Moms Don’t Quit – Because they have the right to work and can do it as anyone else

COTW — Tue, 06 Feb 2018 18:30:33 +0000

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Della Sera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.

It’s a letter that shows the only alternative that moms have, but they would never choose.
A letter written to ask everyone for help.
Help to prevent millions of other women from writing a letter like this.
Because moms have the right to work and they can do it as anyone else.

Website: momsdontquit

Credits:
FCB Milan Creative Team:

Managing Director: Giorgia Francescato
Executive Creative Director: Fabio Teodori
Associate Creative Director: Gianluca Belmonte
Copywriter: Gianluca Belmonte, Michele Vicari
Art Director: Fabio Mazzuchelli, Cristiano Maifrè
Head of Planning: Susanna Revoltella
Strategic Planner: Paolo Costella
Group Account Director: Paola Brunati
Executive Producer: Cristina Nardi

Think Cattleya Production:

CEO: Monica Riccioni
Executive Producer: Danielle Joujou
Producer: Arianna Messina
Director: Maria Guidone
Photo: Francesco Marullo
Music: Federico Landini
Photographer: Angelo Di Pietro

This Article is related to:
FCB Milan, New campaign, Best Digital Campaign, Top Digital Campaigns, motherhood, mom, Moms Don’t Quit, Working Housewife, Corriere della Sera, #momsdontquit

P&G Thank You, Mom | Rio 2016 Olympic Games

COTW — Mon, 25 Jul 2016 06:00:41 +0000

It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the Rio 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom.
Thank you, Mom.

Horlicks thanks all Moms for their unconditional love. #LoveYouMaa.

COTW — Tue, 29 Sep 2015 06:43:48 +0000

An emotional video capturing the unspoken love, care and sacrifices that a mother makes for her children.
We salute to you Maa, you’ve nourished the potential in all of us.

Only a mother can give what she doesn’t have.

Credits:
Horlicks India
#LoveYouMaa

mom – Campaigns of the World

Moms Don’t Quit – Because they have the right to work and can do it as anyone else

P&G Thank You, Mom | Rio 2016 Olympic Games

Horlicks thanks all Moms for their unconditional love. #LoveYouMaa.