MRM – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 04 Jan 2024 06:51:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png MRM – Campaigns of the World https://campaignsoftheworld.com 32 32 The WiFi Test – KFC in Romania is providing free wi-fi to high school kids https://campaignsoftheworld.com/digital-campaigns/kfc-romania-the-wifi-test/ https://campaignsoftheworld.com/digital-campaigns/kfc-romania-the-wifi-test/#respond Thu, 02 Jun 2016 12:40:58 +0000 https://campaignsoftheworld.com/?p=9186 KFC in Romania lets you on their WIFI network if you answer a highschool question right

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In 2015, Romania faced an education crisis. Only 40 percent of high school students in the country passed the baccalaureate exam, which is equivalent to the SAT. To help address this nation-wide concern, KFC Romania teamed up with MRM/McCann Romania to launch the Wi-Fi Test Campaign. The campaign aims to offer free Wi-Fi to students if they get to answer a test question correctly.

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Nir Refuah, Chief Creative Officer of MRM/McCann Romania shared in the official press release that:

“While Romania holds record numbers in teen Internet usage and high Internet speed (top 3 worldwide), education performance ranks much lower. Donating digital assets for the community is trending up among social aware brands, and I’m proud that KFC and MRM/McCann Romania are part of the movement.”

Credits
Brand: KFC
Advertising Agency: MRM / McCann Bucharest, Romania
Chief Creative Officer:Nir Refuah
Executive Creative Director:Ioana Filip
Copywriter:Sandra Bold
Art Director:Nadejda Ghilca
Senior Programmer:Dany Manea
Account Director:Gina Zgubea
Account Manager:Tina Cretu

Source: www.psfk.com

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