The Motor Song for those who love to drive, the roar of the engine is music.

Credits
Client: Honda
Advertising Agency: Publicis Brazil

“The objective of Awareness traffic light was to put the issue of helmet use back on the agenda. For that we needed a disruptive idea. We chose technology as a facilitator of this need,” said Walter Onorato of Almacén.

María Fernanda Ledesma Padilla, deputy marketing manager of Honda, added: “The traffic light was the excuse for everyone to talk again about the importance of wearing the helmet. We knew that our final challenge was to change the bad habit of 4 out of 10 people riding a motorcycle in Argentina.”

Credits
Advertising Agency: Almacén, Buenos Aires, Argentina
Campaign: Awareness traffic light
Client: Honda Motor of Argentina
Product: Honda Safety

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, has taken a step forward to launch an initiative to salute unsung legends of the country.

The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled – “Ride For Legends”. Co-created along with popular YouTube channel Powerdrift that targets young enthusiasts, the series is also available on popular Video-on-demand platform Voot.

These legends are ordinary people with extra-ordinary thinking and passion towards the country. “Ride For Legends” is part of an integrated marketing campaign for its new range of high performing motorcycle engine oils for two-wheelers launched in December 2017.

TOTAL HI-PERF Ride For Legends

The Changemaker

A Dog’s Best Friend

Sixteen

Potholes

The Selfless Giver

As a part of the campaign, TOTAL encouraged 4 moto-vloggers – MSK, Oggy F, JS Films and Dino’s Vault, to take up the challenge to travel and discover the unsung legends of the society on their bikes. Through this campaign the vloggers highlighted the stories and achievements of the hidden heroes to the world.

Rajiv Dingra, Founder and CEO, WATConsult said, “The objective behind creating, ‘Ride For Legends, was to be in sync with the core philosophy of the brand which is to provide absolute performance and smoothness to make the ride enjoyable for the everyday biker. The campaign, in an interesting way captures the beauty of our country and also the small yet big initiatives that people like us take to help build our country”

Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR), Total Oil India said, “Through TOTAL HI-PERF Ride for Legends we aim to enhance our presence and engagement through the digital medium. TOTAL HI-PERF Ride for Legends is an interactive composition of branded content, which will target the auto enthusiasts & everyday riders. The campaign will also bring to life how the product not only provides protection, absolute performance and smoothness to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

The campaign series that went live on February 14th, on Total India’s Facebook page, featured stories of individuals like Aarti, a resident of Mumbai, who has made it her mission to provide education to underprivileged children; Siddharth, who is all of 16 years old, and has massively impacted the lives of 1200 BMC employees; Pratima Devi who single-handedly built a big kennel for stray dogs and Gangadhar Tilak who took matters in his own hands and tried to bring about a change.

Interestingly, all the four episodes have garnered encouraging results for the brand. Till now the campaign has received 8,22,397 organic views and 11,889 organic engagement numbers from all (PowerDrift YouTube + TOTAL Facebook + Vlogger’s Youtube channels) the platforms.

Credits:
Advertising Agency: WATConsult
Campaign: #RideForLegends
Brand: TOTAL

Client Servicing
Aakash Chatterjee – Sr. Account Manager
Rahul Mundhra – Lead Account Manager
Neha Dave – Account Lead
Nirmal Rajan – Sr. Executive
Ajab Mir – Digital Media Executive
Shreya Bhalsod – Digital Media Executive

Creative
Sumit Bansode – Sr. Creative Designer
Ganesh Panchmukh – Jr. Graphic Designer
Prashant Narvekar – Flash Animator and Video Editor

Tech/Development
Sanjay Vishwakarma – Front-end Developer

Content
Atul Pathak – Management Trainee

This Campaign is related to:
The Road Doctor, Potholes, Gangadhar Tilak, Hyderabad, Ride For Legends, Power Drift, inspirational stories, MSK Vlogs, Mumbai, Change maker, Aarti Naik, JS Films, Delhi, Pratima Devi, Dog lover, Digital Campaigns, Viral Videos, WATConsult, Rajiv Dingra, Motovlog, Top Indian Motovloggers, underprivileged children, Advertising Agency, Ad Campaign, Dentsu Aegis Network, TOTAL Hi-Perf, Environment, Motorcycle, Automotive

On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN,
stimulating the prudence and the conscience of the motorcyclists in the piloting.

7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more exposed to own lack of prudence
and the lack of respect from others Drivers. Help us to make a safer transit and to change that statistic.

Credits
Advertising Agency: Executiva Propaganda, Natal, Brazil
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes

When the road comes calling, you need a pack to answer it. Brotherhood, camaraderie and the love of riding is what the Mojo Tribe is all about. So gear up and pick a trail because with the Mojo Tribe you never ride alone.

To know more visit: mahindramojo

A new campaign by Mahindra Mojo celebrates this love for riding along with your tribe. Mahindra Two Wheelers has now gone all guns with its stylish new advertising campaign, “Born for the Road,” for Mahindra MOJO, its flagship 300 cc tourer motorcycle launched last October.

A MOJO app has also been built for the tribe; it lets one keep a tab on upcoming trails, create a new trail, read trail stories shared by the tribe or write their own. In short, it’s an encapsulated version of the website for your smartphone.

Mahindra Mojo – Born For The Road