MotoRepellent : Saving Lives One Ride At A Time

COTW — Wed, 09 Mar 2016 09:33:39 +0000

Mosquitos kill more people every year than any other animal in the world*, and in 2015 alone, Thailand experienced more than a 207% increase in dengue patients – making it one of the worst years in recent history for this deadly mosquito-borne disease. The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents, wanted to do something about this, so together we created MotoRepellent to help combat mosquito infestation and mosquito-borne illnesses in the slums with motorcycles; because like mosquitos, they are everywhere.

MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure. As the main mode of transportation in the slums, motorcycles easily navigate the narrow alleys and reach every corner. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment. Saving lives one ride at a time.

Credits
Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Chalit Manuyakorn
Creative Group Head: Peter Oh
Art Director: Sithum Walter
Copywriters: Chalit Manuyakorn, Peter Oh
Designer: Sangvian Suwan
Producers: Jirapan Vasanabunsongserm, YadaBuachan, Yathip Thanitthanaphat
Client Service: Wachira Ampornpachra
Production House: Meour Production
Director: Kasemparn Jujindalert
Asst. Director: Teewin Varapaskul

MotoRepellent – Campaigns of the World

MotoRepellent : Saving Lives One Ride At A Time