The campaign seeks to deliver investor education messages through real-life human stories – stories of ordinary people who have had an impact on society and communities. Each of the stories is pegged to one investment pillar.

Speaking at the launch, Juzer Tambawalla, Director and Head – Marketing, Franklin Templeton Investments said, “These are stories about everyday Indians achieving something out of the ordinary. How did they do that? By having a goal, starting early, stepping up, staying resilient, seeking guidance and believing that it’s never too late to begin. We have sought inspiration from real-life individuals to draw parallels with each situation, in an effort to impart core values that we believe are instrumental while investing. Each story is an excellent example of how one can succeed by using these principles even with their own investments.”

Commenting on the launch, Balaji Vaidyanathan, Deputy Head – Marketing, Franklin Templeton Investments said, “The Reach for Better campaign draws inspiration from multiple dynamic backgrounds. It features a diverse set of individuals like a tech-savvy visually challenged person, a best-selling author who started as a domestic help, a successful transgender radio host who broke gender stereotypes, a young innovator transforming lives, an individual who revolutionized farming across the globe and a woman entrepreneur who triumphed against all odds. Each story is woven beautifully in a manner that talks about the importance of that tenet to one’s life, as well as investments.”

Talking about this partnership, Dhimant Parekh, CEO & Founder of The Better India says “As India’s only positive news platform, The Better India’s motto is to help the audience turn inspiration to impact. As a natural extension of this philosophy, The Better India and Franklin Templeton Investments have come together to tell stories about Indians who despite all odds have stayed true to their real purpose, reached for better, while making a massive impact in the lives of so many others.”

The first episode showcases the story of Kajal Brahmavar, the first transgender radio jockey from coastal Karnataka. From begging on the streets to becoming Karnataka’s first transgender RJ, Kajal’s journey has been nothing short of inspiring. Even though she faced a number of challenges in life and went through multiple highs and lows, she chose to stay resilient. Her never-give-up attitude is an inspiration for all.

It is this spirit of resilience that Franklin Templeton Investments and The Better India are celebrating through Kajal’s story. Whether in life or with your investments, staying resilient can help you #ReachForBetter.

The second episode in the series is the story of Shankar Chandrashekar – a 29-year-old techie who was born visually impaired and physically challenged. He works as an accessibility tester in a software firm, runs a YouTube channel that decodes the use of different applications for the blind, is a teacher for the visually impaired, and is also helping other people like him find the kind of freedom he has found.

Having left his hometown when he was just 3 years old, Shankar’s childhood may not have been the easiest but he consistently stepped up, faced all the challenges and learned to live independently. And now, with his never back down attitude, he is on a mission to help others like him also live an independent life!

About The Better India
The Better India is a disruptive tech-media platform that uses impactful storytelling to reach over 50 million people every month. We use the power of positive storytelling to showcase the journey of India’s most inspiring individuals. We drive our audience to turn this inspiration into impact! We are committed to showcasing constructive work being done in India and thereby advancing the impacted ecosystem at large.

This campaign is about:
Franklin Templeton Investments, Mutual Funds, The Better India, Storytelling, Blind, Visually Impaired, #ReachForBetter, Transgender, Radio, Reach for Better, Gender, Stereotypes, Best digital campaigns

In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips.

So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs. Quite evidently, it’s the most engaging way to educate consumers about TIP.

Brand Credits:
Brand: Motilal Oswal
Production House & Agency: WATConsult
Vice President – Operations: Sahil Shah
Script Writer – Yash Danak
Assistant Vice President Video: Manu Bhadane
AVP – Operations – Manika Juneja
Lead Account Manager – Manish Jain
Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel
Director: Yash Danak
DOP: Varun Sud
1st AC: Tanveer Riyaz
Assistant Directors: Kiran Vijayan & Arunesh Kripal
Production Manager: Apurva Mehta
Line Producer: Aayush Dua
Art Director: Suneel Kharat
Offline Edit: Madhukar Pawar
Online Edit: David Nadar (Lucia Entertainment)
Graphic Design: Ninad Kadam
Hair & Makeup: Simone
Costume: Divya Gupta & Prameet Saini

This Video is related to:
Share Market, Mutual funds, WATConsult, digital film, Mallika Dua, #TheOnlyTIP, campaign, Motilal Oswal, Motilal Oswal Securities, Motilal Oswal app, online trading, Brand Campaigns, Dentsu Aegis Network, financial, Manav Kaul, Target Investment Plan, India, Wat Consult, Dentsu Group, Digital, Digital Advertising, Entertainment, Marketing, Creative, Brand, Digital marketing campaign