mothers day campaign – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 23 Aug 2022 07:06:57 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png mothers day campaign – Campaigns of the World https://campaignsoftheworld.com 32 32 The Other Mother’s Day – Campaign by Johnson’s Baby that aims to redefine the concept of “mother” – no matter the gender | #HeartOfAMom https://campaignsoftheworld.com/film-and-video/johnsons-baby-the-other-mothers-day/ Tue, 23 Aug 2022 06:54:29 +0000 https://campaignsoftheworld.com/?p=26892 Johnson’s Baby wants to redefine the concept of a “mother” on Thais’ “Mother’s Day” – #HeartOfAMom | The Other Mother’s Day

The Other Mother's Day, #HeartOfAMom, Johnson’s Baby

Johnson’s Baby and BBDO Bangkok’s latest campaign ‘The Other Mother’s Day’ for Thailand’s Mother’s Day, August 12, aims to reinvent the concept of a “Mother” and stir up global debate.

When you search on Google for “definition of a mother”, what do you find?

A mother is a female parent. Someone who has born a child. A homemaker. The photo results for “a mother” show only women, not pierced or tattooed.
What if you don’t fit the “norm”? What if you don’t embody the “stereotypical traits”?
Does this mean you can’t call yourself a mom?

In a fresh, current, and truly inspiring campaign demonstrating that mothers are anyone who cares for others, anyone who considers themselves to be one, no matter their appearance or gender.

“Being a mother is not a definition. It’s a feeling. We hope that this will be the “definition,” said Chutamas Ngamjitkul, Senior Marketing Manager Johnson & Johnson Consumer (Thailand).

The #HeartOfAMom aims to promote the equality, inclusion, and diversity of motherhood, highlighting the deep bond between mothers and their children that goes against the social norms and the gender-based stereotype of motherhood and doesn’t conform to social context. Featuring real-life experiences of four mothers across spectrums, the campaign captures today’s diverse and inclusive society through their unconditional devotion and dedication to their children.

“August is a month where every brand tries to launch a tearjerker film about mothers. So, instead of just making another ad like that, we wanted to make something that would truly inspire action, creating tension around “The Other Mother”, somebody who’s socially excluded and has never experienced Mother’s Day. We hope we can change Mother’s Day to be a day for every mother,” said Thasorn Boonyanate, Chief Creative Officer of BBDO Bangkok.

The campaign was first featured as an ad on the cover of Thailand’s most known newspaper, showing a traditional Thai Mother’s Day celebration, with three moms seated, two stereotyped mothers, and one gay mother. It asked: “Which mom can celebrate Mother’s Day?”. As the cover went viral on the internet, people began to debate the kind of mom that deserves to be celebrated on Mother’s Day. Discussions even made it to news channels, which discussed the issue on their news shows.

“Seeing the response of the initial newspaper ad and the debate it led to, we decided to make a follow-up film called “The Other Mother’s Day. We started by looking for mothers who did not fit the socially prevalent gender-based stereotype of motherhood and invited them to join our Johnson’s Baby Mother’s Day event, where they were surprised with a video of their children interviewed about how they feel about their mother,” added Thasorn Boonyanate.

“Johnson’s Baby strongly believes motherhood should be fundamentally characterized by a mother’s heart with pure love for her children, not by social norms that we have adhered to. On this occasion, Johnson’s Baby would like to emphasize its commitment to staying with all mothers without gender discrimination as part of the #HeartOfAMom. Because every mother’s heart will do everything to ensure that their children grow up happily in their way,” said Chutamas Ngamjitkul, Senior Marketing Manager Johnson & Johnson Consumer (Thailand)

With the #HeartOfAMom campaign, Johnson’s Baby wishes to encourage everyone in society to keep an open mind about equitable, inclusive motherhood.

“We can only achieve a better future if we keep the door open to all mothers, regardless of their gender identities and sexual orientations,” added Chutamas Ngamjitkul.

Credits
Campaign: The Other Mother’s Day
Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Karncitar Nisamaneewong
Assistant Creative Director: Natthapong Sriprasart
Copywriter: Sarunya Hongthong
Head of Brand & Digital: Prasit Kunanuphanchai
Strategic Planner: Siraphat Ngewseeda
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Manager: Nattakamol Mekmoke
Account Executive: Pornchanok Wuttitanakorn
Agency Producer: Toungrak Jiravatanarungsri, Yada Buachan
Project Manager: Pranee Charoenpornpos
Executive Assistant: Mintra Sukitpaneenit
Production house : B1 films
Director: Duangtawan Sirikoon
Producer: Teeruth Satitkul
Assistant Director: Rattapol Jantararuangtong
Director of Photography: Andrew Strobridge

]]> Klick: The Mother of All Reviews | Mother’s Day Campaign https://campaignsoftheworld.com/ooh-campaigns/klick-the-mother-of-all-reviews/ Fri, 06 May 2022 04:24:55 +0000 https://campaignsoftheworld.com/?p=26193 The Mother of All Reviews pays tribute to working moms in advance of Mother’s Day and acknowledges the extra load they’ve shouldered throughout the pandemic.

Klick, The Mother of All Reviews, Mother's Day Campaign

The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.

In The Mother of All Reviews, six unsuspecting working moms show up to their scheduled performance reviews, only to be brought to tears when they realize the reviews are from their families–not their colleagues. Their children and partners pre-recorded their feedback–messages of love and appreciation ranging from: “She was truly our Pandemic Czar” and “the matriarch of our entire team” to “She never gives up on achieving her goals.” The moms were captured on a hidden camera reacting with astonishment and tears of joy.

To help celebrate the amazing contributions of working moms and all moms, the feel-good three-minute production ends by encouraging viewers to pay tribute to the moms in their lives. It also directs mothers, who may have put their careers on hold to care for their families during the pandemic and are looking to restart their careers, to visit PathForward.org.

Credits
Agency: Klick Health
Brand: Path Forward
Campaign: The Mother of All Reviews

Tags: Mother’s Day Campaigns, Mother’s Day Ads, Creative Campaigns, Klick Health, Digital Video, Outdoor Campaign

]]> Marie Stopes International: Not Today, the campaign breaks the silence on a topic that no one talks about https://campaignsoftheworld.com/film-and-video/marie-stopes-international-not-today/ Fri, 28 May 2021 15:11:15 +0000 https://campaignsoftheworld.com/?p=24129 Abortion in Mexico is a serious problem, a taboo that affects thousands of women that although it is legalized, many women fear and make it clandestine. That’s why Foundation Marie Stopes International decided to give a message on Mother’s Day, and they did an emotional film ‘Not Today’ that tells a story that, at the same time, is a tribute to all the women who are mothers and women who fight every day to decide when to be. The story talks about the memories, experiences, dreams and goals that will make the young woman make a choice.

The campaign by Marie Stopes International breaks the silence on a topic that no one talks about, but that needs to be talked about by all.

Credits
Country: México
Campaign: Hoy No | Not Today
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Art Director: José Hernández
Copywriter Director: Mike Arciniega
Account Director: Mariana Torrijos
Production: Central Films
Director: Rodrigo García
Cinematographer: Jordi Planell

]]> Mother’s Day Creatives by Brands https://campaignsoftheworld.com/digital-campaigns/mothers-day-creatives-2020/ Sun, 10 May 2020 09:00:27 +0000 https://campaignsoftheworld.com/?p=19235 Brands celebrating Mother’s Day 2020. Here are few Mother’s Day Creatives

Fevicol

Zomato

Pizza Hut

Dunzo

McDonalds

Lakme Salon

PolicyBazaar

aLL Plus Size

Aditya Birla Group

Red Chillies Entertainment

ICICI Lombard

Mother Dairy

Movies Now

MNX Movies

Romedy Now

MN+

Universal Pictures India

Tags:
Happy Mother’s Day, Mothers Day Ads, Mother’s Day Campaign, Best Mother’s Dy Ads, Digital Campaign, Advertising Campaign, Advertising Agency, India, Mother’s Day 2020, Mother’s Day Creatives

]]> Mother’s Secret Weapons – Remember the days when every mum had a special weapon? https://campaignsoftheworld.com/creative-print-ads/mothers-secret-weapons-mothers-day-campaign/ https://campaignsoftheworld.com/creative-print-ads/mothers-secret-weapons-mothers-day-campaign/#respond Mon, 26 Mar 2018 09:51:35 +0000 https://campaignsoftheworld.com/?p=13108 Mother’s Day campaign that celebrates mothers and motherhood in a way that resonates with the African audience.

The Idea: “Secret Weapon”
Traditionally, African mothers play a key disciplinarian role in the family. It’s a role that they sometimes played with firm hands and, where stern looks and raised voices fail to deliver results, it wasn’t uncommon for harder measures to be employed.

They decided to whip up nostalgic emotions and trigger conversations around this role – especially as many grownups in African communities look back fondly on these corrective episodes with loving mothers. Each ad humorously profiles the common tools used during a mother and child squabble, and use them to remind ourselves about the love that came in form of discipline.

“Here’s to the mothers who made us – and the tough love that forged us.”

Mother's Secret Weapons | Mother's day campaign

Mother's Secret Weapons | Mother's day campaign

Mother's Secret Weapons | Mother's day campaign

Mother's Secret Weapons | Mother's day campaign

What was your mum’s?
Happy Mother’s Day

Credits
Advertising Agency: SO&U, Lagos, Nigeria
Executive Creative Director: Anthony Ekun
Creative Director: Chris Ogunlowo
Art Director: Abraham Cole
Copywriter: Adebayo Arisilejoye

This Article is related to:
Print, Nigeria, SO&U, Mother’s Day Campaign, Nostalgia, Africa, Print Campaign, Print Advert, Creative, Idea

]]> https://campaignsoftheworld.com/creative-print-ads/mothers-secret-weapons-mothers-day-campaign/feed/ 0 FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy https://campaignsoftheworld.com/digital-campaigns/fcb-infernos-mothers-day-2017-campaign/ https://campaignsoftheworld.com/digital-campaigns/fcb-infernos-mothers-day-2017-campaign/#respond Tue, 16 May 2017 15:14:14 +0000 https://campaignsoftheworld.com/?p=11622 FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.

You’ve probably got a million reasons to be thankful to your mom, but if you wrote her a card this Mother’s day, you’ve got another one.
Literacy is the single biggest indicator of success in life, and whether your parents can read and write is the biggest predictor of if you will be able to read and write as well.
www.projectliteracy.com/thankyoumom

Credits
Advertising Agency: FCB Inferno
Brand: Project Literacy
Copy Writer: Martin McAllister
Art Director: Julia Ferrier
Senior Account Director: Helena Georghiou
Senior Account Manager: Charlie Griffith
Strategy Director: Julie Lagan
Media/Social: Chloe Belloin and Laura Visick

Video Related to:
celebrates Mother’s Day, Project Literacy, child’s future success, suffer from a drug addiction, Mother’s day,Mother’s day gift, Mother’s day Card, Thank you mom, US Literacy, Happy Mother’s Day, International Mother’s Day, Campaigns of the world, Emotional Ads, Best mothers day ads, FCB Inferno, FCB Inferno’s new campaign, parent’s illiteracy, Pearson’s Project Literacy

]]> https://campaignsoftheworld.com/digital-campaigns/fcb-infernos-mothers-day-2017-campaign/feed/ 0 Rajnigandha Silver Pearls ‘Acha hai #MaaKehtiHai’ TVC on the occasion of International Mother’s Day https://campaignsoftheworld.com/film-and-video/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/ https://campaignsoftheworld.com/film-and-video/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/#respond Tue, 16 May 2017 06:18:17 +0000 https://campaignsoftheworld.com/?p=11614 Rajnigandha Silver Pearls, has launched a new video titled Acha hai #MaaKehtiHai on 11 May, paying tribute to all the loving and caring mothers on the occasion of International Mother’s Day.

Carrying forward the success of the ‘Maa Kehti’ Hai campaign of past, the new video with an emotional storyline will be released on Facebook followed by an audience engagement exercise across social media channels, where users will be invited to share their mother’s story and tell us about their greatest hero; ‘Your story begins with your mother’s story and that story is the greatest of them all!’ This #Mothers Day! #MaaKehtiHai”. The campaign highlights the inherent goodness that resides in every mother and connects with the brand proposition “Achchai Ki Ek Alag Chamak Hoti Hai”.

This film is based on the insight that mothers are taken for granted and their advice & instructions are not always appreciated by the kids. This video shows how difficult it is to manage a day without your mother.

Commenting on the campaign, Mr. Rajeev Jain, Associate VP, Marketing, DS Group said, ‘’ The core essence of Rajnigandha Pearls, is ‘Achchai’, the inner goodness, which is an integral part of the brand’s communication. Rajnigandha Silver Pearls is celebrating Mother’s Day by releasing a video titled ‘Acha hai Maa Kehti hai’ because mothers have abundant inner goodness that makes them stand out and shine. The video emphasizes not only on a mother’s importance and existence in our lives but also highlights her sacrificing and giving nature. The campaign is in sync with the brand’s proposition of Achchai ki ek alag chamak hoti hai.”

Rajnigandha Silver Pearls has been running this campaign successfully for two years now. Last year too, the campaign received a great response. The video generated total 90 mn+ impressions on various platforms like Youtube, Facebook and Twitter.

]]> https://campaignsoftheworld.com/film-and-video/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/feed/ 0 #OkMeriMaa – Bajaj Electricals Mother’s Day campaign capturing the incredible insight https://campaignsoftheworld.com/digital-campaigns/mothers-day-campaign-okmerimaa/ https://campaignsoftheworld.com/digital-campaigns/mothers-day-campaign-okmerimaa/#respond Sun, 14 May 2017 16:49:41 +0000 https://campaignsoftheworld.com/?p=11601 A mother’s love is unconditional. It is also universal – in a way that we find glimpses of that love in every one of our relationships. On #MothersDay, Bajaj Electricals pays tribute to all the mothers and their unconditional love. #OkMeriMaa

Watch More Campaigns of Mothers Day 2017

]]> https://campaignsoftheworld.com/digital-campaigns/mothers-day-campaign-okmerimaa/feed/ 0 Nutralite: #KeepItLite with moms – Happy Mother’s Day https://campaignsoftheworld.com/film-and-video/nutralite-keep-it-lite-with-moms-happy-mothers-day/ https://campaignsoftheworld.com/film-and-video/nutralite-keep-it-lite-with-moms-happy-mothers-day/#respond Tue, 10 May 2016 04:26:18 +0000 https://campaignsoftheworld.com/?p=8965 Growing up has definitely made us forget our first friend.
This mothers day, we want more kids to accept their mother’s friend requests or unblock them.
It’s time we #KeepItLite with moms and accept a friendship that will last a lifetime.

#KeepItLite with moms 🙂

]]> https://campaignsoftheworld.com/film-and-video/nutralite-keep-it-lite-with-moms-happy-mothers-day/feed/ 0 Bajaj Electricals: She gave us our name. It’s time we made her a part of it. https://campaignsoftheworld.com/film-and-video/bajaj-electricals-she-gave-us-our-name-its-time-we-made-her-a-part-of-it/ https://campaignsoftheworld.com/film-and-video/bajaj-electricals-she-gave-us-our-name-its-time-we-made-her-a-part-of-it/#respond Mon, 09 May 2016 09:29:34 +0000 https://campaignsoftheworld.com/?p=8961 She gave us our name. It’s time we made her a part of it.
This Mother’s Day add your mom’s name to yours on Facebook, Twitter or WhatsApp and give her what’s #RightfullyHers #HappyMothersDay

Brand: Bajaj Electricals

]]> https://campaignsoftheworld.com/film-and-video/bajaj-electricals-she-gave-us-our-name-its-time-we-made-her-a-part-of-it/feed/ 0 Practo chose the digital platform to thank the ‘first doctor’ of our lives, this Mother’s Day. #CallMomNow https://campaignsoftheworld.com/film-and-video/practo-callmomnow-happy-mothers-day/ https://campaignsoftheworld.com/film-and-video/practo-callmomnow-happy-mothers-day/#respond Thu, 05 May 2016 10:43:36 +0000 https://campaignsoftheworld.com/?p=8930 While smiling or crying. While falling or hurting. You always remembered her. To the first doctor you ever called.
Happy Mother’s Day. Watch their tribute to her and #CallMomNow

Background

This Mother’s Day Practo decided to do a campaign exclusively on the digital platform to say thank you to the ‘first doctor’ that people called out for when in need.

Execution

Practo launched a ‘Supermom’ series highlighting the sacrifice and contribution of a mother towards the development of her child. On Twitter, it went ahead with a video to launch #CallMomNow and posted, “While smiling or crying, while falling or hurting, you always remembered her. The first doctor you ever called. Happy Mother’s Day.” It reached almost 1.5 million people, gathered 95,000 views and over 30,000 interactions.

The brand launched a Twitter contest, where it asked the participants six questions about their relationship with their mothers. Practo used this contest to engage the consumer and draw him into the conversation. This was followed by heavy promotion on social media platform that led to a phenomenal response on Mother’s Day.

Result

YouTube garnered over 5,50,000 views in just two days. Meanwhile on Twitter, the trend #CallMomNow secured 18,754 tweets and was trending for three hours on the occasion of Mother’s Day. Facebook also was not far behind with total interactions of over 42,000 and over two million impressions. Further, the overall response of the campaign was phenomenal crossing a reach of over 50 million people within two days.

Credits
Advertiser: Practo
Agency: Geometry Global

]]> https://campaignsoftheworld.com/film-and-video/practo-callmomnow-happy-mothers-day/feed/ 0 Cricket Wireless: Mothers, it’s always YOUR day! #PhotoMombing https://campaignsoftheworld.com/digital-campaigns/mothers-its-always-your-day-photomombing/ https://campaignsoftheworld.com/digital-campaigns/mothers-its-always-your-day-photomombing/#respond Tue, 03 May 2016 18:28:59 +0000 https://campaignsoftheworld.com/?p=8899

Mothers, it’s always YOUR day! You created the miracle of life! You’ve taken 1,000s of photos of your kids and they’ve taken zillions of themselves! Save them from being self-obsessed, disconnected little miscreants and start #PhotoMombing their selfies for Cricket’s sake! We love you!

#PhotoMombing: verb: When a mother photobombs their kids’ pictures, often causing laughter, embarrassment, and retakes.

Cricket Wireless endorses safe practices for #PhotoMombing, including; jumping, spinning, yelling, sneak tickling, planking, twerking, and, of course, our favorite, the stag leap while throwing glitter. Side effects may include temporary laughter, lifelong respect and street cred at the gym. You haven’t had this much fun since your senior year of junior college.

Kids, teach your mom how #PhotoMombing works. Your Mom is the Bomb. Keep her IN the picture.

Share this video with a mother you love.

Watch the Behind the Scenes

Post your favorite #PhotoMombing moments here

]]> https://campaignsoftheworld.com/digital-campaigns/mothers-its-always-your-day-photomombing/feed/ 0