Background In Paris, 2018, one basic universal right isn’t respected: equal mobility for all. People with reduced mobility only have access to 2% of the Paris Metro, as only Line 14 is properly equipped to help wheelchair users get around. An unfair & unacceptable situation, making Paris the least accessible city, for people with disabilities, in the world, far behind other big cities like Washington (100% accessible), Los Angeles (100% accessible), Tokyo (88% accessible) or Barcelona (82% accessible). This situation is cause for concern, especially since the 2024 Olympic & Paralympic Games are right around the corner, and Paris is meant to be one of the host cities.

Idea
During World Mobility Day, hundreds of volunteers & people with disabilities participated in an illegal stunt operation that took place in the 293 non-accessible metro stations in Paris. The classical metro map was covered with a new metro map that exclusively showed Line 14: the only accessible line to people with disabilities.

Strategy
With only 9 accessible metro stations out of 303, the Paris metro is the least accessible one in the world for people with reduced mobility. Mobility is a universal right, people with reduced mobility should have equal access to it like everybody else. First target the general public (70 million french people, especially all Parisians), especially those with influence on social networks. The second target, the journalists & the media. And lastly, those who have the power to change things: the politicians. APF France Handicap managed to catch the attention of the Mayor of Paris, Anne Hidalgo, and of the French president Emmanuel Macron. They redesigned the Paris metro map so that it would only show Line 14, printed it and stuck it on top of the classical metro maps in the 293 non-accessible metro stations in Paris. They also handed out 10 000 leaflets containing our map to people. Execution Media channels and integration: the current metro maps located at the entrance and inside Paris metro stations. Implementation: They redesigned the Paris metro map so that it would only show Line 14. They then printed the maps in real size using self-adhesive paper.

Scale
We stuck these new maps on top of the classical metro maps in the 293 non-accessible metro stations in Paris.

Timeline
This covering stunt took place on World Mobility Day, on the 26th of September 2018, and was talked about in the media & politics for 3 months.

Outcome
590 million global impressions – 6,5 million in earned media – 0 media investments – Hundreds of articles in the media – Caught the attention of the politicians: Mayor of Paris Anne Hidalgo sent an official letter to the organisation in charge of the Paris Metro, to take concrete measures to make the metro more accessible to all. Emmanuel Macron recently announced that 60% of the metro network would be accessible to all by 2024, in time for the Olympic / Paralympic Games.

Credits
Brand: APF France Handicap
Campaign: France Accessible
Advertising Agency: Brand Station Paris, Paris, France
Project Lead: Natcha Crea, Xavier Delaporte
Production: Rémy Guizerix, Laetitia Bernard, Pauline Juliano
PR Lead: Fabien Manzano Martinez
Sound & Mix: Circonflex
Stunt Film: The Cabs
Case Study Animation: Noé Paris, Louis Wallet
Art Directors / Copywriters: Damien Guiol, Samy Benama, Djavid Karmaly
Creative Directors: Damien Guiol, Samy Benama
Chief Creative Officer: Loïc Chauveau

Tags:
Outdoor, Public Interest, NGO, Awareness Campaign, Digital, Best Digital Campaigns, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Conceptualised by INNOCEAN Worldwide India, the ad hits the emotional centers of its audience with its climactic ending. The brand also urged Hyundai customers to share their brilliant moments linked with their Hyundai cars. More precisely, people can share their stories involving the Hyundai Santro, Accent, or i10.

The top 3 storytellers will get brand new Hyundai cars, and 10 couples will get a chance to go on domestic holidays. A meet and greet with the Hyundai’s brand ambassador, Shah Rukh Khan, is also on the table.

We feel that Hyundai’s ad brilliantly captures the essence of having a car in the earlier times. It is a worthy homage to the company’s 20-year-old legacy in India.

This video is about:
Brilliant Moments Campaign, Mobility, Automotive, Hyundai Motor Company, Digital Campaign, INNOCEAN Worldwide India, Shah Rukh Khan

This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A unique cage construction, cast-iron front plus corners and skidplate of high-grade steel make this a very tough truck indeed. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when you need it – you won’t get stuck.

Take control over your traction – automatically
When mud or sand have swallowed the road, the only way to stay out of trouble is to keep moving. This is where the driven front axle in the Volvo FMX is hard to beat. And even harder to beat now that it’s equipped with the new Automatic Traction Control (ATC), a clever feature that automatically engages the front axle when it’s needed. Some of the product features that are mentioned may not be available in all markets. Please contact your closest dealer directly to discuss the best solution for you.

Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie

Credits:
Advertising Agency:Forsman & Bodenfors, Sweden
Senior Account Director:Olle Victorin
Account Director:Cilla Pegelow
Account managers:Anneli Kjellander, Britta Malmberg
Art Directors:Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter:Bjorn Engstrom
Writer:Douglas Reid
Designer:Jerry Wass
Planner:Tobias Nordström
Production Company:New Land
Producer:Sophie Tamm Christensen
Executive Producer:Erik Torell
Post production:Swiss
Stills Photographer:Robin Aron Olsson
Directors:Charles Brisgand, Leo Berne, Megaforce
Music:Cobrastyle, Teddybears
Editor:Nicolas Larrouquere
Sound:Kouz Production

Panasonic Eluga – A Smartphone that works both ways.