New York Times – Campaigns of the World

Pepsi Code – Pepsi hacked almost all famous websites

COTW — Thu, 26 May 2022 04:42:45 +0000

Brands spend millions to appear on different websites worldwide using different, often inefficient formats.

Pepsi Code managed to cross the marketing, time, and advertising barriers by getting its Twitter followers to carry Pepsi’s message to places where not even paid media had been able to carry the brand.

That’s why, while some pay millions of dollars to appear on the most important websites in the world, Pepsi turned thousands of followers into “hackers”, so that from their computers and with an HTML code, they would put a message in thousands of websites around the world, all in exchange for a Pepsi.

With no advertising budget, not even one influencer, just an HTML code, and some Pepsi to give away through Twitter, the brand was able to change the conversation and increase interactions with our followers, who dared to take Pepsi’s message to the most important and unreachable websites such as the Nasa, the White House, New York Times, Tesla, Google home page, Apple, Starbucks, Nike, KFC, Sony, Chevrolet, and even Coca Cola website.

Credits
Agency: Sancho BBDO
Campaign: Pepsi Code
Client: Pepsi Colombia
Chief Creative Officer: Mario Lagos
General Creative Directors: Daniel Álvarez, Diego Contreras
Creative Directors: Jose Ariel Hernández, Andrés Lancheros
Copywriter: Juan Diego Rivera
Art Director: Juan David Pérez
Head of Business: Luisa Fernanda Márquez
Account Executive: Nicolás Jaramillo
Digital Content Specialist: María Alejandra Altafulla
Preditor: Kelly Escobar

The New York times – The Truth Has a Voice: Gender Equality

COTW — Wed, 11 Sep 2019 04:18:18 +0000

Tracing women’s fight for equal pay and treatment in sports through the lens of our journalism.
The New York Times campaign The Truth Has a Voice telling the story of how the newspaper followed the story of the Gender pay gap in the sports world.

Credits
Brand: The New York times
Campaign: The Truth Has a Voice
Advertising Agency: Droga5, USA
Sound Studio: Wave

Tags:
U.S. Open semi-finals, The Truth Has a Voice, Gender Equality, The New York times, TV Commercial, Droga5, Gender pay gap, New York Times, Best TV Ads

The New York Times – The Truth is Worth It | A Reporter’s Honest Portrayal of Journalism That Matters

COTW — Fri, 16 Aug 2019 04:33:00 +0000

The New York Times released ads under The Truth is Worth It series, which also happens to fall under the umbrella of the American newspaper’s ‘The Truth is Hard’ campaign. One among the ads of the series has been titled ‘Perseverance’, and takes viewers through a reporter’s arduous research process. The campaign makes use of recorded phone calls, drafted headlines, and notes that play throughout the length of the video advertisement in the form of additional details to finely edited segments.

The creative agency responsible for the creation is yet another New York-based body called Droga5 NY. The video talks about the separation of children from their parents at the US borders. In order to establish journalistic authority on the story presented by the New York Times, Caitlin Dickerson (the reporter covering the separation of children happening at the borders) followed a determined approach to uncover the truth.

During the final moments of the campaign, the viewers are told that the truth doesn’t report itself. We feel that the illustrative campaign takes a bold stance on a pivotal political event that has the potential to turn into a humanitarian crisis. Furthermore, the campaign excels at providing the viewers with a behind-the-scenes glimpse of how reporters from the New York Times work in real-time.

Tags:
The Truth Is Worth It, Droga5, New York Times, Film, United States, Media, The New York Times, Digital Film

Cole Haan: The art of elegant innovation

COTW — Sat, 12 Mar 2016 13:27:49 +0000

Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce its Spring 2016 campaign, The Art of Elegant Innovation, shot by Sebastian Kim. This season, the brand celebrates extraordinary design achievement by pairing New York architectural wonder, the World Trade Center Oculus, with the brand’s pinnacle design innovation: ZerøGrand.

This campaign marks the first time a brand has shot at the World Trade Center Oculus, also known as the WTC Transportation Hub, a testament to Cole Haan as the true proponent of elegant innovation through the lens of art, design and architecture. The Oculus was designed by the notable Santiago Calatrava. It is a visually stunning yet incredibly functional work of art and was created to mobilize hundreds of thousands of commuters daily. Evoking the elegance and strength of the hub, Cole Haan’s ZerøGrand collection uses proprietary Grand.OS technology to offer consumers and commuters alike an experience that is astonishingly lightweight, adaptively flexible, responsively cushioned and dynamically breathable. This authentic collision of craft, style and engineering is elegant innovation.

Advertising Agency: PMK BNC, USA