Following with its campaign “Anti-Millennial” created in 2017, the brand is, once again, aiming to relevant issues for new generations in terms of labor trends. In this opportunity, speaking of inclusion and diversity and showing that the working world talent does not have a single face.

“We created this campaign as a trigger to generate a conversation with society that, in many cases, is unaware of this reality. We want to invite to the debate of these increasingly relevant issues in the industries” commented Lulo Calió, Creative General Director of FCB&FiRe.

“Emphasizing on what we look for when we search for talent, the campaign leads us to reflect on the perception of talent regarding pre-concepts or prejudices such as tattoos, religion, style, piercings, sexual preference, among others.” added Federico Paluszkiewicz, Head of Marketing and Communications of Navent.

“This campaign is just the next step on a path that the brand has already begun to take, reinforcing its role in the labor market,” commented Santiago Minorini Lima, VP of Sales and Marketing at Navent.

The campaign includes the film designed for digital, bumpers ads, public roads, radio and social networks.

Credits:
ADVERTISER: Navent
PRODUCT: ZonaJobs
TOPIC: “Juana”
AGENCY: FCB&FiRe
Creative General Director: Lulo Calio
COO: Luciano Landajo
Creative Director: Sebastian Visco
Art Director: Hagall Muñiz
Copywriter: Frank Marciano // Joao Cardoso
Accounts VP: Maria Laura De Rosa
Accounts Supervisor: Luisina Bravo
Audiovisual Production Director: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Production Assistants: Gerónimo Rey / Agustín Slapak
PRODUCER: Puenzo Hnos.
DIRECTORS: Pepe Puenzo / Federico Frágola
EXECUTIVE PRODUCER: Pilu Pilosio
HEAD OF PRODUCTION: Alberto Ortiz
DIRECTOR ASSISTANT: Bruno Roberti
PHOTOGRAPHY DIRECTOR: Julian Ledesma
ART DIRECTOR: Marcelo Chavez
CUSTOME DESIGNER: Virna Cortinovis
POSTPRODUCTOR: David Varcárcel
POSTPRODUCTORA HOUSE: Barraca Post
EDITOR: Hugo Primero
MUSIC: Twins Music
MIX: Twins Music
RESPONSIBLES FOR THE CUSTOMER: Santiago Minorini Lima, Federico Paluszkiewicz, Bárbara Iturraspe, Nicole Conforti, María Florencia Cerviño.

This Advertising campaign is related to:
Job search, New campaign, ZonaJobs, FCB&FiRe, Best digital campaigns, Anti-Millennial

It’s a letter that shows the only alternative that moms have, but they would never choose.
A letter written to ask everyone for help.
Help to prevent millions of other women from writing a letter like this.
Because moms have the right to work and they can do it as anyone else.

Website: momsdontquit

Credits:
FCB Milan Creative Team:

Managing Director: Giorgia Francescato
Executive Creative Director: Fabio Teodori
Associate Creative Director: Gianluca Belmonte
Copywriter: Gianluca Belmonte, Michele Vicari
Art Director: Fabio Mazzuchelli, Cristiano Maifrè
Head of Planning: Susanna Revoltella
Strategic Planner: Paolo Costella
Group Account Director: Paola Brunati
Executive Producer: Cristina Nardi

Think Cattleya Production:

CEO: Monica Riccioni
Executive Producer: Danielle Joujou
Producer: Arianna Messina
Director: Maria Guidone
Photo: Francesco Marullo
Music: Federico Landini
Photographer: Angelo Di Pietro

This Article is related to:
FCB Milan, New campaign, Best Digital Campaign, Top Digital Campaigns, motherhood, mom, Moms Don’t Quit, Working Housewife, Corriere della Sera, #momsdontquit

This is the first large scale campaign for Clorox in the new strategic platform developed by FCB, there’ll be further installments this year.
Clorox disinfecting products wipe away dirt and germs. This new campaign celebrates what comes after the clean: real life, unpredictable, chaotic and wonderful life.

Cleaning is more than getting the place back to normal. What’s important is all the real life that is beyond the clean, full of energy, spontaneity and fun.

We celebrate the moment of cleaning with dramatic flash-forwards of all the authentic family moments that unfold later on that surface.
Clean is the beginning. What comes next is everything.

Kitchen

A clean counter is a nucleus in the home that connects the family. To share their victories. To grow and experiment.
Clean turns a counter into a stage, a laboratory, a victory lap.
We hero this message by contrasting the act of cleaning a counter – with wild flash-forwards of all the joyful family connections, which occur next on that kitchen counter.
A clean kitchen is the beginning. What comes next is everything.

Bathroom

A clean bathroom brings families together. Invites opportunities of deep connection. Creates a moment of peace.
Clean turns a bath into a sanctuary, a playground, an adventure.
We celebrate this message by showing the moment a bath is wiped down – with dramatic flash-forwards of all the authentic family moments, which unfold later around the bathtub. A clean bathroom is the beginning. What comes next is everything.

Classroom

A clean desk means a clear mind. Greater focus. Happier students. Fewer sick days.
Clean turns a desk into a stadium, a theater, an escape.
We celebrate this message – and the back to school season – by pairing the moment of a desk being disinfected with fun and playful childhood moments, which happen afterward at that desk. A healthy classroom is the beginning. What comes next is everything.

Also, please see attached for hero images from this campaign, for Kitchen, Bathroom and Classroom, respectively.

Credits:
Lead Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula

Hispanic Market Agency: Alma
Creative Director: David Alvarez
Creative Director: Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez

Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O’Neal
Line Producer: Ahnee Boyd
Director of Photography: Mauro Chiarello

Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assist Editors: Max Holste, Nick Diliberto

VFX/Online/Color: The Mill, Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison/Mikey Pehanich

Animation: Woodshop

Music: Music Orange
Sound Design: Tim Harrison – Aumeta
Mix: One Union
Engineer: Joaby Deal

Video Related to:
clean bathroom, germs killer, cleaning a counter, playground, adventure, FCB, Clorox, Print Ads, Digital Film, Clorox campaign, Clorox disinfecting products, new campaign, wonderful life, Clean & Healthy Home, family moments, How to keep home healthy, How to keep home germ free, How to disinfect home, How to keep house insect free, Bathroom Disinfection, Ad campaign, Creative Director, Music Orange, The Mill Chicago, Whitehouse, FCB West, healthy classroom, playful childhood moments, Disinfecting Wipes

Mission

To end objectification in advertising.
To stop the harm it causes.
To teach girls that their worth is not their weight, their looks or their body parts, but who they are, what they have To say and what they can do.
To support brands that empower women.
To INSPIRE the world to find a better way.

Objectifying ads

Submit Ads you find Objectifying
or tag them on instagram with #WomenNotObjects and support them.

Read full story on Adage India.

Hemal Panchamia- Marketing Head, Fastrack says, “As a brand we encourage our audience to look at the lighter side of things. In true Fastrack style, our latest three-film campaign is quirky, relatable, fun and unapologetic. The campaign redefines certain social causes in the language of today’s youth, encouraging them to chill out and lead interesting lives.”

Never Have I Ever Supported A Cause

If it’s going to help, why not?

Never Have I Ever Upheld The Law

There’s more than one way to do you bit for a good cause! Watch our latest video and never have a ‘never have I ever’!

Never Have I Ever Believed In Recycling

Need a good reason to support a cause?

Credits
Client: Fastrack
Creative agency: Lowe Lintas
Creative: Arun Iyer, Rajesh Ramaswamy, Rimona Ganapathy, Lohith Chengappa, Sooraj Pillai, Gopi Krishnan
Business: GV Krishnan, Sudhir Rajasekharan, Kunal Madhavdas, Pritika Gupta, Viditi Sharma
Director: Vishwesh Krishnamoorthy
Production house: Corcoise films
Media agency: Maxus

Asics has launched a new brand platform, ‘Want it more’, featuring real people pushing themselves hard physically to achieve their fitness goals.

Want It More

Credits:
Campaign: ASICS: Want it More
Client: Asics
Senior General Manager, Global Brand Marketing: Paul Miles
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
Executive Creative Dir: Dan Treichel, Dave Canning
Art Director: Tony Bartolucci
Copywriter: Joe Craig
Executive Producer:
Producer: Bethany Papenbrock
Asst. Producer: Davide Janssen
Account : Jim O’Regan
Business Affairs: Akvilina Jaskunaite
Planner: Ben Armistead
Production Co.: Smuggler/Gatehouse
Director: Henry Alex Rubin
DP: Ken Seng
Producer: Ben Link
Executive Producer: Chris Barett
Editorial Co.: Marshall Street Editors
Editor: Spencer Ferst
Producer: SJ O’Mara
Assistant Editor: Jake Armstrong
Online Facility: MPC Amsterdam
Colorist: Jean Clemant