Last month, heat records were set in several cities across the U.S.,* including New York City, which boasted the hottest July on record with temperatures reaching 90 degrees or higher ten times in July.** New Yorkers will go to ridiculous lengths to escape the heat and seek refuge in cool air, including spending a leisurely afternoon at the delightfully air conditioned local movie theater. It doesn’t matter what’s showing as long as it’s cool, and on Wednesday, August 17, New Yorkers will get the chance to watch the coolest film of the summer at Village East by Angelika where appliance leader Midea America, is premiering a 90-minute film of their best-selling U-shaped Inverter window AC unit, the Midea U.

To highlight the need for better AC, Midea shot a feature length film of an air conditioner visual as it cools an NYC apartment. It’s that simple; it is an entire 90 minutes of cool. As theatergoers watch the Midea U in action, they will be treated to 90 minutes of a refreshingly cool air conditioned theater during what has been one of the hottest summers on record, along with free popcorn and crisp cold soda.

Full Movie

Credits
Campaign: 90 Minutes of Air Conditioning
Production Co: Barrelhouse
Director of Content Production: Josh Diaz
Line Producer: Rob Cristiano
Director: Brody Bernheisel
DPs: Noah Fowler, Darin Quan
Post Producer: Michael Giron
Lead Motion Graphics Designer – Brady Lowery
Mix & Sound Design: Joel Hopper
Colorist: Nick Sanders

Agency: Pereira O’Dell
PJ Pereira – Creative Chairman
Rob Lambrechts – Chief Creative Officer
Mona Gonzalez – President, East
Nick Sonderup – Executive Creative Director
Fernando Passos – Creative Director
Julie Rutigliano – Creative Director
Cain Luke – Copywriter
Monica Andrade – Art Director
Eduardo “Dudu” Gomez – Head of Art
Luis Bacellar – Design Director
Gabriel Iatchuk – Designer
John Redmond – Brand Strategy Director
Breanne Brock – Director of Communications Strategy and Media, East
Stewart Goossens – Media Supervisor
Erin Shanahan – Director of Brand Management
Erica Black – Brand Director
Melanie Christian – Brand Supervisor
Darbi Fretwell – Executive Producer
Kasia Olczak – Producer
Shirley White – Director of Business Affairs
Stephany Stinson – Manager of Business Affairs

Midea Group:
Andre Quadra – Senior Director Brand Marketing
Myles Jordan – Senior Manager Digital Marketing
Susan Lanza – Senior Manager Trade Marketing
Deborah Santos – Marketing Manager
Jaclyn Dygos – Manager Digital Marketing
Dalton Ryan – Assistant Manager Content Creation

The campaign was also backed by the city human rights commission. After a special discussion with the commission, Mastercard will allow the new applicants of their cards to choose their genders according to their preferences and not just the binary genders.

The campaign has given a new feeling of inclusion to the LGBTQIA+ movement and has displayed a great message that ‘Sexuality has no limits.

Credits
Agency: McCann XBC
Brand: Mastercard
Campaign: Acceptance Street

Every year, New York City becomes the centre of the holiday season, with tourists from around the world traveling in to witness its magic and festive traditions firsthand. With the season looking different this year and many staying local, Pepsi wants to do something extra special for the City’s very own and very deserving group – its bodega owners. For New Yorkers, bodegas are 24/7 landmarks of each neighborhood, and in 2020, owners rose to the task of staying open and keeping the City going during a critical time.

#PepsiBodega

Credits
Brand: Pepsi
Campaign: The Bodega Giveback

The TCS New York City Marathon won’t be run in person this year, due to the pandemic, meaning thousands of runners from around the globe will not have the opportunity to participate in this challenge. Instead, runners will carry on the tradition, virtually training and racing in their hometowns and countries.

So, Volvo Cars created a custom playlist using real audio from the streets of the city. The playlist allows runners to immerse themselves in the sounds of 13 neighbourhoods along the NYC Marathon route, from Staten Island to Central Park. Listen to the playlist on Spotify:

“As the official vehicle and strategic sponsor of the TCS NY City Marathon, Volvo Cars wanted to support runners everywhere. So in partnership with Heard City, we brought the marathon route to life through ambient sound and music, available exclusively on Spotify, “said Nick Kaplan, Executive Creative Director of Grey New York. “This is an audio poem written by Volvo Cars to the marathon and the city of New York. It brings the joy of the race and the personality of each neighbourhood to life through sound.”

“The New York tri-state area has been home to Volvo Cars in the US for decades,” said, Anders Gustafsson, President and CEO of Volvo Car USA, “It’s our honour to salute the city and the spirit of those with the determination to run the NY City Marathon.”

The immersive audio experience is hosted by New York City and Boston Marathon winner, Meb Keflezighi, as well as local music artists. Keflezighi is the only person to win the New York City Marathon, Boston Marathon, and an Olympic medal.

Credits
Advertiser: Volvo
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Chief Creative Officer: Justine Armour
Executive Creative Director: Nick Kaplan
Associate Creative Director/ Art Director: Lillian O’connor
Associate Creative Director/ Writer: Brett Simone
Art Director: Cara Resnick
Writer: Joey Chiarulli
Executive Creative Director/Design: Han Lin
Creative Director/ Design: Brian Lai
Designer: Nicole Garcia
Designer: Samantha Kim
Svp/Account Director: Debbie Hirschfield
Account Executive: Katey Bishop
Project Manager: Lyndsey Noland

Executive Production: GPS
Evp, Head Of Integrated Production: James Mcpherson
Vp, Music Producer: Dave Lapinsky
Integrated Producer: Lizzy Auwaerter
Content Creator: Kelechi Mpamaugo

Production Company: Heard City

Credits
Advertising School: Miami Ad School, New York, United States of America
Ad: Andrea Serrano Villaverde
Copy: Chris Chiarulli

Tags:
Integrated Campaign, United States, Alcoholic Drinks, Budweiser, Miami Ad School, Outdoor, Raise your Bud

Credits
Brand: HBO
Campaign: Women’s Equality Day
Advertising Agency: Wieden+Kennedy, New York, USA
Executive Creative Director: Karl Lieberman
Creative Directors: Jaclyn Crowley, Sean McLaughlin
Copywriter: Michelle Smith
Art Director: Amy Wheeler
Head of Art Production: Deb Rosen
Art Producer: Sabreen Jafry
Print Producer: Samantha Duncan
Studio Manager: Chris Kelsch
Studio Artist: Chris Thomas
Retouching: Chris McClelland
Account Director: Samantha Wagner
Account Supervisor: Lee Ford
Account Resident: Demornay Harper
Brand Strategist: Brian Ritter
Social Strategist: Leah Greene
Project Manager: Julie Knight
Business Affairs Manager: Michael Moronez
Public Relations Specialist: Sanam Shah
Illustrator: Jeanne Detallante

Source

Tags:
Print Ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert, HBO, Women’s Equality Day, inequality, #BecauseOfHer

Crafted by BBDO New York, The Beat Machine is an innovative tool that lets its users create their personalized beats without professional music-making software. All you need to do is visit Bacardi’s YouTube page, and access the video titled Beat Machine, and get busy curating your new beat by using YouTube’s fast forward functionality. The numbers 1-10 act as toggles that allow users to switch between different beats. By using nothing but the Beat Machine video, a viewer can create his/her personalized rendition of Major Lazer and Anitta’s song called Make It Hot.

We feel that The Beat Machine strengthens Bacardi’s position as a brand that knows how to fit in with the current technological landscape. It also paints a clear picture of the value that Bacardi provides to its customer base. Simply put, the campaigns works of all fronts!

Credits
Brand: Bacardi
Campaign: The Beat Machine
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Associate Creative Director: Gabrielle Attia
Associate Creative Director: Bruno Borges
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Executive Producer: Sofia Handler
Producer: Molly Ross
VP, Production Services Director: Jessica Nugent
Sr. Business Affairs Manager: Kathy Bannon
Music Producer: Julia Millison
Executive Vice President, Senior Account Director: Steven Panariello
Vice President, Account Director: Josh Goodman
Account Manager: Meghan Wood
Account Executive: Aimee Chimera
Social Manager: Clare McGough
Senior Vice President, Group Planning Director: Jessica Strode
Senior Vice President, Group Planning Director: Steve Panawek
Communications Planning Director: Jen Leung
Communications Planner: Ali Goldsmith
Production Company: Stink
Director: Jovan Todorovic
Managing Director: Jeff Baron
Executive Producer: Fran McGivern
Head of Production: Nick Fuller
Producer: Mark Walejko
Production Supervisor: Tavo Muñoz
Production Supervisor: Giovanna Giangregorio
Commercial Coordinator: Shawn Vincent
Director of Photography: Stuart Winecoff
1st Assistant Director: Monty Greenlee
Stylist: Coco Cassibba
Stylist: Celia Arias
Groomer: Thomas Dunkin
Choreographer: Calvit Hodge
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Lucas Moesch
Producer: Penny Ensley
EP: Sarah Roebuck
Music House: Sound Tree
Head of Music Production: Luis Almau
MD/Producer: Jay James
Sound Post: Sonic Union
Mix Engineer: Steve Rosen
Senior Producer: Patrick Sullivan
Studio Director: Justine Cortale
Post VFX: Blacksmith
VFX Supervisor/Lead Compositor: Daniel Morris
Compositors: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn
CG Artists: Tuna Unalan, Vitaliy Burov
EP: Charlotte Arnold
VFX Producer: Tina Chen
Color: The Mill
EP: Andrew Sommerville
Producer: Evan Bauer
Colorist: Mikey Rossiter
Color Coordinator: Blake Rice
Color Assist: Elias Nousiopoulos
Bacardi Pass The Beat – Social Credits
Production Company: BBDO Studios
Director: Andrew Osborne
DP: Tinx Chan
Producer: Raven Jensen
“How-To” Beat Machine Video
Studio Lead: Michael Gentile
Studio Producer: Andre Rowe
DP: Billy Siegrist
Studio Producer: Luke Butler
Editor / Animator: Alex Lubars

Tags:
Digital, United States, Alcoholic Drinks, Music, Bacardi, BBDO, Youtube, Software, Innovation, Latest Technology, Bacardi The Beat Machine

The films were created specifically for mobile, embracing the tight quarters of the phone the same way New Yorkers embrace the tight quarters of their apartments. Telling an entire story within a vertical format was the goal for Delta and WKNY, as they could meet New Yorkers where they always are: on their phones.

Delta’s comfort campaign continues this fall with an experiential pop-up in New York that will demonstrate that NYC’s #1 airline is investing in and dramatically improving the comfort of its on-board experience for New York travelers.

Client: Delta Air Lines
Campaign: NYC Docuseries (TBD)

W+K NEW YORK
Executive Creative Directors: Karl Lieberman
Creative Directors: Sean McLaughlin, Matthew Moore
Copywriter: Brad Phifer
Art Director: Grant Mason, Jed Heuer
Executive Producer: Cheryl Warbrook
Account Team: Casey Jennings, Lauren Smith, Kerry O’Connell, Lesly Ramirez
Planning Director: Kirstie Maryott
Strategist: Brendan Chareoncharutkun
Social Strategist: Adrian Brinkley
Head of Integrated Production: Nick Setounski
Business Affairs: Lindsey Timko
Traffic Manager: Sonia Bisono, Madeline Hale
Project Management: Devyn Schnake

PRODUCTION COMPANY
Production Company: Object & Animal
Director: Oscar Boyson
Executive Producer: Justin Benoliel / James Cunningham / Dom Thomas
Line Producer: David Duque-Estrada
Director of Photography: Kevin Phillips

EDITORIAL
Editorial Company: Joint Editorial
Editor: Charlie Porter
Post Producer: Brian Schimpf
Editorial Assistant: Sebastian Allen

VFX
VFX Company: Dungeon Beach
Colorist: Na Thirakomen
VFX Flame Artists: Carlos Raya
Producer: George Dellinger

Sound Design
Sound Designer: Brett Fuchs

Tags:
Film, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

“Create a self-promotion ad. Make it clever. Hire a famous photographer. The one that does all of Nike’s stuff. See if they’d do it for free. No? Shoot it yourself. Make it this generation’s Think Different, with ad people instead of cultural icons. Or the next Fearless Girl, minus the statue and placement. Tie it to a social issue people can get behind, like the thumb fatigue epidemic in our youth. Or the pressure on creative people to wear interesting hats. Make sure it’s not too wordy, because people hate to read. Or too visual, because people will think you have nothing to say. Post it on Ads of the World, so a commenter named Kleenex can validate it or crush your ego by typing the word *yawn*. Enter it into award shows so a handful of people whose opinions you respect (or not) can decide if its worthy of a trinket you can’t keep at your house. Then win. Clutch the trophy and beam like you just won the World Cup. Take a picture. Thank a bunch of people who were loosely involved, so it doesn’t sound too self-serving. Share it on LinkedIn. Hit refresh. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Until someone likes it. Repeat 137 times. Ask yourself what the point of all of this was. Or, save yourself the trouble, tell Tom Hanks you no longer need him to gently caress that liger in your self-promotion ad. And spend 10 minutes writing meta copy that ends with two simple words: We’re hiring.”

Credits
Advertising Agency: 21GRAMS, New York, United States of America

Tags:
Digital, United States, Agency, Self-Promo, 21GRAMS, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Oscar-Winning Actor

Watch Trailor

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The idea for the film originated in late 2003 when Corra read the news that the Massachusetts State Supreme Court mandated that same-sex marriage licenses would be issued as of May 17, 2004. “It was a big constitutional moment and a heated political battle had erupted. All eyes were on Massachusetts. I knew that the next six months would be fraught with political and personal drama,” explains the Director. “Events were unfolding so fast when we approached Robert Greenblatt, then head of Showtime. He green-lit the project immediately, and we hit the road for the Boston Statehouse. The rest is history.”

Corra says he wanted to make an intimate film that took the viewer up close and personal against the looming political backdrop of the struggle. “By the end of the story,” Corra adds, “you are so involved with the couples and their families and this explosion of weddings that you just fall in love with these people who love each other and just want to be married and have families. It’s an ecstatic moment for all.”

Audrey Roth, a former attorney and one of the film’s main subjects, was filmed with her then-partner Robin and their daughter Phoebe and understands the relevancy of their story today. “We find ourselves once again at a pivotal moment in civil rights in the United States, wondering whether or not our rights will be overturned,” she points out. “Our daughter is 19 now, and she is in the streets marching with her friends.”

For Audrey, collaborating with Director Henry Corra on this film was a “once-in-a-lifetime” opportunity. “Henry came into our home and filmed us, but it was just like talking to a friend,” she recalls. “He was so easy with his questions and what he was filming, that we didn’t even notice the camera was there most of the time.”

In addition to celebrating the re-release of Same Sex America this summer, filmmaker Henry Corra – best known for his unique brand of nonfiction “Living Cinema” – is currently working on yet another compelling new documentary project, “Unlocked,” which is somewhat of a follow-up to his HBO film George, made with and about his own autistic son. With “Unlocked,” Corra attempts to reach the supposedly unreachable, a group of severe autistics who are learning to speak their first words and connecting to the world in a way no one around them thought possible. “Unlocked” is a film about the journey of walking out of a prison into the bright sunlight.

Watch the “Unlocked” trailer

“Unlocked” is mid-way through production with plans for a 2020 release. Corra and his production company Corra Films, based in New York, have also recently collaborated with long-term client Mercedes on an MBUSA campaign (“Greatness Lives Here”), and are now working on a Street Smarts PSA campaign with METRO and the DC Department of Transportation.

About Henry Corra:
Henry Corra is an Emmy-nominated American Documentary Filmmaker best known for pioneering what he calls “Living Cinema.” Corra’s films have been exhibited worldwide in theatrical venues and broadcast and streaming outlets such as HBO, Showtime, LOGO, CBS, PBS, vH1, Arte, Channel 4, Netflix, iTunes, Hulu, Sundance and Fandor. His work has also been exhibited in the museum and cultural venues internationally including MoMA, the Louvre, the National Gallery of Art, the Pacific Film Archive and the Smithsonian Institute, and is on permanent collection at the Academy of Motion Picture Arts and Sciences. A Sundance and Tribeca Institute Fellow, he has also done episodic TV projects for broadcasters including MTV, VH1, Bravo, and the Sundance Channel. In addition to his film work, Corra has been singled out as one of the foremost Directors of Nonfiction Commercials and Advocacy Advertising in America with groundbreaking campaigns for clients including the American Cancer Society, NYC Health, Mercedes Benz USA, Jet Blue, Starbucks and Google.

Corra’s work is characterized by a deep and intense relationship with his subjects, his painterly eye, and his novelist sensibility. His first feature, the award-winning “Umbrellas” (PBS/Arte, 1995), shows the deep passions of the artists Christo and Jeanne-Claude on a world stage and the inherently dramatic and at times painful consequences of their work. With “George” (HBO, 2000), made with and about his autistic son, Corra created a unique cinematic language that dramatized their relationship and confronted preconceived notions of autism. “Same Sex America” (Showtime, 2005), captures a watershed moment in civil rights history through the eyes of seven gay couples trying to marry. “NY77: The Coolest Year in Hell” (VH1, 2007) was Emmy-nominated for “Outstanding Arts & Cultural Programming.” “Jack” (2009) is a road movie that’s a loving and poetic portrait of a full-blown alcoholic that challenges conventional ideas about addiction. “The Disappearance of McKinley Nolan” (short-listed for the Independent Spirit Award, 2010) follows the Nolan family from the cotton belt of Texas, to the battlegrounds of Vietnam, to the killing fields of Cambodia and unfolds as a mysterious fever dream. Corra’s latest genre-breaking work, “Farewell to Hollywood” (theatrical release, 2015), is a nonfiction fairytale about love, death, art, holding on and letting go.

About Corra Films:
The company was founded in 1994 by Filmmaker Henry Corra, a protégé of documentary pioneers the Maysles Brothers. Corra‘s work has inspired a generation of Nonfiction Filmmakers. Under his direction, they are a passionate ensemble of New York’s most innovative talent. Their films are seen by millions around the world: in theaters, on television, streaming video, and across the web. They provoke profound engagement and dialogue. They make groundbreaking and award-winning nonfiction features. They help the top global brands define themselves with real people, TV commercials and digital content. And they lead the charge on the most urgent advocacy campaigns. And, always, they help powerfully unique individuals leave lasting and timeless legacies. www.corrafilms.com

The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.

But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.

We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.

40% of homeless teens who come out are thrown out

Taking a stand shouldn’t deny you a decent place to sit

All you need is love but a warm place to sleep would be nice too

No one feels proud at 10º below freezing

Credits
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Directors: Scott Carlton, Carolyn Gargano
Associate Creative Director: Purvi Naik
Art Director: Nell McGuire
Senior Production Manager: Linda Ellis
Account Director: Anjali Abraham
Digital Art Director, Designer: Lauren Chan
Copywriters: Kip Langton, Oliver Adriance
Junior Art Director: Nam Do
Photographer: Luke Gargano
Assistant Photographer: Erik Brambila

Tags:
Print Advertising, Print, United States, Public Interest, NGO, Out Not Down, Saatchi & Saatchi, LGBTQ community, Print advertisement, Saatchi & Saatchi Wellness, New York, USA, outdoor poster, outdoor poster campaign, LGBT Campaign

We feel that this fearful girl will truly make the voices of victims (who may have survived) and of the feared parents and kids alike to fall on the ears of concerned authorities for a much-awaited gun reform.

She can’t be fearless if she’s afraid to go to school. #fearfulgirl pic.twitter.com/6XO3x8bwpS

— Change the Ref (@ChangeTheRef) November 2, 2018

This article is about:
Fight gunfire with fire, #fearfulgirl, Gunfire, Change the Ref, New York, Kristen Visbal, Manuel Oliver, Joaquin Oliver, McCann, The One Club for Creativity, MullenLowe, Outdoor, Campaign, Fearless Girl, Fearful Girl, Gun Violence, State Street Global Advisors

With women empowerment as the intended purpose, a Wall Street firm called State Street Global Advisors gave birth to the idea of ‘Fearless Girl’. The seemingly simple concept manifested itself in the form of a bronze statue of a daring young girl facing the iconic Charging Bull Statue in the financial district of Manhattan, New York City. The statue called for increased representation of women in the boards of companies. Further, State Street Global Advisors even had statistics to justify their creation. In the firm’s own words, ‘Fearless Girl’ was born on 8th March 2017 (International Women’s Day) as a symbol of female leadership for today and tomorrow. Alongside the statue’s creation, a digital promotional video detailing on the statue’s inauguration also made its way to the internet. It was created by the Interpublic Group’s McCann.

The Journey

It didn’t take long for the Fearless Girl to catch the public eye. With the creation of a dedicated fund that rewarded companies with higher female leadership, SSGA paved the way for its female-centric activism. With major news channels like MSNBC, Channel 2, CBS New York, and many more covering the phenomenon that ‘Fearless Girl’ had become in a short time, subsequent milestones paved way for themselves. Within 12 weeks, the little bronze girl of Manhattan conjured 4.6 Twitter impressions, 745 million Instagram impressions, and the unique status quo of being 1 out of the 6 statues in New York dedicated to women. The fact that even Mayor Bill De Blasio championed for the ‘Fearless Girl’ further added to its recognized status as an iconic symbol of women empowerment. The massive bubble of recognition encompassing SSGA’s Wall Street statue eventually turned into a change.org campaign. The petition to make the Fearless Girl permanent ended up amassing way more than the required number of signatures.

The Impact

Every major online publication in New York complimented the ideal that lives as the core of the ‘Fearless Girl’. Some of the big names that endorsed SSGA’s symbol of girl power include Forbes, CNN, Vogue, Le Monde, The Times, Handelsblatt, The Huffington Post, The Telegraph, Los Angeles Times, The New York Times, The Guardian, The Boston Globe, and USA Today. With it being more than a year since the inauguration of the bronze statue, statistical figures detailing about its impact have surfaced on various sources. The investment firm behind the birth of the girl without fear claims that 152 companies have added women to their all-male boards over the course of a year. However, a broader view of the performance of SSGA’s activism can be obtained from the fact that out of a total of 750 companies that were called on, 511 remained untethered. Apart from the 152 publicly-traded companies showcasing visible results, 34 agreed to work on improving their workplace gender diversity. On the other end of the pool, the well-intentioned face of the ‘Fearless Girl’ has also been subjected to some harsh criticism. Those most critical of the initiative have flat-out branded it as an act of “corporate feminism”. Some have even termed SSGA’s goal of creating more female leadership in Wall Street tyrannical. SSGA was further labeled a hypocritical entity for the existence of pay-biases based on gender in its own house. However, one of the company vice-presidents, Lynn Blake, discredited with the methodology of the findings. In short, the idea behind the Fearless Girl made its way into the hearts of the public and acted as a source of strength for women all over New York City. How things played out inside the closed doors of various institutions on Wall Street is yet another story; one with a translucent ending.

The Future

For more than one year, the Fearless girl has marked its righteous place on Wall Street, right next to the iconic Charging Bull. However, Mayor Bill de Blasio announced that both the statues will experience relocation by the end of 2018. As the New York Times said in their coverage of the ‘Fearless Girl’ story, she reminds you that while marching is important, sometimes you can make a difference by standing still. Apparently, the image still sits well in the minds of New Yorkers.

Bottomline

The Fearless Girl is scheduled to move to a new home, but nonetheless, she’s here to stay!

This article is about:
International Women’s Day, State Street Global Advisors, Fearless Girl, Wall Street, Outdoor, United States, Public Interest, NGO, Women’s Day campaigns, McCann, New York, Charging Bull, Grand Prix award, Cannes Lions Festival of Creativity, McCann Worldgroup, Women’s Equality, Gender Equality, Cannes Lions, Onground campaign, Best outdoor campaigns, Creativity, Inspiring

The promo for the campaign was designed by an agency named Kettle. It involved the collaboration of 4 L’Oréal USA employees with 4 artists from the LGBTQ+ community. The creative minds worked in synergy to design meaningful signs for the Pride March. The whole initiative gave the participating members of the LGBTQ+ community a chance to express themselves through art.

Shauna, our National Sales Director at Atelier Cologne, and artist Adam JK found common ground right away. Watch them bond over what matters most.

L’Oréal Paris Brand Manager, Kris, and Philadelphia-based illustrator Loveis Wise joined forces to bring their own journeys to life through #SignsofPride.

For Billy, our Assistant Marketing Manager at Matrix, and illustrator Mohammed, beauty has no labels. Stay tuned to see their inspiring collaboration in #SignsOfPride.

We feel that such campaigns bridge the divide between different social groups, and inculcate notions of acceptance and harmony in the society. L’Oréal’s #SignsOfPride is one of those campaigns that the world needs more of!

Credits-
Client: L’Oréal USA
Campaign: Signs of Pride (#SignsofPride)
Chief Communication Officer: Matthew DiGirolamo
AVP, Corporate Communications: Lauren Riezman
Director, Digital Strategy & Content: Julie Levin
Content Producer: Alexandria Wilson
Agency: Kettle
Executive Creative Director: Olivier Peyre
Director & Associate Creative Director, Lead: Ian Grody
Associate Creative Director, Post-Production: Matt Brant
Associate Creative Director, Copy: Jess Jacobs
Senior Art Director: April Ryde
Senior Copywriter: Dan Alvarez
Motion Designer: Giovanni Grant
Motion designer: Gus Favoreto
Director of Strategy: Eric Arcidiacono
Associate Strategist: Mariela Portillo
Managing Director: Lauren Kushner
Account Director: Scott Leighton
Producer: Mary Beth Mitesser
Shoot Producer: Mateo Suarez
Lead Camera: Mika Altskan, Dan Kennedy

Featured Artists:
Adam J. Kurtz, Featured Artist
Loveis Wise, Featured Artist
Mohammed Fayaz, Featured Artist
Isabel Castillo Guijarro, Featured Artist

This article is about:
L’Oréal, USA, LGBTQ community, NYC Pride March, LGBT

Captain Alex Cornelissen, Sea Shepherd Global CEO:
“Plastics are invading the oceans on an unprecedented scale. Like an invasive species, it is wiping out ocean wildlife and taking over its habitat. Humans are to blame for the introduction of this most lethal substance and if we don’t stop its progress, soon the oceans will contain more plastic by sheer weight than all animal life combined. But we can turn the tides, we can stop this invasion. What we have caused, we now have to fix. Stop the production and use of single-use plastics. Together we can clean the oceans and together we can make sure that what we take out, stays out.”

About Sea Shepherd:
Sea Shepherd’s fight, an international, non-profit marine conservation organization, that engages in direct action campaigns to defend wildlife and conserve and protect the world’s oceans from illegal exploitation and environmental destruction.

Credits:
Title of ad: Plastic Ocean
Client: Sea Shepherd
Agency: FF New York
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Associate Creative Director: Michael Hess
Business Lead: Amanda Hellman
Brand Supervisor: Heather Stimmler Amanda Hellman

Executive Producer: Amanda Van Caneghem
Director of Business Affairs: Lisa Rosario

Animation by Alkemy X
Director: Geoff Bailey
Senior Producer: Jason Sonner
CG Supervisor: Dave Zeevalk
3D Lead: Brendan Fitzgerald
FX: Brendan Fitzgerald
3D Artists: Dave Zeevalk, Adam Stockholm, Pete Hamilton
Compositors: Matthew Robinson, Alejandro Monzon
VFX editor: Lucas Andrei

Music by Tuesday Collective
Music Producers: Vida Ventura, Hallie Bonnar
Vocal Talent: Scarlet Lastrapes
CD/Composer: Theo

This Print Campaign is related to:
Awareness Campaign, New York, Plastic Ocean, Plastic Pollution, Sea Shepherd, Advertising Campaigns, Print advertising, Creative Print Ads, FF New York