82.4 million people worldwide had to leave their homes, families, and lives due to persecution, war, violence, or human rights violations. With this new campaign, Emergency – an Italian NGO that provides free, high-quality healthcare to victims of war, invites each of us to think about the consequences of war through the eyes of those who experienced it. Let’s make 2022 a year of peace, not war.

Credits
Advertising Agency: Ogilvy, Milan, Italy
Production Company: The Family Film
Post Production Company: Iggy Post
Tags: Heartwarming Film, Public Interest Ads

Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their monument. Terre des Hommes brings out a new perspective, literally: 3 installations, three special billboards placed in 3 squares in Milan that allow the viewer – thanks to perspective – to visually “replace” the current status with a female alternative.

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Credits
Advertiser: Terre des hommes
Campaign: #AStatueForTheGirls
Advertising Agency: ACNE, Milan, Italy

IKEA has always tried to improve home life for all. Year after year, the brand studies people’s behaviors inside the home because it believes that the house is a mini-society that, together with others, forms a larger one: the one in which we live. From home, therefore, a fair society or one torn by inequalities can be born.

For this reason, to mark International Women’s Day 2021, IKEA and We Are Social Milan wanted to focus on gender inequalities and, in particular, on words and their importance. But instead of focusing on the words and phrases that explicitly contribute to discrimination against women, as they are more easily recognizable and, therefore, quickly condemned, IKEA wanted to turn the spotlight on one of the most used phrases in our homes when it comes to household chores: “Can I help?”

This expression is often addressed to women by men in the home, which may seem harmless, but in reality, hides a deeply misguided shared cultural attitude. Through the formula “Can I help?”, it is assumed that care and assistance work within the home is the sole responsibility of its female inhabitants.

To reflect on the use of the verb ‘help’ inside the home and fight gender inequalities, IKEA wanted to involve Treccani – one of the most important dictionaries in Italy – through an open letter on social media in which they asked linguists for an authoritative point of view on the subject. The in-depth response from Treccani promptly arrived within the day.

With this message, IKEA and Treccani demonstrate how language and everyday actions are essential in fighting gender inequalities, starting from the home.

Credits
Advertising Agency: We Are Social Milan, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Director of Production: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative: Lorenzo Canazza
Art Director: Giulia De Chirico
Editor: Sergio Giussani
Head of Client Services: Francesca Feller
Senior Account Director: Mirco Bertola
Senior Account Manager: Diego Vallieri
Senior Account Executive: Alessia Bloise
Account Executive: Giuliano Franco
Writer: Francesco Pierucci
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi

When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.

Grey United’s Christopher Jones and Serena Bruno conceptualized the ad, which was filmed just outside Milan in gorgeous black and white by DOP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.

About Egg Films
The top ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit https://eggfilms.tv.

Credits-
Title: ‘For the love of sport’ – Director’s Cut
Client: Sky Sports
Agency: Grey United
City & country: Milan, Italy
Agency producer: Marta Di Girolamo (MD), Carla Beltramini
Creative director: Christopher Jones
Creative: Serena Bruno
Production companies: Akita Films & Egg Films
Director: Brent Harris
Director of photography: Justin Brown
Production co art director: Andrea Rosso
Producers: Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita)
Executive producer: Paolo Zaninello (Akita)
Editor: Martin Leroy (Whitehouse Post),
Post production co & city: EDI, Milan, Italy
Colorist: Tobias Tomkins (Cheat)

Music Credits-
Train – Dustin O’Halloran & Hauschka
Sound recording- Sony Classical

This Campaigns is related to:
For the love of sport, Brent Harris, Egg Films, Football, TV ads, music videos, short films, AKITA Film, Milan, Sky Sport, Digital Video, Advertising Campaign, Grey, Juventus Football Club, Daniele Rugani, A.C. Milan, Alessio Romagnoli, Fiorentina, Federico Chiesa, Alessandro Del Piero, Italian footballer, Alessandro Florenzi

Voiceover
When I feel blue and I’m on my knees
You are there to get me on my feet
You melt away every hour of each frozen day
Every little thing ’bout you is gold, is gold
When I feel the warmth that you are giving me
I know that that’s right where I want to be
When I think of you

Every little thing ’bout you is gold, is gold
When I think of you my heart breaks wide open
Baby let me love you
Let me love you
Baby let me know you
Know you inside and out
Baby let me know you
Know you inside and out
Always let me love you
Let me love out loud
Let me love you
Baby let me love you
Let me love you out loud
Let me love you

CREDITS:
Advertised brand: Indesit
Advert title: #DoItTogether
Advertising Agency: J. Walter Thompson, Italy, Milan
CEO & Chief Creative Officer: Sergio Rodriguez
Chairman & Chief Creative Officer: Enrico Dorizza
Creative Director: Fabrizio Pozza
Copywriter: Giulia Brugnoli
Art Director: Gabriele Ciregia
Account Director: Giulia Profili
Account Executive: Giorgio Mirani
Strategic Planner: Monica Botticelli
Director: Fran Torres
Producer: Marijana Vukomanovic
Published/Released: 27 April 2017
Description/Release synopsis: INDESIT #DoItTogether

Credits:
Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Fulvio Bonavia
Bye Helmets – Change your head.