Mindshare – Campaigns of the World

UNICEF: Don’t let the Covid-19 vaccine become a luxury

YWwV268TPqrxQUV5 — Wed, 20 Jan 2021 17:03:19 +0000

UNICEF urges to make the Covid-19 Vaccine accessible for everyone – not just the rich!

Credits
Client: UNICEF
Campaign: Covid-19 Vaccine
Advertising Agency: Tante Randi, Oslo, Norway
Media: Mindshare
Photographer: Lindsay Adler
Director (film): David Geffin

Ford: The Psychology of Performance | EEG-integrated race helmet

YWwV268TPqrxQUV5 — Tue, 10 Dec 2019 07:07:18 +0000

Many factors contribute to winning or losing a race. Ford believes a race can be won or lost in the driver’s mind. To test this, we developed a race helmet that measures a driver’s brain data, which can help maximize their performance. Ford: The Psychology of Performance

The execution
Our team worked with a neuroscientist to build an EEG-integrated race helmet that uses sensors to measure electrical activity in the driver’s brain, specifically activity associated with cognitive functions like memory, attention, speed of processing, and fatigue. It helps drivers improve their mental performance, which in turn helps improve their physical performance.

The helmet was a complicated exercise in iterative product design, neuroscience, machine learning, and data analysis. It culminated in a live test around the track that was a massive success. We gained real-time and retrospective bio-metric insight into a driver’s brain performance as he drove—an unprecedented feat.
Successfully measuring driver brain data was huge, because this advanced technology has the potential to help drivers become faster, better racers. It will help them get the most out of their abilities and push their performances to the next level. The findings from the helmet can also pioneer new techniques into mental performance, both on and off the track.

A viable proof of concept that has the potential to become a real product used by drivers all over the world.

The results
The first time we went out on a rally track with driver Gus Greensmith and realized we could actually collect brain data (and that he was genuinely interested in the project) was a real high.
We created a viable proof of concept that has the potential to become a real product used by drivers all over the world. It’s not on racetracks yet, as it’s not yet certified by the FIA (Fédération Internationale de l’Automobile, or International Automobile Association). But we’re proud to put our name on this cutting-edge technology with Ford.

Tags:
The Psychology of Performance, Ford Performance, Fédération Internationale de l’Automobile, Gus Greensmith, Electroencephalography, ECG, Ford ECG Helmet, AI, Data Visualisation, Innovation, Product Design, Artificial intelligence, Machine Learning, Mindshare, Ford, Automotive Campaigns, Unit9, Red Bull, Sports, King’s College London, International Automobile Association, Experiential Campaign

Centraal Beheer – Car Commercial to Go | How a Dutch insurance company sold its products by following the customer-first approach?

YWwV268TPqrxQUV5 — Tue, 05 Feb 2019 06:58:29 +0000

Most people think of car insurance only when buying a new car. However, if we go by available statistics, it is certain that a ton of people buys used cars online every year. Citizens of Netherlands are no different. It is reported that 78% of the people in the Netherlands purchase used cars on online portals. Keeping the above-mentioned in mind, Dutch insurance company, Centraal Beheer, came up with a crafty campaign called Car Commercial to Go to advertise their insurance policies.

DDB Unlimited is the agency behind the ideation of this campaign. Instead of using banners or other traditional marketing methods, DDB Unlimited created an autonomous drive-through installation to help people sell their cars. Every participant of the campaign simply entered the drive-through, selected a scenery from a couple of available options, and walked home with a customized commercial for his/her car. All the commercials that were created in the drive-through installation consisted of dynamic visuals along with catchy voice-overs. The only catch here was that at the end of every customized commercial, the seller also hosted a promotional prompt for Centraal Beheer. All in all, Car Commercial to Go helped Centraal Beheer launch a string of advertisements by being a customer-centric service provider.

We feel that this campaign makes judicious use of tactfulness to kill two birds with a single stone. It worked in the desired manner because it caught the attention of its targeted customers by giving them something they already wanted.

Credits
Brand: Centraal Beheer
Advertising Agency: DDB & Tribal, Amsterdam, Netherlands
Production Company: Circus Family
Music/Sound: Earforce
Media: Mindshare
Performance Marketing: DisXT

Jaguar UK – Feel Wimbledon with Andy Murray | Iconic Tennis Moment Brought to Life

YWwV268TPqrxQUV5 — Sat, 13 Oct 2018 04:20:03 +0000

Andy Murray is a name that needs no introduction. The right-handed tennis professional hails from Scotland, England. Andy’s sensational career has decorated the name of his country with a number of accolades over the years. Apart from being a winner of many grand slam events, Andy is one of the few players to have won a Wimbledon championship as well. Needless to say, the Wimbledon Championship has a special place in the world of tennis. Lifting the Wimbledon Cup in the air is one of the most surreal moments a professional tennis player can ever experience in his career. By the virtue of a recent partnership between Jaguar and Andy Murray, fans now have the option to immerse themselves in the grandeur of scoring championship point in a Wimbledon tournament. Feel Wimbledon with Andy Murray is one of the amazing feats achieved by the ever-evolving synergy between man and machine.

The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.

The digital promo for the 360-degree immersive experience has been curated by Mindshare Europe. The promo embeds viewers in the jaw-dropping aura of Andy’s championship point. The voice-over by Andy himself further adds to the realism of the project. Jaguar also draws a comparison between the exhilaration offered by the all-new F-Pace and Andy’s championship point.

We feel that Feel Wimbledon campaign delivers exactly what it promises: splendor!

This campaign is about:
360 campaign, Technology, Jaguar, Andy Murray, #FeelWimbledon, Tennis, Wimbledon, Sports, Creative campaign, Digital Innovation, Latest technology, Virtual reality, VR, Sports Marketing, Sports Campaigns, Feel Wimbledon, Automotive brand, Automotive campaigns, Mindshare, Goodwood Festival of Speed, 360 video, London Waterloo station, Google Cardboard

Hummel new campaign “Fights That Matter”

YWwV268TPqrxQUV5 — Mon, 23 Apr 2018 07:09:59 +0000

Untraditional athletes in this new campaign from the sports wear brand, Hummel. Where they celebrate fights for human rights, instead of celebrating fights won in sports.

Credits
Brand: Hummel
Campaign: Fights That Matter
Industry: Fashion & Clothing
Media type: Print
Advertising Agency: Mindshare, Copenhagen, Denmark
Creative Director / Copywriter: Kenneth Kaadtmann
Art Directors: Sune Overby, Sebastian Østgaard
Copywriter: Anne Ingevold
Photographer: Atli Thor

Smirnoff Experience #unfakeit

YWwV268TPqrxQUV5 — Tue, 26 Jan 2016 08:06:20 +0000

If you thought a party was about making heads turn and jaws drop, let us show you what you’re missing out on.
Diageo India has rolled out a brand new ad film for its #unfakeit campaign. The film that has been conceptualised by McCann is meant to capture the visual attractiveness and energy of Diageo’s live event Smirnoff experience.

Watch this to remind yourself what it feels like to just let your hair down. To forget about who’s watching and simply shake a leg. Even if you got two left feet. Because a real party is all about real people.

‘life is best, when stripped of rules and trying too hard’.
Smirnoff Experience Reveals Its New Brand Mantra #Unfakeit. Real fun begins, when you un-fake it.

Credits:
Creative Agency: McCann Mumbai
Client: Diageo India
National Creative Director: Puneet Kapoor
Director: Julian Acosta
Media Planning: Mindshare