Moscow – Campaigns of the World

IKEA Plastic Surgery, a campaign to minimise plastic use

COTW — Wed, 10 Jun 2020 13:26:56 +0000

IKEA Plastic Surgery campaign

Plastics amount to 80% of all the garbage dumped into the world’s oceans, and has a horrifying impact on the ocean life.

IKEA will develop a series of toys depicting sea animals that are visibly transformed due to plastic. By bringing attention to this problem, we advocate minimising plastic use to our customers.

Credits
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
Copywriter: M.besov
Copywriter: A.valova
Copywriter: V.frolova
Copywriter: R.fekhredinov
Tutor: E.shilyaeva
Tutor: A.potekhin

Tags:
Print Advertising, Plastic Pollution, Animals, Creative Ads, Awareness Campaign

New Year fares, print campaign created for Global Air

COTW — Fri, 08 Nov 2019 05:58:16 +0000

FCB Artgroup has launched a new print campaign New Year fares created for Global Air, to encourage more people to book a flight and enjoy their favorite spots for travel to celebrate the new year.

New year plans and preparartions are coming soon. And for the people of Kazakhstan, destinations such as Rome, Moscow and Bangkok are on the list of the most preferred destinations to meet and celebrate the New Year.

Although each of them has its own well-known attractions and different ways of celebrations, Global Air wanted to make them even more irresistible, launching the attractive New Year fares: Great prices for great destination, to start the New Year as you and your family deserve it, full of bright emotions and new impressions!

Credits
Brand: Global Air
Campaign: New Year fares
Agency: FCB Artgroup
Regional Creative Advisor: Juan Pablo Valencia
Creative Director: Tarlan Useynov
Copywriter: Juan Pablo Valencia / Erica Romero
Art Directors: Juan Pablo Valencia / Doniyor Mamanov
Designer: Oleg Tsoy
Managing Director: Demet Demiray

Global Air – Ivan Kostenko

Tags:
FCB Artgroup, Print advertising, Creative Print Ads, Print campaign, Creative Advert, New Year fares, Kazakhstan, Rome, Moscow, Bangkok

Cherezchur – AD Constructor, Create your video & film something new!

COTW — Tue, 25 Jun 2019 05:32:54 +0000

Cherezchur – Ad Constructor offers ready-to-go videos based on scientifically selected pre-set categories. Harnessing the most effective messaging tools available, that’s been tested millions of times on real live people. Just choose your category, enter your brand information, your slogan, a pack shot: and that’s it. Download your free video and share it online with message: “download your typical TVC for free, shoot something new with Maffick Moscow”.

Every year, brands in Russia shells out billions of dollars to target audiences with hundreds of thousands of new ads that all look the same. And while native advertising and creative branded content is starting to turn heads (and boost sales) in some markets, Russian companies spent nearly $3 billion last year alone on airing direct TV video advertising.

Creative branded content production Maffick Moscow wants to help brands to stop paying good money for bad ads. And introducing Ad Constructor(https://maffick.ru/ , https://maffick.ru/adconstructor): an online service that lets you customize your very own free ad content in minutes, for any product or service you want!

Credits
Campaign: AD Constructor
Advertising Agency: Cherezchur, Moscow, Russia
Creative Directors: Oleg Izosimov, Michail Kotov
Art Director: Oleg Izosimov
Copywriter: Michail Kotov
Creative director: Maria Nikitina
Director: Pablo Rojas
Illustrator: Olga Gurieva
Producer: Louise Levitina
Casting: Tatiana Bogdanova

Avito “Unnecessary stuff, new dreams” campaign by FCB Almaty

COTW — Mon, 22 Jan 2018 11:17:28 +0000

Avito “Unnecessary stuff, new dreams. Free up your space for something new. Sell at Avito right now!

2017 is wasted. People have created new to-do lists – get fit, try/buy something new, get a new job or dream.

We know how to fulfil a new dreams with old, unnecessary stuff. You need to sell it on Avito – Russia’s #1 classified advertisements website.

About Avito
Avito.ru is a Russian classified advertisements website with sections devoted to general good for sale, jobs, real estate, personals, cars for sale, and services.

Download App

Android
App Store

Credits
Advertised brand: Avito
Advert title(s): Unnecessary stuff, new dreams
Media (see available options below): tv, internet video
Advertising Agency: FCB Almaty, Kazakhstan
Creative Director: Konstantin Sobol
Creative Grouphead: Ruslan Suleimanov
Art Director: Sergey Alexanin
Copywriter: Dauren Shubayev
Account Manager: Kanat Baimuratov
Production Company: CUBA Studio
Service Production: AnyKey
Post Production: Alien Hand
Published: January, 2018

This Campaigns is related to:
Avito, classified advertisements, Digital campaign, FCB Almaty, Kazakhstan, Moscow, Russia, Digital marketing, Brand marketing, CUBA Studio

The Survivors Trust – The most provocative fashion show ever to provoke society

COTW — Thu, 30 Mar 2017 12:10:17 +0000

The Survivors Trust created ‘guilty clothes’ project to show society that neither the clothes nor the girl wearing them should be condemned for being raped, and to help victims overcome their fears and feel able to contact rape help centres. these are real stories about real girls and how they were dressed when they were raped. take a look, and then ask yourself: Are they guilty?

#guiltyclothes #Rape #Victims #FashionShow

The Survivors Trust: The Guilty Clothes collection was created in order to provoke society…

More information about our project are available at guiltyclothes

If one of your friends or acquaintances, female or male, tells you that they have been raped, be sure to offer them support, tell them about the rape victims help centre, and give them this phone number.
0808 801 0818

Credits:
Advertiser: The Survivors Trust
Advertising Agency: Marvelous, Moscow, Russia
Chief Creative Officer: Artem Sinyavskiy
Creative Group Head: Marat Shakirov
Strategy: Bulat Ayupov
Copywriter: Alina Dmitrieva
Art Director: Elisey Soloviev
Designers: Svetlana Solovieva, Kristina Koroleva, Margarita Nikolaeva
Additional Credits: Zarya Production, Yana Sadovnikova, Irina Stroeva

Philips – Squeezed to the last drop.

COTW — Thu, 20 Aug 2015 08:10:47 +0000

Squeezed to the last drop. Get maximum of juice even from hard fruit and vegetables thanks to the unique micro mesh filter made of stainless steel.

Credits:
Philips – Squeezed to the last drop.
Advertising Agency: Ogilvy&Mather, Moscow, Russia
Executive Creative Director: Robin Weeks
Art Director: Nedda Al-Madani
Copywriter: Alexandra Polyakova
Photographer: Jacek Wolow

McDonalds: Taste of Moscow

COTW — Mon, 06 Jul 2015 05:52:59 +0000

Credits:
McDonalds: Taste of Moscow
Alexey Sovertkov
Patrick Dufour