MISEREOR Social Swipe – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 02 Sep 2022 04:34:10 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png MISEREOR Social Swipe – Campaigns of the World https://campaignsoftheworld.com 32 32 The Social Swipe by MISEREOR | Small movement, big effect https://campaignsoftheworld.com/tech-innovations/misereor-social-swipe/ Wed, 02 Dec 2020 06:15:32 +0000 https://campaignsoftheworld.com/?p=21477 MISEREOR Social Swipe is the first interactive billboard to accept credit cards, making donating easier than ever before. A credit card swipe through the poster donated 2 euros to MISEREOR. It triggered an interactive experience: the card cut a slice of bread from a loaf, illustrating that the money donated was providing a daily meal for a family in Peru.

Sascha Hanke, the executive creative director at Kolle Rebbe explained the making-off-procedure: “It was a challenge. All processes connected with the donation had to be synchronized. When the card is swiped a secure process quickly authenticates it and in a split second activates a film sequence on screen”.

About MISEREOR
Germany’s biggest catholic aid organisation MISEREOR works for the world’s poorest people, regardless of denomination. We develop prize-winning campaigns and new products based on the principle of ‘Playful, not pitiful’.

Credits:
Brand: MISEREOR
Campaign: MISEREOR Social Swipe
Agency: Kolle-Rebe and Stripe.com

This campaign is about:
Product Innovation, Product Design, Best donation campaign, Interactive Campaign, Technology, social responsibility

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