#MyGameMyName – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 06 Sep 2023 04:49:24 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png #MyGameMyName – Campaigns of the World https://campaignsoftheworld.com 32 32 Telefonica #MyGameMyName https://campaignsoftheworld.com/digital-campaigns/telefonica-my-game-my-name/ Tue, 30 Mar 2021 16:44:24 +0000 https://campaignsoftheworld.com/?p=23565 Every day, 1.8 billion gamers play online. Almost half of them are girls. A study showed that 100% of these girls had suffered some form of harassment while playing games. Telefonica’s Vivo/WWT decided to be the first brand to stand for gamer girls against online harassment through #MyGameMyName campaign. Many girls are hiding their identities behind male nicknames to protect themselves. To reach both boys and girls, they should count on their idols: the gamer influencers. So they invited the biggest male influencers for an experience: they should change their nicknames to female names and play online for one day.

Credits
Brand: Telefonica’s Vivo/WWT
Campaign: #MyGameMyName

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