza, but it also propelled the brand to spend a considerable amount of money for the sake of taking a politically correct stand on certain issues. (4)

Pepsi Refresh Everything

In contrast, nowadays, a quarter of the super bowl campaigns are based on cause marketing. The number is a significant improvement from the 6% recorded 10 years ago. (5) In 2019’s lineup of Super Bowl campaigns, brand names like Verizon, Microsoft, Budweiser, Google, CBS, and Toyota pushed brought the limelight upon socio-political issues like inclusion, green energy, freedom of speech, and more. (6)

If the present is any indication of the future, socio-political connections in marketing campaigns are here to stay. Whether it is a cause for celebration or a matter of concern is another discussion in itself. On the surface level, socio-political connections in advertising are merely a by-product of the cultural evolution of marketing. However, the devil lies in the details, and in this particular case, he might not even be the antagonist of the story. We’ll just have to wait and watch!

Sources:
(1) (2) (3) (4) (5) (6)

]]> https://campaignsoftheworld.com/news/social-political-connections-in-advertising/feed/ 0 Super bowl 2019 Ads | A sport of its own https://campaignsoftheworld.com/digital-campaigns/superbowl-2019-ads-a-sport-of-its-own/ https://campaignsoftheworld.com/digital-campaigns/superbowl-2019-ads-a-sport-of-its-own/#respond Tue, 12 Feb 2019 06:59:39 +0000 https://campaignsoftheworld.com/?p=15294 The Super Bowl is no less than Christmas for American Football enthusiasts. It is an event that fans of the sport look forward to all year. This year’s contest was to the fought between the New England Patriots and the Los Angeles Rams. On 3 February 2019, the grand slam between the two resulted in Patriots being victorious with an enviable final score. However, the Super Bowl is also an event that hosts a multitude of advertisements in a grandiose fashion. This year’s line up of Super Bowl commercials (Super bowl 2019 Ads) continued the tradition with brands like Amazon, Budweiser, Burger King, Colgate, Doritos, Hyundai, Kia, Microsoft, Pepsi, and many more using the Super Bowl-sized attention to the fullest of their abilities.

Just like every year, the 2019 Super Bowl commercials included appearances from Hollywood megastars, musicians, talking animals, robots, and other bizarre entities. Some of the big cameos were from Michael Buble, Sarah Michelle Geller, Cardi B, Steve Carell, Lil Jon, Luke Wilson, Christina Applegate, Jason Bateman, Sarah Jessica Parker, and Jeff Bridges.

All in all, this year’s Super Bowl advertisements didn’t fail to make judicious use of the massive viewership that goes hand-in-hand with one of America’s biggest sporting events.

Google 100 Billion Words
Every day, more than 100 billion words are translated with Google Translate. And every day, the ones that are translated most are the ones that bring us together.

ADT & the Scott Brothers
When it Comes to Smart Home Security, Trust the Pros. #RealProtection

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Audi: Cashew

Avocados From Mexico – #AvocadosFromMexico #SB53

BON & VIV Spiked Seltzer – ‘The Pitch’

Bubly sparkling water canada – Super Bowl LIII Teaser

Budweiser – Wind Never Felt Better

Bumble – Serena Williams | #InHerCourt

BURGER KING – Preppin’

Colgate US – Colgate Total SF | Close Talker

DEVOUR Food Porn

Doritos – Chance the Rapper’s remix of The Backstreet Boys’ | #NowItsHot

Expensify – The world’s first music video you can expense | Adam Scott

Tags:
Super Bowl 2019 commercials, Super Bowl 2019 Ads, Best Digital campaigns 2019, Brand TVC, Technology, Innovation, Advertising agency, Advertising News, 2019 Super Bowl Ads, Super Bowl Commercials, Best Super Bowl Ads

]]> https://campaignsoftheworld.com/digital-campaigns/superbowl-2019-ads-a-sport-of-its-own/feed/ 0 Microsoft Soundbyte – The smart earbuds https://campaignsoftheworld.com/tech-innovations/microsoft-soundbyte-the-smart-earbuds/ https://campaignsoftheworld.com/tech-innovations/microsoft-soundbyte-the-smart-earbuds/#respond Mon, 30 Jul 2018 13:29:27 +0000 https://campaignsoftheworld.com/?p=13754 Over 460 million people worldwide suffer from hearing loss. Neither surgery nor a hearing aid can help correct this type of disability. Once lost, hearing cannot be restored. 
Introducing Microsoft Soundbyte, the smart earbuds that detect and filter out hazardous sounds.

Microsoft Soundbyte

Credits-
Campaign: Microsoft Soundbyte
Advertising School: NYU, New York, USA, Miami Ad School Europe, Berlin, Germany
Art Directors: Kang Soo Cho, Giuseppe De Lauri
Copywriters: Margherita Teodori, Giuseppe De Lauri
Illustrator: Yiping Wang

]]> https://campaignsoftheworld.com/tech-innovations/microsoft-soundbyte-the-smart-earbuds/feed/ 0 Must watch International Women’s Day 2016 Campaigns https://campaignsoftheworld.com/film-and-video/must-watch-international-womens-day-2016-campaigns/ https://campaignsoftheworld.com/film-and-video/must-watch-international-womens-day-2016-campaigns/#respond Thu, 10 Mar 2016 04:27:44 +0000 https://campaignsoftheworld.com/?p=8233 From gender equality to sexual consent, issues surrounding women are an extremely hot topic in the marketing world.

Here’s a selection of some of the more effective brand work we’ve seen released around International Women’s Day.

Microsoft #MakeWhatsNext (U.S.A.)

Microsoft’s Women’s Day effort – an online video titled “International Women’s Day 2016: What are you going to make?” – shows girls aged 7-15 struggling to cite examples of female inventors. Part of the brand’s “Make What’s Next” campaign, the spot was developed by m: united.

Brawny #StrengthHasNoGender (U.S.A.)

Brawny has swapped out its iconic “Brawny Man” in favour of four successful women, whose images will appear across the brand’s social media channels throughout March in honour of Women’s History Month. The social effort, anchored by #StrengthHasNoGender was created by the brand’s creative AOR, Cutwater.

Reebok #FitToFight (India)

Reebok India’s newly appointed brand ambassador Kangana Ranaut (dubbed the “queen of Bollywood”) delivers a message of encouragement, while urging women to shun stereotypes and carve out their own path. The ad is part of the brand’s global “Be More Human” campaign, developed in partnership with Venables Bell & Partners. #BeMoreHuman

ANZ #EqualFuture (Australia)

In an effort to highlight wage discrepancy, the Australia and New Zealand Banking Group Limited (ANZ) has launched a spot titled “#EqualFuture- Pocket Money.” The video features children doing chores, and when it’s time to get paid, the girls receive less than the boys. The ad, created by Whybin\TBWA, is part of a larger campaign which centers on the need for financial gender equality.

Website

Google – International Women’s Day Doodle 2016: #OneDayIWill (Global)

Over the years, Doodles have marked the achievements of women in science, civil rights, journalism, sports, arts, technology and beyond. But for their 2016 International Women’s Day Doodle, they wanted to celebrate the next generation of Doodle-worthy women—the engineers, educators, leaders, movers and shakers of tomorrow.

So they visited 13 cities around the world and asked 337 girls and women to complete the sentence “One Day I Will…” Then, they made this video.

From San Francisco, Rio de Janeiro, Mexico City, Lagos, Moscow, Cairo, Berlin, London, Paris, Jakarta, Bangkok, New Delhi and Tokyo, the women we met make up a diverse mosaic of personalities, ages and backgrounds. And their aspirations are just as varied—ranging from the global to the very personal, from discovering more digits of pi to becoming a mother to giving a voice to those who can’t speak.

They also asked some more familiar figures to participate, including anthropologist Jane Goodall—who wants to discuss the environment with the Pope—and Nobel Prize Winner Malala Yousafzai and activist Muzoon Almellehan, who are working fearlessly toward a future where every girl can go to school. Despite already impressive accomplishments under their belts, these women continue to dream big.

]]> https://campaignsoftheworld.com/film-and-video/must-watch-international-womens-day-2016-campaigns/feed/ 0 Turn your TV into a fully functional PC with the Splendo from iBall and Microsoft https://campaignsoftheworld.com/tech-innovations/microsoft-iball-pc-on-a-stick/ https://campaignsoftheworld.com/tech-innovations/microsoft-iball-pc-on-a-stick/#respond Fri, 19 Jun 2015 14:28:12 +0000 https://campaignsoftheworld.com/?p=2397 iBall-Splendo-cotw

The pocket-sized Splendo can connect to TVs and monitors via HDMI. It’s powered by an Intel Atom quad-core processor with 2GB RAM and includes 32GB of onboard storage.
The iBall Splendo is bundled with a wireless keyboard and mouse unit, and priced at Rs. 8,999.
The device will go on sale in India in July 2015.

Read more here

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