Most women, after attaining motherhood face a dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her CV is augmented with a huge gap between jobs.

The job of a mother is the toughest one, it hones her multitasking abilities, patience, time-management, and other skills. However, only 27% of women return to work after a pregnancy hiatus. The primary reason for this is the ruthless nature of the competitive corporate world. New moms are immediately shot down with prejudiced judgment.
With an aim to change this thought, WATConsult, the digital and social media agency from Dentsu Aegis Network launched a new campaign, #FlauntTheGap. The insight was simple, that new moms are often judged by the corporate world and not given a chance to restart their careers after the maternity break. Launched on this Mother’s Day, the campaign leveraged all social media platforms enabling new mothers to apply at moms@watconsult.com for suitable jobs at WATConsult.

The agency also altered their Maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them 6 months of maternity leave, extended by 6 months of flexible hours. For an agency with 400 employee mark and with a greater female ratio, this initiative is a welcoming step.

Tags:
Mother’s Day campaigns, Mother’s Day 2019, Happy Mother’s Day, Mother’s Day Ads, #FlauntTheGap, Digital, TV, Film, Mother, Best Digital Campaigns, social media campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

Dear KFC

No one likes your fries.

Yours sincerely,

The entire world.

— Upgrade ⬆️???? (@upgrade_music) February 5, 2018

I’ve got to say, KFC are riding solely on their chicken because Christ, those are crap fries.

— Burnessie (@charliejburness) August 11, 2014

how can KFC be so good at chicken and so bad at fries?

— Adam Marsh (@AdumOnline) December 16, 2016

Along with the above tweet, Twitter is inundated with many other hate-tweets disparaging that standard and taste of KFC fries. KFC has acknowledged all the critics and their tweets turning them into press and outdoor ads with a promise to launch new fries that are claimed to be chunkier, tastier, and better – packaged as the “Ain’t no small fry” campaign.

KFC’s fries are not so much loved as their chicken is and it becomes evident after noticing a pool of complaints on Twitter hurled squarely and sincerely at their recipe and taste of fries. However, we think that the good news is that KFC doesn’t fear to listen to it, embrace all of it and spread the world loud and clear with a promise to come back with more delectable fries.

Credits:
Advertiser: KFC
Agency: Mother
Campaign: KFC Ain’t no small fry

Tags:
KFC, Mother, Ain’t no small fry, KFC fries, Advertising Agency, Digital Campaign, Twitter campaign, KFC FCK campaign, Food, Print Advertising

Fearless Kota, Horlicks’ new digital campaign created by the advertising agency, FCB Ulka uses compelling video content to give us a glimpse into the lives of students at the coaching hub of India, Kota. Over the years, Kota has seen a rapid rise in the number of student suicides, and most of it can be attributed to the innumerable pressures student face in their desperate dreams to secure a seat in the prestigious IITs. The video, aptly titled, Fearless Kota, is divided into halves. The first half takes viewers through alarming statistics on student suicides and the second half springs in the key element of the idea (parents giving a surprise visit to their children during the peak of exam preparation, sponsored by Horlicks India!). It is the second half of the video which highlights the importance of emotional support which students lack in the tough exam preparation time. And the lack of it, often leads to tragic consequences such as suicide.

The emotional execution of the video drives home the message that ‘Emotional Nutrition’ is just as important as ‘biological nutrition.’

If Horlicks can further take this ‘emotional nutrition’ narrative ahead and add even more depth to it in their next phase, it will add great value to their brand recall. We at COTW will eagerly wait for a follow-up campaign.

What about you? Did you like this ad? Tell us in the comments below.

Credits:
Brand : Horlicks
Agency : FCB Ulka
Concept Note : The exam nutrition you didn’t know about – Fearless Kota – Horlicks
Client : GlaxoSmithKline

This #FearlessKota Ad is related to:
GSK Consumer Healthcare, Fearless Kota, Marketing, Kota, India, Horlicks India, FCB Ulka, Nutrition, Mother, GlaxoSmithKline, GSK, Education, Marketing Campaign, Digital Campaign, advertising agency, Horlicks Exam Time Anthem

WATConsult, India’s leading and most awarded digital and social media agency, part of Dentsu Aegis Network, has launched a digital campaign titled #SuitUptoAllergy for Godrej.
The campaign launched this week across digital media platforms with a video that takes a fun, over the top approach to humour, by draping the lead character in a hazmat suit and following him through the day as he struggles with his daily tasks in this unusual attire.

#SuitUpToAllergy campaign conveys an underlying message that while despite our best measures we cannot protect our loved ones from allergens in our surroundings, we can wash away the invisible germs & bacteria on their clothes with the help of the Godrej Eon Front Load Washing Machine.

Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand”.

Speaking on the same, Swati Rathi, Marketing Director, Godrej Appliances, said, “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India.”

“Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners WATConsult on this video and we are hopeful that it will resonate with the targeted audience.”

WATConsult, a decade old leading and most awarded digital and social media agency from India, founded by Rajiv Dingra in the year 2007. A part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of digital media marketing. It has won 7 Agency of the Year awards over last 4 years which include ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the Year’ at Media Ace Awards, Mumbai, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club awards 2017 and Marketing Agency of the Year at MCube 2017.

About Dentsu Aegis Network India:
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio and SVG Media.

About Godrej Appliances:
Godrej Appliances is one of the largest players in the Home Appliances space in India and has always delighted the consumer with relevant technology across a wide range of products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has now become synonymous with the category. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2013-14, 2011-12,), ‘Voice of Consumer’ Award by Frost and Sullivan (2014, 2013), Reader’s Digest Trusted BrandGold (2015, 13, 12, 10, 09, 08, 07, 06), Business Superbrand (2011,10,08), ET Best Brands (2013-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), ‘Most Innovative Company’ by Business Standard (2010), India Design Mark award for Green Balance ACs, Glitz Washing Machines and Edge Digi Refrigerator (2015,14,13), National Energy Conservation Award by Govt. of India, Ministry of Power, BEE (2015, 14, 09), Good Design Award by Japan Institute of Design Promotion for Edge Digi Refrigerator (2015) and many more. Both the manufacturing units of Godrej Appliances’ – in Shirwal and Mohali became the first and only manufacturing units in the country to be honored with the coveted Platinum Green Co certification for their efforts in green manufacturing. Godrej’s focus on balancing consumer needs with the environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment

Website

THe Article related to:
WATConsult, humorous, video, Dentsu Aegis Network, Social Media Agency, Digital Agency, Boutique Media Agency, Campaign Asia Awards, Digital Agency of the year, Marketing Agency, Godrej, #SuitUpToAllergy, Digital Ad Campaign, Digital campaign, Creative campaign, Mother, digital media, Washing Machine, Godrej Appliances

“Yaad Reh Jaaye” is an ode to all women – the ones who touch us with their love & care. And the ones who inadvertently leave a mark on us – with a fleeting smile or an evanescent glimpse, perhaps. Impressions that create memories for a lifetime.

Craftsvilla.com – The Largest Collection of Ethnic Products Online!

Credits:

Client: Craftsvilla
Creative agency: Leo Burnett India
CCO: Rajdeepak Das
Group ECD: Aman Mannan
Creative Director: Kevin Lobo
Art Director: Deepak Jage
Planning Team: Pragati Rana
Account Management: Oindrila Roy, Priyanshi Saksena, Sharon Thambi
Production House: ​Ransom Film/ Flying Pigs Production ​​
Director: Bharat Sikka
Executive Producer: Salil Khurana
DOP: Tassaduq Hussain
Producer: Suhana Sharma
Craftsvilla- “Wo jo Yaad reh jaaye”

Only a mother can give what she doesn’t have.

Credits:
Horlicks India
#LoveYouMaa

Credits:
IKEA – Time For Change
Advertising Agency: Mother, London, United Kingdom
Production Company: Biscuit Filmworks
Director: Mike Maguire
Producer: Gustav Geldenhuys
Executive Producer: Colleen O’Donnell, Orlando Wood
DoP: Ulla Pontikos

Inseparable coca cola

Every day is a good day to thank your mother for all she’s done for you, but busy schedules make it easy to forget. With that in mind, Coca-Cola has created a touching video reminding sons and daughters across the country to call their mothers on Mother’s Day to tell her how much she means to them. “Inseparable” is an interactive video experience that tugs at the heartstrings of mother and child, celebrates the emotional journey they share, and ends with a simple message: “This Mother’s Day give Mom the gift she wants most. Call her.” Upon finishing the video, viewers in the U.S. and Puerto Rico are invited to place a free 3-minute call to their mom anywhere in the world compliments of Coca-Cola. The interactive video focuses on the unbreakable bond between mother and child, and takes viewers through the ever-changing, loving, and sometimes tumultuous relationship between mothers and daughters. During the video, viewers can toggle between the perspectives of mother, daughter and grandson allowing them to see through the eyes of each character.

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An ode to the most beautiful relationship in the world.
Your friend. Your confidante. Your everything. The one woman who knows everything about you! This Mother’s Day….All we want to say – #MomKnowsBest

An expectant mother voiced her concern in a letter to CoorDown when she learnt that her to-b-born has been diagnosed with Down Syndrome. Instead of reassuring her themselves, the organisation got children suffering with the same disease to respond. The future mom must have got her answer. For us, it’s a great learning for all communication – to let the audience do the talking for you.