nature – Campaigns of the World

Greenlands campaign on Earth Day urges to stop exploiting nature

COTW — Fri, 23 Apr 2021 09:07:16 +0000

Greenlands being an outdoor brand, the campaign revolved around generating awareness on Earth Day that if we do not stop exploiting nature, there won’t be any place that we could travel to. So we have to either Act now or regret it later on.

Credits
Brand: Greenlands
Campaign: Earth Day
Advertising Agency: Greenhonchos Solutions, Noida, India
Designer: Abhinav Garga
Brand Marketer: Abhishek Yadav

Aditya Birla Group: #FilterTheFuture this World Environment Day

COTW — Sat, 08 Jun 2019 13:02:56 +0000

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with the United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us – from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture.

The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. In the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst.

Tags:
World Environment Day, Filter The Future, Awareness Campaign, Nature

Stop Killing Nature, Ulpressa.ru decided to bring the perpetrators to justice. Their Crime? Killing nature!

COTW — Sat, 27 Oct 2018 07:33:40 +0000

Have you heard of Ulyanovsk? It’s a 222 year old city, now in Russia, recognized as the hometown of the Soviet leader, Vladimir Lenin. It’s a little known but a very quaint city offering picturesque views. It is located on the bank of river Volga. This beautiful landscape, however, is becoming a landfill, thanks to the visitors who loiter and litter around in huge quantities. Ulpressa.ru, a Russian news portal attempted many a time to bring the attention of the concerned authorities to this problem, but the efforts fell on deaf ears. So this time, Ulpressa.ru teamed up with Creative Gang to come up with their campaign, Stop Killing Nature. A campaign that creatively and effectively addresses this upsetting matter and makes everyone sit up and take notice. After all, it’s the collective action by a few people with a changed (and revolutionary) mindset that can inspire others in a society (in this case the citizens of Ulyanovsk) to follow suit for the better.

What did they do? Early morning, they collected all the waste thrown by the visitors in large pathoanatomical bags. They would do this in one of the most popular sites among the citizens of Ulyanovsk. With a barricade tape, they cordoned off the crime scene, oh yes, the crime scene…because throwing trash in open is a crime against nature. And, after filling the pathoanatomical bags with the trash, they also inserted a short account (leaflet) inside the bag, explaining the necessity of the action.

#Stopkillingthenature
Every time you leave trash, you kill nature. This “death” is on your conscience.

Credits:
Advertiser: Ulpressa.ru
Website: https://ulpressa.ru/
Campaign: Stop Killing Nature
Advertising Agency: Creative Gang, Ulyanovsk, Russia
Creative Director: Max Besov
Art Director: Mike Kolesov

This article is about:
Ulpressa.ru, #Stopkillingthenature, Russia, Public Interest, NGO, Creative Gang, Nature, Creative campaign, Digital campaigns, Awareness campaign, Stop Killing Nature, Ulyanovsk, Ulpressa

Kissanpur – Discovering Real joy of Togetherness

COTW — Fri, 24 Jun 2016 04:15:38 +0000

The joy of real togetherness is truly unparalleled when you step aside from the digital world and start connecting with people to build real relationships. #RealTogetherness is about spending real time with real people in the real world. It’s about disconnecting from the virtual and taking time out to connect with Kith and kin.

Kissan’s campaign, Kissanpur, aims to help people discover the world of real joy. Watch our new film and see how a small action and a handful of tomato seeds can get an entire society together. The act of nurturing and caring for the tomato plant together can bring the sense of belonging and help us build real relationships with each other.

Kissan’s mission with Kissanpur is to help us connect to our roots and to experience the joys of the real world. So come, join us in this journey. Grow a tomato plant with your family and friends, and experience real nature. Register with us to start the journey.

Client: Hindustan Unilever Limited
Brand: Kissan
Creative agency: Lowe Lintas

AnimaNaturalis Mexico and Archer Troy fighting for nature.

COTW — Fri, 13 May 2016 03:22:22 +0000

AnimaNaturalis, non-governmental and non-profit organization that works for animal rights in Latin America, together with Archer Troy agency, presented the “LOSING IT, HURTS ” campaign, which seeks to raise awareness society about 2 thousand 600 animal species that are at risk of disappear.

“HURTS” is the concept with a clear message upholding that communicate the implications of the world to lose animal species.

The campaign shows the vulnerability of wildlife, the message is clear: Earth is unique and we are here to share it and protect it.

Client: AnimaNaturalis
Advertising Agency: Archer Troy, Mexico City, Mexico
VP Creative Director: Miguel Angel Arciniega, Arturo Díaz
Creative General Director: Miguel Suarez
Account Director: Gabriela Rivera
Creative Director: Pedro Molina
Art Director: Pedro Molina
Copywriter: Luis Rodriguez
3D illustrator: Pedro Molina