Challenge
GSK’s products and solutions help people across Mexico fight the cold and flu season. But the most complex issue is being able to predict the right time to communicate with customers, highlight the problems, and mitigate the risks associated with the spread of the disease. This silent, invisible condition can slow down the economy and put lives at risk.

Inspiration
Cold and flu season has become a significant public health problem in Mexico. In 2018 alone, more than 23.8 million acute respiratory infections and 500 deaths were due to influenza.

Given that artificial intelligence and predictive data modelling has enabled business and industries all over the world to accurately predict future states and influence positive behavioural change in real-time, could the creative application of data inspire the most impactful use of messaging as a solution to ultimately save lives?

Idea
GSK created Theraflu Tracker, the most accurate predictive model to calculate the risk of flu anywhere in Mexico.

Leveraging eight years of infection data from the National Institute of Epidemiology, they layered in weather data from more than 80 cities, considering over 50 variables such as temperature, weather, humidity, etc. and analysing word trends in Google searches geolocating social media activity related to flu symptoms. This enabled us to accurately and efficiently deploy GSK’s Theraflu product messaging and customer experiences across Mexico precisely the right moment ahead of the approaching disease.

Credits
Brand:GSK
Product: Flu-Tracker
Campaign: Theraflu Tracker
Agency: Wunderman Thompson

Tags: Innovation, Pharmaceutical, Data, Creative Commerce, Technology, Location, Mobile, Wunderman, Wunderman Thompson, Mexico, Latina, GSK, Experience, Award-Winning, Theraflu, flu tracker, Health

An Arab child reads 6 minutes a year. To reverse declining book sales. WHSmith had to do more than promote books. They had to encourage the love of reading.

So to increase their love of reading, WHSmith entered the world they love – mobile games. These games have pop-up ads that cannot be closed, So they hijacked that space with Pop Up Books that they could read to close the ad.

They redesigned children’s books as short stories that fit within the world of games. The child had to read and pick the correct answer to close the ad and get rewards they could use in the game.

Result: They engaged 29% of children in the UAE (ages 7-1). 98% of the stories were read till the end, with 1.1 million completed views. They also received contributions from local and international authors at the Emirates Literature Festival.

Credits
Client: WHSmith
Media: Mobile, Branded Content
Tags: Interactive Ads

Contentious statues have been torn down all across America, leaving behind empty pedestals in their wake. It’s time to place new symbols in their stead. The Pedestal Project is born of the vision to repurpose these ill-conceived pedestals by using technology to help people choose the statues that should go upon them. Statues of people who have dedicated their lives to fighting for justice and equality. So that beacons of hope and progress can stand where symbols of hate, oppression, and inequality once stood. And that people everywhere can have an active voice in the movement for racial justice.

About Color Of Change
Color Of Change is the nation’s largest online racial justice organization. They help people respond effectively to injustice in the world around us. As a national online force driven by over 7 million members, they move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Learn more at www.colorofchange.org

Credits
Agency: BBDO / New York
Category: Experiential Design: Digital Experiences / Augmented / Mixed Reality
Production Company- 3D Statues: Happy Finish

Credits
Advertised brand: Huawei Nova
School: Miami Ad School, Mexico City, Mexico
Art Director: Alfredo Ardanza, Hanna Choi, Xavi Ocaña
Copywriter: Xavi Ocaña

Tags:
El Sol 2019, Mexico, Huawei, Miami Ad School, Huawei Nova, Digital Campaign, Film Festival, Mobile, Smartphone, Technology, Creativity, Student Work, Huawei Smartphone

While using our smartphones, we subconsciously bend our necks. What we don’t realise is a small thirty-degree tilt of the neck, leads to an excess weight of thirty pounds.

Idea: Apple Straighten Up
Using face recognition technology, iPhones detect the angle at which the neck is bent. If the angle exceeds five degrees, the phone would blur the image/text on the screen, leaving the user with no option but to straighten up. Thus, inculcating a habit to always keep the neck upright, even while using the phone.

Credits
Campaign: Text Neck | Straighten Up
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Yashashree Samant, Apaar Singhal
Copywriters: Yashashree Samant, Apaar Singhal, Mehak Marwah
Faculty: Siddhi Ranade, Ishan Mehta

Tags:
Miami Ad School, India, Electronics, Technology, Apple, Text Neck, Apple Straighten Up, Smartphone, Mobile, Facial recognition

Tags:
Chile, Electronics, Technology, Entel, McCann, China, Technology, Smartphone, Mobile, TELCO, Electronic Waste, Digital, The Almost New Campaign

Credits
Brand: Samsung
Campaign: Be more online at life
Advertising Agency: CHEIL TURKEY, İSTANBUL, Turkey
Art Director: Onur Ünal
Copywriter: Mert Bitmez
Creative Director: Cihan Kavaklıpınar

Tags:
Print, Turkey, Electronics, Technology, Samsung, Mobile, Smartphone, Cheil, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Social Issue Ads

Two girls from Banwari Tola, a backward village in India, challenged deep-rooted stereotypes by taking over their father’s barbershop, a profession solely reserved for men. Can their story inspire the next generation to rethink the gender biases they’re growing up with?

Gillette saw this as the perfect story to drive the change in mindsets that they wish to see. They told this inspiring story through the eyes of an 8-year-old boy, who witnesses gender biases around him and is conditioned to think it’s normal. That’s until he meets these two girls running a barbershop, which compels him to question everything he’s been growing up with.

This was the first time in India that a men’s brand featured women as protagonists of their film and showed the importance of having positive role models for the next generation of men.

View this post on Instagram

A First for me! You may not know this, but I have never gotten a shave from someone else before. That record has been shattered today. Such an honour to meet the #BarbershopGirls and present them the @gilletteindia Scholarship. #ShavingStereotypes #DreamsDontDiscriminate

A post shared by Sachin Tendulkar (@sachintendulkar) on May 3, 2019 at 7:47am PDT

Karthik Srivatsan, associate director and country category leader, shave care, Indian sub-continent at P&G, said Neha and Jyoti(Barbershop Girls of India) and the entire village of Banwari Tola are an example of how when we take positive actions, we create meaningful change and set the right example for the next generation. “Gillette is proud to further enable their dream through our ‘Safalta Apni Muthi Mein’ program. It’s time we acknowledge that brands, like ours, play a role in influencing culture. Our actions need to inspire us all to be better every day and to help create a new standard for boys to admire and for men to achieve. Because the boys of today are the men of tomorrow,’’ he added.

Small creative inputs such as the government’s campaign ‘Beti Bachao, Beti Padhao’ (Save the daughter, educate the daughter) mural on one of the village walls and the background score inspired by the Sohar — a traditional folk song sung in celebration at the birth of a boy — further adds to the gender equality message. Gillette’s ad agency has added a twist in the lyrics towards the end challenging the tradition and urging people to equally celebrate the birth of a girl, for even she can change the family’s fortune.

Sandipan Bhattacharyya, chief creative officer, Grey Group said, “Gillette, as a progressive man’s brand, believes in and propagates topics that are relevant to raising and inspiring the future generation of men. And with this campaign and a powerful message like ‘Shaving Stereotypes’, Gillette drives home a point that has utmost relevance in the times we live in. The boys watching today need inspiring role models so that they grow up to be better men.”

Source

Tags:
India, Gillette, Diversity, Advertising, Digital, Digital Advertising, Entertainment, Events, Marketing, Media, Mobile, Social Media, Creative, Brand, Gender Stereotype, #ShavingStereotypes, Gillette India, Barbershop Girls of India, Grey, Advertising Agency, Sachin Tendulkar, Beti Bachao Beti Padhao

GVFB claims that on every $1 contributed, they can buy $3 of fresh, good quality food items, making a small contribution go a long way. We really hope that this emoji-to-donate campaign could channel the donations to provide for those in need. The approach is fresh and new, we only hope that the result is food-deprived people getting fresh and good food every day.
You can donate too; however, this campaign is effective only for Canadian mobile providers. To donate, all you need to do is text the eggplant emoji or the peach emoji to 30333. Why two emojis you might ask. Well, if you want to donate $5, then text an eggplant emoji. If you choose to donate $10 then hit the peach emoji.

The GVFB worked with the Mobile Giving Foundation and Rethink Canada to develop the project. Texting an eggplant emoji to 30333 will donate $5, and texting a peach emoji to the same number will donate $10. You will receive a notification when donations get added to your mobile phone bills.

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Credits
Advertiser: Greater Vancouver Food Bank
Campaign: Emoji-to-Donate Campaign
Advertising Agency: Rethink, Canada

Tags:
Greater Vancouver Food Bank, Emoji-to-Donate Campaign, Rethink, Canada, Advertising Agency, Digital Campaign, Mobile, Donation Campaign, Mobile Giving Foundation, GVFB Ads, Emojis, Creative campaign

The director behind this film, A Little Company, is Dougal Wilson. We think that the film proves effective in the sense that it communicates the feature of Group FaceTime (that over 30 people can join in for like-minded video chat conversation) well without being boring. And the whole thing set amid The King’s popular ballad – There’s Always Me gives it a nostalgic touch to those who can connect with him.

Tags:
Group FaceTime, iPhone, Apple, Little Company, Nostalgic Campaigns, Elvis, Elvis Presley, Smartphone, Technology, Mobile, Dougal Wilson, Video chat, Apple Campaigns, Apple Ads, iPhone Ads

According to the latest UN report, 80.000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 years. And yet no one really cares.

In Israel, 40% of women aged 16-48 report having been a victim of domestic abuse. In fact, 2 women were killed in Israel over the last 24 hours and over 20 women have been murdered since the onset of 2018. Yet in spite of this, the government still torpedoed just last week a proposal to establish a parliamentary committee of inquiry into the murder of women.

So to mark the “International Day for the Elimination of Violence Against Women” and raise public awareness and sensitivity to the issue, together with the No to Violence Against Women organization we initiated a social media campaign.

Using Facebook’s Live Photo feature and some of the country’s most vocal women as influencers, we created posts in which these women asked people to lend them a hand. What ensued was a surprising mobile experience as the act of pressing and holding their hand activates a video that has them calling out for the surfer to stop as he is hurting them. Our surfers who unwittingly took part in a virtual act of brutality were then faced with our message:

“1 in 4 women in Israel suffers domestic abuse & violence,
so please don’t lend violence a hand and report all abuse”.

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: No to Violence Against Women – NPO
Website: https://no2violenceen.wordpress.com/
CEO: Ben Muskal
CCO: Idan Regev
COO Publicis: Dorit Gvili
Creative: Itamar Paradny
Agency Producer: Maya Palmon
Account Supervisor: Shirley Konka
Media Strategy: Ronit Shekel
Editor: Alon Shmoelof
Publicis Media: Eliran Or and Ava Cohen
Marcom: Eva Hasson

Tags:
#HoldMyHand, Awareness, Campaign, charity, Domestic Violence, Facebook, Israel, Live Photo, Marketing, Mobile, No to Violence Against Women, Social Media, Violence Against Women, Women, BBR Saatchi & Saatchi, Digital Campaign, Social Media Campaign, Fighting violence against women, Publicis, Marcom, Domestic Abuse, Domestic Violence

A woman can now use 2six4 mobile app to stay connected with the police and her friends 24X7, on the move and at the click of a button. But how do you promote the convenience and usefulness of this app to women travelers and tell the sexual predators to back off at the same time? By spreading the awareness of the app inside the public transport vehicles through Viridu singers who have been performing in public places of Sri Lanka and entertaining the public since years. Viridu is one of Sri Lanka’s earliest forms of folk music.

So, WIN collaborated with Sri Lanka’s famous local Viridu singer, Suranga Kavee to create a campaign Viridu Alert that communicates a strong message to the sexual predators skulking about the trains and buses. The song also encourages onlookers to not turn a blind eye to any case of sexual harassment and rather come forward and stop such immoral incidents; thus, doing their bit to create a secure environment for women traveling in public transport.

You can download this app for free!
Android – Google Play download

IOS – App store download

Campaign website:

This article is about:
2six4 mobile app, Women, Sri Lanka, Mobile, Technology, Gender-based violence, Women In Need, GPS tracking, SOS, Violence, Safety, Digital Advertising, Viridu singer, Suranga Kavee, Sexual harassment, Public transport, Music, #ViriduAlert

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

The key message shows that using your phone and driving is utterly shameful – the consequences can destroy lives.

It also clearly demonstrates that the police will carry out a forensic investigation of phone activity and use it as evidence in cases involving road death.
“You’ve no hiding place if you kill with a phone.”

DfI Road Safety #phoneshame

This Campaign is related to:
Road Safety, Accident, Mobile, Driving, Infrastructure, Northern Ireland, Awareness campaign

With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more.

Credits:
Advertising Agency: Miami Ad School, New York, USA | Website
Art Director: Oleg Pak
Copywriters: Jon Gruber, Matt Tennenbaum
Sound recording: Valentino’s Memories- Secession Studios

The article related to:
Digital, United States, Electronics, Technology, Android, Miami Ad School, Student Ad, Mobile, Health, Beauty, Pharmaceutical, Digital advertisement, Best Technology Advertisements, Creative Technology ideas, Innovative ads, Latest Technology, Cool Android Apps, Marketing Campaign, facial droop, Google, Android Campaigns